...Philippines ***Lyceum of the Philippines University, Batangas City, 4200 Philippines ABSTRACT This study primarily determined the employability of the graduates of Hotel and Restaurant Management of Lyceum of Philippines University from 2005-2009. Specifically, it sought to determine the job placement profile of the graduates and relevance of school related factors to job placement. It also identified the work related values and skills that contribute in meeting the demands of the present job. Furthermore, this research proposes a program to improve employment rate for Hotel and Restaurant Management graduates of LPU. This tracer study used the descriptive research design. Majority of the respondents are gainfully employed and landed a job from one to two years after graduation. Most of them are on contractual basis and are working in the Philippines. Majority are professionals working as rank and file in HRM establishments. Salaries and benefits play a big role in staying or leaving the first job. Human Relations skills and communication skills are deemed to be the most useful competencies learned by the graduates from LPU; perseverance was the highest work value for the respondents. Languages play an important role in their work while professional subjects are relevant for job placement and the faculty member’s communication and mastery skills proved the most important in terms of school...
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...communities, and national economies around the globe. Sustainability addresses economic, environmental, and social issues, but it also incorporates cultural dimensions. In the face of globalisation, societies seek to preserve their cultural values and community identity, while still participating in the global economy. In New Zealand the importance of sustainability issues has been recognised by central and local government policies, environmental and economic development agencies, and business leaders. Two of the active business groups focusing on these issues are the New Zealand Business Council for Sustainable Development (NZBCSD) and the Sustainable Business Network (SBN). Waikato Management School is working in partnership with both of these key business groups on sustainability projects and events. The aim of these initiatives is to develop and share insights on sustainable economic development and sustainable enterprise success. The Waikato Management School is distinctive in its commitment ‘to inspire the world with fresh understandings of sustainable success’. These fresh understandings will be achieved through our high quality research that can influence policy makers, excellent teaching, through the knowledge and values our graduates take into the workforce, through our continued consulting with business and the outstanding experiences offered to everyone who connects with the School. We see education and research as key factors in enabling New Zealand to...
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...Rochester Institute of Technology RIT Scholar Works Theses Thesis/Dissertation Collections 1999 Assessing career value of hospitality management curriculum from program alumni James Reid Follow this and additional works at: http://scholarworks.rit.edu/theses Recommended Citation Reid, James, "Assessing career value of hospitality management curriculum from program alumni" (1999). Thesis. Rochester Institute of Technology. Accessed from This Thesis is brought to you for free and open access by the Thesis/Dissertation Collections at RIT Scholar Works. It has been accepted for inclusion in Theses by an authorized administrator of RIT Scholar Works. For more information, please contact ritscholarworks@rit.edu. ASSESSING CAREER VALUE OF FROM HOSPITALITY MANAGEMENT CURRICULUM PROGRAM ALUMNI by James A Faculty of thesis the Food, Re id R. submitted Hotel to the Travel and Management at Rochester in partial Institute fulfillment for the of of Technology the degree of Master of August Science 1999 requirements FORM I ROCHESTER INSTITUTE OF TECHNOLOGY School of Food, Hotel and Travel Management Department or Graduate Studies M.S. Hospitality-Tourism Management Presentation or ThesislProject Findin2S Name: J_am_e_s_R_e_id Title of Research: Date: 7/21/99 SS#: Assessing. Career Value of _ Hospitality Management Curriculum From Program Alumni Specific Recommendations: (Use other side if necessary.) Thesis ~ommittee: (I} _D_r_...
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...MEGATRENDS UNDERPINNING TOURISM TO 2020 Analysis of key drivers for change Larry Dwyer, Deborah Edwards, Nina Mistilis, Carolina Roman, Noel Scott and Chris Cooper Analysis of Key Drivers for Change Technical Reports The technical report series present data and its analysis, meta-studies and conceptual studies, and are considered to be of value to industry, government and researchers. Unlike the Sustainable Tourism Cooperative Research Centre’s Monograph series, these reports have not been subjected to an external peer review process. As such, the scientific accuracy and merit of the research reported here is the responsibility of the authors, who should be contacted for clarification of any content. Author contact details are at the back of this report. National Library of Australia Cataloguing in Publication Data Dwyer, Larry. Megatrends underpinning tourism to 2020: analysis of key drivers for change. Bibliography. ISBN 9781920965525. 1. Tourism - Economic aspects - Australia. 2. Tourism - Social aspects - Australia. 3. Tourism - Political aspects - Australia. 4. Tourism - Environmental aspects - Australia. 5. Tourism - Australia. I. Cooperative Research Centre for Sustainable Tourism. II. Title. 338.47910994 Copyright © CRC for Sustainable Tourism Pty Ltd 2008 All rights reserved. Apart from fair dealing for the purposes of study, research, criticism or review as permitted under the Copyright Act, no part of this book may be reproduced by any process without...
