...Sugar Substitute Research Decision: Medium involvement. Coast Guard Cutter Decision Problem: Low involvement 2. What factors led you to choose this alternative rather than the others? Sugar Substitute Research Decision: * Decision structure: no set decision process for such project. * Source of decision knowledge: Sugar substitute is beyond my technical expertise, but some of researchers are familiar with it. I do not know how much demand is expected for this product * Decision commitment: the budget for R&D department is limited, and they are short in resources as well. However, sugar substitute can be another huge source of company profit, and some level of participation in decision making will improve scientists and researchers to commit to the decision. * Risk of conflict: risk of conflict seems low since most researchers in R&D unit are committed to ensuring the company’s interests. Coast Guard Cutter Decision Problem: * Decision structure: no programmed procedures? * Source of decision knowledge: Both my team and I are experts. Communication is lost. Storm is severe. * Decision commitment: the crews have to follow the decision even though they don’t agree with it. Employee involvement is not necessary to improve commitment. * Risk of conflict: there may be some conflict between norms because the decision is critical to one’s life. 3. What problems might occur if less or more involvement occurred in this case (where possible)...
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...what extent should your subordinates be involved in this decision? Sugar Substitute Research Decision: Medium involvement. Coast Guard Cutter Decision Problem: Low involvement 2. What factors led you to choose this alternative rather than the others? Sugar Substitute Research Decision: * Decision structure: no set decision process for such project. * Source of decision knowledge: Sugar substitute is beyond my technical expertise, but some of researchers are familiar with it. I do not know how much demand is expected for this product * Decision commitment: the budget for R&D department is limited, and they are short in resources as well. However, sugar substitute can be another huge source of company profit, and some level of participation in decision making will improve scientists and researchers to commit to the decision. * Risk of conflict: risk of conflict seems low since most researchers in R&D unit are committed to ensuring the company’s interests. Coast Guard Cutter Decision Problem: * Decision structure: no programmed procedures? * Source of decision knowledge: Both my team and I are experts. Communication is lost. Storm is severe. * Decision commitment: the crews have to follow the decision even though they don’t agree with it. Employee involvement is not necessary to improve commitment. * Risk of conflict: there may be some conflict between norms because the decision is critical to one’s life. 3. What problems might occur...
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...Childhood Obesity ENG 122 April 26, 2012 Childhood Obesity Childhood obesity is an ongoing problem that we will all face in our lifetime. We may encounter this from our own experience as being an overweight child, seeing it in our children, their friends or even in our grandchildren. We all need to have a better understanding of childhood obesity. We will start this journey by address a brief history of childhood obesity, short and long-term health concerns, methods for treating obesity, and prevention of obesity in children. The overall purpose will be to foster an understanding of the impact high-fructose corn syrup usage in the last 30 years has had in relation to the childhood obesity epidemic. Childhood obesity is not a new problem but it is becoming an epidemic in the United States. Dr. Fals (2009) writes, “this country has been struggling with obesity for well over 20 years now” (p. 1). Most of us can remember when there was maybe one overweight child in a classroom, now there are two to three instead. The National Center for Health Statistics has been conducting surveys since 1963 relating to obesity among children and adolescents in the United States (Ogden, 2010). This is the only organization that has solid scientific history and statistical data available. It appears that obesity was not tracked on a nationwide level prior to 1963. One reason may be that there weren’t enough cases of childhood obesity to raise any red flags up until the 1960s. Since...
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...causes of sugar price hike as discussed in the article above. [8 marks] The article as reported by Andrew Clark indicates that the main cause of the sugar price increase in the global commodity market occurred due to a simultaneous drop in the overall supply of sugar by the world’s largest sugar producer, Brazil, alongside a change in the supply and demand of the world’s largest consumer of sugar, India. In the case of Brazil, the world’s largest sugar producer, the drop in the supply of sugar occurred due to a period of heavy rain, as well as the decision to channel a large portion of sugarcane, an input into the production of sugar, into another industry, ethanol fuel production, hence significantly reducing the availability of this input to sugar production. Figure 1.1 below illustrates S1 as the original supply curve of sugar, and S2 as the new supply curve of sugar which has shifted to the Left. This shift to the left is caused by a decrease in sugarcane supply, an important input to sugar production. The effect is an increase in the Price of sugar due to a decrease in the quantity of sugar supplied globally. Coupled with the existing global sugar supply shortage caused by Brazil’s decreased production of sugar, India, the world’s largest consumer of sugar, encountered a bad monsoon season and went from being an exporter to an importer of sugar. This indicates that where India may have previously enjoyed a Surplus of their own domestic supply of sugar to meet...
