...Super Bowl - Every year it's the biggest sport event in the world. With 800 million TV viewers in 2012 the Super Bowl makes television history. The first Super Bowl in the history dates from 1967, even though the National Football League (NFL) had existed since 1920 . Why in 1967 and not earlier or later? Because it was not until 1966, that the American Football League and National Football League, rivals during the 60’s, decided to merge together. After this merger, they decided to divide the leagues in two conferences: the American Football Conference and the National Football Conference. During the regular season, no distinction of conference is done, but when the regular season is over, each conference has its own Playoffs where the fourth best teams collide. There is one champion from each conference, and both play one last match for determining the champion of the National Football League. This last match is the Super Bowl. The merger of the two largest football leagues at that time, made necessary the invention of a huge event for ending each season, since the number of teams and fans had duplicated with it. And Super Bowl was the answer the NFL Board of Directors decided to give. Outcome they got? They created one of the most important events worldwide, not only as a sport event, but as the biggest media event of the year. And now we should ask us: how do you manage an event this big? That is what we are going to explain in this article. 2. Background The Super...
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...Once upon a time the 49ers won the superbowl. The last minute touchdown saved the team and made the final score 24 to 27. Soon after the touchdown was made the game winning ball was thrown into the audience in spite of celebration. Sadly no one was able to find the ball in the bleachers. All of the fans were checked at the end of the game to make sure the ball wasn’t stolen. The next day the coach came to the players saying that one dedicated fan offered the team a billion dollars for the ball. The team then knew that they had to find the ball. One teammate suggested to hire a detective but then another came up with the idea to hire a mathematician instead. When the mathematician arrived the first thing he asked was, “In which direction was the ball thrown?” The player that threw the ball then answered, “The ball was thrown west.” So then they went to the west part of the stadium and the mathematician told everyone to split up into two groups, one goes left and one goes right. He brought everyone to the west side of the stadium because he knew that the ball translated to that area. He also knew that the ball could have bounced left or right. The team searching the right side of where the ball would have been translated to found a note saying, “I found your ball but, I won’t let you have it so easy. Go to the centerpoint of the stadium then search for another set of directions.” The mathematician then drew a map of the stadium then found the centerpoint. When they all arrived...
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...During the 2000 Super Bowl, ABC invited viewers to visit its Enhanced TV Web site. Fans could play trivia, see replays, participate in polls and chat rooms, and view player statistics. The site received an estimated one million hits. Why? Frame your answer in terms of exposure, attention, and comprehension. This question goes a step further than the previous one and requires students to follow the consumer from first exposure to the consumption decision. The Super Bowl is often the most watched television event of the year. As a result, it is an excellent opportunity for marketers to maximize accidental exposure to their products and services. Certainly, most truly devoted football fans (the group most likely to be intrigued by the activities offered on the Web site) were watching the Super Bowl that Sunday. To promote the Web site during the game was therefore an ideal opportunity to maximize accidental exposure. Because the Super Bowl is such a major event, most viewers (especially the die-hard fans) were watching with a relatively high level of focal attention. One of the primary reasons ABC’s promos were so successful in attracting traffic is that they were at least somewhat situationally self-relevant to everyone who saw them. If you didn’t care at all about football, you wouldn’t have been watching the game. The intrinsic self-relevance of the Web site was very strong for those serious fans who wanted to know even more about the game they were watching...
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...Miguel Cerda Bus 575 Wed 7-9:50 Prof. Mace Bowl Ad Music: Wasted Opportunity Facts * The Super Bowl is considered a major advertising channel generating record viewing audiences every year. * Commercials can cost up to $3 million for a 30 second spot and $500K+ just to produce the actual commercial. * Chrysler’s Eminem ad increased 328% web traffic at Edmunds.com after commercial spot was aired. * The presence of various distribution channels such as Youtube, newspapers, Twitter, blogs, and TV shows have created additional pressures to deliver an effective commercial advertisement. * Lack of music medium presence in Super Bowl ads make for an ineffective advertising delivery. Assumptions/Conclusions The author emphasizes the importance of music in producing an effective commercial spot which can potentially generate more interest in the service or product that is presented. Particularly, taking advantage of one of the biggest television sporting events in the world, “The Super Bowl”, companies should concentrate on incorporating better quality of music in its ads to maximize audience interest and eventually a return on marketing investment. Pazzini gave an example on the impact Chrysler’s Eminem ad made by using a well-known artist and tune, “traffic for Chrysler at Edmunds.com was up 328% right after the spot aired.” Pazzini describes how a popular song can make a product more attractive to the viewer. Recommendations Although the author makes...
