Free Essay

The Sun Also Rises- the Design of an Alcoholic

In:

Submitted By colinbodet
Words 1271
Pages 6
Colin Bodet
Mrs. Jane Everest
ENG 123.15
31 January 2012
The Sun Also Rises: The Design of an Alcoholic Ernest Hemingway’s The Sun Also Rises is permeated with a multitude of references to alcohol. Hemingway once described it as a “book about a few drunks” (qtd. in Dardis 163). Matt Djos, author of “Alcoholism in Ernest Hemingway’s The Sun Also Rises: A Wine and Roses Perspective on the Lost Generation” and English professor at Mesa State College in Colorado, goes as far as to describe the novel as a “description of the alcoholic mentality” (64). The copious amounts of alcohol consumed by the characters of the novel can presumably be attributed to boredom. As the official biographer of Hemingway Carlos Baker puts it, the characters are “floundering in an emulsion of ennui and alcohol” (Baker 90); he suggests that the characters actions are fueled merely by boredom and an unhealthy consumption of alcohol. However, the hedonistic over-consumption of alcohol by Hemingway’s characters cannot be blamed on boredom alone; there are millions of people on this planet that suffer from boredom every so often, and yet they do not all keep themselves occupied by drinking to excess. Regardless of the reasons, “the drinking behavior in The Sun Also Rises was pronounced and addictive” (Djos 65). As the characters develop, it becomes clear that Hemingway designed the characters of The Sun Also Rises with past lives and personality traits that predispose them to alcoholism. Before determining the reasons behind the alcoholism of Hemingway’s characters, the characters must first be proven as alcoholics. It would be foolish to try to figure out why they are alcoholics before discerning whether or not the characters are actually alcohol-dependent. As described by Djos, “alcoholics have a higher level of anxiety, dependence, and defensiveness… reflected in a remarkable degree of moodiness, impulsivity, hostility, and distrust” (Djos 65). Jake, Brett, Mike, and Bill Gorton fit this description quite remarkably. For a novel that only takes place over a two week time period, an abnormal amount of that time spent involved alcohol or some sort of alcohol-endorsing atmosphere. Jake’s alcoholism can be contributed to his past. Due to his time spent fighting in the war, he has adopted a self-mutilating lifestyle. His life is full of self-pity and the idea of powerlessness haunts him. Jake finds solace in the fact that he views himself as not having fault, but rather as being unique. This is “a trait common among unrecovered alcoholics” (Djos 67). Djos Beautifully describes Jake’s emotional situation by stating that “more often than not, [Jake] gets drunk or ends up alone in a hotel room or in his flat, staring at a ceiling while grousing about the hopelessness of his condition” (Djos 67). Jake chooses to suppress any feeling that there may in fact be something wrong with him; he chooses to just not think about it. Jake states that he just tries to “play along and just not make trouble for people” (Hemingway 39). Jake’s refusal to accept his circumstances is the main contributing factor that leads to his alcoholism. Brett is constantly avoiding the conventional image of who a woman is supposed to be. She overcompensates for this fear of womanhood by seducing and attempting to control men. As Djos describes it, “Brett personifies the general female alcoholic with a remarkable prejudice for manipulation and orchestration” (68). She seduces men, lures them into her trap, and then abandons ship so to speak. Brett tends to target men’s emotions and she is relentless. If she sees an advantage to seducing a man, she will do so without hesitation. She seeks assurance in her ability to break the hearts of men, so she is constantly looking for a