...as the “scary type” teen, and my partner dressed as the neat, and friendly looking kind of teen. For the observation we drove ourselves to two different, well populated areas. The one of the sites that we decided to go to was the Palladio, which is a place that always has a lot of people walking around checking out the area, which made this the first area to come to mind when we were deciding on where we should go. This place turned out to be a pretty good area to go to for our observation. The second site that that we chose that we wanted to go to would be Walmart, it doesn’t sound like the best place to do this observation at, it was true, because not that many people were there to pick from like Palladio was, but it was alright, we eventually got it finished after a long while. Now for the adults that we decided to approach, when we went to do our observation, we chose many different adults varying from age, some that looked real young, and some that looked old, real old. We asked them the simple question of “What’s the time?” we got many different reactions throughout this observation. We never got any threatening or violent reactions, but we got very strange, awkward responses. Most people were nice, but at the same time, it seemed that they might be a bit scared to answer such a simple question. Now with me being the “Scary” teen, people would tend to act a lot differently towards me. I dressed with that kind of so call “Gangsta” type look, with the hat, the sun glasses...
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...According to Greenpeace, by the end of the century Earth’s temperature could get so high that the climate and weather patterns would be drastically altered. It is the goal of Greenpeace, over the next three years, to close a vast majority of coal plants across the United States. With current renewable energy sources like wind and sun, most of our primary energy demand can be fulfilled. With disasters like the BP and Exxon-Valdez oil spills, marine life is become more and more scarce. The most visible signs of effects of global warming would be the western states wildfires, Midwest floods, and historic droughts in the southeast. Carbon capture and storage (CCS) aims to reduce the climate impact of burning fossil fuels by capturing carbon dioxide (CO2) from power station smokestacks and disposing of it underground. However, the technology is largely unproven and will not be ready in time to save the climate. One way to help the environment would be with Carbon capture and storage however, it is largely unproven and will not be ready in time to save Earth. According to Greenpeace, renewable energy Sources like wind, solar, and geothermal can provide 96% of our electricity and 98% of our total heating demand — accounting for almost all of our primary energy demand (Stop Global Warming, 2012). Global warming has the potential to harm everything from whales to polar bears as well as deforestation. While Carbon Dioxide is a harmful greenhouse gas, it is not the most potent and is...
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...The Nuclear Revolution Joyce H. Davis Virginia College Online The Nuclear Revolution The unknown is daunting, even scary at times, causing hasty and irrational decisions. Lack of information and knowledge is the root of the reaction from society when one hears the word nuclear. At the present time, the United States is home to fewer than one hundred nuclear reactors. The cost of producing nuclear energy is comparable to the energy sources used today, and studies indicate that nuclear energy emits less greenhouse gases, gases that are a contributing factor to climate change and the deterioration of the ozone layer. Concerns arise about the safety of the workers and the public when it comes to the handling and the disposal of nuclear waste, but there have been no recorded deaths in the United States because of exposure to radiation from a commercial nuclear reactor. Precautions taken during the construction of nuclear power facilities helps to ensure the safety of the public in the wake of a catastrophic event. A new energy source is needed to address the issues pertaining to the energy crisis faced by society today. Nuclear energy is that source. Nuclear energy is a viable source of energy because the cost of producing it is low, because it emits less greenhouse gases than fossil fuels, and because it poses no threat to the safety of its workers or the public. Because of the vast supply of uranium, costs involved with the production of nuclear energy are kept to a minimum;...
