...Have you or someone you know ever donated to a charitable foundation and thought you were making a big difference? Unfortunately I am sad to say this is not always the case. I am not saying 0 percent of your hard earned money is going towards the true cause of the charity. However, I think you would be surprised at how small the percentages can be for some organizations. Not all organizations are bad, however it is surprising to learn that certain well known organizations are not “mission” minded as they could be. One example would be the Susan G. Komen Foundation for Breast Cancer Awareness. When the Susan G. Komen Organization started it was a small non-profit organization that was intent on helping people with breast cancer. Now it...
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...Susan G Komen Foundation Gracie Bates Purpose: To inform my audience about the Susan G Komen Foundation. I. Introduction: A. Attention Getter: * According to www.thebreastcancersite/greatergood/Ashley Oliver Story. “Sitting in class, my phone rings, it’s the doctor’s office. I jump up anxious to finally rid my mind of worry. From the other end of the phone I hear, “You have breast cancer.” Everything goes dark. Shock followed by a full on panic attack….wait, what? Me? No way, I’m 27…I have 2 kids… Oh no my kids… my husband, I have to tell him… This must be a mistake, dear God please let it be a mistake! This is a small window into my mind when I answered the call no one ever wants to receive. I underwent chemotherapy weekly from March to July and I continue every three weeks until March 2015. Due to unexpected complications I will be having surgery number 4 this week, followed by a few more. I never knew how strong I was until I had to fight for my life, not only my life but the life of my children’s mother, my husband’s wife, my parent’s daughter. * According to the Susan G Komen Foundation (ww5.komen.org) there is a total of 2,360 males and 232,670 females that will be diagnosed with breast cancer in 2014. B. Orienting Material: * In 1982 Nancy Brinker, the sister of Susan G Komen, started the foundation as a promise to her sister as she was dying from breast cancer. Ms. Brinker promised that she...
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...Non-Profit Analysis Project Michele Holt Liberty University BUSI 602-B02: Non-Profit Management Professor Dr. Marjorie Carlson Hurst July 6, 2012 Author Note This paper was prepared for Non-Profit Management, Section BUSI 602, taught by Professor Dr. Marjorie Carlson Hurst. Abstract The roots of America’s nonprofit, steam from the ancient traditions of charity, philanthropy, and voluntarism (Worth, 2012, p. 19). Charity can be defined as giving intended to meet current individual human needs or to alleviate current human suffering (Worth, 2012, p. 20). Volunteerism is defined as a very active process that requires active involvement with either the beneficiaries directly or an organization or group that serves a specific population in need (Worth, 2012, p. 20, 21). Virtually all cultures and religion include some emphasis on the importance of service to others, which includes giving or voluntary action (Worth, 2012, p. 19). The Bible teaches us, “Then the righteous will answer him, Lord, when did we see you hungry and feed you, or thirsty and give you something to drink? When did we see you a stranger and invite you in or needing clothes and clothe you? When did we see you sick or in prison and go to visit you? The King will reply, truly I tell you, whatever you did for one of the least of these brothers and sisters of mine, you did for me” (Matthew 25:31-46, NIV). This paper will examine the importance of a Christian worldview as it relates to nonprofit...
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... Oleksiak English 101- Foundations of Writing 22 November 2015 Composition in Three Genres Breast Cancer is becoming more and more well-known and almost anyone you ask can say they know or are related to someone who has or had Breast Cancer. This is a problem because Breast Cancer, to me, seems like the most talked about type of cancer at this time. I think that more people should be aware of the causes of Breast Cancer and also about where their money goes when they donate to the Susan G. Komen Foundation, the largest funder of Breast Cancer research. People should be more educated about these two things because there is so many people affected by Breast Cancer. I want my audience to learn about what the Susan G. Komen Foundation is really doing with the money they are donating to the Foundation. To do this, I created three genres of composition. These genres include a photo essay, a brochure, and a poster. I hope to reach my audience in a different way with these compositions than I did with my essay. For my three genres I chose to compose a photo essay, a brochure, and a poster. These are all unique and can reach my audience and have them understand what I am trying to have them understand. Between all of the compositions, I included photos of women who have had mastectomies, pink ribbons, and the Susan G. Komen Foundation logo. I included the mastectomy pictures because I think it is really important for people to see what Breast Cancer physically does to someone...