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...UNIT 34: HERITAGE AND CULTURAL TOURISM MANAGEMENT Get assignment help for this unit at assignmenthelpuk@yahoo.com LO1 Understand the growth and development of the heritage and cultural industry within travel and tourism Heritage: definitions of heritage; analysis of its importance and interest Attractions: different types of attractions; sites and venues; accessibility and sustainability of transport; up-skilling and re-training staff; changing staff profiles Natural: aspects of heritage including landscape, coastlines, national parks, forests, woodlands, wildlife, other habitats; impact of the travel and tourism sector on the conservation and sustainability of such sites Constructed: built heritage environment eg museums, historic buildings, artefacts, archaeological sites, transport, industrial heritage, sport-related heritage sites, themed sites, public art, sculpture and monuments Cultural heritage: role of heritage industry in shaping and sustaining cultural identity; regional and national costume eg song, dance, myth, legend, folklore, language and food; impact of issues Conflicts of interest: access versus conservation eg erosion, impact of visitors on sites and their immediate environments, presentation of heritage and culture to visitors, planning and land use, brown field sites versus green field sites, conservation threats imposed by further growth; potential role and impact of new technologies eg virtual reality and interactive software; access to the new technologies...
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...Problem……………………………………………………………………..4 Research Objectives…………………………………………………………………………...5 Research Questions……………………………………………………………………………5 Literature Review…………………………………………………………………………………6 Cultural Tourism………………………………………………………………………………6 The Importance of Cultural Tourism………………………………………………………….7 Tourism Development………………………………………………………………………...7 Case Study: Natural History Museum………………………………………………………...8 Economic Impact……………………………………………………………………………...8 Employees and Services………………………………………………………………………9 Tourists’ Behavior…………………………………………………………………………...9 The NHM as Visitor Attraction……………………………………………………………….9 Research Methodology…………………………………………………………………………..10 Research Philosophy………………………………………………………………………….10 Research Approach and Design………………………………………………………………11 Data Collection…………………………………………………………………………….....11 Data Analysis Method………………………………………………………………………..12 Sampling Technique………………………………………………………………………….12 Ethical Consideration…………………………………………………………………………….13 Time Plan for the Research………………………………………………………………………13 Conclusion……………………………………………………………………………………….14 References……………………………………………………………………………………….14 Working Title The role of museums in cultural tourism - a case study of the Natural History Museum Introduction Background of the Study At present the museums have gained notice as a major...
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...Assignment On Marketing in travel and tourism Name: Date: Course title: Task 1 1.1 Core concept of marketing for the travel and tourism sector Travel and tourism are interconnected; there are little differences between the two terms. However, Houge Mackenzie & Kerr (2013) describes tourism as “activities of a person or persons staying in a place outside their homes or their environment for the purpose of leisure, business and other purposes”. Marketing for tourism and travel industry requires excellent marketing strategies and plans in order to attract and prompt different kinds of tourist. However, the perception behind marketing for travel and tourism sectors collaborates of consumers’ needs and wants, as well as meeting the demands of customers. Therefore, Customers’ needs are of utmost necessity which sustains their lives, for instance, water and food. While customers’ wants are goods and services that give consumers fulfilment and desires case in point a car etc. Furthermore, wants are boundless and never ending. As a result, marketing can have a great impact on consumer’s judgment to desire things that wouldn’t look attractive in the first instance. Consequently, Expectations on a whole is how consumers look at certain items or things that they fancy. Based on this, the greater the want, the greater the expectation will be of a particular good and service. Therefore, Thomson holiday must ensure that goods or services meets and satisfies the standard...