new victim. Alcohol makes it easier for Brett to seduce and play with the emotions of men; because of this she develops a dependency on alcohol. Like Brett, Mike seeks pleasure in controlling others; he uses his money and connections to facilitate this. If given the opportunity, he will not hesitate to pick on someone he views as weaker than himself. This is “a typical enough character of any fear-ridden alcoholic” (Djos 68). Mike’s life has been full of failure in the past; his marriage life, work life, and sex life have all been failures. This does not bother him; however, he seems to take pride in this fact. In order to compensate this, Mike adopts the image of a ladies man and a playful drunk. He has no intentions of becoming sober or changing his ways; on page 207 Mike says, “I’m drunk, I think I’ll stay rather drunk” (Hemingway). Mike, unlike some of the other characters, knows he has a problem but refuses to address it. At first, it is not apparent that Cohn suffers from alcoholism. Cohn shows all the signs of an alcoholic, yet doesn’t necessarily have a drinking problem. He is very emotional, he constantly pities himself, and he is pre-disposed to hang around people like Jake. Cohn shows the “standard characteristics of a ‘dry drunk’ or ‘pre-alcoholic’’’ (Djos 69). Although he is not dependent on alcohol, he still drinks. When he does drink, his loneliness and insecurity become apparent. Cohn would not necessarily be considered an alcoholic due to his drinking habits; however, he possesses all of the characteristics of an alcoholic and these characteristics become all the more apparent when he has been drinking. Jake and his friends are fueled by their instincts. As Djos puts it, “drinking isolates the characters and fragments in their relationships, culminating in rebellion, anti-social behavior, and an addiction to social fakery and make-believe” (69). Most of conversations amongst the characters are focused on their surroundings; they talk about food, wine, bullfights, and gossip about the affairs of others. The reader never really gets any insight into the true feelings of the characters. Very little dialog consists of more than mere observations or basic opinions about subjects that are trivial to begin with. The friends seem to be living their lives in the future. They are preoccupied with “later”; when will they arrange to meet again, where will they meet, and the list goes on. It seems that all conversation revolves around anything and everything that isn’t personal. This impersonality can be contributed to the alcoholism of the characters. Each character is so self-absorbed, each with his or her own problems to deal with, that conversation about personal lives is out of the question. Each of the friends live a very “me” oriented lifestyle; they are not concerned with what is going on the lives of others. Because of this, the relationships between the friends are very fragile and focused around their surroundings. The characters in The Sun Also Rises all show signs of alcoholism. Each person has his or her own characteristics or convictions that lead to their alcoholism. The extent of the addiction varies from character to character; however, throughout the novel it is very evident that Hemingway’s characters are designed as alcoholics in order to emphasize the flaws in their personalities.
Works Cited
Baker, Carlos. Hemingway: The Writer as Artist. Princeton, NJ: Princeton University Press, 1973.
Dardis, Tom. “Hemingway: ‘I’m No Rummy.’” The Thirsty Muse: Alcohol and the American Writer. New York: Ticknor & Fields, 1989. 155-209.
Djos, Matt. “Alcoholism In Ernest Hemmingway’s The Sun Also Rises: A Wine and Roses Perspective on the Lost.” Hemmingway Review 14.2 (1995): 64. Academic Search Premier. Web. 13 Mar. 2012.
Hemingway, Ernest. The Sun Also Rises. New York City: Scribner Book Company, 2006.

