...Porter Airlines Case Brief Embry-Riddle Aeronautical University Background Porter Airlines is another unlikely success story in the fierce and cutthroat regional airline industry. Founded in 2002 by Robert Deluce, a regional airline veteran, Porter Airlines wanted to take advantage of a small but crucial market in the Toronto area and grow from that beginning. The Toronto area is considered Canada’s financial hub and thus created a large number of business travelers. Deluce’s strategic vision for Porter was to start with exceptional customer service and combine that with numerous flight options by instituting a quick turnaround system for departures and arrivals. He also wanted a competitive but low cost fare structure with the intent to gain a healthy market share in a short period of time. Porter wanted to use a single turbo prop airplane fleet that would have low maintenance costs and would be efficient to run over short distances. This would allow Porter to offer more flights at lower capacities yet still be able to make a profit. Deluce also wanted his working environment to be friendly but efficient and he leads by example. Deluce has also been known to come down to the terminal to greet notable passengers—governors, cabinet ministers—when they arrive. As one observer put it to me, “He runs his airline like a family restaurant.” (Preville, 2013) Air Canada, its subsidiaries and affiliates dominated the Canada airline industry and they often used...
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...| | | |[pic] | | | | | | | | | | | | | | |The Campaigns of Napoleon | | |During his long career Napoleon Bonaparte conquered most of Europe and became such a feared soldier that his opponents in Britain, Russia, Austria and Prussia had| | |him declared 'an enemy of humanity'. This section on his military campaigns covers the important details and battles of the wars that led to Napoleon Bonaparte...
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...SPOTLIGHT ON HOW TO MANAGE DISRUPTION Spotlight ARTWORK Henrique Oliveira, Tapumes Rice Gallery, Houston, 2009, plywood 4.7 x 13.4 x 2m It’s not enough to know that a threat is coming. You need to know whether it’s coming right for you. by Maxwell Wessel and Clayton M. Christensen 56 Harvard Business Review December 2012 PHOTOGRAPHY: NASH BAKER Surviving Disruption HBR.ORG Maxwell Wessel is a fellow at the Forum for Growth and Innovation and a senior researcher at Harvard Business School. Clayton M. Christensen is the Kim B. Clark Professor of Business Administration at HBS. D SPOTLIGHT ON HOW TO MANAGE DISRUPTION Disruptive innovations are like missiles launched at your business. For 20 years we’ve described missile after missile that took aim and annihilated its target: Napster, Amazon, and the Apple Store devastated Tower Records and Musicland; tiny, underpowered personal computers grew to replace minicomputers and mainframes; digital photography made lm practically obsolete. And all along we’ve prescribed a single response to ensure that when the dust settles, you’ll still have a viable business: Develop a disruption of your own before it’s too late to reap the rewards of participation in new, high-growth markets—as Procter & Gamble did with Swiffer, Dow Corning with Xiameter, and Apple with the iPod, iTunes, the iPad, and (most spectacularly) the iPhone. That prescription is, if anything, even more imperative in an increasingly volatile world...
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...Semester Event The Battle of Yorktown was a major turning point in the Revolutionary War and led to the creation of the United States of America. After six grueling years of war the end of the war was near. Six months before the morale of the continental army was at the lowest point of the war. Congress was bankrupt due to rampant inflation caused by the mass production of continental dollars. The continental army was being trounced in the south by the British who had regained South Carolina and Georgia. Also many of the men in the continental army were mutinying. However in July of 1780 a French force landed in Newport, Rhode Island and this boosted American morale greatly (Fleming 11-13). Russia had suggested peace negotiations between the Americans and the British however the Americans were sure that they would not be allowed their freedom or unity as the thirteen colonies. If they had entered peace negotiations without new major victories then even if they had gained their freedom they would not have been unified and would have quickly been taken over by the British once more. Washington planned to gain a major victory by recapturing New York from the British. He had sent the Marquis de Lafayette to counter the British invasion of Virginia and had sent him a message regarding his plans towards New York, however the message was captured by the British and the plans were discovered (Fleming 14–16). General Rochambeau dissuaded Washington of attacking New York and persuaded...