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...Susan G. Komen: Race for the Cure Name: Allie Zimmerman Organizational Pattern: Categorical General Purpose: To Persuade Specific Purpose: At the end of this speech, I want my audience to go out and join the movement and sign up for the next Susan G. Komen Race for the Cure. Central Idea: The Race for the Cure walk helps to promote awareness and celebrate those who have survived cancer. We should all help in that movement. Introduction: In an article from the Neoplasia journal, "Breast Cancer is the leading killer of women aged 40 to 59. Most of these women are diagnosed with no known risk factors. In the last decade, 1.8 million women and 12,000 men have been diagnosed." Five years ago my aunt went in for her first breast cancer screening. To her dismay she was diagnosed with Stage I breast cancer. She had to undergo chemotherapy and radiation for about 2 years. She is a breast cancer survivor and has been cancer free for three years now. During her time having cancer I became very close to her and now every year participate in the Susan G. Komen 5k walk called the Race for the Cure. Today, I will be telling you how the foundation got started, what the Race for the Cure is, what to do to detect the disease early and screening methods, and how to get involved. Transition: (So I will begin by telling you about the Susan G. Komen Foundation.) 1. The Susan G. Komen Foundation was founded in 1982. 1.The foundation was founded by Nancy...
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...Whether it is from professional athlete teams wearing pink uniforms, women dying sections of their hair pink, or companies creating and selling pink products, the color pink becomes unescapable throughout the month of October due to National Breast Cancer Awareness Month. A prime example of this is the NFL’s notable Pink October campaign which consists of all their players dressed in pink, the football field painted pink, and a plethora of pink ribbons plastered all over NFL gear; however, what many are unaware of is that not a single penny from the proceeds of the pink gear goes towards raising breast cancer awareness. With the rise of the breast cancer movement, companies have begun to use the promotion of breast cancer awareness to their...
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...The Susan G. Komen Breast Cancer Foundation Nitara Williams COM2250 Professor Tim Houston The Susan G. Komen Breast Cancer Foundation is the most widely known, largest and best-funded breast cancer organization in the United States Since its inception in 1982, Komen has spent nearly $1.5 billion for breast cancer education, research, advocacy, health services and social support programs in the U.S., and through partnerships in more than 50 countries. Today, Komen has more than 100,000. Komen supports for breast self-awareness as a primary method for fighting breast cancer. Komen supports universal screening mammography and breast self-examination, as well as ever-increasing levels of government spending on diagnosing and treating breast cancer. They promote early detection as the primary tool for preventing breast cancer deaths. Many scientific reviews have concluded that random screening mammography for all middle-aged and older women, regardless of each woman's individual risk of developing breast cancer, results in overtreatment of some women whose cancer would never harm them. For every one woman whose life is saved by screening mammography, 250 to 500 women will be told that they might have breast cancer when they don't. 125 to 250 will have biopsies performed, and between two and ten women will receive unnecessary treatment. Many corporate and charitable organizations run advertisements related to breast cancer...
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...How would a person feel if their donated money was misused? What would happen to the reputation of a charity if they were caught misusing money? How is it possible to know if the charity is reliable or not? The Susan G. Komen Foundation, the Red Cross, and the United Way are examples of charities that have misused people’s money. The Susan G. Komen Breast Cancer Foundation was one of the variety of charities that misused people’s money. It is important to research charities before you donate money to them because it could be a scam or they could be dishonorable. “[I]t spent only about 20% of its donations for research; the biggest expenditure category was public education, at more than 50%” (Hiltzik); this is an example of how this charity misused the money. Instead of using more of the donated money for research, they used most of it for education. Yet the people who donated thought that the money was going to go towards the research for a cure of breast cancer....
