...SunglassesInformative Speech on the history, creation, and increasing popularity of sunglasses. Everyone who is anyone has once in their lifetime wore a pair of sunglasses over their eyes. Has anyone ever thought about how lens were first used to block sunrays, was it accidental or was it an idea? There are also many sunglasses companies from decades ago that have all changed the way we see sunglasses, also what and how we see out of them. There are many types o of sunglasses that aren’t directly available to the masses, one pair can range from $5 to $5,000. I personally enjoy wearing my sunglasses for many reasons and in this speech I will go into detail of the reasons why humans love sunglasses. During ancient times in Roman history there was an emperor named Nero. In these times they would hold events in stadiums as the emperors watched in skyline luxury seats. It is said that Nero is the first to ever have any use of lenses to protect his eyes from the glare of the sun. During events of Roman times he was known for using an emerald to view the stadium and prevent glare from the sun, emerald sunglasses. Nero reigned emperor from 54 to 68. Centuries would go by before another sunglasses discovery, the Chinese were the next in line to tamper with the idea however it wasn’t for blocking sun rays or protecting your eye sight. Chinese judges used to wear smoke-colored quartz lenses to shield their eyes from anyone in court, that way their expressions could never...
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...Informational Visual Aid Speech Can you see me? Specific Purpose: To inform my audience about the history, creation, and current popularity of sunglasses. Central Idea: Sunglasses are more than what the eye meets, from their long history, to the actual creation, and on to their increasing popularity. Introduction: I. Mostly anyone with a pair of eyes has worn a pair of sunglasses in their lifetime. But have you ever thought about how and where these nifty lenses were first invented? A. Majority of the population, nearly 85%, own at least one pair of sunglasses. B. I personally enjoy wearing sunglasses and in this speech I will explain the reasons why humans love sunglasses. II. Sunglasses have an extensive history dating back to ancient times in Roman History, and China. III. It wasn’t until about the mid 1700’s that sunglasses were thought to be used for UV protection and even correct specific eye impairments. IV. Sunglasses are popular throughout society and can range from only dollars to upwards of $5,000. Body: I. The earliest historical reference to sunglasses dates back to ancient China and Rome. A. Roman Emperor Nero was thought to have watched gladiator competitions through polished light emerald green gems, but these worked more like mirrors B. Between the twelfth century but before 1430, sunglasses were worn by Judges in the Courts of China 1. They were not used as protection from the sun but to keep their eyes from giving away...
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...The best UV for sunglasses will depend on the activity and amount of sunlight. You'll want a lens color that blocks the most amount of UVA and UVB rays. The best UV color for sunglasses is important, but you'll also want to consider the style, shape, and color of the frames. These Ray-Ban Unisex New Wayfarer Polarized Sunglasses are a classic design that come in a variety of classic colors. Overview of Ray-Ban Unisex New Wayfarer Polarized Sunglasses The crystal-clear, colored lenses of the Wayfarer polarized sunglasses from Ray-Ban are a classic design from a well-known company. They're sporty while being incredibly durable. These aren't frames that will break or bend with the slightest activity. Everyone will see that you are wearing a...
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...Dupuis, grandson of the original entrepreneur. The Dupuis’ changed the business name in 1957 to capitalize on a trend in polarized sunglasses that swept the neighbouring French speaking province of Quebec. Traditionally, Raynonplus sold a wide range of generic and brand name eyewear including prescription lenses, contact lenses, frames and sunglasses; but no proprietary goods. After Gerard took over the business in 2004, he and his fashion designer wife Dominique introduced their own brand of sunglasses under the trademarked name of Ray à Porter. Initially, the brand was marketed as an alternative to lower end or generic prescription sunglasses. The demand for these sunglasses, fueled by the bold and unconventional styles and materials used by Dominique in her original designs, soon elevated the Ray à Porter brand into designer label market status. Customers from Quebec made up a large part of the target audience, accounting for 35 percent of sales. I wear my sunglasses… in France One of Ray à Porter’s biggest customers is Quebec pop sensation Zoé, an international superstar in the French speaking world. In addition to wearing them in her everyday life, Zoé incorporated custom designed Ray à Porter sunglasses as part of the wardrobe for her European concert tour. The unsolicited celebrity endorsement sparked a frenzy of demand for the sunglasses in France. Keep your vision in focus Having been a relatively small family owned business selling goods exclusively in Canada...
