...Point of View by Jia Chen Peapod: The e-version of shopper marketing Overview In Sorensen’s “Inside the Mind of the Shopper” book, I explored some of the key features from the shopper purchase behavior, the quick trip, three moments of truth for the shopper, in-store “migration” patterns, and how to put products in the path of customers through anticipatory retailing. I also looked at how manufacturers and retailers could collaborate better in shaping flow and adjacency to sell more products in stores. With the development of new digital technology, the penetration of the online browsing, and the conveniences to compare products, more and more customers begin to choose to do the grocery shopping by click-through internet on their personal computers or smartphones. Peapod is one of the online retailer that allows us to study the click-click-click shopper behavior resemblance to what we studied on the physical store. Founded in 1989 by brothers Andrew and Thomas Parkinson, Peapod has grown from a small family-run shopping and delivery service in Illinois to America's leading Internet grocer, delivering more than 23 million orders across 24 U.S. markets. Sorensen’s key concepts application 1. Shopper kinds In Sorensen’s book, we has learned about the three kinds of shoppers: Quick trips-These shoppers spend a short time in a small area, with a relatively slow walking speed...
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...Where Science Finds Meaning and Practical Application EXECUTI VE SUM M ARY THE COM PANY: iability company founded in 2011, is a US alternative energy research and development company and a manufacturer of energy products. The scientific foundations and business planning began long before this time. Parallel journeys of the founding members merged and bonded to create this unique blend of talent, vision, technologies, strength and experience, with extensive product-to-market preparations;; all amassed for the focused purpose of producing products that will change the way the world thinks about, and views, energy. The TG primary business and product lines are based upon Endothermic Reactive Phase Shift Systems applied to numerous practical applications; affecting and augmenting all heating, cooling and freezing processes known to man at this time. The Company designs, develops, manufactures, produces and sells advanced energy products for practical and efficient performance for its customers. At Thermic Green, science is applied to meaningful and practical applications. THE OPPORTUNI TY: Rising energy costs represent current and growing dynamic threats to the economic interests of all businesses in the United States and internationally. Growing...
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... CHAPTER 1. The Strange Man’s Arrival Summary A stranger arrives in Bramblehurst railway station. He is bundled from head to foot with only the tip of his nose showing. He enters the Coach & Horses Inn and demands a room and a fire. Mrs. Hall, the owner prepares a supper for him and offers to take his coat and hat, but he refuses to take them off. When he finally removes the hat, his entire head is swathed in a bandage. Mrs. Hall thinks he has endured some accident. She tries to get him to talk about himself, but he is taciturn with her, although not particularly rude. CHAPTER 2. Mr. Teddy Henfrey’s First Impressions Summary Teddy Henfrey, a clock repairman, comes to the inn for tea. Mrs. Hall asks him to “repair the clock” in the stranger’s room. Teddy deliberately takes as long as he can with the clock, taking it apart and reassembling it for no reason. The stranger finally gets him to hurry up and leave. Offended, Teddy talks himself into believing that the stranger is someone of a suspicious nature, perhaps even wanted by the police and is wrapped up to conceal his identity. Teddy runs into Mr. Hall and warns him about the stranger, informing him that a “lot of luggage” will be coming. It would seem that the stranger intends to stay awhile. Mr. Hall goes home intending to investigate the stranger, but is put off by the short-tempered demeanor of his wife. CHAPTER 3. The Thousand and One Bottles Summary The stranger’s luggage arrives at the inn...
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...21510 Global Context of Management Online Travel Agency – UK Table of Contents Introduction 3 Global View 4 PESTEL Analysis 5 Porters Five Forces 6 Appendix 1: PESTEL Analysis 7 Political & Legal 7 Economic 8 Social/Cultural 9 Technological 10 Environmental 11 Appendix 2: Tables & Graphs 12 Appendix A 12 Appendix B 12 Appendix C 13 Appendix D 13 Appendix E 14 Appendix F 14 Appendix G 15 Appendix H 15 Appendix I 16 References 17 Introduction This report aims to analyse the online travel agency industry in the United Kingdom (UK). It does so using a variety of techniques: 1. Offering a global view of the industry across four chosen countries – China, India, United States and the UK 2. PESTEL analysis – a summary is included in this executive summary, with the full analysis as an appendix at the back. 3. Porter’s 5 Forces analysis The online travel industry in the UK has been established for some years now and is reaching maturity. As it reaches maturity, the rapid growth it saw leading up to this point will cease to continue. This will increase competition and make it increasingly difficult to operate an agency. This economic climate will cause further difficulties for online travel agents as consumers look to find value for their money, and spend time seeking the lowest price. In saying that there are enormous opportunities on the technological front with m-commerce beginning to come...
