...Mini-Case 1 Analysis - Shake Shack Shake Shack is an American fast-casual chain based restaurant in New York City, United States, founded by Danny Meyer. Fast-casual restaurant is one of the fastest growing concepts of the restaurant industry over the last decade. Unlike old-fashioned fast food restaurants, the fast-casual restaurant market is not saturated, and franchise opportunities flourish for the businessperson. According to the latest industry research, of the total sales the restaurant industry recorded in 2014, fast casual restaurant’s portion was small at about 8%, but the segment grew at a rate of 13%, more than three times the 3.8% growth rate by the industry overall. Fast-casual restaurant industry perfectly marries the traditional need to eat on the run and consumer demand for healthier options including Non-GMO, organic, humanely raised, drug-free meat food. But desire to eat healthy doesn’t stop the need to eat on the go. Consumers still wanted to eat high quality food quick and casual. This industry in the life cycle sets perfect for Shake Shack to thrive. Shake Shack fully utilized industry is in the life cycle and became successful. The company went public in January, raising $112 million in an IPO that valued it at around $1.6 billion. At the time Shake Shack announced its impressive first-quarter earnings in May, its stock price had more than tripled. The company’s leadership fully utilized its resources and capabilities to continue to stay as leader...
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...Persuasion is used commonly every day from a personal conversation with friends to a business pitch at work. I was recently given an assignment to find a persuasive piece of visual or mixed rhetoric. Then I was to write about my thoughts about the presentation, what kind of audience the creators are appealing to, and what do the creators want me to think about the visual. For this assignment I chose Radio Shacks “The Eighties Called” commercial. In this commercial Radio Shack is trying to convince the audience that their store is no longer old and outdated, but that It has a fresh new look to it instead. I find this commercial to be fun and creative take on trying to show others of the new looks and features that the store has. In addition, I find this video to be entertaining with the nostalgic icons from the eighties....
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...Executive Summary Climate change and concerns related to the environment are evident in the increasingly ecologically conscious marketplace in New Zealand. In this context, the new environmental friendly products called Standard Eco-Shack and Urban Eco-Shack invented by Doug and Paul will be launched to penetrate the market. The challenges of marketing strategy will be faced by Doug and Paul because these two owners have no experience on marketing. In order to attract the customer attention and preference, brand positioning and value-based pricing strategy will be used to implement as marketing programs. In the long-run sustainability and growth, Doug and Paul will consider using the loyalty program to keep long term relationship with customers. Table of Contents Executive Summary 1 1.0. Introduction 3 1.1. Purpose 3 1.2. Case Summary 3 1.3. Relevant marketing theory definition and explanation 4 2.0. Problem/Issues Identification 5 3.0. Issue Analysis 6 3.1. Market Segmentation 6 3.2. Targeting consumers 7 3.3. Product positioning and branding strategy 8 3.4. Marketing mix (only pricing strategy focus) 8 3.5. SWOT Analysis 9 4.0. Recommendations/Choices of Solution 10 5.0. Conclusion 11 List of Reference 13 1.0. Introduction 2.1. Purpose Many organizations spend a lot of time, resources, and energy setting up the new business from sustainability to growth. Festus M Epetimehin (2011) stated that although...
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...Report Title: Marketing the Eco-shack Prepared For: Ms Puan Haslinda Mohd Yunus & Ms Rachael Louis Vincent Victoria University Prepared By: Vivek Satish Chohan (4101946) Pranav Satish Davda (4100233) Date of Submission: 16th May 2013 Tutorial Group: 8 Table of Contents Executive Summary 2 1.0 Introduction 3 2.0 Analysis 4 2.1 Consumer Segmentation 4 2.2 Business Segments 5 2.3 Cost Pricing Approach 7 3.0 Recommendations 8 3.1 BRANDING AND POSITIONING 8 3.2 Alternative Pricing Approach 10 4.0 Conclusion 11 List of reference. 13 Executive Summary The objective of this report is to identify the target market and position the product well in consumers mind so as to increase the sales and market share. For a product to be accepted in the market by consumers, an effective marketing strategy must be implemented. This report is divided into five parts which are introduction of the scenario, followed by identifying the consumer segment, business segment, merits and demerits of cost oriented pricing, branding and positioning and an alternative pricing approach for the eco shack. Behaviour segmentation variable for consumer market is an appropriate way to identify the consumer segment for the Urban- Eco Shack. This process of segmenting the market involves analyzing the behavior of consumers in terms of usage, price sensitivity and the response towards brands. The features of the Urban – Eco-shack can influence the behaviour of the customers...
