...Situation Analysis ESP guitar is popular brand in the market, company now concentrates new market group, high technology of electric guitar. ESP have a few competitors or almost never have it in this market that is why ESP focus on it because ESP want to be the leader in this way, and our product is new. Company believes that it become popular product exactly. Market Summary In fact, there is a lot of guitar brand in market such as Gibson, Fender, PRS, Godin, Dean, Jackson, Framus, etc. Each brand usually focus on own design, sound and good material, all guitar brand try to convince popular guitarist to become its brand ambassadress so that company will be able to manufacture signature guitar of brand ambassadress. It helps company to attract consumer who crazy about brand ambassadress. Anyway, this strategy is used for a long time, we will use technology combine with guitar to be a leader in this way because most company concentrate the other things, this is the opportunity to be the beginner of leader guitar brand in this way. SWOT Analysis Strength of ESP guitar is to has a lot of heavy metal guitarist. In the other hands, this is weakness as well because most guitarist love in regular brand such as Gibson and Fender, both brand is very classic in consumer’s mind. Anyway, ESP guitar will focus on market group that love in technology and convenient in order to attract new market group. Competition There are two big competitive guitar’s brand in the...
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...Case Study: Mountain Man Brewing Company Situation/Background Analysis: Mountain Man Brewing Company (MMBC), located at West Virginia State, was a family-owned beer company, which possessed respectable market shares in the Central East beer region of the United State. Thanks to the unique bitter flavor and the high quality of its only product -- Mountain Man Lager, which was selected as the “Best Beer in West Virginia” and “America’s Championship Lager” recently, the small company gained a national well-known reputation and therefore was able to survive in the fierce competition of the U.S beer market. In addition, the core customers of MMBC, baby boomers, blue-collar, middle-to-lower income and mid-aged men, still shared their ultimate loyalty to the brand and formed a stable, large portion of annually profits to the company. In spite of all the strengths above, in 2005, the company encountered the first decline on products sale during its 80-years history. Based on market researches, the company believed that this decline was induced mainly by two reasons: 1. Over the past 6 years, the traditional premium beer segment to which MMBC belongs had shrunk, due to the growing light beer segment. 2. Mountain Man Lager, as MMBC’s core product, is not popular among younger drinkers who constitute the vital consumer segment for beer companies. Such a decline became a clear alarm to the MMBC management team after the company had seen so many other regional breweries disappear in the...
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...Situation Analysis Social/Cultural: Sociocultural segment is concerned with a society’s attitudes and cultural values. Attitudes and values form the cornerstone of a society and they often drive demographic, economic, political/legal, and technological conditions and changes. The social factor affects EPCL in a way that the international economy has just shown some signs of economic recovery, whereas, Pakistan is still passing through tough liquidity crunch and financial crisis due to the recent floods. Therefore, the social behavior of the population of the country has now strongly shifted from that of the spenders to the savers, which has also affected the demand for PVC in ghe domestic market. Moreover, the current uncertainty and law order situation in the country has also contributed in shifting the social behavior of the population from active spenders to passive spenders. Demographic Trends: It focuses on population’s size, age structure, geographic distribution, ethnic mix, and income distribution. It is commonly analyzed on a global basis because of their potential effects across countries’ borders and because many firms compete in global markets. Economic Trends: EPCL has maintained a steady pace of business development through complete business reviews, risk management, technical services, impact of back integration project, customer services, sales/market share, financial risk management, financial review etc to estimate the company’s economic performance. ...
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...1 INTRODUCTION PROTON BEHARD is a Malaysian car manufacturing company that was established by the government in 1983. The objective behind the creation of the car company was to aid the attainment of the country’s goal of becoming an industrialized nation through a fortified car manufacturing industries. The country also had the intention of acquiring improved technology and industrial skills through the new manufacturing field which in turn is believed will fortify the status of Malaysia as an industrial Nation Vision The vision of proton is stated thus “to become Asia’s premier automotive brand; a brand that connects with people and provides products which become life companions”. This will be achieved through; • Ensure quality as the Number One work ethics in all operations • Establish an effective and efficient Quality System based on the requirements of ISO9001:2008 standards • Provide adequate skills and knowledge to all levels of personnel through systematic and structured training programmes • Provide a culture and environment of continuous learning, improvement and innovation towards total quality excellence • Provide a conducive, safe and healthy working environment in which people like to work and prosper. 1.1 Performance and challenges For twenty five years Proton has provided Malaysians with a number of award winning models and presently they have the largest factory in the South East Asia region with respectable statute. The company which has grown...
