...purpose of this report is to explain the current state of printed newspaper publishing and where it is headed over the next decade. In addition, it will provide a strategic vision to assist the Chronicle Gazette in implementing strategies that will allow the newspaper to survive in today’s economy. I will also highlight what challenges other newspapers in the industry are facing, external and internal assessments to understand why circulations and revenues are declining. 2. I will identify strengths and weaknesses of the Gazette and try to provide the publisher with ideas and feedback to remain competitive in the newspaper industry. STATE OF THE NEWSPAPER PUBLISHING INDUSTRY 1. The newspaper industry has been in decline over the past five years. Research has revealed that during 2009, revenue decreased by 26%. The total reported loss over the last three years was 43%. In addition, printed circulation has declined by 5%. The Newspaper Association of America has estimated 2009 revenues at $10 billion dollars, which was a 10% decline from its apex in 2003. 2. In 2010 for the first time in 5 years, newspaper businesses suffered a revenue decline in the single digits. However, the online revenue stream increased by 14% the last quarter of the year. 3. Newspapers still remain the largest source of information for news in the United States. Studies have shown that newspapers have reached two-thirds of America’s Internet users and an estimated...
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...The Effect of Technology Change on Newspaper Industry From carved stone tablets in Ancient Rome to weightless electronic delivery, newspapers industry has undergone dramatic changes over the course of history. This essay aims to examine how technology progress has overturned the structure of the industry in terms of changes in the entry cost, the degree of market concentration and the degree of product differentiation from the late 19th century to the present. The first real advance in printing technology was the creation of the linotype machine in 1886, which automated the process of arranging characters into lines of type. By the 1970s, though, phototypesetters, which contributed to a lower fixed cost, began to push the linotype machine into obsolescence. By automating the production of the newspaper, the number of papers available to the public greatly increased, while making it affordable for people to purchase one. These developments led to a boom in the newspaper industry where several different newspapers started to appear in major cities. The advent of the computer age and digital technology has significantly altered the printmaking process. Prepress, which covers all the steps prior to running the press, can now be done on personal computers, significantly reduced costs of printing error leading to lower marginal costs. Since the 1990s The Internet has been increasingly replacing newspapers and magazines as the primary source of news and information...
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... the Hong Kong Economic Times Group ("HKET Group") started off as a publisher of Hong Kong Economics Times (HKET)--the first Chinese-language financial newspaper in Hong Kong. Launched when the city's economy was booming, the newspaper set out to be the Chinese-language equivalent of the Financial Times and to become one of the pre-eminent financial and business information and service providers in Greater China. Widely recognized for its quality content and leading market status, Hong Kong Economic Times has evolved closely with the economic and business environment of the city, catering to the changing needs of the local business community, such as the addition of a property section during the rise of the property market in the early 1990s and an IT section during the dotcom bubble in the mid- to late 1990s. In the face of new challenges to traditional newspaper industry like the proliferation of the Internet, the HKET Group responds by focusing on two fundamental driving forces that have become the pillars to its success: diversification and differentiation. With a vision to becoming a diversified media group, HKET has branched out to book publishing, multimedia services, electronic information services, recruitment advertising and training. Set in 2006, this case addresses the changes faced by the print newspaper industry and HKET's market positioning amid such changes. The case explores the role of creativity, especially in the context of Blue Ocean Strategy. It can also...
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...to Media Management Brief evaluation of the newspaper industry Contents Executive Summary 3 Sector Structure 3 Consumer Behaviour 6 Current Issues 8 Summary 12 References 14 Bibliography 15 Executive Summary Both newspaper publishing and journalism have changed dramatically over the years, socioeconomic groupings have altered and papers have had to adapt to these evolutionary changes . The question is not whether newspapers are going to continue, but how the publishing industry will adapts. Research shows that newspapers are now charging for online content, but more importantly that consumers are willing to pay. Sector Structure Up to date news that is recorded and presented to a consumer is classified as a newspaper, typically through the print medium, on inexpensive newsprint paper, typically sold through retail stands. The industry is divided into two main formats: ‘broadsheets’, sometimes known as ‘the quality press’, more formal and better respected than those taken less seriously which are known as ‘tabloids’. There are also a number of national newspapers funded solely by advertising which are free to the public, for example The Evening Standard, The Metro and City AM. Product portfolio: The following list shows the eight mainstream publishers of national newspapers within the UK, and gives the company name titles...