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...Luxottica Group Company S.p.A is known as Italian eyewear organization which generates high quality, high technically developed frames and sunglasses. Having commenced from small workshop in Agordo North Belluno, nowadays Luxottica Group maintains about 80 per cent of eyewear brand throughout the world. The history of this not well-known brand for consumers started from 1961when Leonardo Del Vecchio founded Luxottica di Del Vecchio e C. S.a.S. The brand name has changed since that time became the new joint enterprise Luxottica S.p.A. From the first collection called International Optics Trade Fair in Milan Luxottica brand switched its status from contract producer into independent manufacturer (Luxottica, 2014). The high strategy and planning encourage the company to create vertical integration is explained by direct distribution of products to target market. From 1990 the company acquired different brands such as Vogue, Persol. Also in 1999 it started to make acquisition of world’s well-known brand Ray-Ban. Due to extensive marketing campaign Luxottica encouraged the Ray-Ban company to enhance sales and grow brand recognition. Later, the company acquired several companies such as Oakley, Arnett, Alain Mikli eyewear brand. Luxottica Group distributes the goods to more than 130 countries in the world. Moreover, company makes sunglasses and frames for variety and well-known brands such as Prada, Chanel, Burberry, Stella McCartney, Versace, Miu Miu, Versace, Dolce & Gabbana...
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...hints for wearers of glasses: • If you are short-sighted, the lenses will make your eyes look smaller: use light colours and avoid strong kohl lines. • If you are long-sighted, the lenses will enlarge your eyes, a magnifying glass effect: use dark colours and kohl outlines to make the eye look smaller. Apply your eye shadow colours a little more strongly as the lenses will absorb some of the intensity. This applies particularly to people who wear tinted glasses. Remember always use proper eye make-up remover, and be very gentle when you apply it and when you wipe it off. If you find mascara difficult to wear but need to intensify the lashes - have the lashes tinted. LOOKING AFTER YOUR EYES • Use sunglasses to block glare from sun, sand, sea and snow. Not only do they protect the eye itself, but stop you from squinting and causing lines. • If your eyes are prickly or bloodshot bathe them in cold water, or in cold tea (very effective). • Change focus - if you work constantly in front of a VDU, or do other close work, look up at regular intervals and focus on something long distance. Do ensure you “focus" on it. • If you are working on VDUs ensure the lighting is correct,...
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...Fantasies, something we all have, allow us to indulge our greatest desires and live in our perfect world. Writer Joan Didion shares with her us her rather peculiar at times fantasy of what she thought her life as an eight year twenty-four year old would be like in the piece “In Sable and Dark Glasses”. Didion’s use of imagery, details and diction effectively portrays her desire to become worldly, independent, and sophisticated adult. Didion’s desire to be older and sophisticated is addressed right off the bat which the author carries out through her use of imagery. Wishing to be “followed by paparazzi” or standing on the steps of an Argentinean Court house disguised in dark sunglasses paints the picture of life that is worldly and glamourous, something that’s extremely hard to do as an eight year old. She further adds to his by recounting the memory of her family traveling on a cross continental train to see her father perhaps where her desire to travel began. Added descriptions of her domineering ways show her desire to be independent and not be controlled but the other sex, hence why her fondest fantasy is on the steps of a court house after getting a divorce. The use of diction further adds to the point, with references to things such as “sable, moor, and schubert alley,” all of which are very sophisticated and not known to many eight year olds gives another indication of her desire to be an adult. These words also show her desire to live in luxury being that sable coat...
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...Dupuis, grandson of the original entrepreneur. The Dupuis’ changed the business name in 1957 to capitalize on a trend in polarized sunglasses that swept the neighbouring French speaking province of Quebec. Traditionally, Raynonplus sold a wide range of generic and brand name eyewear including prescription lenses, contact lenses, frames and sunglasses; but no proprietary goods. After Gerard took over the business in 2004, he and his fashion designer wife Dominique introduced their own brand of sunglasses under the trademarked name of Ray à Porter. Initially, the brand was marketed as an alternative to lower end or generic prescription sunglasses. The demand for these sunglasses, fueled by the bold and unconventional styles and materials used by Dominique in her original designs, soon elevated the Ray à Porter brand into designer label market status. Customers from Quebec made up a large part of the target audience, accounting for 35 percent of sales. I wear my sunglasses… in France One of Ray à Porter’s biggest customers is Quebec pop sensation Zoé, an international superstar in the French speaking world. In addition to wearing them in her everyday life, Zoé incorporated custom designed Ray à Porter sunglasses as part of the wardrobe for her European concert tour. The unsolicited celebrity endorsement sparked a frenzy of demand for the sunglasses in France. Keep your vision in focus Having been a relatively small family owned business selling goods...
