Book Review:

The
TIPPING POINT
HOW LITTLE THINGS CAN MAKE
A BIG DIFFERENCE

ByMalcolm Gladwell

Table of Contents

Introduction and Summary…………………………………………………………………… Page 2
Objectives of Study…………………………………………………………………………….Page 2
Method of Study…...………………………………………………………………………….. Page 2
Chapter wise summary and Critical Analyses……...…...…………………………………….. Page 3
Theoretical Framework………...……………………………………………………………… Page 6
Relating Theories to Practical Aspects……………………….……….………………………. Page 7
Learning and Conclusion…………………………………………………………………….... Page 9

“The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.”
-Malcolm Gladwell Introduction and Summary
Malcolm Gladwell’s book The Tipping Pointis a compilation of compelling ideas and innovative thoughts in a field of study which so far had been considered mysterious and unquantifiable.The book challenges this premise and provides its readers with insights through real life examples and case studies which indicate how societies and individuals in a society can be influenced in order to tip ad existing trend and establish a new one. He decries the process with three key rules- the Law of the Few, the Stickiness Factor, and the Power of Context, with associated concepts that can help bring about the tipping point.
The book became a bestseller immediately after its release and till today serves as a guide or reference basis which businesses model their functions and paradigms to leverage opportunities that arise from a good understanding of customer behavior.
Gladwell begins his story with a couple of incidents. These highlight a concept