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...GRE VERBAL MADE EASY (MAMA EASY) Page 1 PREFACE This “made easy” has been prepared to meet the requirements of those GRE aspirants, who find it very difficult to learn isolated(unrelated) words. It is true that its very tough to learn isolated words. This guide might help you to prepare in easier way by using groups of “related” words. I prepared this to meet my own requirements during my preparation for the GRE on sep 6, 2002. My friend Balaji.R has played an EQUAL role in preparing this file. It is with his full consent that I am uploading this file on the net. This file is a result of our hard work for 47 days(Jun 01 2002 to July 17 2002)..This guide has helped me a lot. So I thought it “might” help others as well. Thats why I am uploading this. BTW, for those of you who are curious to know, My GRE score is 2200 (V-690, A-710, Q-800). Thanks goes to Prof.James of datamatics coaching centre, Chennai. Because, this file is actually a soft copy of what he teaches in class(Of course, its NOT my work. I only typed out whatever prof.James spoke.. Thats all). I know that there are some inadvertent mistakes in this file. Kindly excuse me for that. HOW TO USE THIS FILE: 1) First of all, if you are a datamatics student this file might be extremely useful. For others, it might be helpful, only if you are prepared to work very hard. 2) Please get a hard copy of this file. Print it out. Get it hard bound.(Thats what I did). This helps because you can write some sentences formed...
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...www.hbr.org Extensive study of the world’s best service companies reveals the principles on which they’re built. The Four Things a Service Business Must Get Right by Frances X. Frei Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 The Four Things a Service Business Must Get Right 13 Further Reading A list of related materials, with annotations to guide further exploration of the article’s ideas and applications Reprint R0804D This article is made available to you with compliments of Frances X. Frei. Further posting, copying or distributing is copyright infringement. To order more copies go to www.hbr.org. The Four Things a Service Business Must Get Right The Idea in Brief The Idea in Practice All successful firms must design a compelling offering and manage the workforce to deliver it at an attractive price. But service firms must do even more: deal with the frustrating fact that their customers can wreak havoc on service quality and costs. To consistently deliver service excellence, ensure that each of these four elements reinforces the others: For example, a customer dithering at a fastfood counter slows things down for everyone else waiting in line. An architect’s client struggling to clarify how a new facility will be used drags out the design process. To tackle this challenge, Frei advises aligning four key elements...
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...Bettley-3283-02.qxd 6/6/2005 5:06 PM Page 10 2 Operations-based Strategy Robert H. Hayes and David M. Upton Strategic planning tends to be thought of as a high-level game of chess: a ‘grand plan’ is formulated in the executive suite, and then the implementation of the different moves (the ‘easy part’ of the job) is down loaded to the operations organization. However, the world of strategy from the perspective of operations is usually much messier. The ‘strategy’ is seldom evident until after its implementation is well along. Instead, people throughout the organization are continually identifying opportunities, developing new knowledge and capabilities, and testing out their ideas. Initiatives are undertaken, changed in midcourse as new information becomes available and better ideas surface, and sometimes abandoned so that energy can be focused on a different approach. The battle is won not in the boardroom but in the laboratories, on factory floors, at service counters, and in computer rooms. Operations’ role is larger than just that of implementer of strategy; it is the foundation for – indeed, the driver behind – successful strategic attacks and defenses. The important implication for company leaders: companies that fail to exploit fully the strategic power of operations will be both hampered in their own attacks and vulnerable to those of competitors that do exploit this power. Nowhere is this clearer than in cases where large companies that have established...
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...COMPETITIVE MARKETING STRATEGY INTRODUCTION Building strong brands requires a keen understanding of competitors, and competition grows more intense every year. New competition is coming from all directions – from global competitors seeking cost-efficient ways to expand distribution; from private-label and store brands designed to provide low-price alternatives; and from brand extensions from strong megabrands leveraging their strengths to move into new categories. One good way to start to deal with competition is through creatively designed and well executed marketing programs. To effectively device and implement the best possible brand-positioning strategies, companies must pay keen attention to their competitors. Markets have become too competitive to focus on the consumer alone. COMPETITIVE FORCES Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment: Industry competitors, potential entrants, substitutes, buyers, and suppliers. The threats these forces pose are as follows: 1. Threat of intense segment rivalry- A segment is unattractive if it already contains numerous, strong, or aggressive competitors. It's even more unattractive if it's stable or declining, if plant capacity must be added in large increments, if fixed costs or exit barriers are high, or if competitors have high stakes in staying in the segment. These conditions will lead to frequent price wars, advertising battles, and new-product...