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...2.2 Sugar Scandal 3 2.2.3 Analysis by Observation 4 2.3 Opportunities of Ribena 4 3.0 Goals and Objectives 5 4.0 Key Target Publics 6 5.0 Strategy and Tactics 7 6.0 Budget and Evaluation 8 7.0 Reference List 1.0 Introduction Ribena was invented by Dr Vernon Charley in 1930s. He was researching using pure fruit juices for milkshakes and then he named it ribes nigrum; which means blackcurrant in Latin (Naete 2013). In 2004, two students from Pakuranga College in Auckland, New Zealand conducted a research and experiment to find out the vitamin C levels of Ribena. The advertising said that Ribena contained four times the vitamin C of oranges. However, the levels of vitamin C were much lower at 22mg/100mL compared to other products (The Guardian 2009). It was a controversy that Ribena was intentionally misleading. The report aimed to analyse and determine the goals, objectives, and strategies to polish Ribena's reputation because of this vitamin C controversy. The methodology of this report is both primary and secondary research. 2...
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...their target customers using means of communication like advertising and sales promotion. Advertising is very powerful and most commonly used tool. The term ethics in business involves “morality, organizational ethics and professional deontology” (Isaac, cited in Bergadaa, 2007). Every industry has its own guidelines for the ethical requirements. However, the principal four requirements for marketing communications are to be legal, decent, honest and truthful. Unfortunately, in a society where the course of action of the companies is determined by profit targets the use of marketing communications messages “may constitute a form of social pollution through the potentially damaging and unintended effects it may have on consumer decision making” (Hackly and Kitchen, 1999). Advertisement...
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...crops and other forms of vegetation to combat insect destruction (NPIC, 2009). Permethrin also has many other uses that the average consumer or user may be unaware of, they include in dog and cat flea collars, and head lice applications (NPIC, 2009) Saccharin is an artificial sweetener used in beverages such as diet sodas, and it can also be used as a sugar replacement in cookies and cakes. The use of saccharin had a huge push by many vendors when the fight against obesity and the urge for healthy living started to become popular. During the 1970’s Saccharin was labeled by the FDA as possibly causing bladder cancer in rats during testing (NCI, 2014). Upon further testing it was later removed from the list of known agents that would cause cancer and moved to the list of possible cancer causing agents (NCI, 2014). Saccharin was removed by President Bill Clinton from the list of possible cancer causing agents in 2000 but still remains under a cloud of doubt to this day because of all the possible negative effects and the definitive effects experienced by lab rats. The Environmental Protection Agency has done a vast amount of research on the use of Permethrin and the dangers it presents to humans, insects, and fish. Permethrin is a member of the Pyrethroid family, as such this means that when Permethrin comes into contact with either humans, insects or fish, it will attack the organism nervous system doing a vast amount of damage. Because of these dangers in the agent was only...
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...Using Porter’s Five Forces Model for Analysing the Competitive Environment of Thailand’s Sweet Corn Industry Tanakorn Rachapila Integral development studies program Faculty of management science Ubon Ratchathani University, Thailand Dr. Sittha Jansirisak Assistant professor, Faculty of engineering Ubon Ratchathani University, Thailand ABSTRACT The competition in Thailand sweet corn industry relatively high: Bargaining power of suppliers: supplier concentration, availability of substitute input, importance of suppliers’ input to buyer and importance of industry to supplier; Intensity of Rivalry of rivalry among existing competitors: number of competitors, augmented capacity in large increments, value of fixed costs and exit barriers; Threat of entrants or potential competitors: economical scale; Determinant of buyer power: product differentiation, switching costs to use other products, switching costs to use other products and buyers’ use of multiple sources, threat of substitute products or services relatively low. Keywords: Environment analysis, Competitive Forces, Competitiveness Porter’s Five Forces, Sweet Corn, Agribusiness 1. Introduction Sweet corn is a major economic agronomy in Thailand. There are large amounts of consumption and utilization of sweet corn each day. The sweet corn is a perennial plant providing greater values to fresh markets and industrial factories. Recently, sweet corn is one of the most popular crops; the 2011 Thai Food Processors’ Association report...
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...Finance, Faculty of Business Studies, University of Dhaka Table of contents SerialNo. | Description | Page No. | 01 | Executive Summary | 3 | 02 | Introduction | 4 | 03 | Company Description | 5 | 04 | Product Description | 6 | 05 | Situational Analysis | 7 | 06 | Market Survey | 10 | 07 | Characterization of Market | 14 | 08 | Demand Forecasting | 15 | 09 | Uncertainties | 20 | 10 | Marketing Plan | 21 | 11 | References | 27 | EXECUTIVE SUMMARY __________________________________________________________________________________ Pran group of companies is one of the leading business institutes of Bangladesh. They are thinking of launching a new product called “Sugar Free Smoothy”. “Sugar Free Smoothy” will be marketed as a unique functional drink while striving to reinforce the company’s status as the leader in innovation and successful...
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... | |Supervisor: Mr. Shantanu P.Chakraborty | |Industry: Sugar Industry | |Title: Impact of Government allocation on the Sugar Industry | Dissertation submitted in partial fulfillment of the requirements of the Undergraduate Degree in Bachelor of Business Administration (Honours) J. D. Birla Institute at the Jadavpur University at Kolkata 13/06/2011 The Controller of Examination, Jadavpur University, Kolkata Respected sir, This research work has been done by me and is an original work. The references used have been mentioned in the bibliography. My University Registration no. is 104748 of 2008-2009 and my sixth semester examination roll no. is BBA 116028. My class roll no. is 30 of the 2008-2011 batch. This research is partial fulfillment of the requirement for the BBA degree to be awarded by Jadavpur University. Thanking you, Yours faithfully, Ritika Kanodia (Sixth Semester) DECLARATION I declare the following: The word count of the dissertation...