Similar Documents

Premium Essay

Financial

...creamy head was causing some strategic concerns for Diageo. In 1999, for the first time in the 241-year of Guinness, sales fell. In early 2002 Diageo CEO Paul Walsh announced to the group’s concerned shareholders that global volume growth of Guinness was down 4 per cent in the last six months of 2001 and, more alarmingly, sales were also down 4 per cent in its home market, Ireland. How should Diageo address falling sales in the centuries-old brand shrouded in Irish mystique and tradition? The changing face of the Irish beer market The Irish were very fond of beer and even fonder of Guinness. With close to 200 litres per capita drunk each year—the equivalent of one pint per person per day—Ireland ranked top in worldwide per capita beer consumption, ahead of the Czech Republic and Germany. Beer accounted for two-thirds of all alcohol bought in Ireland in 2001. Stout led the way in volume sales and accounted for 40 per cent of all beer value sales. Guinness, first brewed in 1759 in Dublin by Arthur Guinness, enjoyed legendary status in Ireland, a national symbol as respected as the green, white and gold flag. It was by far the most popular alcoholic drink in Ireland, accounting for nearly one of every two pints of beer sold. Its nearest competitors were Budweiser...

Words: 10226 - Pages: 41

Free Essay

Eco Geo

...Clean Technology: A greener aspect to development Institute of Business Administration University of Dhaka 1 Economics of Geography and Environment (G101) Clean Technology: a greener aspect to development Clean Technology: A greener aspect to development Prepared for: Dr. A. M. M. Amanat Ullah Khan Professor, Department of Geography and Environment University of Dhaka Prepared by: Ahamed Najeeb Rahman ZR-74 Tasnia Azim Choudhury RH-76 M. Samiul Haque ZR-84 Jidny Rubaiyat Shoummo ZR-85 Zahin Azad Moslem ZR-121 BBA 20th Date of Submission: June 15, 2012 Institute of Business Administration University of Dhaka 2 LETTER OF TRANSMITTAL 15 June, 2012. Dr. A. M. M. Amanat Ullah Khan Course Instructor Economics of Geography and Environment University of Dhaka Subject: Letter of transmittal for Economics of Geography and Environment course termpaper. Dear Sir, Here is the report which you asked us to submit for the requirement of our undergraduate course- Economics of Geography and Environment (G101). The title of the report is “Clean technology: a greener aspect to development”, which is a descriptive analysis of how Green Technology works and can help the environment. This report has been prepared under your authorization. Without your permission, no part of this report can or will be revealed. This report never has been, and never will be, reproduced for any other IBA course. We sincerely hope that you we were able to fulfil the course requirement...

Words: 7762 - Pages: 32

Free Essay

Green Technology

...TABLE OF CONTENTS Summary iii 1.0 Introduction 1 1.1 Origin of the report 1 1.2 Objectives 1 1.3 Scope 1 1.4 Methodology 2 1.5 Limitations 2 2.0 What is Green Technology 3 3.0 Prominent Examples of green Technology 7 3.1 Solar Energy 7 3.2 Biofuels 15 3.3 Green Building 21 4.0 Conclusion 33 ii Economics of Geography and Environment (G101) Clean Technology: a greener aspect to development SUMMARY In a world of rapid growth, both in terms of economy and population, human beings have sought to influence the environment around them for a better, more efficient and easier life. The resources that we have used up from the environment have often been nonrenewable and in our heedless march to glorious comfort, we have ignored the consequences of the effect that we are having on the world we live in. With the results of our negative impact on nature coming around to haunt us, there have been a rising global awareness and movement to better ourselves. Green technology is a major part of it. Green technology is the application of the environmental science to conserve the natural environment and resources, and to curb the negative impacts of human involvement. The main idea behind green technology is to provide sustainable growth. That is, using resources from the Earth in a renewable fashion. The following report outlines some aspects of green technology and discusses three main ideas:...

Words: 7436 - Pages: 30

Premium Essay

Information

...CSDs, bottled water, ready-to-drink (RTD) coffee and tea, fruit beverages, energy drinks and sports beverages. Based on sales, Coca-Cola, Pepsi, Mountain Dew, Dr Pepper and Gatorade were the leading liquid refreshment beverage (LRB) brands in the United States in 2013. All five brands combined, held a market share of over 42 percent in the U.S. in 2013. Especially to be emphasized is the performance of the carbonated soft drink CocaCola, which accounted for a U.S. market share of 18.1 percent alone. Coca-Cola is owned by The Coca-Cola Company, which is headquartered in Atlanta, GA. The brands’ outstanding performance is more than present among all regions and channels. Coca-Cola is not only listed as the leading LRB in the U.S., it also topped the list of soft drinks brands worldwide in 2014, based on brand value. Additionally, the soft drink brand had the second highest number of fans on its Facebook site. A big competitor of the Coca-Cola Company in the liquid refreshment beverage business is undoubtedly PepsiCo, Inc., which is based in Purchase, NY. The company owns, among others, the soft drink brands Pepsi and Mountain Dew and the sports drink Gatorade, which were ranked second, third and fifth in the market share ranking of LRB. SoftSrinks Off-Trade RTD Volume 534.8 Billion Litres Fruit/Vegetables Juice 62 billion liters Bottlked water 205.1 billion liter Sporys and Energy Drinks 16. Concentrates 43.7 billion liter RTD TEA 30.1 Billion...