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...Positive law as the ethic of our time. Business Horizons | September 01, 1990 | Fisher, Bruce D. | Copyright Positive Law as the Ethic of Our Time The number of businesspersons, political leaders, TV ministers, sports personalities, educators, and other role models for American society who in recent years have been fined, imprisoned, left private or public office in disgrace, or been denied Olympic medals starlets many. Others not only are alarmed by the rash of apparently unethical conduct by society's leaders, but also wonder if there is some character flaw in the present generation of achievers that dooms their ultimate success - and threatens the commitment of the average member of society to the ethics of work and integrity. It is not unusual to read of self-studies by leading business firms that question the propriety of basic organizational values and ask hard questions about the institution. Certainly it makes institutions such as businesses and governments appear ridiculous to line personnel, who are micro-managed to death by institutional guidelines covering the minutes aspects of their work yet see leaders who appear to violate laws governing major phases of their business. This article advances the notion that the "law on the books" - positive law - has become the basic ethic of our business and social culture today. That is, people have come to accept the notion that if they have followed the law on the books in a democratic society, that is probably all...
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...file:///F|/Business/Marketing/22 Immutable Laws Of Marketing.html The 22 Immutable Laws of Marketing Al Ries and Jack Trout The 22 Immutable Laws of Marketing Violate Them at Your Own Risk Al Ries and Jack Trout Dedicated to the elimination of myths and misconceptions from the marketing process A DF Books NERDs Release THE 22 IMMUTABLE LAWS OF MARKETING. Copyright © 1993 by Al Ries and Jack Trout. All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the non-exclusive, non-transferable right to access and read the text of this e-book on-screen. No part of this text may be reproduced, transmitted, down-loaded, decompiled, reverse engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission Contents Introduction 1. The Law of Leadership 2. The Law of the Category 3. The Law of the Mind 4. The Law of Perception 5. The Law of Focus 6. The Law of Exclusivity 7. The Law of the Ladder 8. The Law of Duality 9. The Law of the Opposite 10. The Law of Division 11. The Law of Perspective 12. The Law of Line Extension 13. The Law of Sacrifice 14. The Law of Attributes file:///F|/Business/Marketing/22 Immutable Laws Of Marketing.html 15. The Law of Candor 16. The Law of Singularity 17. The Law of Unpredictability 18. The...
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...John Fitzgerald "Jack" Kennedy (May 29, 1917 – November 22, 1963), commonly known by his initials JFK, was an American politician who served as the 35th President of the United States from January 1961 until he was assassinated in November 1963. After military service as commander of Motor Torpedo Boats PT-109 and PT-59 during World War II in the South Pacific, Kennedy represented Massachusetts's 11th congressional district in the U.S. House of Representatives from 1947 to 1953 as a Democrat. Thereafter, he served in the U.S. Senate from 1953 until 1960. Kennedy defeated vice president and Republican candidate Richard Nixon in the 1960 U.S. presidential election. At age 43, he was the youngest to have been elected to the office,[2][a] the second-youngest president (after Theodore Roosevelt), and the first person born in the 20th century to serve as president.[3] To date, Kennedy has been the only Roman Catholic president and the only president to have won a Pulitzer Prize.[4] Events during his presidency included the Bay of Pigs Invasion, the Cuban Missile Crisis, the Space Race—by initiating Project Apollo (which would culminate in the moon landing), the building of the Berlin Wall, the African-American Civil Rights Movement, and increased U.S. involvement in the Vietnam War. Kennedy was assassinated in Dallas, Texas on November 22, 1963. Lee Harvey Oswald was arrested that afternoon and charged with the crime that night. Jack Ruby shot and killed Oswald two days later...