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...Campbell and Bailyn’s Boston Office: Managing The Reorganization Situation Analysis Ken Winston, the regional sales manager for the Boston office of Campbell and Bailvn, prepared presentation at the annual year-end meeting of the bond division’s leadership team. Because Boston office was the second largest office in the company, its sales group was used as a bellwether in the new products and management ideas. So, Winston put forward two changes about the company – Key account team (KAT) and a division-wide performance management. Based on these two changes, many salespeople in his division thought they’re unnecessary, even though it may not be work. Campbell and Bailyn’s fixed income division of sales and trading business was the fastest growing unit. It sold three types products. One of the products was the taxable bonds which were the biggest segment and sold mortgage-backed securities, high yield corporate debt, bond futures and options, government securities, and derivative products. Every division has different specialization salespeople. Also, salespeople had powerful customer relationships. Winston’s team included nine salespeople: five generalists and four specialists. Usually, generalists had large expense accounts to nurtured relationships. Specialists managed smaller accounts. Winston wanted to change the generalist team because it lost business to their competitors – lack of detailed product expertise. So, Winston created KAT, it not only increased effectiveness...
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...Situational Analysis: The company: The key stake holders in my cafe are me and Jane Valdez. Our main objectives are to run a coffe shop that produces profit and keeps customers happy. Also to make sure staff is not over worked and that they have everything they need to do there job properly. Lastly we are incharge of paying bills, employees, and keeping an eye on the overview of the business. There is room for conflicts between the employees and the stakeholders as long as its reasonable and we able to solve it, If not then the employee will be let go. The Business Enviroment: Two demensions of external enviroment that could affect my business are other local coffe shops, and large companies or large public attractions near my shop. How local coffee shops could affect my business in a negitive way is they could take customers from my shop. How it could be a positive is by people realizing that my coffee shop is much better and then drawing them all to my shop. How a large public attraction or large company could affect my business in a positive way is by people always walking by and wanting a coffee so since its right there they will stop in and grab a coffe everyday. In a negitive way it could draw people attention away from my shop, causing them not to see it. Operations: Two significant operating decisions that I will make this sesmester while operating my coffee shop is to have baked goods along with my coffee and if I will be open on weekends. Affects of having baked...
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...Profit | Cash Flow | Revenue | -the company posted a ¥249.1 billion ($3.12 billion) loss for itslatest quarter-. For this year's quarter, which ran through September,Sharp logged a special loss of ¥84.4 billion onrestructuring costs and wrote down its deferred taxassets by ¥61 billion.- The net loss of thecompany was JPY 376,076.00 million during the fiscalyear 2012, as against a net profit of JPY 19,401.00million during 2011.- | -The company said it is burning through more cash than it isgenerating and noted difficulty in securing short-term financing.-Sharp shares fell 1.7% and Sony's fell 4.1% in Tokyo onThursday.-Sharp's shares aredown 75% this year- The operatingloss of the company was JPY 207,562.00 million duringthe fiscal year 2012, as against an operating income ofJPY 67,872.00 million during 2011. | -Revenue fell 4% to ¥645.5 billion.-The company reported revenues of (Yen) JPY2,455,850.00 million during the fiscal year ended March2012, a decrease of 18.73% from 2011. | - a major portion of its revenue comes from japan. -Japan accounts for 48.1% of total revenue. Sharp's ¥249.1 billion loss for its fiscal second quartercompared with a profit of ¥9.4 billion a year earlier.-Sharp in August said it would cut 5,000 jobs from its global workforce, the first layoffs at thecompany since 1950. It also has cut salaries, sold assets, and scaled back investments. In an effortto ease the overcapacity at its factories, Sharp in July sold a 38% stake in a LCD-panel plant inSakai...
