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The Walt Disney Company & Comparison with the Time Warner Company

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The Walt Disney Company & Comparison with the Time Warner Company
Cafer C. Sengonul
California Intercontinental University 2015

Abstract
Walt Disney (The Walt Disney Company) and Warner Bros (Time Warner Company) are the two major entertainment company in the world. These two similar rival groups are competing in the same business areas. Both companies keep producing new products to stay in the business while they keep their classics fresh in their customers' minds too by using them in different areas. This case study analysis is about the the Walt Disney Company and how they are using different business areas to keep their brand and products fresh in minds of their customers. The purpose of the study is to give examples of Disney and Warner Bros’ marketing strategies to compete to stay in the business.
Keywords: Walt Disney, Warner Bros, Entertainment companies

Overview
In this case study, I will compare Disney with the Warner Bros. I will give information about the brands in similar business segments they are both in and their competition in the entertainment industry. I will give examples of the new and classic products from different business segments for the both companies and how they are using them for years.

The Walt Disney Company & Comparison with the Time Warner Company The Walt Disney Company is one of the most famous entertainment company in the world today. The company consists of five main segments. Those segments are Consumer Products, Media Networks, Studio Entertainment, Interactive Media and Parks & Resorts. (“Disney Company Our Businesses”, 2015)
Walt Disney Media Networks includes nationwide television and radio networks like ABC Television Network, ESPN and the Disney Channel International. (“Disney Company Media Networks”, 2015). Walt Disney Studio Entertainment segment includes studios that produce

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