Words: 5343 - Pages: 22

Free Essay

Snapple

...BRAND MANAGEMENT Case No. 3 SNAPPLE: REVITALIZING A BRAND INTRODUCTION In the 1990s, Snapple Corporation was one of the leading “New Age” beverage brands when the category was just beginning to take off. With the combination of a unique product, package design, and quirky advertising, the company grew form a regional underground favorite toa nationally recognized brand. Snapple’s rise in the beverage industry was crowned in 1994, when the Quaker Oats Company purchased Snapple for $1.7 billion. Quaker expected to make Snapple a major player in the industry, as it had done with GAatorade. However, the company was unable to capitalize on the brand’s previous success. In 1997, Quaker sold Snapple to Triarc Beverage Group for $300 million. Triarc faced a number of challenges, including reversing the sales slide, revamping the distribution system, and creating new products that will enable growth. Most importantly, Triarc had to find a way to reconnect the brand with its consumers. Triarc successfully resurrected the Snapple brand, and in 2000 sold Snapple to Cadbury Schweppes for $1.45 billion. Cadbury Schweppes then faced the challenge of maintaining Snapple’s brand strength in an increasingly competitive beverage environment. THE EMERGENCE OF SNAPPLE The roots of Snapple Corporation date back to 1972 in Brooklyn, New York when brothers-in-law, Leonard Marsh and Hyman Golden, left their window-washing business and teamed up with Marsh’s childhoAod friend and health...

Words: 8772 - Pages: 36

Free Essay

Philippine Youth Purchasing Habits

...ADVOCACY ADVERTISING I. EXECUTIVE SUMMARY 4 II. SITUATION ANALYSIS 4 A. Industry Study: 4 1. Composition/Size/Market Segments 4 Small and Medium Scale Enterprises 4 Microenterprises 5 2. Current Situation 6 a) Microenterprises 7 b) Small Scale Businesses 7 c) Medium-Sized Businesses 7 3. Similar Campaigns 8 a) “Made In” vs. “Product Of” vs. “Owned by” (Australia & South Africa) 8 b) Buy Philippine Made Movement, Inc. 9 c) Seal of Excellence 9 d) Action Plan 10 4. Market Study 10 a) Colonial Mentality 10 b) Products Consumed 11 B. Definition of Issues 13 1. Philippine Made 13 2. Patronization of Philippine Made Products 15 3. Perceptions on Campaigns for Philippine Made 16 C. Position of Advocate 18 1. Mission and Vision: 18 2. Resources: 18 3. Competition: 19 4. SWOT Matrix: 19 5. TOWS 20 III. DEFINITION 22 A. Identification of Target Market 22 1. Primary: Youth 22 2. Secondary: Yuppie 24 B. Target Publics 24 C. Recipients 24 D. Product 25 IV. GOALS AND OBJECTIVES 25 A. Short term 25 B. Medium term 25 C. Long term 25 V. MARKETING MIX 25 A. Market Targeting 25 1. Size of the New Market 25 2. Demographic Characteristics 26 3. Psychographic Characteristics 26 4. Behavioral Characteristics 27 Primary Research Data 28 B. Product 30 C. Sales and Distribution Program (Please...

Words: 12045 - Pages: 49

Free Essay

Inc1 C451 Comprehensive Study Notes

...hypothesis is correct. The consequences should be absent if the hypothesis is not correct. Conclusion: Formulate the simplest general rule that organizes the hypothesis, predicted effects, and experimental findings. What is the principle of falsifiability? For a hypothesis to be considered scientific it must be testable?it must, in principle, be capable of being proven wrong. Fact: A phenomenon about which competent observers can agree. Theory: A synthesis of a large body of information that encompasses well-tested hypotheses about certain aspects of the natural world. Law: A general hypothesis or statement about the relationship of natural quantities that has been tested over and over again and has not been contradicted. Also known as a principle. Evidence: which serves to either support or counter a scientific theory or hypothesis. Experiment: is a test carried out in order to discover whether a theory is correct or what the results of a particular course of action would be . What did Galileo do to challenge Aristotle?s belief that heavy objects fall faster than lighter objects? Galileo very carefully examined Aristotle?s hypothesis. Then he...

