...GUIDE: MR. GURPREET SINGH BEDI, AREA SALES MANAGER, REGIONAL OFFICE, BELL CERAMIC LTD. CHANDIGARH. SUBMITTED BY: SHWETA DHIR BELL CERAMICS LIMITED, CHANDIGARH JUNE 27, 2007 MR. GURPREET SINGH BEDI AREA SALES MANAGER REGIONAL OFFICE CHANDIGARH SUBJECT: PRESENTATION OF THE REPORT ON ‘TEST & MEASUREMENT OF RESPONSE FOR NEW PRODUCTS AMONG INFLUENCERS AND CHANNEL PARTNERS’ RESPECTED SIR HERE IS MY REPORT ON MY STUDY ON THE RESPONSE FOR NEW PRODUCTS ZEN AND RETRO AMONG INFLUENCERS AND CHANNEL PARTNERS AS PER THE AUTHORIZATION OF MR. A N RANGASWAMY (PRESIDENT- MARKETING) DATED THE REPORT ALSO CONTAINS THE MENTION OF THE UPCOMING PROJECTS IN THE CITY OF CHANDIGARH AND THE NEARBY AREAS AND STUDY OF THE VARIOUS FACTORS THAT INFLUENCE THE BUYING DECISION OF THE END USER AND HIS NEED AND EXPECTATION FROM THE CERAMIC TILES. ALSO THE ARCHITECTS WERE INTERVIEWED IN ORDER TO MEASURE THE POSITION OF BELL CERAMICS IN THEIR EYES AND PROMOTE ZEN AND RETRO SERIES TO THEM. THE REPORT ALSO CONTAINS THE ANALYSIS OF BELL CERAMICS VIS-À-VIS ITS COMPETITORS IN TERMS OF PRICE, QUALITY, AVAILABILITY ETC. IT ALSO CONTAINS...
Words: 11449 - Pages: 46
...Environment Test Techniques Quality Criteria Perceived Quality The Heuristic Test Strategy Model is a set of patterns for designing a test strategy. The immediate purpose of this model is to remind testers of what to think about when they are creating tests. Ultimately, it is intended to be customized and used to facilitate dialog, selfdirected learning, and more fully conscious testing among professional testers. Project Environment includes resources, constraints, and other forces in the project that enable us to test, while also keeping us from doing a perfect job. Make sure that you make use of the resources you have available, while respecting your constraints. Product Elements are things that you intend to test. Software is so complex and invisible that you should take special care to assure that you indeed examine all of the product that you need to examine. Quality Criteria are the rules, values, and sources that allow you as a tester to determine if the product has problems. Quality criteria are multidimensional, and often hidden or self-contradictory. Test Techniques are strategies for creating tests. All techniques involve some sort of analysis of project environment, product elements, and quality criteria. Perceived Quality is the result of testing. You can never know the "actual" quality of a software product, but through the application of a variety of tests, you can derive an informed assessment of it. Product Elements Page 1 of 5 General Test Techniques ...
Words: 2783 - Pages: 12
...Sensory Science A glossary of words associated with Sensory Science. Absolute threshold: See stimulus threshold. Acceptance measurement: Consumer test to determine the acceptance of (new) products. Generally involves a comparison of new products with those already on the market. Acquired preferences: Preferences which are acquired during life as a result of learning or conditioning processes. Adaptation: Ability of a sense to show a change in perception as a result of the continuing effect of a constant stimulus; the stimulus threshold of the affected sense becomes adapted to the stimulus intensity level. Adaptive response: An appropriate action in which the individual responds successfully to some environmental demand. Adaptive responses require good sensory integration, and they also further the sensory integrative process. Additivity: Addition effect of sensory impressions in a mixture so that the perceived overall intensity is equal to the sum of the intensity of the single components. Affective tests: Tests to evaluate the popularity of an aroma and/or taste impression (also called hedonic tests). Aftertaste: Sensory impression that lasts longest after swallowing. Analysis of variance: Multivariate statistical method. An independent variable Y, one or more independent variables X. Are there X differences between the products for term Y? Analytical testing: See objective testing. nosmia: Olfactory disorder resulting in temporary or permanent loss of smell. Appearance: Characteristics...