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...4 Chapter Four Clean Commerce SEEING OPPORTUNITIY THROUGH A SUSTAINABILITY LENS1 We believe that there’s a cure for resource waste that is profitable, creative, and practical. We must create a company that addresses the needs of society and the environment by developing a system of industrial production that decreases our costs and dramatically reduces the burdens placed upon living systems. Ray Anderson, Founder Interface, Inc. Greentech could be the largest economic opportunity of the 21st century. John Doerr Kleiner, Perkins, Caufield, and Byers Results Expected Upon completion of this chapter, you will be able to 1. Discuss the pressures and demands in the marketplace that are driving opportunities for entrepreneurs with an eye toward sustainability. 2. Explain ways that entrepreneurial companies can gain competitive advantage by orienting products and processes that take environmental issues into account. 3. Describe the role that sustainability plays in building dynamic and profitable ventures. 4. Discuss the five facets of looking through a sustainability lens, and describe their impact on opportunity assessment, resources, and the team. 5. Provide insights into and analysis of the Jim Poss case study. Copyright © The McGraw-Hill Companies, Inc. Clean Commerce Is an Opportunity Sea Change As noted by perhaps the most famous modern venture capitalist in the world, John Doerr, the clean commerce and sustainable enterprise movement is 1 one of the...
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...CHAPTER ONE CONVERSATION 1. Conversation is the essence of interpersonal communication. In many scholarly views they are equivalent and among no scholars the words conversation and interpersonal communication often men the same thing. Conversation occurs when two or three people exchange messages , weather face to face ,over the telephone, through apartment walls, or on internet. STAGES OF CONVERSATION PROCESS 2. There are five stages of conversation process Opening Feedback Feed forward Opening Closing 3. The opening. The first step is to open the conversation, usually with some kind of greeting. Greetings can be verbal or nonverbal and are usually both. Verbal greetings include, for example, verbal salutes ("Hi," "Hello"), initiation of the topic (The reason I called ") making reference to the other ("Hey, Joe, what's up?"), and personal inquiries ("What’s new?" " How are you doing?") Openings are also generally consistent in tone with the main part of the conversation, a cheery "How ya doing today, big guy?" is not normally followed by news of a family death. In opening a conversation, consider two general guidelines. Fist, be positive. Lead off with something positive rather than something negative. Say, for example, "I really enjoy coming here" instead of "Don't you just hate this place?" Second, don't be too...
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...CHAPTER ONE INTRODUCTION 1. Improving of effective communication skills help us better understand a person or situation and enable us to resolve differences, build trust and respect, and create environments where creative ideas, problem solving, affection, and caring can flourish. As simple as communication seems, much of what we try to communicate to others and what others try to communicate to us, gets misunderstood, which can cause conflict and frustration in personal and professional relationships. By learning these effective communication skills, you can better connect with your spouse, kids, friends, and coworkers. In simply, its activity or process of expressing ideas and feelings or of giving peoples information. The successful communication include, basic four skills such as Listing, speaking Reading and writing. 2. As officers in security forces and police department, it is necessary to enhance abovementioned communication skills for betterment of our self and others. From the above mentioned skills conversation skills is important to work in any environment. There for learning of conversation skills very important as we communicate with each verbally and non-verbally. CONVERSATION 3. Conversation is the essence of interpersonal communication. In many scholarly views they are equivalent and among no scholars the words conversation...
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...Begin Reading Table of Contents Photos Newsletters Copyright Page In accordance with the U.S. Copyright Act of 1976, the scanning, uploading, and electronic sharing of any part of this book without the permission of the publisher is unlawful piracy and theft of the author’s intellectual property. If you would like to use material from the book (other than for review purposes), prior written permission must be obtained by contacting the publisher at permissions@hbgusa.com. Thank you for your support of the author’s rights. For Isabella and Calista Stone When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices. —Jeff Bezos, commencement speech at Princeton University, May 30, 2010 Prologue In the early 1970s, an industrious advertising executive named Julie Ray became fascinated with an unconventional public-school program for gifted children in Houston, Texas. Her son was among the first students enrolled in what would later be called the Vanguard program, which stoked creativity and independence in its students and nurtured expansive, outside-the-box thinking. Ray grew so enamored with the curriculum and the community of enthusiastic teachers and parents that she set out to research similar schools around the state with an eye toward writing a book about...
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