Words: 33649 - Pages: 135

Premium Essay

Asas

...1 General Science General Science CHAPTER I. CHAPTER CHAPTER CHAPTER I CHAPTER I CHAPTER I CHAPTER II CHAPTER II CHAPTER II CHAPTER III CHAPTER III CHAPTER III CHAPTER IV CHAPTER IV CHAPTER IV CHAPTER V CHAPTER V CHAPTER V CHAPTER VI CHAPTER VI CHAPTER VI CHAPTER VII CHAPTER VII CHAPTER VII CHAPTER VIII CHAPTER VIII CHAPTER VIII CHAPTER IX CHAPTER IX 2 CHAPTER IX CHAPTER X CHAPTER X CHAPTER X CHAPTER XI CHAPTER XI CHAPTER XI CHAPTER XII CHAPTER XII CHAPTER XII CHAPTER XIII CHAPTER XIII CHAPTER XIII CHAPTER XIV CHAPTER XIV CHAPTER XIV CHAPTER XV CHAPTER XV CHAPTER XV CHAPTER XVI CHAPTER XVI CHAPTER XVI CHAPTER XVII CHAPTER XVII CHAPTER XVII CHAPTER XVIII CHAPTER XVIII CHAPTER XVIII CHAPTER XIX CHAPTER XIX CHAPTER XIX CHAPTER XX CHAPTER XX CHAPTER XX CHAPTER XXI CHAPTER XXI CHAPTER XXI CHAPTER XXII CHAPTER XXII CHAPTER XXII CHAPTER XXIII CHAPTER XXIII CHAPTER XXIII CHAPTER XXIV CHAPTER XXIV CHAPTER XXIV CHAPTER XXV CHAPTER XXV CHAPTER XXV CHAPTER XXVI CHAPTER XXVI CHAPTER XXVI General Science CHAPTER XXVII CHAPTER XXVII CHAPTER XXVII CHAPTER XXVIII CHAPTER XXVIII CHAPTER XXVIII CHAPTER XXIX CHAPTER XXIX CHAPTER XXIX CHAPTER XXX CHAPTER XXX CHAPTER XXX CHAPTER XXXI CHAPTER XXXI CHAPTER XXXI CHAPTER XXXII CHAPTER XXXII CHAPTER XXXII CHAPTER XXXIII CHAPTER XXXIII CHAPTER XXXIII CHAPTER XXXIV CHAPTER XXXIV CHAPTER XXXIV CHAPTER XXXV CHAPTER XXXV CHAPTER XXXV General...

Words: 102356 - Pages: 410

Free Essay

Gmat

...CR TOPIC-WISE EXERCISES (700-800 LEVEL) 1 The 700-800 Club Critical Reasoning Critical Reasoning Topic 1: CONCLUSION 1. • • • • • 2. In the United States, about $5,200 per person per year is spent on health care, while in Britain the amount is about half that. A recent study indicated that middle-aged white Americans have a significantly higher rate of diabetes and heart disease than do middle-aged white Britons. Even after eliminating from the study the lifestyle differences of diet, exercise, smoking, and drinking, the data showed that the Americans have poorer health than their British counterparts. The statements above, if true, best support which of the following assertions? Health care spending in the United States should be reduced by 50%. More expensive health care causes a higher incidence of certain diseases. The money spent on health care in the United States is not being used effectively. The average health care spending for middle-aged white Americans is probably less than the average health care spending for Americans in general. Something other than diet, exercise, smoking, and drinking must account for the difference in health for the two groups in the study. Spokesperson: In the 2006 election of the city mayor, 55% of the voters were female. All the voters were between ages 18 and 70 and 2/3 of them supported the incumbent mayor. The incumbent mayor won the election with a substantially greater number of votes than any other...