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...Cover Page Written Case Study – “Marketing the Eco-Shack” Table of Contents Cover Page 1 Table of Contents 2 1. Eco-Shack Concept/Executive Summary 3 i. Aims and Objectives 4 ii. Project Aim 4 iii. Objectives 4 iv. Background 5 v. Project Rationale 6 2. Issues Identification 6 i. Solution 7 3. Analysis 7 1. Market Segmentation 7 2. Business Segment 8 a. Income Segmentation 8 b. Brand Concentration 8 3. Pricing Strategies 9 4. Recommendations 9 i. Urban Eco-shack vs. Standard Eco-shack 10 ii. Other Pricing Approaches 10 5. Conclusion 11 6. References 12 1. Eco-Shack Concept/Executive Summary Today, the world is not much distanced as it was several years ago due to several innovative and technological advancements by the advance countries and its counterpart around New Zealand. Now, it is comparatively easier to reach and enter into any country through internet and extranet without any particular issue and problem for the sake of achieving typical business objectives. Due to inventions in the field of logistics, companies are getting advanced and national at a very fast speed. The distance from country to country has been decreased due to advance infrastructure facilities such heavy shipments and cargo. The concept of mass marketing or national marketing has been emerged very rapidly within past few years. Companies are not restricted to local market and turnover techniques but they are also focusing different...
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...Burger Stand Business Plan Burger Stand The purpose of this business plan is to raise $60,000 for the development of a food stand that will sell burgers, hot dogs, and beverages to customers in its targeted market. 1.0 EXECUTIVE SUMMARY The purpose of this business plan is to raise $60,000 for the development of a burger stand while showcasing the expected financials and operations over the next three years. Bob’s Burger Shack (‘‘the Company’’) is a New York-based corporation that will provide burgers, hot dogs, and beverages to customers in its targeted market. The Company was founded by Robert Bergeon. 1.1 The Services Our vision for Bob’s Burger Shack is to operate a small location that will provide a wide selection of burgers, hotdogs, beverages, and ice cream. Bob’s Burger Shack, vis-a-vis food and beverage sales, will generate substantial gross margins that will allow the business to generate profitable revenue throughout the course of the calendar year. The third section of the business plan will further describe the services offered by Bob’s Burger Shack. 1.2 Financing Mr. Bergeon is seeking to raise $50,000 from a bank loan. The interest rate and loan agreement are to be Newplans.net Page 1 Burger Stand Business Plan further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following: • Development of the Company’s location. • Financing for the first...
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...The Athletes Shack NETW563 Course Project Keller Graduate School of Management Table of Contents Executive Summary 3 Assessment 4 Solution 5 Summary 8 Diagrams 9 References 12 Executive Summary The client is requesting a wireless solution that they can link all of their 10 stores together and provide iPads for the employees to increase customer service. The need for this has been brought about by a disjointed network with no connectivity to each site. The customer’s requirements are that this will be a wireless technology that will need to be implemented at the ten stores in the areas. This solution will also need to be via a broadband service as well as providing iPads for the employees at the stores. The objective is to be able to provide this expectation to the client and turn this store into a store that would portray to the customers high tech customer service. We will be designing a solution that is a reliable, yet cost effective solution that will also be upgradeable in the future as well. Security of the system will also be kept in mind and we will be suggesting solutions for that for the client in terms of physical and electronic security. The client is also requesting two options for this installation. One option must be a generic/basic solution, and the other solution must be more robust and we must provide the comparative differences in them to the customer. Our design that we will recommend will be a structured solution that addresses...