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...Q1. What is microeconomics? “It is impossible to separate microeconomics from macroeconomics”- Do you agree with this statement? Justify your answer with appropriate argument. Ans: Microeconomics is derived from the Greek word ‘mikros’ meaning ‘small’. Microeconomics deals with the small individual units of the economy such as individual consumers, individual firms and small aggregates a group of individual units such as various industries or markets. Thus, microeconomic theory seeks to determine the mechanism by which the different economic units attain the position of equilibrium, proceeding from the individual units to a narrowly defined group. Microeconomic analysis concerns itself with narrowly defined groups since it does not study the totality of behavior of all units in the economy. In other word, the study of economic system or economy as a whole lies outside the domain of microeconomic analysis. Yes I agree with this statement that “It is impossible to separate microeconomics from macroeconomics”. The terms microeconomics and macroeconomics have their origin in the early 1930s, when economists strove to gain an understanding of factors that created the Great Depression. Separate mechanisms to describe the actions of individuals and aggregate populations were first described by the Norwegian economist Ragnar Frisch (1895-1973) in 1933. Frisch called these mechanisms "microdynamic" and "macro-dynamic." He wrote that micro-dynamic analysis seeks to "explain in...
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...Transport policy in 2011: a new direction? RESEARCH PAPER 11/22 2 March 2011 This paper outlines the changes made to transport policy by the Conservative-Liberal Democrat Coalition Government and looks at some of the long term transport challenges the government is likely to face over the course of this Parliament. It complements and updates House of Commons research paper 10/28, Transport policy in 2010: a rough guide. Louise Butcher Matthew Keep Recent Research Papers 11/05 Social Indicators 18.01.11 11/06 Scotland Bill [Bill 115 of 2010-11] 19.01.11 11/07 Estates of Deceased Persons (Forfeiture Rule and Law of 19.01.11 Succession) Bill [Bill 8 of 2010-11] 11/08 Unemployment by Constituency, January 2011 19.01.11 11/09 Fixed-term Parliaments Bill: Commons Stages 21.01.11 11/10 UK Defence and Security Policy: A New Approach? 21.01.11 11/11 Health and Social Care Bill [Bill 132 of 2010-11] 27.01.11 11/12 Economic Indicators, February 2011 01.02.11 11/13 Anonymity (Arrested Persons) Bill [Bill 9 of 2010-11] 02.02.11 11/14 Education Bill [Bill 137 of 2010-11] 03.02.11 11/15 Budget Responsibility and National Audit Bill [HL] 08.02.11 [Bill 143 of 2010-11] 11/16 The Local Government Finance Settlement 2011-13 08.02.11 11/17 Legislation (Territorial Extent) Bill [Bill 10 of 2010-11] 08.02.11 11/18 Wash-up 2010 11.02.11 11/19 Unemployment...
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...teacher. This guide covers the basics for formatting and citing sources. However, always follow the specific guidelines presented by your teacher. For instance, if you want to incorporate pictures or other images into your paper, ask your teacher about the best way to do this. Depending on your teacher’s preference, images could be included within the body of the paper or in an appendix. Formatting Your Paper 1 Here are some basic steps for setting up your paper. 1. Paper Size and Margins – Your paper should be set to 8.5 inches by 11 inches. This is standard letter format. Your page margins should be set at 1 inch on all sides. To set your margins: Select the Page Layout tab, and then select the Margins drop-down menu. Set the top, bottom, left, and right margins at 1 inch. To set your paper size: Select Page Layout tab, and then select the Size drop-down menu. Set the paper size to Letter. (This should be the default...