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...| The Perfect Vacation at Boracay | | Table of Contents Boracay 1 Geography 1 The Stations 2 Adventure and Beauty 2 Basketball and Wall Climbing 2 Hiking and a Beautiful Couple 3 Fly Fish 3 Many More 3 One Package Deal 4 Table of Figures 4 Vacation Price List 5 Vacation Check List 6 Boracay I experienced one vacation that lasted like forever and I wanted to do it over and over again. Indeed, it was a perfect vacation. It happened on the month of December year 2011. I was with my family and some family friends. In this tropical country we decided to go to Boracay—an Island cultured by different races. Back at 1950's I heard this place was a virgin paradise and only the natives was to benefit its beauty. At this time this place is the Philippines' most well known tourist attraction. Figure 1: Boracay Island (Copyright of TravellingInspiration) Geography When we got there as like any other places where you can take your vacation, we saw large hotels but around them were vegetation. It is like a hybrid of establishments and trees. It was beautiful to see. There is a region where I saw a mountain where hotels were at the slope of the hill. I came there at one of the Inns and the view outside was outstanding. I said to myself, "So this is how it feels like if you live at the edge of the cliff." It was beautiful! "Boracay Island’s shape is somewhat similar to a butterfly (See Figure 1 on page 3), which is appropriate for its beauty. In terms...
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...Imagine being subjected to the solitude of the mountains, going a week without a proper toilet, clean water, or even cell service. Walking miles upon miles, in seemingly hellish temperature just to do something for someone else. Welcome to my journey last February. Roughly a year ago, I endured a week-long Mission Trip in Guatemala. First reading that thoughts probably came up along the lines of "oh that's neat, but what's so fun about that?" For one second, stop thinking about whatever you're thinking and picture this. A hot, quiet day with the sun beating down on your skin. You're sitting under a luscious green tree trying to find as much shade possible while you watch everything go on around you. Children, barely clothed and barefoot laughing...
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...In the month of June in 2004, the sun’s hot rays danced through the clouds as if showing off its new moves before landing on the ground. The hotness surrounded me, clinched in every possible way. I stood to find a shelter, a place where I could save myself- and breath. As I entered, darkness filled the chilly room. Through the glass windows, bright eyes of every color stared at me, as if I were a meal, and ready to be munched on. Different shapes of these strange looking creatures stayed in huge tanks filled with water. Swimming freely, they seemed to own the place. Inside the other tank, I saw a lady covered up in a divers’ suit with an oxygen mask, feeding these creepy creatures. I saw countless of these creatures surrounding her; asking for more. The job seemed spine chilling or rather fascinating. It was here, where I noticed a life-changing spark of interest lighting up inside me. In that summer, I went to Sea World with my family in San Antonio. I saw people with reddened skin, half-soaked clothes, running here and there, and enjoying the heat. I, on the other hand, imagined myself at home, on a couch, watching Shark Week. However, it didn’t take long for me to stumble over my passion. It awaited me, begged me to explore. That dark and chilly room felt like heaven. Everywhere I looked, I saw different species of sharks. “Nothing could be perfect,” I thought. I stood in the room filled with sharks for an hour, taking pictures and videos of their every movement. The...
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...resort to the same quote from a Price Sensitive Affluent for different purposes on pages 17 and 26 – “We all went to college and struggled […]” is very poor. Furthermore, the markets in which the research was conducted are not representative enough of the rural America that Wal-Mart serves. The absence of quantitative analysis (or even quotes) in the research to backup conclusions undermines the credibility of some statements, such as “the convenience paradox” or the “cross-shopping conundrum”. In terms of approach, I find the structure of the document difficult to follow. I would start with the Executive Summary and include “Background and Objectives” also in this introductory section. Then I would proceed with the methodology. The use of Sun Tzu’s analogy to explain the structure of the “Detailed Findings” chapter is not...
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...recording, or otherwise, without prior permission in writing from the publisher. Acquisitions Editor: Fidel Cruz Project Coordinator: Annie Cho Design: Design Plus email: info@compasspub.com http://www.compasspub.com ISBN: 978-1-59966-402-6 10 12 Photo Credits All images © Shutterstock, Inc. English Words mm 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Target Words afraid, agree, angry, arrive, attack, bottom, clever, cruel, finally, hide, hunt, lot, middle, moment, pleased, promise, reply, safe, trick, well adventure, approach, carefully, chemical, create, evil, experiment, kill, laboratory, laugh, loud, nervous, noise, project, scare, secret, shout, smell, terrible, worse alien, among, chart, cloud, comprehend, describe, ever, fail, friendly, grade, instead, library, planet, report, several, solve, suddenly, suppose, universe, view appropriate, avoid, behave, calm, concern, content, expect, frequently, habit, instruct, issue, none, patient, positive, punish, represent, shake, spread,...