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...Case Studies CASE 2 RAY-BAN SUNGLASSES: SELECTING THE TARGET AUDIENCE AND THE COMMUNICATION OBJECTIVES Objectives The case has been prepared to help you to appreciate the following: What is an agency brief and what are its various components To profile the market Segments and select the most attractive by carefully analysing the interpreting consumer data Selection of communication objectives and development of a communication strategy to achieve a desired response. Structure 2.0 2.1 2.2 2.3 2.4 2.5 Objectives Introduction Agency Brief The Need Communication Strategy Discussion Questions 2.1 INTRODUCTION In this case an attempt has been made to help you to appreciate the campaign planning process. This case is in two parts. The first part is the agency brief, in which the company has tried to analyze the marketing problem. The company feels that because Ray-Ban is technologically superior in quality, and recognized by the consumer as such, a product change is not required. The brand is seen as expensive, but the same consumer does pay as much of a premium for top-end brands in other product categories. Therefore there is a need. for the communication to change this consumer perception. The second part of the case is on communication strategy as proposed by the advertising agency, has analyzed and described the complete `planning cycle'. 2.2 THE AGENCY BRIEF Ray-ban was launched in India in mid-1992. Today the brand is doing reasonably well, but still has...
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...LensCrafters LensCrafters is an international retailer of prescription eyewear including prescription sunglasses. They are the largest optical chain in the United States, with about 90 stores just in California alone. It was founded in 1983 in the U.S. by E. Dean Butler, a manager with Procter & Gamble. Butler sold the company to the United States Shoe Corporation in 1985 and remained as President until 1987, when Bannus (Ban) Hudson replaced him. It was the very first optical retailer to promise eyeglasses ready in an hour. LensCrafters, has subsequently expanded to over 850 stores located in Canada, the United States, Puerto Rico and Hong Kong. They were able to expand by bringing on site independent doctors of optometry, the optical laboratory and a wide selection of frames all under one facility. The company has its corporate headquarters in Mason, Ohio, near Cincinnati. LensCrafters, Sunglass Hut International and Pearle Vision are all wholly owned subsidiaries of the Italian-based Luxottica, the largest eyewear company in the world. LensCrafters Mission is focused on being the best by creating customers for life by delivering legendary customer service, developing and energizing associates and leaders in the world’s best work place, crafting perfect-quality eyewear in about an hour, and delivering superior overall value to meet each customer’s individual needs. LensCrafters Customer Benefit Package consists of their goods and services, the accurate eye exams and one...
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...Ray-Ban is a manufacturer of sunglasses, founded in 1937 by Bausch & Lomb. Ray-Ban sunglasses............The World's Finest Sunglasses. In the late 1920's, the U.S. Army Air Corps approached Bausch & Lomb with an urgent request for an optical glass that would help fliers overcome the brutal glare of the sun. Responding to this need, Bausch & Lomb created the first Ray-Ban glass, which not only met, but far exceeded the exacting Air Corps standards. Today, Ray-Ban sunglasses are still manufactured to standards that produce the same level of excellence. Each pair provides full glare protection while preserving peak visual acuity. Ray-Ban sunglasses also provide 100% protection from the harmful effects of UV rays. Their finely ground and polished lenses are free of the waves, blemishes and other defects that can distort vision. The frames too are produced under the same code of quality. Each Bausch & Lomb Ray-Ban lens has been made from an absorptive glass that has been scientifically formulated to provide proper glare protection and light control. These glasses also provide 100% protection from ultraviolet rays and reduce the level of infrared light. USA B&L Ray-Ban lenses are of precision optical quality. They are made from optical glasses, noted for their purity, and are ground and polished so that they're surfaces are of the same high quality as fine eyewear lenses. The lenses are completely free of eye-straining waves or distortion. USA Bausch & Lomb is a professional...
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...Selecting a snazzy pair of sunglasses isn’t as simple as it might appear. In addition to trends, budget and personal taste, shoppers must consider a wide array of factors when eyeing a new set of shades. Below, the eye wear experts at Optics Eyewear in High Point, NC outline some tips and tricks to help you find the perfect pair. Frame Size Shopping for sunglasses is similar to shopping for a pair of jeans – the better they fit, the better they look. As such, it’s important to determine your frame size before hitting the racks. If you have a pair of glasses – whether prescription or another set of sunglasses – that fit you, get the sizing and go from there. In most cases, you can find the frame size on one of the inside arms. Face Shape...