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...foreign. 7. Incomplete rules and regulations governing advertising. 8. Market differentiation. Effective advertising strategies 1. Understanding the market difference between Hong Kong and China. 2. Understanding the system and structure of advertising market in China. 3. Observing the rules and regulations of advertising in China. 4. Maintaining good relationship with the advertising companies in China. 5. Formulate advertising plans ADVERTISING The influence of advertising in China is extremely powerful. This is due to Chinese consumer psychology and the high profile that most forms of media enjoy among Chinese audiences. Since the government administrates China’s media, especially television, radio and important newspapers, ordinary Chinese trust most reports about commerce or trade as long as these stories are presented as ‘official news’. Information in the form of television advertisements plays a powerful role in terms of social or consumer reference groups. Media Selection For many MNCs, the intensive use of advertising to promote brands is seen as a key approach to the Chinese market. However, the choice of where to advertise in China requires careful thought because of the complicated administrative organization of the media in China. It is easy for foreign companies to waste resources by choosing to advertise at the wrong level or using regional media. There are no purely private media in China. In principle, the media are all supervised...
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...Chronicle Gazette is a leading newspaper in the United States with a circulation of 225,000 customers. Over the past few years, it has been facing a decline in its customer base and revenues. This is mainly due to the increasing dominance of the Internet as a means of disseminating information and news. The newspaper publishing industry in the United States is going through a difficult phase with declining revenues. Both subscription revenues and advertising revenues have been steadily declining. One of the main causes for this downfall is that readers are using the Internet to get news content for free and are reluctant to pay. The global economic recession has cut down the advertising revenues for newspapers. Cost of publishing has increased and a majority of newspapers have increased prices. This has further distanced consumers from traditional newspapers and made online news websites more popular. The main purpose of this report is to present measures for The Chronicle Gazette to boost its circulation and increase profits. The report will analyze the newspaper industry in the United States giving details of its present status and future position. It will also present facts on the factors that have lead to the decline of the industry. The report will analyze the trends in the newspaper industry and the strategies adopted by leading companies in the industry. It will provide details on the measures adopted by companies in the publishing industry to overcome the losses...
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...Newspaper readership is the people who read or are thought to read a particular newspaper. Decline in newspaper circulation and readership does not mean newspaper readership is aging. In fact, declining newspaper circulation and readership is happening at the same time with aging newspaper readership. Looking at the macro vision of aging newspaper readership, general social factors suggest that aging population and new way of newspaper reading by young people (i.e. reading online newspaper articles, reading free newspapers). In micro term, cohort effect, new reading style of non print news articles and cost of newspaper are three of the reasons why newspaper readership is aging. Aging of newspaper readership has impacts on societies and which aging readership has relationship to voter participation. Long-term Cohort effect and newspaper readership Cohort define people according to their birth of year (i.e. 1980-1989, 1990–1999). Cohorts are affected by age and the period of time that the groups grow. These make different cohorts have their only characteristics, and this is called as cohort effects. Cohort effect is further declining and aging newspaper readership. According to the characteristics of young cohorts, their readership level is lower than other older cohort groups.[8] Newspaper market does not target only the older cohort, young cohorts are also the targeted consumers of newspapers.[8] Comparing older cohorts to the younger, the way how the young cohort groups...
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...The Dying Newspaper Assignment 1: Newspaper Assessment Lois Reed Professor Will Moses MKT100 – Principles of Marketing November 6, 2012 The Dying Newspaper Abstract The newspaper (print) has been a part of American households for decades. The subject matter to be discussed: the exchange of news information in the networked future, the impact of the transition to digital journalism and the decline of the local newspaper. The information will show the drop in print viewership due to news being more readily available through social media and other Internet options. The Dying Newspaper Introduction The purpose of this product assessment is to investigate obsolesces of the print newspaper which has been on a steady decline in the market today. First, we will describe the newspaper within the context of demographic, consumer popularity, economic and technology, ethnic market and social awareness. The research will gather recommendation of appeal for consumer’s response to the declining of the print newspaper industry, while addressing the alternative market place to revitalize the newspaper standards in other countries. Finally, the study will bring about awareness to segmentation and positioning ideals for the new signature of newspaper in the new countries. The newspaper was a global source for current news events on print intended for household viewers. According to a Census Bureau report, within 10 years the primary declination of readership will be amongst...