Words: 3597 - Pages: 15
...The New-Product Development Process Because introducing new products on a consistent basis is important to the future success of many organizations, marketers in charge of product decisions often follow set procedures for bringing products to market To create successful new products, a company must understand its consumers, markets, and competitors and develop products that deliver superior value to customers. Figure 1: major stages in new-product development Idea generation Idea screening Marketing strategy developmentt Concept Development and testing Commercialization Test marketing Product Development Business analysis 1. Idea Generation New- product development starts with the idea generation- the systematic search for new product ideas. Because introducing new products on a consistent basis is important to the future success of many organizations, marketers in charge of product decisions often follow set procedures for bringing products to market. The major sources of new product idea include internal resource and external resource such as customers, competitors, distributors and the supplier. Internal idea sources Using internal resource, the company can find the ideas through formal research and development. It can pick the brains of its executive’s specialists, engineers, manufacturing staff, and sales people. Some companies have developed successful “entrepreneurial” programs that encourage employees to think up and developed product idea. ...
Words: 2173 - Pages: 9
...An Introduction to Agile Software Testing 1 Course Objectives After this seminar, you will: Understand what an Agile project Know the differences between Kanban and Scrum Understand what and how a tester performs the testing in Scrum process Understand what testing techniques required for a tester in Agile Know what challenges of Agile Software Testing 2 Course Content What is an Agile Project? What are Scrum and Kanban? What are Scrum & Kanban Processes? What are testing Activities in Scrum? What are Agile Testing Techniques? 3 What is an Agile Project? All projects are “agile”, but some agile projects are more agile than others How to “agile” a project An Agile purist would point to agile manifesto and its principles Individuals and interactions over process and tools Working SW over comprehensive documents In practice, “Agile” labeled to projects that its delivery of each increment taking no longer 4 weeks Is it met level of agility? Customer collaboration over contract negotiation Responding to change over following a plan 4 Agile Project An introduction of Scrum and Kanban 5 What is Scrum? Scrum in 100 words • Scrum is an agile process that allows us to focus on • • • delivering the highest business value in the shortest time. It allows us to rapidly and repeatedly inspect actual working software (every two weeks to one month). The business sets the...
Words: 3303 - Pages: 14
...Case Analysis:Frito-Lay, Inc. Problem Definition In mid-1990, Frito-Lay, Inc. makes a new chips brand called Sun Chips Multigrain Snacks. The product had been in test market for 10 months in the Mineapolis-St. Paul, Minnesota, and metropolitan area. The senior Frito-Lay executives need to decide it they would launch this new product to market officially after the test period. Objectives: (1) Extend its product to attract the customers who always look for new and variety product. (2) Update healthier recipe to meet the current trend of healthy eating. (3) Pioneer a new snack chip category to maximize profit in the new market. Concerns: (1) Whether the premarket test results can correctly reflect the market performance when it introduced to nationwide market. (2) There are many competitors in national market or local market. It's easy for them to make similar products. (3) The advertising and merchandising budget will rise. (4) The new product will cannibalize volume from its previous products. The Situation of the Company Frito-Lay, Inc. is a division of PepsiCo, Inc. It is a worldwide leader in the manufacturing and marketing of snack chips. It is capturing nearly one-half of the retail sales in the United States snack chips market. Well-known brands include Lay's brand Lay's brand and Ruffles brand potato chips, Fritos brand corn chips, diorites brand, Tostitos brand, and Santitas brand tortilla chips, Cheetos brand cheese-flavored snacks, and Rold...
Words: 1275 - Pages: 6
...Test Case and Test suite Overview Test cases are developed by tester which must endure that it validates system is working correctly and it is built with high level quality. Test case answers the question, what am I going to test? 8.3.1 Test Case Typically test case uses the same test script for testing multiple configurations. For example, if user want to test a login script on different browsers, such as chrome, Internet Explorer, and Firefox, user can create 3 different test case execution records in that test case. In a test case that is called Test Browsers might include three testing scenarios which are as follows Test case execution record : Internet Explorer and log-in test script Test case execution record 2: chrome and log-in...