Words: 52762 - Pages: 212

Premium Essay

Supply Chain Management

...Analysis OF SUPPLY CHAIN MANAGEMENT AT BRITANNIA INDUSTRIES Acknowledgement It would be of great pleasure for me to take the opportunity of thanking nearly everybody who had been of great help in the completion of my dissertation. My sincere gratitude goes to MR.KAPIL GARG (DEPPT. OF MANAGEMENT) and MR.MANORANJAN (DEAN). My institute guide, without whose help this dissertation would have seemed impossible. I owe immensely for the minute help that was forwarded to me by friends in my organization. Both of the above mentioned persons supported me incredibly and guided me with suggestions and probation’s for the betterment of my accomplished work. It has been of great learning to be on the job and doing the dissertation simultaneously, which enriched my knowledge and developed my outlook. I am looking forward to continued support from my friends and colleagues in future as well. Only with their encouragement and coorporation. SARITA KUMARI Contents Chapter 1: Introduction -Need of the study - Background Chapter 2: Research methodology -Objectives of the study -Research Methodology (sample size, instrument used, Methods of data collection) Chapter 3: Descriptive work of subtopic on study Chapter 4: Data analysis & Interpretation ...

Words: 20677 - Pages: 83

Premium Essay

Term Paper

...Research Paper Outline on Project Risk Management at Coca-Cola Vinay Kumar Patchipulusu Industrial Management University of Central Missouri Instructor: Dr Ronald Woolsey List of contents: 1. Abstract...........................................................................................................03 2. Introduction....................................................................................................04 3. Purpose of risk management..........................................................................07 4. Process of risk management...........................................................................08 5. Theories of risk management.........................................................................10 6. Objectives of risk management at Coca-Cola................................................11 7. Risk Management obligations at Coca-Cola..................................................12 8. Importance to risk management at Coca-Cola...............................................13 9. Risk Management programs at Coca-Cola....................................................14 10. Risk Management (Integrating ERM at Coca-Cola Amatil).......................16 11. Culture of risk management at Coca-Cola...................................................21 12. Conclusion...................................................................................................23 13. Bibliography.........................................

Words: 5654 - Pages: 23

Premium Essay

Answers to Conceptual Sciences

...Answers to Conceptual Integrated Science End-of-Chapter Questions Chapter 1: About Science Answers to Chapter 1 Review Questions 1 The era of modern science in the 16th century was launched when Galileo Galilei revived the Copernican view of the heliocentric universe, using experiments to study nature’s behavior. 2 In Conceptual Integrated Science, we believe that focusing on math too early is a poor substitute forconcepts. 3 We mean that it must be capable of being proved wrong. 4 Nonscientific hypotheses may be perfectly reasonable; they are nonscientific only because they are not falsifiable—there is no test for possible wrongness. 5 Galileo showed the falseness of Aristotle’s claim with a single experiment—dropping heavy and lightobjects from the Leaning Tower of Pisa. 6 A scientific fact is something that competent observers can observe and agree to be true; a hypothesis is an explanation or answer that is capable of being proved wrong; a law is a hypothesis that has been tested over and over and not contradicted; a theory is a synthesis of facts and well-tested hypotheses. 7 In everyday speech, a theory is the same as a hypothesis—a statement that hasn’t been tested. 8 Theories grow stronger and more precise as they evolve to include new information. 9 The term supernatural literally means “above nature.” Science works within nature, not above it. 10 They rely on subjective personal experience and do not lead to testable hypotheses. They lie outside...

