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The Sport Guys

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Submitted By smatin
Words 2147
Pages 9
Case outline

Bob Rhodes, age 32, is well known in his local sports activity. Ten years ago, he started business called The Sports Guy and raised capital from obtaining a bank loan and an equity investment from friends and family. His family and friends own 40% of the business while he owns the rest. Mortgage help him purchasing land in small town outside of GTA that consists of two lots on a corner in which one is used to build a store, and another one was planned for the parking lot but never executed the plan because of the surrounding activities. Local sports team account for 70% of the sales whereas 30% comes from regular walk-in customers.

Problem Statement & Objectives
The major problem is reducing profitability of the business and there is no proper management of the inventory, which leads to sale of inventory at discount rate. Also labor wages are also too high and reducing creditability of business lead to reduce in the trust of the business and loss of the customer due to improper inventory management.
The objective is to get access to bank credit to finance high Analysis the financial health of the business and recommend the various way to get the business right on track

Situation Analysis
Summary
The company sell retail sports product to the sport team and children’s. Also there is around 30% of walk-in customer, who help the business to manage inventory. This might not be attractive industry because buyer’s and potential entrants have high power in the market. Company strength out weight the weakness and opportunity and threats are evenly balanced. Porter’s Five Powers
Buyer’s Power
Buyers are 1. Local sports team 2. Charity and non profit organization 3. Schools 4. Walk-in individual customer

* The largest customers of “The Sport Guy “is a hockey and baseball team associated with city and region

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