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...Abstract What are the Super bowl Effects? For starters the NFL (National Football League) creates millions of dollars every year from regular season games leading up to big games like playoffs especially the Super Bowl. Depending on which teams make it to the Super Bowl the profit for that year can be anywhere between 11.5 billion dollars to 14.7 billion dollars. This includes ticket sales, merchandise/apparel, advertisement on TVs and radio broadcasting…etc. Nearly all profit is shared equally amongst the teams and licensing deals. This allows for the paying of player’s extreme income/contracts, gear, facilities…the list goes on and on. Being the most profitable...
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...It’s safe to say that Beyoncé and Bruno Mars stole Super Bowl 50’s halftime show and left headliner Coldplay on the outside looking in. This happened mainly because both performers have a greater level of popularity compared to headliner Coldplay; they simply did not stack up. Beyoncé’s performance oozed passion and even brought about controversy with her new song “Formation”, as some believed it was a black power salute. While this rumor was dispelled and obviously is not positive, I feel as though the attention she drew with her performance is indicative of what the halftime show should be. Moving forward to thinking about next years Super Bowl, I believe the headliner should create an aura of excitement. In addition, they should capture the attention of the younger demographic of fans. Especially since the majority of viewers are middle aged, putting on a performer who enticed the younger...
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...It was February 4, 2018. The Super Bowl started at 3:30 pm PST. The game was held at the U.S. Bank Stadium, Minneapolis, MN. Both the Philadelphia Eagles and New England Patriots made it through the playoffs and made it to the Super Bowl. Many thought the Patriots were going to absolutely destroy the Eagles. P!nk started off the night with a great performance of the National Anthem. New England won the coin toss. The crowd roared in excitement when the game officially started. The first quarter was great. Jake Elliott made a 25-yard field goal and the Eagles led 3-0. The Patriots weren’t going to deal with that though. In 9 plays they were able to tie the game 3-3. Very quickly the Eagles once again took the lead. Nick Foles made a 34-yard...
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...Five of the Worst Losses in Super Bowl History Imagine making it to the Super Bowl and being given the chance to win the coveted Vince Lombardi Trophy. Folks all across America are looking forward to cheering you on; hosting celebrations and snacking on game food all around. They’re watching the game, on the edge of their seats, and then . . . you fumble! While making it to the Super Bowl is an amazing accomplishment, it can also be really stressful. So, not surprising that the Super Bowl has been home to some of the most historic sporting failures. Check out some of the biggest football fumbles below! 2008 New England Patriots – The Patriots are a beloved New England team and have won five NFL Championships. However, in 2009, they suffered...
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...Have you seen them in the Super Bowl? It is the Budweiser Clydesdale’s in the Super Bowl commercials. The iconic red wagon with the Dalmatian pulled by the Clydesdales. This is how America knows, and will remember the Budweiser Clydesdale’s. In this paper you will learn general facts about Clydesdales, why Budweiser chose the Clydesdale, and how to take care of Clydesdales on the job. General facts about Clydesdale’s? Clydesdale's are from Scotland the country. Scotland is a part of the United Kingdom. When a Clydesdale is fully grown it weighs about 1600 to 2400 pounds. They can be any where from 5 ½ to 6 feet tall. In horse measurements that’s about 18 hands (Meggitt). The Clydesdales eat mostly grass and hay. All they drink is water and no other type of beverage. The average Clydesdale can eat any where from 25 to 60 pounds of hay a day (Meggitt). They can drink up 30 gallons of water daily (Bogard)....
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...The Super bowl is the annual championship game of the National Football League, the highest level of professional football in the United States and has one of the most significant economic impacts in the events industry. The game was created as part of a merger agreement between the NFL and its then-rival league, the American Football League. The first ever Super bowl game was on January 15, 1967 with the Kansas Chiefs representing the American Football league playing against the Green Bay Packers who represented the National Football league. The two different league’s decided to play in a world championship game between one another that would act as a placeholder until the merger was to officially being in 1970. After the merger, each league...
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...For the first time since January 26, 1992, Minnesota is hosting the Super Bowl. As the second most watched sporting event in the world, this brings a lot of responsibility to the Minnesota Super Bowl Host Committee. In an article in The Star Tribune titled “It’s Kickoff Time for Twin Cities”, the author, Rochelle Olson, discusses the various preparations for and effects of hosting the Super Bowl. The article begins with demonstrating the significance of hosting the event. Over three years of brainstorming, meetings, and visits to Minnesota have been put into planning ever since it was decided that Minnesota would have the Super Bowl back in 2014. To make the event stand out, there are many ways in which the Minnesota Super Bowl Host Committee...
