...The Walt Disney Company: The Entertainment King Starting as a young boy from Missouri, farmer Walter Elias Disney set out to make a mark on society. After first joining the Red Cross in World War I, he came back determined to be an artist. After moving to Hollywood in 1923 with his older brother Roy, they founded Disney Brothers Studio. After diversifying as much as possible, Disney had a firm grasp on the global market share until the 1980’s where the company’s revenues began to slump in the film industry. Luckily Sid Bass invested $365 million in order to rescue the company and bring an end to all hostile takeover attempts. Disney’s billion dollar powerhouse status in the entertainment industry can be broken down and analyzed using the McKinsey’s 7S model. This model can be applied to Disney to analyze the company’s management and strategic policies. The McKinsey 7S model covers important strategic areas of operation including, strategy, structure, systems, style, skills, staff, and shared values. These seven elements need to be aligned and mutually reinforcing so that the model can be used to help identify what needs to be realigned in order to improve performance or to maintain alignment and performance. Disney Corporation has a hugely diversified strategy, that is to say, the plan devised to maintain and build competitive advantage over the competition. In 1928, after creating and losing the Oswald franchise to his distributor, Walt used a technique new to the animated...
Words: 2453 - Pages: 10
...corporation like Disney. Disney is one of the leading corporation in terms of animations and entertainment dedicated for all people, ranging from children to adults. In 1923, Walter Elias Disney and Roy Disney, the founders of Disney formed a studio which focused on developing cartoon films called Disney Brothers Cartoon Studio. Since then, they have become the pioneer for animation and cartoon entertainment group in the world. They know how to implement their value and strong points into their brand logo. With the help of creativity, technology, and strong dedication, a logo that represents imagination, dreams, and magic can be created. The Walt Disney logo is formed according to the founder’s signature that promises secure, cheerful, and quality western cartoon entertainment industry. Aside from the regular logo which is only a fancy text, the company has adopted different form of logo for different kinds of products. For example, the castle that appears in front of a blue background version is used for Disney’s movie releases. As for other segment like resorts and holiday, Disney added the word “world” behind its famous fancy “Walt Disney” logo. Even though each logo is located at different segments of market, they share same symbols which is a “star fall”. In the movie release logo, there is a line forming an arc accross the castle. That line, apparently, is the tail of the star fall. Similarly, in the resort logo, a star fall also appears above the text. Disney puts this...
Words: 2640 - Pages: 11
...Walt Disney and Marvel Entertainment Strategic Initiative Cynthia Morgan FIN/370 July 29, 2012 University of Phoenix Nicole L. Givens Strategic initiative plans allow organizations to identify initiatives and strategies to undertake and to accomplish the objectives and goals identified by the organization. The process for strategic initiative planning involves various steps. The steps include identifying the organizations opportunities, threats, strengths, weaknesses, creation of objectives and goals, development of tactics, strategies, use of measures, and processes to evaluate the results. Team A will discuss Walt Disney and Marvel Entertainment acquisition strategic planning initiative, identify an initiative Walt Disney discussed in their annual report, the effects the initiative will have on the organizations financial planning and the initiative will affect the organizations cost and sales. Walt Disney and Marvel Entertainment Strategic Initiative The initiative of strategic planning of Walt Disney, Team A will analyze the acquisition of Marvel Entertainment. Reports show that Walt Disney...
Words: 1274 - Pages: 6
...The Walt Disney Company Danjel Lessard & Lauren Northcutt Business 308: Principles of Marketing Professor Simpson The Walt Disney Company Description What started out to be nothing more than a dream of Walter Elias Disney, with the release of Alice in Wonderland, a series of short film comedies, the beginning of a world renowned global corporation Walt Disney had evolved. Walter and his brother Roy were equal partners in what was originally the Disney Brothers Cartoon Studio in 1923 and with the suggestion of Roy, it soon was renamed The Walt Disney Studio. After four years of success and profit, Walter and Roy experienced a business set back when they found their film distributor M.J. Winkler had stolen their cartoon characters and animators in attempt to undercut them. With the help from their chief and loyal animator, Ub Iwerks, Walt created Mortimer Mouse, which was renamed Mickey Mouse by his wife. The first cartoon with synchronized sound was released at the Colony Theater in New York, November 18, 1928. Walt Disney won its first Academy Award for Best Cartoon in 1932 and continued to be honored with an Oscar every year for a decade. Walt Disney consumer products started when Walt and Roy accepted $300.00 from a man that insisted Mickey should be applied to paper towels for school children. The company became public in 1940 and followed with the release of five successful feature films, including Snow White, Fantasia, Pinocchio, Bambi and Dumbo. In turn...