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...Outdoor Learning Areas for DETE Children's Services Centres and Schools (Replaces GP22 dated January 1990) D7 Published by: The Government of South Australia, January 2002 Produced by: Site Property Services Department of Education, Training and Employment For information contact: DETE Site Property Services Asset Policy and Planning Phone (08) 8226 1253 DETE Facilities Design Standards and Guidelines Preface and Guidelines documents. Page 2 This document is a part of the DETE Facilities Design Standards It has been produced by the Department of Education, Training and Employment in consultation with Children’s Services staff for the following purposes:− To provide design guidelines for the planning of new centres. − To provide a reference for site managers when making changes and/or additions. − To assist in the assessment of manufactured equipment for suitability in Children’s Services Centres and Schools. This guide is located within the Standards and Guidelines document as follows. P PLANNING GUIDELINES P1 P2 P3 P4 P5 P6 P7 D1 D2 D3 D4 D5 D6 D7 General Children’s Services Centre Primary/Junior Primary School Secondary School Area School Special Education TAFE Landscape and Planting Relocatable Buildings Environmental Design Disability Access Shade Structures Heating, Cooling & Ventilation Outdoor Learning Areas (Children’s Services Centres and Schools) D DESIGN GUIDELINES S STANDARDS S1 S2 S3 S4 S5 S6 S7 S8 S9 S10 S11 S12 R1 R2 R3 R4...
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...promissory intent – truth not guaranteed by their marker * LACK ANY CONTRACTUAL FORCE * False representations may constitute a misrepresentation innocent party may be able to rescind the contract, or attract remedies under statue (misleading and deceptive conduct) * Legal action is limited to actions in negligence or fraud (deliberately lied to you) or misleading or deceptive conduct under s18 of Australian Consumer Law * Terms: * Contractual undertakings intended to be binding – not merely representational * Commonly indicate the obligations of parties – promissory intention * Breach of term may give right to termination and damages for breach * Rights emanate from the contract itself because the statement has become a term of the contract and is incorporated as an express term e.g. through ‘warranties’, ‘intermediate terms’, conditions. Terms and...
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...fully immediately after this chapter and will provide the framework for separate commentaries on each of the three parts of this book. This section introduces them briefly as follows: ● Strategy as design. This takes the view that strategy development can be ‘designed’ in the abstract, as an architect might design a building using pens, rulers and paper. The architect designs, and then hands over the plans for the builders actually to build. This design lens on strategy encourages a large investment in planning and analysis before making final decisions. It tends to exclude improvisation in strategy development and underplay the unpredictable, conservative or political aspects of human organisations. Taking a design lens to a strategic problem means being systematic, analytical and logical. Strategy as experience. The experience lens recognises that the future strategy of an organisation is often heavily influenced by its experience and that of its managers. Here strategies are seen as driven not so much by clear-cut analysis as by the taken-for-granted assumptions and ways of doing things embedded in people’s personal experience and the organisational culture. Strategy is likely to build on and continue what has gone on before. Insofar as different views and expectations within the organisation exist, they will be resolved not through rational optimisation, as in the design lens, but through messy compromises and ad hoc deals. The experience lens suggests that the personal experience...
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...SIEMENS COMPANY ANALYSIS Matthew Ady, Mark Marcus, Mariana Florea Strategic Management Dr. Carrick May 3, 2014 Section I: Energy Sector Macro Analysis The external environment for international business is always complicated and dynamic. The macro-environment analysis of Siemens is based from two perspectives: one is that Siemens run its business in German and the other condition is that it runs its business internationally or in other destination countries. Political: Political factors always have great impact over the macro-environment in which the business runs, so multi-national companies need to do research on political environment before their international marketing planning. Siemens is doing well in evaluating political risk before it enters a new market. It is lucky for it that Germen government has steady relationship with lots of countries. Siemens often need to evaluate the historical relationship between countries that would benefit or do harm to its business. The influence of communities or unions for trading is also in its consideration. For example, trade barrier is also implemented in different firms of local laws. If necessary, a report regarding the political risks needs to be completed before its international marketing (Bell, 2001). Economic: The economic situation in destination countries, the impact of currency fluctuations on exchange rates, the development of local market, the local market structure (Barney, 1996), the local human resources...