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...“Marketing the Eco-Shack” Prepared for: Lecturer – Puan Haslinda Mohd Yunus Tutorial – Ms. Racheal Louis Vincent Prepared by: Heru Onggodinata (4101285) Kevin Andrian (4101928) Date Submission: 17 May 2013 Tutorial group: T6 EXECUTIVE SUMMARY With the issue of climate change at the moment, there should be consideration with environmental friendly products and one of them is Eco-Shack, eco-friendly portable house. The purpose of this essay is to show how the owner of Eco-Shack can persuade more people to use their products. The owner of Eco-Shack has to do market research to enables them to do market segmentation of their products for consumer segment and as well business segment. The aim of market segmentation is to enable them do be focus on certain segment, target the customers, be efficient, effective and generate more sales. The customer segment in New Zealand that might be interested in Urban Eco-Shack is demographic and psychographic segment. Using demographic segment, Eco-Shack can focus on the young age 20 to 30 also family size and income level, and then psychographic the New Zealand people that like to move houses every few years, so Eco-Shack can promote their products on this customer segment. Eco-Shack can target business segment for its Standard Eco-Shack, according to their business size, small business might be interested in buying it because it is easy to be move, medium size business might also interested in Eco-Shack example agent might...
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...* Case Study 1: Harriet’s Fruit and Chocolate CompanyThis assignment is due for online students by midnight on Sunday of Week 3 and for on-ground students before Week 4’s class meeting. Submit your assignment to the course shell.Read the Harriet’s Fruit and Chocolate Company case study found in Chapter 2 of the textbook. Then, answer the questions below. Each response should be one (1) paragraph in length submitted in MS Word and the submission is not to exceed two (2) pages.Write a one to two (1-2) page paper that addresses: * What investigation will you do with regard to the physical infrastructure of the orchards, orchard shacks, and the cold storage building? * Make a list of business goals for Harriet’s Fruit and Chocolate Company. What are some constraints that will affect these goals? * Make a list of technical goals for Harriet’s Fruit and Chocolate Company. What tradeoffs might you need to make to meet these goals? * Will a wireless solution support the low delay that will be needed to meet the needs of the applications? Defend your answer. * What security concerns should you bring up as you design the network upgrade?The format of the paper is to be as follows: * Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format. * Type the question followed by your answer to the question. * In addition to the one to two (1-2) pages required, a title page is to be included. The title page is to contain...
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...Case Name: County of Los Angeles v. Mendez 581U.S.___ (2017) Operational Fact: In October 2010, deputies from the Los Angeles County Sheriff’s Department were searching for a potentially armed and dangerous “parolee-at-large” that was seen at a certain residence. While other officers searched, without a warrant in the main house Deputies Conley and Pederson searched the back of the property where unknowingly, Mendez and Garcia were sleeping in a shack on the property. Deputies Conley and Pederson searched the shack without announcing their presence, startled the couple one of whom, Mendez, picks up a BB gun used mainly for killing pests and rodents. The officers see the gun and yell “Gun!” and start firing a total of “15 shots” at the suspected threat. Mendez and Garcia were injured in the incident and were hospitalized. The armed and dangerous “parolee-at-large” that was reported to be at this certain residence was not found on the property....