Words: 81827 - Pages: 328

Premium Essay

Reearch

...HIST Y AN PHILO PHY TORY ND P OSOP Y OF S ENCE SCIE E COMM MON CO OURSE IN ENG E GLISH BBA (I Seme A ester) BA/BS (IV Se Sc emester)     2011 A dmission onwards o UNIV VERSI ITY OF CAL F LICUT SC CHOOL OF DI L ISTANC EDU CE UCATIO ON Calicut Universi P.O. M ity Malappur ram, Kera India 673 635 ala, a 106 School of Distance Education   UNIVERSITY OF CALICUT  SCHOOL OF DISTANCE EDUCATION  BBA (I Semester)  BA/BSc (IV Semester) Common Course in English 2011 Admission onwards HISTORY AND PHILOSOPHY OF SCIENCE MODULE  I & II    Prepared by :  House No. 21   “Pranaam”  Keltron Nagar, Kolazhi,  Thrissur  Ms. GAYATHRI MENON .K  MODULE III  & IV Prepared  by: Ms. SWAPNA M.S.  Department of English  K. K. T. M. Govt. College  Pullut, Thrissur  Dr. Anitha Ramesh K  Associate Professor  Department of English  ZG College, Calicut  © Reserved  2  Scrutinised by :     Layout:   Computer Section, SDE  History and Philosophy of Science  School of Distance Education   Contents MODULE I ANCIENT HISTORY OF SCIENCE 1. Introduction 2. Origins of Scientific Enquiry 3. European Origins of Science 4. Contributions of Early India 5. Science in China 6. The role of Arabs in the History of Science MODULE 2 7. Science in the Middle Ages MODULE 3 MODERN SCIENCE 8. Newton and After 9. The Advancing Frontiers: Modern Medicine to Nanotechnology MODULE 4 PHILOSOPHY OF SCIENCE 10. Basic concepts in the Philosophy of Science 11. Some Issues in the Philosophy...

Words: 34637 - Pages: 139

Premium Essay

Restaurant Business

...Restaurant Industry in India - Trends and Opportunities Restaurant Industry in India - Trends and Opportunities HVS International (India), Mr. Navjit Ahluwalia, Associate Director and Mr. Dushyant Singh, Consulting & Valuation Analyst Research, Report Writing Mr. Shyam Suri, Secretary General, FHRAI Editing, Report Fianlisation Mr. Pooran Chandra Pandey, Assistant Secretary General (Research), FHRAI Hotel Questionnaire & Co-ordination Mr. Raj Rajeshwar Sharma, Computer Data Assistant Design, Graphics, Pre-press & DTP Printed by : Published in April 2004 by: Secretary General, Federation of Hotel & Restaurant Associations of India B-82, 8th Floor, Himalaya House, 23 Kasturba Gandhi Marg, New Delhi - 110 001 Phones : (011) 23318781, 23318782, 23322634, 23322647, 23323770 Fax : (011) 23322645 E-Mail : fhrai@vsnl.com Website : www.fhrai.com © Federation of Hotel & Restaurant Associations of India (FHRAI), 2004 Price: One copy free to concerned FHRAI members. (Additional copies at Rs. 400.00 for FHRAI members and Rs.600.00 for Non-Members.) US$50.00 for foreign dispatches 2 Contents Table of Contents 1. 2. 3. Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Background Scenario and Numbers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 Analysis of Questionnaire Responses 3.1 General . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....

Words: 28190 - Pages: 113

Premium Essay

Arvind

...Restaurant Industry in India - Trends and Opportunities Restaurant Industry in India - Trends and Opportunities HVS International (India), Mr. Navjit Ahluwalia, Associate Director and Mr. Dushyant Singh, Consulting & Valuation Analyst Research, Report Writing Mr. Shyam Suri, Secretary General, FHRAI Editing, Report Fianlisation Mr. Pooran Chandra Pandey, Assistant Secretary General (Research), FHRAI Hotel Questionnaire & Co-ordination Mr. Raj Rajeshwar Sharma, Computer Data Assistant Design, Graphics, Pre-press & DTP Printed by : Published in April 2004 by: Secretary General, Federation of Hotel & Restaurant Associations of India B-82, 8th Floor, Himalaya House, 23 Kasturba Gandhi Marg, New Delhi - 110 001 Phones : (011) 23318781, 23318782, 23322634, 23322647, 23323770 Fax : (011) 23322645 E-Mail : fhrai@vsnl.com Website : www.fhrai.com © Federation of Hotel & Restaurant Associations of India (FHRAI), 2004 Price: One copy free to concerned FHRAI members. (Additional copies at Rs. 400.00 for FHRAI members and Rs.600.00 for Non-Members.) US$50.00 for foreign dispatches 2 Contents Table of Contents 1. 2. 3. Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Background Scenario and Numbers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 Analysis of Questionnaire Responses 3.1 General . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....

Words: 28190 - Pages: 113