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...classmates for their kind co-operation and encouragement which helped us in the completion of this project framework. We would like to express our special gratitude and thanks to industry persons for giving us such attention and time. Our thanks and appreciation also goes to the colleagues in developing the project and people who have helped us out with the different aspects of this Project. Date: 23, April 2013 Names: Amol Khare Rahul Kushwah Ruchika Sahu Railway Logistics (Heavy Haul Train Operations). Page 2 INDEX Sr. No. Topic Page No. 1. Introduction 5 5 5 6 7 12 16 16 16 17 17 18 18 18 19 20 20 22 23 24 24 24 25 28 1.1. Background 1.2. Need for Research 1.3. Business Problem 2. Review of Literature 2.1. Summary 3. Statement of Proposal 3.1. Research Gap 3.2. Research Problem 3.3. Research Objective 3.4. Under Study Variables 4. Research Methodology 4.1. Research Design 4.2. Theoretical Framework 4.3....
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...------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Evaluating factors contributing towards low employee morale in the community services directive of Polokwane Municipality ------------------------------------------------- ------------------------------------------------- A Research Proposal ------------------------------------------------- ------------------------------------------------- by ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Josephine Malesheka Mathole ------------------------------------------------- ------------------------------------------------- Student No. 271199 ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- To be submitted in part fulfilment of the requirements for the ------------------------------------------------- BBA Honours degree ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- at ------------------------------------------------- ------------------------------------------------- SOUTHERN BUSINESS SCHOOL ------------------------------------------------- ------------------------------------------------- ...
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...MKT 551 Sample Exam KEY: Correct answer has the “>” beside it. 1. In the definition of Marketing, the KEY phrase that best describes Marketing is: a. The fact that it is a “Process” b. That it is both “planning and executing” > c. That it serves to “create exchanges” d. The satisfaction of “individual and organizational objectives” 2. Marketing is more than selling or advertising > a. True b. False 3. Production and Marketing provide 5 kinds of utility. The one that is appropriate for a product that is intangible is: > a. Task utility b. Possession utility c. Place utility d. Form utility 4. Which of the following is NOT one of the universal functions of marketing? a. Buying b. Transporting > c. Production d. Standardization and Grading 5. The social process that directs an economy’s flow of goods and services is: > a. Macro-marketing b. Magnum-marketing c. Micro-marketing d. Magic-marketing 6. In a Planned economic system: > a. People in government decide who makes what goods b. Business people decide who will make the goods c. Consumers decide what goods will be made d. Business and Consumers decide what goods will be desired and therefore made 7. Effective marketing solves problems of: a. Discrepancies of Quantity b. Discrepancies of Assortment c. Spatial Separation > d. All of the above 8. Those opposed to globalization of markets continue to protest at meetings of: a. NAFTA b. EU c. GATT ...
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...revolution in the United States began in the early 1800s. The developed infrastructure was used for freight transportation business. In the mid-1800s the industry experienced explosive growth, followed by significant consolidation in 1870. The rail road companies initiated expansion through acquisitions in attempt to reduce marginal costs and increase their market share. As a result of this competition, a number of cartels were formed; therefore the federal government intervened and established regulation on railroad mergers, infrastructure construction and divestments. On the other hand, the government initiated enormous investments in highway infrastructure, which resulted in the emerging of the trucking industry. Together with innovations in motor and tire technologies, the trucking industry began gaining significant market share of the freight transportation business from the rail road companies. As a result, the six largest railroads in the Northeast filed for bankruptcy. In response to the failures, the Congress passed the Stagger’s Rail Act of 1980 in order to deregulate the railroad industry, which resumed the mergers and acquisitions activity. The following analysis will investigate the economics of the offer for Consolidated Rail Corporation (Conrail) by CSX Corporation (CSX) and Norfolk Southern Corporation (Norfolk). The stand-alone bidders, CSX and Norfolk would value the target, Conrail, based on its fundamentals, however if both bidders are present they would enter...
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