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...Relations Name: Institution: 1. Mix of media used to implement public relations campaign There are three main mixes of media that were used in the implementation of the public relations campaign. One of these is the use of television. Today, almost all homes in the country own a television set. It is therefore a very effective method of implementing a public relations campaign. The public relations campaign on television needed especially to be done during prime time (Zhang, 2013, p. 1323). During this period, there are numerous people who are watching television. It is therefore very easy for the organization to reach numerous people. This also helped to show the seriousness that the foundation was putting on the issue at hand. The second media mix that the foundation considered using is the use of print media. The organization needed to examine the most popular print media in the nation. It then put the respective public relations campaign in a bid to convey the issue at hand. In using the print media, there are several objectives that the organization hoped to achieve. First, bearing in mind that one is in possession of a newspaper for a period of time, he will be able to examine the news release in details and gain an understanding on all the matters at hand. In addition, this media gives the recipient a chance to issue a comprehensive reply (Kahle, 2001, p. 34). The final media mix is the social media. In the recent past, the social media has gained widespread...
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...demographic that is being targeted which is breast cancer and who are the patients that are most at risks and what the changes that need to be done in healthcare that will help patients that are diagnosed with breast cancer. The paper will also discuss the general impact that changing demographics may have on the health care market as well as why and how changes in the demographics of the breast cancer population affect healthcare. The paper will discuss two key health care related challenges to the breast cancer population such as increases in healthcare costs, increases in prescription drug cost, or the need for in home medical care. The paper will also discuss how a chronic disease wellness program may affect the costs for breast cancer patients. The paper will also discuss what the breast cancer demographics tell us about marketing needs or services needed. Breast cancer is one of the leading causes of death in women and continues to grow but with the new treatments and discoveries in treatment it is getting easier and easier to be diagnosed but one of the key things with breast cancer is awareness. What makes breast cancer so difficult is because the causes are not fully known but there are some facts of the disease and that is anyone can get breast cancer, the older the women is the more likely they are to get breast cancer, young women can get breast cancer to even in their 20’s, white women are more likely to get breast cancer more than any other women in other racial...
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...THE RAISE OF USING SOCIAL MEDIA IN NON PROFIT ORGANIZATIONS SUMMARY: This paper will address my observations about the roles of social media, how it affects non profit organizations in term of marketing and fundraising from both negative and positive side BACKGROUND Social media is defined as “group of Internet-based applications that build on the ideological and technological foundations of web 2.0, and that allow the creation and exchange of user generated content” Kaplan, Andreas M.; Michael Haenlein (2010). Bringing organizations the ability to interact with the society, social media has been revolutionizing the way organizations doing marketing. It is obvious that every organization has a great need in in marketing itself, interacting and communicating with its members and society to keep them informed and engaged. For special organizations like non-profit ones, the need of effective communication channels at zero cost is likely greater, especially during challenging economic time today. And social media, currently, is likely the best choices for such organizations. EARTH HOUR-A SUCCESSFUL CASE OF USING SOCIAL MEDIA FOR REACHING AND ENGAGING TARGET AUDIENCES According to Facebook early October 2012, Facebook now has more than one billion users each month and its one billion users have been responsible for 1.13 trillion “likes,” 219 billion photos and 17-billion location check-in. Being one of the “top of mind” social net work, Facebook is used by most of non profit...