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...and Paul when marketing the Eco- Shack. The report will then explain the related marketing concepts and provide several suggestions to overcome the problems. The main problem that can be extracted from the case study is incorrect marketing strategy which leads to several sub problems. These problems include incorrect brand positioning, segmenting and targeting. In addition, the price of an Urban Eco- Shack is higher than its competitors and lastly, Doug and Paul did not highlight the unique features of their product. After analysing, we had identified that for the consumer market, the green consumers segment will be interested in Eco- Shack. The four primary bases in this segment are geography, demographics, psychographics and behavioural (QuickMBA 2010). Meanwhile, for the business market, two segments that could be interested in Eco- Shack are businesses that are looking for an office site and those who are concern of the environment. There are many segmentation bases in business market which includes company size, industry, operating practices, culture and geographic. This report will further analyse on cost based pricing, a type of pricing strategy currently used by Eco- Shack developer. This strategy is commonly used by smaller firms because it is easy to be implemented and allows firms to estimate their profit margin more accurately. However, this strategy does not respond to market change, thus we can say that the price of Eco- Shack is less competitive compared to competitors’...
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...and Paul when marketing the Eco- Shack. The report will then explain the related marketing concepts and provide several suggestions to overcome the problems. The main problem that can be extracted from the case study is incorrect marketing strategy which leads to several sub problems. These problems include incorrect brand positioning, segmenting and targeting. In addition, the price of an Urban Eco- Shack is higher than its competitors and lastly, Doug and Paul did not highlight the unique features of their product. After analysing, we had identified that for the consumer market, the green consumers segment will be interested in Eco- Shack. The four primary bases in this segment are geography, demographics, psychographics and behavioural (QuickMBA 2010). Meanwhile, for the business market, two segments that could be interested in Eco- Shack are businesses that are looking for an office site and those who are concern of the environment. There are many segmentation bases in business market which includes company size, industry, operating practices, culture and geographic. This report will further analyse on cost based pricing, a type of pricing strategy currently used by Eco- Shack developer. This strategy is commonly used by smaller firms because it is easy to be implemented and allows firms to estimate their profit margin more accurately. However, this strategy does not respond to market change, thus we can say that the price of Eco- Shack is less competitive compared to competitors’...
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...back and cover the back door. When officers arrived on the scene, they approached the door and Hughes (the owner of the home O’Dell was apparently last seen at) asked if the officers has a warrant. The sergeant on scene responded “no” that they did not, but had a warrant for O’Dell and were searching for him. At this time one officer said he heard sounds of someone running coming from out back. Officers then prepared to open the door by force, after Hughes tried informing officers O’Dell was not in the house. After not finding O’Dell in the house deputies Conley and Pederson, with guns drawn, continued to look out back for O’Dell. Conley and Pederson approached a shack in...
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...A Case Method Approach to Teaching Cost-Volume-Profit Analysis Susan Machuga University of Hartford This paper presents a Multi-Disciplinary Case-Method approach to teaching Cost-Volume-Profit (CVP) Analysis allowing students to use their own assumptions to simulate a real-life business startup analysis. The proposed business venture is one of starting a milkshake shack in the island of Hawaii. Students will learn to distinguish between fixed and variable costs, apply some of their own assumptions, and determine whether it would be profitable to open up a new business. INTRODUCTION I present an alternative, more comprehensive teaching approach, for Cost-Volume-Profit (CVP) analysis from the commonly used approach which simply teaches students how to use a series of equations to solve various questions related to CVP analysis, in which unit selling price, total fixed costs, and unit variable costs are assumed to remain constant (Garrison et al. 2010; Choo and Tan, 2010). I use a multi-disciplinary approach in the context of a realistic case-analysis. I believe this approach offers useful insights and provides a useful learning tool for students pursuing an advanced Master’s Degree. The case at hand requires students to: (a) make assumptions about costs in a dynamic and interactive way, and (b) research a variety of marketing issues for the proposed business that simulates a real life business situation. This paper’s approach also helps students see the interrelationships...
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...My understanding of this is that the film has used a certain scenes that would definitively add towards the development of Australian identity and society. By further analysis of the film rabbit proof fence, it encourages me to believe that this particular scene has used a variety of film techniques such as using different camera shots and foregrounding ideologies throughout, that will contribute towards and further reinforce the attitudes, values and beliefs of Australian identity and...
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