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The Tobacco

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Submitted By dacuro34y
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10/20/2012

“The” Tobacco

Luxury, money, power, pure; these are the type of words that come to mind when one thinks of a cigar, another familiar word is usually Cuba. Cuban cigars contain the finest tobacco in the world and the numbers show for the communist economy as it generated four hundred million dollars last year for Cuba alone according to Money News. The United States which is the largest Cigar market in the world does not even sell Cuban cigars due to a fifty year-long trade embargo with the trifling sized neighbor which is the United States. So then where is Cuba exporting this product to generate such large numbers? Western Europe is responsible for the business, Imperial Tobacco Group located in Britain to be more specific, which is the largest cigar distributor to European nations. With a relationship like this one, the benefits are on each side of the transaction. The Imperial Tobacco group employs over 37,000 people and operates forty-seven manufacturing sites across the globe (Imperial Tobacco Group). That is a large amount of Europeans being employed by a growing industry. With the company mainly based in the United Kingdom, Western Europe is the biggest consumer of Cuban Tobacco right now (Money News). Imperial Tobacco remains at the top for cigar sales across Western Europe. Where would this power house company be without the fine Cuban tobacco? The company would definitely not be worth as much as they are now. The profit for Imperial would not be as high and the amount of employment would certainly not be where it is at. The people of Western Europe can get their tobacco from anywhere, including the United States for a cheaper price. The countries of Western Europe want to continue their business with Cuba. “The European nations want to improve their goals on supporting a transition to a market economy as well as improve the standards of living for the Cuban people through economic engagement” (Lopez-Levy 1).They continue to purchase Imperial Tobacco products because of the fine Cuban tobacco they contain. This is supply and demand at its finest; the demand will always be high so of course the supply will match. Cuba is an economy with little activity recently. Some of their main exports have been decreasing at a constant rate. “In 2006 the government closed half the islands sugar mills because they no longer produced a profit-a milestone for Cuba, whose economy has been based on Sugar for over 200 years. Overall the portrait of the Cuban economy is bleak, the problems are traceable to their underdevelopment” (LeoGrande 545). Having a Communist based government in a growing democratic world; economic problems are going to occur for Cuba. According to money news Cuban cigar sales are on the rise. “Cuban cigar sales jumped 9 percent to $401 million this year as spending on luxury items increased in countries with stronger economies. They said Western European nations such as Spain held on to its position as the top consumer of what are generally considered the world’s finest cigars”(Money News). Habanos S.A. is Cuba’s largest cigar distributor; they do direct business with Imperial Tobacco in Great Britain whom supplies all of Western Europe including Spain according to the article. Due to the United States fifty-year long trade embargo against Cuba, the cigars cannot be sold legally in the United States which is the world’s largest cigar market. So it can easily be said Western Europe is keeping this business alive for a weak economic nation. “Western Europe is Habano’s biggest market, accounting for fifty three percent of sales last year according to Javier Terres, vice president of Habanos. The Tobacco of Cuba is a “must have” for the economy to function. Not only does it bring in revenue but the amount of labor it provides for the Cuban people. According to the Central Intelligence Agency “Nearly thirteen percent of all Cubans working in manufacturing are employed in the cigar factories, and more than 26,000 people are involved in commercial Tobacco cultivation, or roughly 2.5% of the agricultural workforce”(C.I.A. World Fact Book). For the size of Cuba and its population that is a significant amount of labor brought on by the cigar industry. So without any exporting with the United States, Western Europe is keeping the Cuban economy above water for the moment. Cuban Tobacco’s economic benefits for both Cuba and Western Europe are substantial. Now the world faces an even larger problem that would affect both sides of this economic transaction. We are becoming a world of anti-smoking laws and high consumer tax on tobacco products. The harmful effects of Tobacco use are trying to be halted world-wide, according to a journal about the globalization of the Tobacco industry. “The globalization of tobacco marketing, trade, research, and industry influence represents a major threat to public health worldwide” (Yach and Bettcher 210). Habanos are working on solutions but these laws and taxes will still remain a problem. “Laws restricting smoking have made it harder for cigar lovers to find a place to smoke. Habanos has responded quickly by producing smaller cigars that can be smoked quickly in outside locations. But it still remains a question on what lies ahead, nobody has answers yet” (Money News). According to a journal of Cuban studies “there is a key question as to the future of El Habano in the context of global antismoking laws” (Stubbs 39). The Cuban Tobacco industry could possibly take a three-sixty in the near future. Cuba’s leader Castro is near the end of his regime due to health problems. “Cuba is poised at the brink of change. After more than 45 years in power Fidel, now 80 has relinquished power to his brother Raul. And U.S. businesses are wondering if warmer relations with Cuba could finally end the long trade embargo allowing unfettered access to 11 million Cuban consumers”(Katel 601). With his death could possibly follow the fall of Communism in Cuba. With this fall Cuba’s newly elected leader could finally negotiate with the United States to lift the trade embargo. With this embargo lifted Cuban cigar distributors could finally export to the largest cigar market in the world, Cuba could completely monopolize the cigar industry. As for the continued anti-smoking and increased tobacco tax laws being pushed, only time can tell but as for now there is still a market and that is all that matters for the Cuban cigar distributors.

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