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...English 200 2 March 2012 Is Conservatism Indeed the Cure? (INSERT ATTENTION GRABBER/STATS HERE) Although the foundation has achieved all these great things, it appears that the foundation itself has had conflict separating healthcare from politics for quite some time. At the beginning of February of this year, Komen announced they would cut (insert money amount) of funding to Planned Parenthood, an organization that provides preventative healthcare to those women who may not be able to report it. The announcement quickly ignited a firestorm for the public and conservatives and liberals alike blew up every media outlet in response. Alan Moore founder and editor of a website titled “Moore Common Sense” which is a self-proclaimed right-wing websites whose motto states “Conservatism is the cure”. He is also a former press secretary for a presidential campaign and has written hundreds of blogs, all with his conservative political view. Moore stands behind the foundation’s decision in an editorial entitled, “Susan G. Komen Cuts Off Funding to Planned Parenthood”. I believe Moore’s support of the foundation’s decision was intended to promote non-conservatives to analyze the situation and agree with his views, but I found his claims that Planned Parenthood doesn’t allocate it’s funds correctly, doesn’t even provide mammograms, and that abortions cause breast cancer to not measure up due to lack of credibility and his obvious bias and political opinions. Moore’s first claims...
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...The health of a woman’s breasts is vastly important to her well-being and self-image, as we have showed you with the first seven things that every woman should know about her breasts in part one. We have returned once again with our part two article, featuring the next eight things that you should know about your girls! Read on to find out everything there is to know, you might be missing out on something! Number Twenty-Four: The Night Shift. Oddly enough, there may be a correlation to breast cancer based on the hours that you work. The International Agency for Research on Cancer is currently studying possible increased chances of women who work night shifts to get the disease. Number Twenty-Three: The Mass Effect. Overall, breast cancer is an intense threat to women. In America, it is predicted that a whopping 232,670 new incidences of invasive breast cancer will be developed annually, and the number is growing. In addition, about 62,570 non-invasive cases...
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...Thesis: Self-examinations, clinical breast exams and mammograms are three of the best ways to detect breast cancer early and thus save lives. Introduction: The reality of breast cancer hit home with me in June 2008, when a co-worker of mine was diagnosed with stage one breast caner. Through a routine self- examination she felt an abnormal spot on her breast. The next day she had a clinical breast exam and mammogram to help determine what she had found. Being knowledgeable about early detection of breast cancer can save your life, as it did hers. There are several different types of screening techniques. The chances of dying from breast cancer have decreased over the recent years which are probably the result of finding the cancer early (American Cancer Society, 2010a). In 2010, there were still over 39,000 deaths caused by breast cancer (American Cancer Society, 2010b). Self-examinations, clinical breast exams and mammograms are three of the best ways to detect breast cancer early and thus save lives. I am going to briefly talk about self-examinations, clinical breast exams and mammograms and what can do to become more aware of your body. Visual Aid: (Centers for Disease Control and Prevention, 2010). Main Points: 1. Self- examinations a. Research show that performing a self- examination plays a small role in finding breast cancer but being aware of what is normal in your breast can help determine any differences (American Cancer Society, 2010c). b. Performing this exam...
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...issue may not have a concrete answer; therefore a person's decision may depend on that person's situation. This may happen because "ethics is a broad and murky area and the workplace is full of ethical dilemmas and issues" (Orinsi, 1999). Therefore, employees feeling the pressure to perform may resort to unethical decisions in order to meet the goals that they feel are unreasonable. This can happen at any level of management (Orinsi, 1999). I work in a industry full of healthful living and fitness plans, one of the most recent corporate ethical dilemas I believe is reasonable to discuss, centers around Susan G. Komen (SGK) for the Cure and chosing cause-marketing partner, Kentucy Fried Chicken (KFC). Questions have been raised by various media, including The Washington Post and The Huffington Post (one specifically about pesticides and their link to corn, chickens and cancer) to which Andrea Rader' SGK's director of commnications, responded with dollar amounts of SGK's contributions to research and education. (Stengel, 2010) In the majority of its responses to the media, SGK seems to be saying "The end justifies the means." More money for our cause is all the matters, never mind the health implications for our supporters, KFC's customers, or for those fighting obesity and heart disease. Repeatedly the responses list what SGK will do with the money while failing to address the possibility of doing harm. It is not always about the bottom line, especially not...
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