Words: 837 - Pages: 4
...are just a few of the cosmetic products that line the shelves of many stores. Cosmetic products are not limited to female products like make-up, they can also be hair gel, face skin cleansers, shampoo and conditioner. Cosmetic products are purchased every day; however, people do not know what goes into making these products suitable for human use. These products have to be safe for humans to use so researchers have decided that testing products on animals is the best way, but that is the worst way. Millions of animals die everyday from testing cosmetic products. In fact, testing a single ingredient for deodorant can easily cause the death of 1,400 animals (Manila Times). Scientists need to put an end to animal...
Words: 864 - Pages: 4
...of our main safety tests for new products and chemicals is on animals. Is this too crucial to human health and development to stop, or could we make a change? For years, animals have been used for product testing to be sure that the products are safe for humans, but this can cause deadly reactions on the animals. Since only five percent of animals are protected by the AWA (Animal Welfare Act), many animals are not safe in these labs. As an effect of the testing, many animals become blind, infected, sick, and in some cases, dead.A prime example is rabbits;they have hazardous chemicals rubbed into their eyes to test eye safety for humans. Other animals have products rubbed into shaved skin and are force-fed unhealthy chemicals. But it’s too important to human safety and development to stop the testing, right? We continue to test animals because the data from the tests help us make fewer mistakes in medicine. Because of this, we can make human use safer. Only few tests are irrelevant, but most tests are designed to give us the most accurate information. Chimpanzee’s DNA is 99% similar to humans, making the tests very accurate. Mice...
Words: 580 - Pages: 3
...requirement. It doesn’t just supply cleaning nozzles, but offers state of the art engineering services and support that is needed for cleaning applications. | * Expensive nature of cleaning per cubic meter. * Harmful environmental impact. * Released wastes are harmful to the environment. * Immovable nature of cleaning equipments(they cannot be removed from site even after applications * Stressed working conditions (at most 2 operators in 7hr-shifts). | * a reduced cost of cleaning per-cubic meter. * minimized preparation and construction costs * On-site utilities & equipments will not be required. * improved working conditions with increased number of operators per shift * production of sellable by-products * reduction of environmental impact | 2. | Software Engineering And Maintenance | * With the offshoot of the information age, and the lack of widespread competitive software engineers and maintainers * It provides anti-adware & malware technological flaws. * The frequent changes and upgrades in computer operating software (OS) and the trend of modern computer and appliances. | * Lack of professionalism in both ethic and manner of approach towards customers. * Overcharging rates and pricing * Unawareness of impromptu changes &...
Words: 2062 - Pages: 9
...information used in the strategic planning process. Steps for NEW products: 1. Idea generation 2. Screening ideas 3. Business analysis 4. Pro- type development 5. Test marketing 6. Commercialization Idea generation: The PIC should then direct the search for new-product ideas. Idea generation should be systematic rather than haphazard. Otherwise, although the company will find many ideas, most will not be good ones for its type of business. A company typically has to generate many ideas in order to find a few good ones. A recent survey Irproduet managers found that of 100 proposed new product ideas, 39 begin the product development process, 17 survive the development process, 8 actually reach the marketplace and only 1 eventually reaches its business objectives.7 To obtain a flow of new-product ideas, the company can tap many sources. Chief sources of new-product ideas include internal sources, customers, competitors, distributors and suppliers. * Internal Sources * Customers * Competitors * Distributors, Suppliers and Others Screening ideas: The purpose of idea generation is to create a large number of ideas. The purpose of the succeeding stages is to reduce that number to a manageable few which deserve further attention. The first idea-reducing stage is idea screening. The purpose of screening is to spot good ideas and drop poor ones as soon as possible. As product development costs rise greatly in later stages, it is important...