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...Consumption and Experience Economies | Case Study: Tourism and Gastronomy. | | Clarice | 12/14/2011 | “The study of gastronomy clearly has relevance to education and training in the hospitality industry. Accepting that hospitality is based on human exchange ‘undertaken to enhance the mutual well-being of the parties concerned’, then offering advice on what to eat and drink, explaining how these relate to the town’s or region’s culture, and suggesting where and when to find them at their best, are all part of this human exchange which can certainly affect the well-being of the visitor “(Santich 2004, p.15). | Introduction The term gastronomy has been defined in many ways and is evolving overtime. It used to describe sophisticated dishes prepared for the nobility but there are now much wider and even differing definitions. Food tourism can be considered as “a subset of cultural tourism” – to learn through an experience about a previously unknown or very specific culture and environment (Santich 2004). Consequently, one contribution of food is to provide tourists a greater experience. As tourists have to eat and generally at least partially participate in local food experiences, gastronomy has always implicitly been part of the tourism experience. Nowadays, gastronomy takes people to travel to other countries to taste and to know what other people eat, and how do they make such a delicious dish. The gastronomy tourism is a perfect example of what people can do to eat...
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...marketing in a services industry context Core concepts: definition of marketing, customer needs, wants and demands, product and services markets, value, customer satisfaction/retention, quality, cost/benefits, efficiency/effectiveness, profitability, the growth of consumerism, strategic/tactical marketing, reasons for growth, marketing as a business philosophy, relationship marketing, changing emphasis of marketing Marketing environment: micro environment of the company; stakeholders eg suppliers, intermediaries, owners, financiers, customers, competitors, local residents, pressure groups; macro environment demographics eg economy, society, ecology, technology, politics, legal, culture; strengths, weaknesses, opportunities and threats (SWOT) analysis; political, economic, social, technical (PEST) analysis; Porter’s competitive forces Consumer markets: central role of the customer, customer culture, models and types of behaviour, consumer orientation (internal and external), competitor orientation, decision process, value chain, value and satisfaction, long-term relationships Market segmentation: principles of segmentation, targeting and positioning, segmentation bases eg geographic, demographic, behavioural, lifecycle stage, income, gender Ethics and social responsibility: sustainability, social audit, public relations, legal and regulatory considerations, public policy, third world issues, trends eg green issues, environmentalism, pressure groups Services industry context: contexts...
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...BSHRM Curriculum: Its relevance to Hotel and Restaurant Industry in General Santos City. Background of the Study The Bachelor of Science in Hotel and Restaurant Management is a four-year program designed to provide the needed professional preparation and training for exciting and rewarding careers in the Hospitality/Hotel and Restaurant industry. The program integrates a competency based training methodology to prepare graduates to become globally competitive, professionally competent, morally upright, and socially responsible contributors to national development. The Bachelor of Science in Hotel and Restaurant Management program develops student’s professional and technical competence in preparation for leadership responsibilities in hospitality-related enterprises. It also provides intellectual growth, communication skills, ethical awareness, appreciation of values and society and professional knowledge of hospitality industry. It aims to develop potential hoteliers and entrepreneurs who are equipped with the latest technical and managerial skills geared towards maximum utilization of e-commerce application software in hotel and related travel institutions operations. The program leading to the degree of Bachelor of Science in Hotel and Restaurant Management has the following objectives: 1. To enable students to obtain a comprehensive knowledge and deep understanding of the field of Hospitality/Hotel and Restaurant Management. 2. ...
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...Indian Tourism Industry Anurag Dugar* Competitiveness is a comparative concept, primarily applicable at the company or firm level (McFetridge, 1995) and indicates towards its willingness and ability to compete in a given market, but the contemporary usage of this term has extended its traditional meaning to new dimensions. However, for one school of thought, competitiveness is equally applicable to all business enterprises, levels of government and nonprofit agencies and workers of the postmodern nation state. (Hillman C. H. 1992), but for another the underlying premise for competitiveness is - ‘firms compete, and not nations’, for example, according to Krugman - "The world's leading nations are not, to any important degree, in economic competition with each other" (Wikipedia). Similarly, Porter holds that - diversified corporate do not compete; only their business units do. Thus, according to the second school of thought competition occurs at the business unit level and hence the ‘corporate strategy’ must reinforce and focus on nurturing the competitiveness of each (business) unit. From this perspective, Nations can be visualized as diversified conglomerates and its sectors, industries and firms as its diverse business units, and then the role, relevance, importance and impact of “Government Policies” (Corporate Strategy), on the competitiveness of its sectors, industries and firms (business units) is clearly elaborated and India (as a conglomerate) and its Tourism Industry (one...