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...% % !“GARNIER”! Situation%Analysis%% (Skincare%Industry)% STRATEGIC!MARKETING!(20008)! ASSIGNMENT!1! SEMESTER!2,!2013! TUTORIAL:!Wednesday!1J!2pm! TUTOR:!Katherine!Therese! Polson! PREPARED&BY:& ANITA!TANG:!558!433! ELENA!JOKIC:!539!600! EMMA!SMITH:!392!185! PHOEBE!POWELL:!586!589! SHANNON!FARGHER:!587!520! Team%members:%A.T,%E.J,%E.S,%P.P%&%S.F% ! Page%1% Table of Contents EXECUTIVE&SUMMARY&......................................................................................................................................................&3! 1.0&BUSINESS&SCOPE&.........................................................................................................................................................&5! 1.1&MISSION&AND&VISION&.............................................................................................................................................&5! 1.2&PRODUCT&DEFINITION&AND&PRODUCT&CATEGORIES&TARGETED&...............................................................................&5! 1.3&COMPETITORS&........................................................................................................................................................&5! 1.4&MARKET&SEGMENTS&TARGETED&..............................................................................................................................&5! 1.5&TIME/SPACE&BOUNDARIES&................................................................................................
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...Situation Analysis Problem statement: How should BHP find itsorientationof social responsibilityand in the whole society what kind of social responsibility should it take? Frame of reference： This problem should be analysis onsocial responsibility levels. What kind of responsibility should undertake by the Mineraland resources enterprisein the society, and what kind of responsibilityshould be taken by stakeholders. Issues Internal BHP as a world's largest mineral enterprisehas 35,000 employees and distribute in 26 countries. In these 26 different countries, BHP needs to undertakedifferentsocial responsibility, but generally speaking there are 4 points. 1. The economic responsibility:Economic responsibilities include the responsibility to shareholders and creditors. Shareholder and creditor of the enterprise arean important class of stakeholders,whether the enterprise implement the social responsibility is related to enterprise's shareholders and creditors anticipated targets are realized.After BHP acquired the Tintaya Copper Mine, the Tintaya Copper Mine has a huge economic benefit, in 2005 won the 389 million revenues, net profit 196 million. 2. The responsibilityto the client: The customersare the enterprise’ products recipients and users, are also the important enterprise stakeholders.Whether enterprise profit and value can be realized, it has a large extent to depend on the customer's choice.BHP as mineral enterprise, which needs to service customers safe...
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...Abstract Communication is any everyday occurrence in which everyone participates. This report attempted to study the use of modern communications and negotiation theory and how it applies to everyday experiences. To achieve this, a workplace scenario was analysed and theories were applied in order to gain an understanding of what was happening in the interaction and what could be done to try to achieve a better outcome for all parties. In this report firstly a literature review was undertaken in order to introduce the reader in the types of theories which would be examined in the context of the work place case study. Next a detailed discussion of the workplace scenario was undertaken highlighting the key points of the situation and interactions as well as a detailed description of the three key characters and the key behaviours which they are seen to display. In the main section of the report a detailed review of the applicable theories and how they are demonstrated in the case study. The theories investigated cover the areas on Conflict, Communication, Negotiation and the use of Power Bases and found that many different different theories were visible in the day to day communication. Some of the theories which were seen and discussed were Negotiation Styles and Strategies, use of a BANTA, the use of nonverbal communication techniques and theories of social tension. In the final section of the report three recommendations were given which when used would provide the parties...
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...If your vehicle is broken down at your house or in a parking lot, and the tow truck driver can easily access your vehicle with minimal equipment, you may not be charged as much as someone in a sticker situation. If your vehicle is stuck in a ditch or a hole somewhere, and requires more than the basic equipment to get it out, you’ll probably end up paying more to have it towed. Condition Of Your Vehicle: The condition of your vehicle affects the equipment that has to be used as well as the ease of the job. If your vehicle is in good shape, the job will be relatively easy. However, if your vehicle has been involved in an accident and is all mangled up, it will be much more difficult to move, which can cost you. Distance: Finally, the last situational factor that can affect your bill is the distance the tow truck has to drive to get to your vehicle, as well as how far they have to tow your vehicle. If your vehicle is 30 miles outside of the city...