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...consumer engagement on the People’s Web. These strategies present a paradox, for to gain coveted resonance, the brand must relinquish control. We discuss how Webbased power struggles between marketers and consumer brand authors challenge accepted branding truths and paradigms: where short-term brands can trump longterm icons; where marketing looks more like public relations; where brand building gives way to brand protection; and brand value is driven by risk, not returns. # 2011 Kelley School of Business, Indiana University. All rights reserved. 1. The party crashers: Marketers and the Social Web Brands today claim hundreds of thousands of Facebook friends, Twitter followers, online community members, and YouTube fans; yet, it is a lonely, scary time to be a brand manager. Despite marketers’ desires to leverage Web 2.0 technologies to their advantage, a stark truth presents itself: the Web was created not to sell branded products, but to link people together in collective conversational webs. As more branding activity moves online, marketers are confronted with the realization that brands are * Corresponding author. E-mail addresses: fournism@bu.edu (S. Fournier), jill.avery@simmons.edu (J. Avery). not always welcome in social media. Amid the cultural conversation, most brands seem inauthentic; their presence intrusive and out of place. Brands, as much as we might...
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...consumer engagement on the People’s Web. These strategies present a paradox, for to gain coveted resonance, the brand must relinquish control. We discuss how Webbased power struggles between marketers and consumer brand authors challenge accepted branding truths and paradigms: where short-term brands can trump longterm icons; where marketing looks more like public relations; where brand building gives way to brand protection; and brand value is driven by risk, not returns. # 2011 Kelley School of Business, Indiana University. All rights reserved. 1. The party crashers: Marketers and the Social Web Brands today claim hundreds of thousands of Facebook friends, Twitter followers, online community members, and YouTube fans; yet, it is a lonely, scary time to be a brand manager. Despite marketers’ desires to leverage Web 2.0 technologies to their advantage, a stark truth presents itself: the Web was created not to sell branded products, but to link people together in collective conversational webs....
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...Written By | Greg Stine The Nine Principles of Branding Supplemental Information for the Branding Essentials Workshop 2 4 6 9 12 14 16 18 20 23 26 29 32 Branding at a Glance Branding: What Is All This About, Anyway? Branding Principle #1: Keep It Simple Branding Principle #2: Mass-Produced Word of Mouth (PR) Builds Brands Branding Principle #3: Focused Brands are More Powerful Branding Principle #4: Differentiation is Key Branding Principle #5: The First Brand Advantage Branding Principle #6: Avoid Sub-brands at All Cost Branding Principle #7: Perception vs. Quality Branding Principle #8: Be Consistent and Patient Branding Principle #9: Write Out Your Brand Definition Discovering More Than Just Your Brand About the Author Table of Contents 2 Branding at a Glance By Greg Stine President of Polaris, Inc. The success of a product, service, individual, business, organization, or even a city is based on being perceived as unique. Look at any market leader and you’ll find they each own a place in the consumer’s mind. They have positively differentiated themselves from the rest of the competition. Branding is creating that individual niche in the consumer’s psyche and owning it. More than just marketing, branding is the entire effect that creates a memorable identity. A successful branding program is also based on differentiating yourself as unique. Effective branding creates a perception that there is no other product, service...
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...Poetry Nursery Rhymes Most children love being told nursery rhymes. Many of the nursery rhymes that we have read to our children have their origins in British history. Rhymes were written for many different reasons. Some rhymes were written to honor a particular local event that has since been forgotten, while others were written to express feelings of love. Rhymes were also used to hide real meanings, such as when someone wanted to express displeasure toward the government or the sovereign without being executed. Another reason for rhymes is that they’re easy to remember, and therefore could be spread by word-of-mouth—an essential feature for a large population of people who could not read or write. So here are some of many nursery rhymes that have been written: Jack be Nimble (aka Jack b Nimble) Jack be nimble Jack be quick Jack jump over The candlestick. Little Tommy Tucker Little Tommy Tucker sings for his supper, What shall we give him? Brown bread and butter. How shall he cut it without a knife? How shall he marry without a wife? The Grand old Duke of York The Grand old Duke of York he had ten thousand men He marched them up to the top of the hill And he marched them down again. When they were up, they were up And when they were down, they were down And when they were only halfway up They were neither up nor down. Diddle Diddle Dumpling Diddle, diddle, dumpling, my son John, Went to bed with his trousers on; One shoe off, and one shoe...