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...Super Bowl Madness (Fiction/Inference) Handout Do Now: Read making inferences short story and answer questions on handout. Think-Pair-Share: What is Super Bowl Madness? Write response on handout in two to three sentences. Guided Practice – Read the story “Super Bowl Madness” and create story map on T-chart below We Do #1 Which statement best expresses the main conflict in the excerpt? A. Marie McCormick being upset about the last minute Super Bowl Sunday party at her house. B. Marie McCormick being physically abused by her husband Vince C. Marie McCormick feeling lonely due to sons once a year visits and phone calls. D. Vince ordering wife, Marie McCormick, to get him another drink. We Do #2 Which statement from text best expresses why one of Marie McCormick’s sons could have murdered dad, Vince? A. “No one in our family gets divorced,” Marie said firmly. B. “Making me come in here,” he muttered dangerously. C. Junior saw the bruise on his mother’s arm. “Did he do that to you?” he asked. D. It was near the end of the first quarter when Vince Senior held up his empty glass. “Get me another,” he bellowed. OVER Super Bowl Madness Open Ended and Inference Questions Who is the victim? How did he die? Who are the suspects and their motives? Suspects | Motives | | | | | | | | | | | How could Vince...
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...Marketing Assignment #5 Mercedes Benz 2013 Super Bowl Commercial: Soul Segment the ad is targeting: * Men who love women, power, prestige, and sports * Age: 25 – 40 * Income: medium income Position of the brand: The luxury brand name car that can satisfy all men’ desires while the price is still affordable. Five M framework: Mission – create awareness and drive sales A: Create awareness about this new moderately priced sedan. I: Arose customer interest by casting superstars to perform the commercial. D: Rose desires by linking the car with power, prestige, and beautiful women. A: The main action plan is to drive sales of this new car. Message The message is clear: you can get what you want without selling your soul - infer to spend all of your money. This ad is very memorable because there are 3 super stars participated in this ad (Willem Dafoe, Kate Upton, and Usher); because of those celebrities, it’s easier to catch up customer’s eyes in the first place and create buzz. Moreover, the ad arose emotional desires for men, the desires for power and pretty women. Plus the affordable price for this new sedan which made this ad become believable. Although I am not their main target audience (I am woman), I still be touched by the low price of this new car, which change my perception about the image of high price of Mercedes Benz. Money/Media I think superbowl is the right media for Benz to advertise this new car. Because the people who watch...
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...Super Bowl Sunday is filled with excitement. From betting on boxes to the halftime show, you’re sure to be entertained. One of the biggest practices leading up to the big game is the preparation. If you’ve ever hosted or attended a super bowl party, you know how much emphasis is put on the snacks and drinks. This is considered the biggest cheat day for most people. The cheesy dips, chips, and sandwiches may taste delicious, but it may not have you feeling good the next day. Today, better known as “super bowl Monday” is a struggle for many people, as almost everyone has to work. Too much alcohol the night before and staying up late can lead to a painful hangover. The most important part about this week is getting back into a healthy pattern and more importantly, getting back into a healthy diet....
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...The Budweiser commercial for the Super Bowl XLVIII hasn’t even aired on television yet, but it has gone viral on Youtube - racking up over 20 million views in one day. Had it not been known previously what company this advertisement was for, it would seem to be a dog food commercial as there is no mention of beer until the last two seconds of the commercial, only a puppy getting into typical puppy shenanigans whilst befriending a horse. This is particularly striking because it’s unconventional to not feature the product being promoted, and instead to have a video of completely unrelated subject matter. However, a subtle hint is dropped in the featuring of the horses in the commercial, seeing as the Clydesdale horse is sometimes associated with Budweiser. This message is intended for viewers of the Super Bowl, which is an incredibly wide demographic - 2011’s Super Bowl boasted 111.5 million viewers. Of those viewers, 80% of the audience was Caucasian. Other than that, the age groups and gender groups had about the same percentage of viewing. If Budweiser was using this information when drafting an idea for their 2014 Superbowl commercial, then they would find it to be most beneficial for them to aim to target a Caucasian audience, but not gender specific or age specific (except anyone younger than 21). The demographic of Americans that drink beer coincides relatively well with the demographic watching the Super Bowl: More whites drink beer than non-whites, and all the...
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