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...SECTION I PROMOTION CAMPAIGN GUIDELINES Objectives of the Project The general objectives of the project focus on providing an opportunity to design a comprehensive integrated marketing communications (IMC) plan, enabling you to achieve a keen awareness and understanding of the decisions, issues, and activities involved in developing such a plan. Specifically, the project is designed so you will: (1) achieve an understanding of the major elements comprising the marketing communications mix; (2) fully comprehend the meaning and relevance of integrated marketing communications; (3) appreciate the complexity of designing a complete IMC plan; (4) achieve a high proficiency in locating, understanding, and using information sources for marketing communications program design, execution, and measurement; and (5) enhance your ability to communicate logically and persuasively in spoken, written, and visual language. In short, the fundamental objective of the project is to learn how to create a first-rate integrated marketing communications plan. The IMC Plan An IMC plan is a blueprint of the complete marketing communications program for a brand. It is a formal document that evaluates the background of the brand and presents a set of guidelines and an action program for the advertising and promotions campaign. The planning model is shown in Chapter 1 in the text. The IMC plan for this project will be for the market specified by your instructor and will cover one calendar year. Formation...
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...Hip-Hop has been and will extend to be one of the most mighty heritage movements of the up to date world. It is best accepted for its leverage on the melodies industry. Before hip-hop evolved publicly, it was a localized wonder that had blown out usually in underprivileged localities all over New York City. Ever since then Hip-Hop has been adept to leverage persons to proceed differently. The attractiveness of Hip-Hop has been subjugated by enterprise persons to conceive profit. Of all the performers on MTV, rappers obtain the most vigilance for their proficiency to continue their proficiency to articulate their outlooks in bold manners. Hip-hop has evolved considerably since the end of the 1980’s when it was advised to be the CNN for very dark youth by Chuck D. It was inescapable for Hip-Hop to originate from the below ground sound and become more commercialized at one issue or another. However, if this action was a contradictory or affirmative occurrence is contended about by many. Commercialization is generally the submission of enterprise in alignment to earnings or to exploit. This procedure has stayed one of the objectives of persons in the hip-hop culture. Hip-hop devotes persons the opening to display their gifts of rapping, break-dancing, DJing and graffiti to profit from cash and reside what was advised a perfect lifestyle. The culture of Hip-Hop is going into the mainstream by the use of melodies and corrects publicizing. A couple of persons make it and become very...
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...anticipated changes in the environment. Strategic management of change is all about identifying and embedding in the organization those changes that will ensure the long-term survival of the organization. A process in which a large company or organization changes its working methods or aims, in order to develop and deal with new situations or markets: Sometimes deep organizational change is necessary in order to maintain a competitive edge. EXAMPLE OF AN INDUSTRY BASED: THE NEWSPAPER INDUSTRY AND ITS ASSOCIATIONS Industry associations pay significant roles in the newspaper industry at the national, regional, and global levels. They are particularly important to members because newspaper firms engage in little research and development on their own, have historically exhibited low levels of innovation, and generally do not have organized strategy or business intelligence offices. The industry is highly domestic with only a few international firms and few papers are exported (Picard & Brody, 1997). The industry is three centuries old, has undergone relatively few major technological changes in its history, and became extraordinarily profitable during the second...