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...I. Introduction Tourism provides a major economic development opportunity for many countries and a means of improving the livelihoods of its residents. Both the public and private sectors involved in tourism depend on planning to achieve sustainable tourism development that respects the local community, creates appropriate employment, maintains the natural environment, and delivers a quality visitor experience. However, many tourism destinations have pursued development without proper planning and without considering the many impacts such development will bring to the community. This session will discuss tourism planning approaches to achieve the goals and objectives of tourism development for a destination. For the purposes of discussion, a tourism destination can mean an entire country, a region, an island, a resort area, or a single project. The tourism plan is generally a formal document to guide both public sector and private sector development activities. Destination planning includes many different forms of planning such as economicdevelopment planning, land use planning, infrastructure planning ,and social services planning and involves many groups with different perspectives including governments, private investors and developers, and local communities. Balite Falls is nestled in a simple but clean and peaceful resort in the town of Amadeo. The latter is famous for its coffee; many coffee shops get their supply of beans from this town. A stream...
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...A The 1000 Most Common SAT Words abase (v.) to humiliate, degrade (After being overthrown and abased, the deposed leader offered to bow down to his conqueror.) abate (v.) to reduce, lessen (The rain poured down for a while, then abated.) abdicate (v.) to give up a position, usually one of leadership (When he realized that the revolutionaries would surely win, the king abdicated his throne.) abduct (v.) to kidnap, take by force (The evildoers abducted the fairy princess from her happy home.) aberration (n.) something that differs from the norm (In 1918, the Boston Red Sox won the World Series, but the success turned out to be an aberration, and the Red Sox have not won a World Series since.) abet (v.) to aid, help, encourage (The spy succeeded only because he had a friend on the inside to abet him.) SAT Vocabulary SAT Vocabulary A abhor (v.) to hate, detest (Because he always wound up kicking himself in the head when he tried to play soccer, Oswald began to abhor the sport.) abide 1. (v.) to put up with (Though he did not agree with the decision, Chuck decided to abide by it.) 2. (v.) to remain (Despite the beating they’ve taken from the weather throughout the millennia, the mountains abide.) abject (adj.) wretched, pitiful (After losing all her money, falling into a puddle, and breaking her ankle, Eloise was abject.) abjure (v.) to reject, renounce (To prove his honesty, the President abjured the evil policies of his wicked predecessor.) abnegation (n.)...
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...SAT Vocabulary A abase (v.) to humiliate, degrade (After being overthrown and abased, the deposed leader offered to bow down to his conqueror.) abate (v.) to reduce, lessen (The rain poured down for a while, then abated.) abdicate (v.) to give up a position, usually one of leadership (When he realized that the revolutionaries would surely win, the king abdicated his throne.) abduct (v.) to kidnap, take by force (The evildoers abducted the fairy princess from her happy home.) aberration (n.) something that differs from the norm (In 1918, the Boston Red Sox won the World Series, but the success turned out to be an aberration, and the Red Sox have not won a World Series since.) abet (v.) to aid, help, encourage (The spy succeeded only because he had a friend on the inside to abet him.) SAT Vocabulary A abhor (v.) to hate, detest (Because he always wound up kicking himself in the head when he tried to play soccer, Oswald began to abhor the sport.) abide 1. (v.) to put up with (Though he did not agree with the decision, Chuck decided to abide by it.) 2. (v.) to remain (Despite the beating they’ve taken from the weather throughout the millennia, the mountains abide.) abject (adj.) wretched, pitiful (After losing all her money, falling into a puddle, and breaking her ankle, Eloise was abject.) abjure (v.) to reject, renounce (To prove his honesty, the President abjured the evil policies of his wicked predecessor.) abnegation ...
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