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...Principle of marketing Individual assignment Brief introduction and history of RAYBAN INTRODUCTION Ray-Ban is a brand of sunglasses and eyeglasses founded in 1937 by American company Bausch & Lomb. The brand is best known for their Wayfarer and Aviator styles of sunglasses. The founder of the RAYBAN is Lester Belisario. It’s headquarter is in Milan, Italy and formally Rochester, New York, USA. The owner of the RAYBAN is Luxottica group. In 1999, Bausch & Lomb sold the brand to the Italian Luxottica Group for a reported $640 million. HISTORY The history of the Ray-Ban Aviator dates back to the 1930s, when new airplanes allowed people to fly higher and farther. Many US Army Air Service pilots were reporting that the glare from the sun was giving them headaches and altitude sickness. In 1929, US Army Air Corps Lieutenant General, John MacCready asked Bausch & Lomb, a Rochester, New York-based medical equipment manufacturer, to create the sunglasses that would reduce the headaches and nausea experienced by pilots, which are caused by the intense blue and white hues of the sky and then a new kind of glasses were introduced. The model was created in 1936 and it was known as ‘Anti-Glare’ which had plastic frames and green lenses that could cut out the glare without obscuring vision. The sunglasses were again remodeled with a metal frame and rebranded as the ‘Ray-Ban Aviator’. On May 7, 1937, Bausch & Lomb took out the patent, and the Aviator was born. In 1939...
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...Table of Contents Certificate 2 Acknowledgment 3 Executive Summary 6 Chapter 1: Introduction 7 Eyewear industry in India 7 Chapter2: Literature Review 9 Objectives 12 Chapter 3: Research Methodology 14 Research Design 14 Chapter 4: Results and Analysis 15 Chapter 5: Conclusion and Suggestions 24 Conclusion 24 Suggestions 25 Limitations 26 Annexure 27 About Vision Spring 27 References 32 Questionnaire 34 List of figures Figure 1 Gender distribution of the respondents…………………………. 17 Figure 2 Age of the Respondents……….………………………….……… 18 Figure 3 Pair of eyeglasses people own………………………………..…. 19 Figure 4.Number of retailer customers shopped around…...................... 19 Figure 5 Location…………………………………………………………..…. 20 Figure 6 - The influence of the optician…..………………………………… 21 Figure 7- Influencing factors………………………………………………… 21 Figure 8- Costumers buying online……………..………………………….. 22 Figure 9- satisfaction level of online purchase…………………………….. 23 Figure 10- Reasons behind buying eyewear…………...…………………. 23 Figure 11 discounts/promotions……………………………………………. 24 Figure 12 online use of discount or promotion……………………………. 26 Figure 13 gender and influencers……………………...…………………....26 Executive Summary This project on “Study of Indian Consumers Preferences towards Eyewear” aims at studying the eyewear industry in India and the consumer preferences in this industry. VisionSpring is an eyewear company that works to ensure affordable access to eyewear...
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...F A S H I O N C O M M U N I C A T I O N ! ! ! ! ! PUBLICITY AND PUBLIC RELATIONS: Assignment - 1 INDIA! ! REPORT PRESENTED BY:! Shalini Mohanty! 9th November, 2013! ! ! ! 2 4 t h O c t o b e r, 2 0 1 3 • Raffles Design International, Mumbai Table of Contents! ! Table of Contents! Indian Luxury Retail Market! Introduction! i! The Indian and the Global Luxury Market! 2! ! 2! i! i! Publicity and PR: Successes! Case Study - HUGO BOSS! 3! Case Study - Charles & Keith! Case Study - Ray-ban! ! 7 6! 3! PR & PUBLICITY: Failures! Case Study 1 - BVLGARI! Case Study 2 - FCUK!10! 10! 10! Why did BVLGARI and FCUK fail?! The Indian Customer! 1! 1 Indian customers value…! 12! 11! Demographics of Indian Luxury Customer - Typically a 25 - 45 year old entrepreneur. ! 12! Learning Points.! 13! Fashion Communication! ! "i Assignment 1! Publicity & PR: India Indian Luxury Retail Market! ! Introduction! Currently, India is the second fastest growing market in Asia Pacific region and is expected to be the 2nd largest economy in the world by 2040. She is currently the second fastest growing luxury market in the world with a predicted growth rate of 25% over the next 5 years.! At the moment, the Indian Luxury Market is valued at $4.8 billion where apparel, jewellery and personal are are the largest sectors in market. Although it forms only 2% of global share, it shows...
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