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...abroad, the brand has a rapidly growing member base and is expected to cross 100,000 member families in 2010. To service the needs of this growing family of members, CMH has fifteen offices, supported by 70 direct sales agents and 31 franchisee retail sales outlets. The company accounts for 65% of the total active members across the vacation ownership industry in India (Source: RCI). Achievements The tenacity of purpose with which Club Mahindra has worked in India has won it several accolades and recognitions. The company has received the Avaya Customer Connect award for Best Customer Responsiveness while its member relations department was certified ISO 9001:2000 by the Indian Registered Quality Systems in July 2007. Club Mahindra is also the first hospitality company in the world to receive the PCMM Level 3 Certification. Its resorts in Goa, Coorg, Binsar, Munnar, Manali, Dharamshala and Kumbhalgarh were recipients of the prestigious RCI Gold Crown Award in 2008/09. This annual award from amongst affiliate resorts from across the world is based on feedback provided by actual guests on tangible parameters such as facilities and service. Club Mahindra Lakeview in Munnar resort has won this recognition ten years in a row. Club Mahindra Holidays has always placed customer centricity above all else; that perhaps is the single biggest reason for it to win several accolades and awards – be it in the standards of its resorts or in delivering customer delight. Club Mahindra promises...
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...Introduction Robinson and Novelli (2005) note ‘niche tourism’ has become a growing trend occurring in current years in contrast to what is frequently related to as ‘mass tourism’. Cusack and Dixon (2006) add niche tourism is known to present diversity and provide opportunities with a form of tourism that aims towards sustainability alongside considering expenditure from tourists. Furthermore, it suggests a more practical set of strategies that distinguishes tourists. Gartner (1996) demonstrates how niche tourism consists of distinct interests, culture and/or activity built tourism including small proportion of tourist in authentic surroundings. Moreover, niche tourism can fall into more specific categories where cultural, environmental, rural and urban sectors are different components to consider when understanding the concept niche tourism (Robinson and Novelli, 2005). Drawing on key literature about eco-tourism planning and how ecotourism is marketed, this report studies the ecotourism prospects in Costa Rica. It also examines elements impacting this specific type of niche which considers the consistent alterations to make the destination more sustainable for tourists. This report will firstly focus on understanding the concept of ecotourism and the principles implemented. This leads on to discussion for focusing on the case study of Costa Rica and how it has developed into an ecotourism destination. Furthermore, a critical discussion of the approaches undertaken by the...
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...Current Practices in Tourism Hospitality and Events CHTM33 Module Guide University of Sunderland London Campus Contacts Module leader US: Dr. Donna Chambers, Reader Module tutor USLC: Dr. Barbora Cherifi, Academic Tutor 3rd floor staff room barbora.cherifi@sunderland.ac.uk Module information TITLE: Current Practices in tourism, Hospitality and Events CODE: CHTM33 CREDITS: 30 LEVEL: M MODULE BOARD: Tourism PRE-REQUISITES: none CO-REQUISITES: None LEARNING HOURS: 300 Learning Outcomes: Upon successful completion of this module, students will have Knowledge 1. Demonstrated an advanced knowledge of current issues, debates and practices in Tourism, Hospitality and Events. 2. Critically evaluate current research and scholarship relating to tourism, hospitality and events. 3. Critically evaluate the strategic challenges facing Events, hospitality and Tourism organizations. Skills 4. Demonstrate the ability to communicate concepts and analysis orally as well as in written form. 5. Demonstrate the ability to analyze, synthesize and diagnose issues and opportunities in tourism, hospitality and events. 6. Reflect critically on the relationship between theory and practice in tourism, hospitality and events. Content Synopsis This module is conceived as an open platform for students to engage with current practices, issues and debates in Tourism, Hospitality and Events. As well as introducing students to the latest theoretical debates...
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...2005). Education enables students to understand the interconnectedness of various aspects of the global environment. Ecotourism embraces cooperative education which is a structured educational strategy that integrates class work with learning through productive fieldwork experiences that for practical applications to be realized. The relationship between ecotourism and education is majorly concerned with ensuring that agencies deliver effective interpretations of cultural, environmental and resource management values (Morgan, 1999). This type of education involves explanation, stimulation, provocation, revelation and understanding in an interesting and enjoyable fashion. The main challenge lies in the interpretation and options of relying on signage and brochures so as to change people's attitudes and actions towards their environment are considered as solutions to this challenge. Ecotourism offers a great opportunity for educational as well as personal growth as values of appreciation and attitude changes are instilled in participants which would...
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