Words: 1349 - Pages: 6
...many people are okay with it; however, that is not true. Several animals do not have the same diseases as people do and instead, the disease is artificially induced in the animals to mimic the diseases humans have. Time, money, and the lives of animals are being wasted. The use of animal testing poses a threat to the health and safety of humans all around the world. When scientists are testing on the animals they are comparing the similarities and differences animals have compared to humans. Mice are usually used for complex research because they almost have the same functions as humans do. Sometimes the animals that are used, will not have the same results and reactions as humans will towards the product. Animals are not exactly like humans and will react differently to the products. Some animals might react and function the same way as humans such as breathing, digestion, movement, seeing, and hearing, but not all the...
Words: 1293 - Pages: 6
...design of the test market program. Vicks health care products had designed a realistic test market to test its new multi-condition product “Vicks Versus3”. The key objectives of the test program were to check the achievable and realistic market shares/share levels, product positioning viability and the strength of the market plan to generate awareness, trial and repurchase. To achieve the purpose, Health care division and the product director Tom Green had chosen 4 cities, including Paducah, Kentucky and Montgomery and Alabama (one pair) and Peoria, Illinois and Green Bay Wisconsin (second pair) with a 12 month long test plan. The first pair was for “Moderate level” share objectives and expenditures while the second pair had “High level” share objectives and expenditures. The product director Green and the Health care division group realized that the packaging of the “Vicks Versus3” should have visual appeal, therefor the medicine was packed in foil in a flat box with a notable shelf facing. Three different sizes of the package were used in each test city. · 20 tablets pack at $2.10 retail price; 40 tablets pack at $3.89 retail price; 60 tablets pack at $5.67 retail price The group of the new product had used a forced distribution strategy instead of conventional trade distribution methods. The company hired a third party research company who paid to the participating stores to buy, store and sell the new products. The third party company delivered the new product directly to...
Words: 935 - Pages: 4
...Assignment on New Product development Course Title : Principles of Marketing Course Code : BBA 2107, Sec: D SUBMITTED TO: Jannatul Mawa Nupur (Senior Lecturer ) Faculty of Business Northern University Bangladesh. SUBMITTED BY: Md. Razaul Karim ID: BBA 060101715 Md. Musfiqur Rahman I.D: BBA 080102476 Ayeasha Siddika ID : BBA 060101555 Md. Ariful Islam ID : BBA 080102596 Date of Submission: 11th May, 2009. [pic] Table of Content |Name of the Contents |Page Number | |Definition |1 | |Packaging Fish |2-3 | |Mum Juice |4-5 | |Packaging Vegetable |6-7 | |Solar Mobile Battery |8 | ...
Words: 3476 - Pages: 14
...wearing a seatbelt, why is Ford being sued for failing to test the seatbelt sleeve? In the case of Branham v. Ford Motor Co., the Plaintiff brought the case against Hale, the driver, and Ford because the company failed to test the seat-belt sleeve, even though he did not "seriously pursue the claim against Hale" (Reed, Pagnattaro, Cahoy, Shedd & Morehead, 2012). The case against Ford was based on "two product liability claims: one for not testing the seat belt and the other a design defect claim related to the vehicles tendency to rollover" (Reed, Pagnattaro, Cahoy, Shedd & Morehead, 2012). Branham alleged in his case that "Ford was negligent and strictly liable in failing to effectively test the sleeve" (Reed, Pagnattaro, Cahoy, Shedd & Morehead, 2012). However, the trial court "dismissed the strict liability claim on the grounds that the seatbelt sleeve was not a as a matter of law in a defective condition unreasonably dangerous to the user at the time of manufacture" (Reed, Pagnattaro, Cahoy, Shedd & Morehead, 2012). This meant that Ford could be held accountable for any injuries sustained to the buyer, but did not stipulate that the person injured had to prove that the manufacturer was negligent. 2) It is often said that product liability causes of action, especially negligence and strict liability, are coming together or merging. Discuss this idea in light of the South Carolina Supreme Court's decision. In product liability causes of action, it is apparent that negligence...
Words: 860 - Pages: 4