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...Targeting and Positioning ………………………………………………………….7 Market Targets …………………………………………………………………………….7 Market Positioning ………………………………………………………………………..8 Market Attractiveness ……………………………………………………………9 Current Market Position ………………………………………………………..10 III. Competitive Advantage ……………………………………………………11 Differential Advantage …………………………………………………………………..12 SWOT Analysis: Matching & Converting ……………………………………………..13 Levels of Product Offering ……………………………………………………………...15 Sustainability ……………………………………………………………………………..15 IV. Growth Strategies …………………………………………………………………17 Marketing Warfare ………………………………………………………………………18 V. Marketing Mix Program …………………………………………………….18 Product ……………………………………………………………………………………19 Price ………………………………………………………………………………………19 Place ……………………………………………………………………………………...19 Promotion ………………………………………………………………………………...20 Communication Tools ………………………………………………………….20 Product Life Cycle Management ……………………………………………...21 Implementation & Control ………………………………………………………………22 VI. Conclusion …………………………………………………………………..24 VII. References ………………………………………………………………….25 Appendix A: Summarized Strategic Analysis: SWOT Analysis …………………………..29 Appendix B: Ansoff Matrix ……………………………………………………………………30 Appendix C: Market Segmentation Justification ……………………………………………31 Appendix D: Dimensions of Luxury ………………………………………………………….38 Appendix E: Strategy Development …………………………………………………………39 Appendix F: Marketing Strategy Justification ………………………………………………41 Appendix G: Model of Competitive Advantage...
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...Coping with Different Tutoring Situations Being a Tutor requires more than what people usually think. Many would say that tutoring is easy, and all you need is to be good at grammar. In reality, to become a tutor, the person needs at least ten hours of training and after that strengthen the weak points that the person has in both grammar and structure. In addition, they need to learn how to cope with different situations that might be presented to them during a tutoring session such as unresponsive writers, the ones who plagiarize, and the one that comes at the last minute. One of the most common situations is the unresponsive writer. These writers ask to be tutored, mostly as a requirement for an assignment, and they sit there quietly and...
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...Journal #3 A rhetorical situation has four constituents that are valuable to a discussion. Of these are the rhetors, exigence, audience, and constraints. The two most important elements of a rhetorical situation are the rhetors and the constraints. Without these there wouldn't be a conversation. In order for a conversation to take place, there needs to be exigence. Rhetorical exigence is defined as “the rhetor’s sense that a situation both calls for a discourse and might be resolved by discourse” (Grant-Davie 206). The exigence is what sparks the discussion on a topic. Something must have occurred to motivate a conversation that may resolve or start a debate. Exigence is tied together with the discourse, “what the discourse is about becomes…a...
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...CUSTOMER IDEAL CUSTOMER PROFILE Since SodaStream is an appliance, the ideal customer is of the older millennial and baby boomer generation owning a home or living on their own; people usually buy appliances for their own space, and a younger millennial will not buy one for his parents’ house. The ideal customer profile is a health conscious male or female who enjoys carbonated beverages; they have found the healthy alternative in SodaStream; SodaStream consumers are active and in shape, or are looking to be. They enjoy healthy and organic foods and are also environmentally friendly. NEED ANALYSIS The needs of the ideal customer are to have a carbonated beverage that is healthy and taste great. They want this drink to be convenient, meaning they can do it quickly and whenever they want. They are hoping that this beverage can be made exactly how they like it, and that the brand coincides with their eco-friendly beliefs by them using sustainable practices. PERCEPTIONS The current perceptions regarding the Carbonated Soft Drink & Liquid Refreshment industry is that the beverages are not good for one's health; this perception, combined with the obesity epidemic in the United States has allowed the consumption of these beverage to decrease. Another perception is that the leftover cans and plastic bottles are polluting the environment; about 1 billion cans worldwide. On the other hand, consumers perceive the CSD industry to have greater taste and emotional connection,...
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