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...Executive summary The purpose of this report is to designing a new boutique hotel’s club floor. The structures of this report are as follows. First, we will discuss the background information and state the objective of the report. Second, we will focus on South Korea IT Professionals and analysis their demographic and socioeconomic profile by relevant articles and literatures. Also, the purchasing power and arrival number of South Korean business traveler will be forecasted. Third, we will conduct a service analysis of South Korea IT professionals by Hofstede’s Cultural Dimension. Fourth, Hotel ICON and Butterfly on Prat are selected as our major competitor; therefore we will conduct a competitor analysis to find out their strengths and weaknesses by various kinds of methods. Based on these findings, we will then design the features and services of a new hotel’s club floor in order to compete with our competitors, also we will clarify how these features and service can satisfy our target market, South Korea. Lastly, End with making a short conclusion to see if our works can meet this report’s objectives. Introduction Retain competitiveness is one of the biggest challenge for the hotel. We, consultants of lodging and accommodation management, is always helping hotel to retain its competiveness. Recently, I-Hotel hire us to design the feature and service for their club floor in order to compete with their competitors. The objective of this report is to make a deep analysis...
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...submitted has not previously been accepted in substance for any other award. I further confirm that I have not shared my work with other candidates’ Prepared for : Zimbabwe Newspapers Prepared by : Marketing Manager Date : January 2012 Subject :Medium – term Marketing planning to address threats in the external environment of Zimbabwe Newspapers TABLE OF CONTENTS Content Page Executive Summary 4 Corporate Mission 5 Summary of audit findings 5 SWOT Analysis 6 Marketing objectives 6 - 7 Marketing Strategies 7 - 10 Marketing mix decisions 11 - 12 Budgets 12 Implementation 12 Evaluation and Control 13 APPENDICES Appendix 1 : Organizational background Appendix 2 : Audit Findings Appendix 3 : Gabriel’s credibility Matrix Appendix 4 : Implementation / Schedule of activities Evaluation Report References EXECUTIVE SUMMARY Zimbabwe Newspapers (1980) Ltd is the oldest newspaper publisher and commercial printer in Zimbabwe, as well as being easily the largest publisher of newspapers, having dominated the industry for almost 120 years. The company is the proprietor of Zimbabwe’s leading daily...
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...negative way. The media can affect the society in which we live in many ways both positively and negatively. The media present in every aspect of our everyday life. We depend on it to inform us on the state of our local and world status. The media resource should not be overlooked by any business, large or small. It is vital that businesses today learn how to use this resource to improve our economic value. California’s agriculture has taken a financial beating over the past five years. The 3 years experience acquired as a production manager at a local alfalfa company has brought to light the impact Central Valley agriculture has on the world. Alfalfa is the primary means of feeding cattle. The large and small cattle farms relied on our high quality feed for their organic and non-organic product. The cost to produce organic alfalfa is higher that non-organic alfalfa. If this wasn’t enough, the drought experienced in Central Valley a few years ago raised the prices even higher. This forced some small organic cattle farms (locally and nationally) to close their doors a few years ago. The organic industry is a multibillion dollar industry that is expected to compound 14 percent in the next three years (Daniels, 2014). This industry only compounded by nine percent in 2011(Smith, 2012). This prompts one to wonder what caused this to rise in consumption of organic products. In comes the media. The media is a powerful tool that has helped dictate the choices...
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...about newspapers for years. To see and read these accounts is to encounter an industry that seems on the verge of crisis, and possibly on the edge of the abyss. In many U.S. markets, the dominant paper is a fading enterprise. In the long run, no newspaper is safe from electronic technologies. A crisis of confidence is combined with a technological revolution and structural economic change to create what can only be described as the perfect storm and as younger readers turn toward free tabloids and electronic media to get news. To be certain, all is not as well as it once was at the Miami Herald. Circulation, which has been on the downward spiral for two decades, has lately shown signs of free fall. Young readers are scarce, newsroom budgets are tight, and the competition remains unrelenting. Newspapers have wounded themselves with a series of credibility shredding scandals and screw ups. The Internet, with its vastness, its vibrancy and its immediacy, does seem poised to blow away the snoozy old newspaper. Introduction The U.S. newspaper industry is suffering through what could be its worst financial crisis since the Great Depression. Advertising revenues have plummeted due in part to the severe economic Down turn, while readership habits have changed as consumers turn to the Internet for free news and information. Newspaper publishers in 2012 have seen some improvement in financial conditions, with many reporting higher profits, but the industry has not...
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