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...| | | | | | | | | | | | | | | | | | | | |Arcor: Global Strategy and Local Turbulence...
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...the United States has paralleled the increasing use of HFCS. Current soft drinks and many other foods are sweetened with this product because it is inexpensive and has useful manufacturing properties. All of these reasons directly benefits the food companies, but are causing body damage and metabolic diseases for the consumers. Even though the corn lobby is trying to prove that HFCS is nearly similar to regular sugar, this is not true. HFCS is high in fructose (55%-72% fructose and 45%-28% glucose) citation needed for these statistics. that is bad for our health. It is so ubiquitous in processed foods and so over-consumed by the average American that many experts believe our nation faces the prospect of an epidemic of metabolic disease in the future, related in significant degree to excess consumption of high-fructose corn syrup. The fact that HFCS is a highly and overly processed unhealthy sugar that is also linked to obesity and other cardiovascular diseases should cause great alarm in all American consumers. First of all, HFCS is very different from regular table sugar. It is a highly processed sweetener that is bad for our health. If you ever tasted cornstarch, you know that it is not sweet. It has a dry and powdery taste. Turning corn into a sweetener involves a long complicated process. It is first processed into glucose using a series of enzymes. The glucose is then converted into a high concentration of fructose using another treatment with enzymes. However, sucrose has...
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...INDUSTRY PROFILE Confectionery in India Reference Code: 0102-0710 Publication Date: September 2010 www.datamonitor.com Datamonitor USA 245 Fifth Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Middle East and North America Datamonitor PO Box 24893 Dubai, UAE t: +49 69 9754 4517 f: +49 69 9754 4900 e: datamonitormena@ datamonitor.com Datamonitor Asia Pacific Level 46, 2 Park Street Sydney, NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8705 6901 e: apinfo@datamonitor.com India - Confectionery © Datamonitor. This profile is a licensed product and is not to be photocopied 0102 - 0710 - 2009 Page 1 EXECUTIVE SUMMARY EXECUTIVE SUMMARY Market value The Indian confectionery market grew by 11.9% in 2009 to reach a value of $1,127 million. Market value forecast In 2014, the Indian confectionery market is forecast to have a value of $2,005.7 million, an increase of 78% since 2009. Market volume The Indian confectionery market grew by 5.8% in 2009 to reach a volume of 181.6 million kilograms. Market volume forecast In 2014, the Indian confectionery market is forecast to have a volume of 246.9 million kilograms, an increase of 36% since 2009. Market segmentation I Chocolate is the largest segment of the confectionery market in India, accounting...
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...SNAPPLE GROUP, INC. ENERGY BEVERAGE PREPARED BY: RAMSIS ANAK WILLIAM AGIM 2012402536 Strategic Issues and Problems Being the consultant of Dr Pepper Snapple Group, Inc. (DPSG), I am charged to assess whether or not a profitable market opportunity existed for a new energy beverage brand to be produced, marketed, and distributed by the company. The decision to explore a new energy beverage was made by senior company management of DPSG as part of a corporate business strategy to focus on opportunities in (1) High Growth and (2) High Margin beverage businesses. My tasks involve a number of important factors. I must assess the likelihood that DPSG Competitive environment will be liberal or conservative in its marketing of the new energy beverage. An important consideration is DPSG role in affecting this environment, given its strong presence in the CSD market and utilizing that strength to push the new energy beverage. Ultimately I must make a “go-no go” decision. A “go” decision requires a recommendation in the form of the new energy beverage, its target market, its price, and promotion. A “no go” decision must take into consideration Dr Pepper’s profit and growth position without the new energy beverage and measures to minimize their impact. The problem facing Dr Pepper’s is how to retain its present competitive position given an environmental threat (other energy beverage) while at the same time preserving profitability and its customer base. Insights from...
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...largest program for the commercial use of biomass for energy purposes in the world. Two years later, Professor Expedito Parente, of the Ceará Federal University, discovered biodiesel made from cotton oil and, in 1980, he registered the first world wide biodiesel patent, now in the public domain. Throughout the world, with the passing of the years and the intermittent energy crises, associated to a greater demand for fossil fuels, new and strong stimuli emerged for the development of production technologies both for ethanol and biodiesel. These two products are starting to have a leading role in the world’s energy matrix and in the international fuel market. Thanks to its climate, geography, vast areas available for cultivating grain and sugar cane and, also, the high technology developed by Petrobras, in the past few years Brazil has become, in world terms, one of the largest producers of biofuels, with a singular and enviable potential Presentation for growth. Currently, nine out of ten cars sold in Brazil have flex fuel engines, that is, they are...
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