Words: 5465 - Pages: 22
...part of the growing up. Disney Enterprises, Incorporated is one of the largest entertainment giants in the world. Walter Elias Disney began his career as a cartoonist in 1928 when he created one of the most famous characters ever, Mickey Mouse in a cartoon short entitled Steamboat Willie. His original Kansas City studio failed in 1923 so he opened a new studio in Hollywood, which he named The Walt Disney Company. In his career he introduced the first full-length animated feature cartoon Snow White and the Seven Dwarfs in 1938. Other early feature cartoon classics includes Dumbo in 1941, Bambi in 1942, and Alice in Wonderland in 1951. In the 1950's, Disney started making movies. Some include Treasure Island and 20,000 Leagues Under The Sea. Disney then opened amusement parks. Disneyland opened up in 1955 in Anaheim, California. Walt Disney World, another Disney character theme park opened in Orlando, Florida in 1971. Disney then produced Broadway shows like Beauty and The Beast and the Lion King The entertainment industry companies' unpredictable and fiercely competitive nature in regards to their various products kept Disney’s on their toes as they realized they needed to put their eggs in more than just one basket. When a company like Disney is able to offer a wide range of films, music, toys, clothes, and other products to consumers and potential customers, it brings in many different types of revenue. When a company like Disney can offer products that...
Words: 382 - Pages: 2
...The Walt Disney Company Since its founding in 1923, The Walt Disney Company and its affiliated companies have remained faithful to their commitment to produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling. The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments: media networks, parks and resorts, studio entertainment and consumer products. Parks & Resorts Disney's Parks and Resorts is not just home to Disney's beloved characters but the place "Where Dreams Come True." The segment traces its roots to 1952, when Walt Disney formed what is today known as Walt Disney Imagineering to build Disneyland Park in Anaheim, California. Since then, Parks and Resorts has grown to encompass the world-class Disney Cruise Line, eight Disney Vacation Club resorts (with more than 100,000 members), Adventures by Disney (immersive Disney-guided travel around the world), and five resort locations (encompassing 11 theme parks, including some owned or co-owned by independent entities) on three continents: Disneyland Resort, Anaheim, California Walt Disney World Resort, Lake Buena Vista, Florida Tokyo Disney Resort, Urayasu, Chiba Disneyland Resort Paris, Marne La Valle, France Hong Kong Disneyland, Penny's Bay, Lantau Island Wherever the Guest experience takes place in our parks, on the high...
Words: 4148 - Pages: 17
...involving synergies, brand management, and creativity. Known as the king of entertainment and media, Disney has also been able to remain profitable for so long due to the company’s various strategies used to create value through diversification, expansion, and integration. Throughout Disney’s history, the company was always operated by key businesspeople that had a goal of maintaining the brand and remaining profitable as the largest multinational entertainment conglomerate in the world. Additionally, Walt and Roy Disney set the stage for future leaders of the company to achieve success through horizontal integration and geographic expansion. An example of horizontal integration would include the acquisition of Disney purchasing ABC for $19 billion in July 1995. This business investment allowed Disney to remain ahead of all other company’s in the market and continue dominating the strategic challenges faced by Eisner and all of Disney’s employees. The strategy of merging with ABC capitalized on Disney’s internal capabilities and created value by increasing diversification and differentiation among all brands and products that Disney owned. Moreover, Disney has been able to remain profitable over the years by investing in multiple company divisions including Walt Disney Studios, Disney-ABC TV, ESPN, Walt Disney Theme Parks and Resorts, and The Disney Channel on network television. Along with these divisions, the company has also continued to generate profits from Hollywood by releasing...
Words: 642 - Pages: 3
...The Walt Disney Company Assignment 1: Assignment 1: Strategic Management And Strategic Competitiveness Professor: BUS 499: Business Administration Capstone April 20th, 2014 The Walt Disney Company The Walt Disney Company started in October 16, 1926. It was at the time known as The Disney Brothers Studio. It was established by Roy and Walt Disney. The company rapidly began to expand and introduced the world to Mickey and Minnie Mouse. They are the image of the Disney Company. During the 1940’s Disney issued its first stock, this made it growth as a company. The Disney Company expanded to the world of television and written entertainment with the opening of a theme park. Disneyland was opened on July 17, 1955. Walt dream was to open different theme parks in a big area. He chose Florida because of the nice weather; the inexpensive land; and the interstate 4. Unfortunate, Walt Disney, died on December 15, 1966. Despite the loss of Walt, Disney Company continued to grow. And in October of 1971, Walt Disney World Resort opened in Orlando, Florida. (Disney History) Globalization and technology changes have impacted The Walt Disney Company in positive way. According to Strategic Management, “globalization is the increasing economic interdependence among countries and their organizations as reflected in the flow of goods and services, financial capital and knowledge across country borders.” ( Hitt, Ireland & Hoskisson, 2013). Globalization also increases the amount...
Words: 1938 - Pages: 8
...Case; The Walt Disney Company: The Entertainment King The case starts with this phrase: I only hope that we never lose sight of one thing – that it was started by a mouse. This phrase was said by Walt Disney ans for him this was a important part the growth of the company. Here after am I going to analyse this case y answering three questions. Why has Disney been successful for so long? The main reason why Walt Disney has been so successful is the quality and type of their products and that they have had a very successful and tactful management over their creative content and resources. Walt Disney has been able to sustain superior performance, this you can see on that disney have been able to fend off the competition and manage to keep the business profitable over the long run, because you can not imitate their characters and products. The company is proteced by different barriers that helps to not being able to imitate their products. One other thing that makes Walt Disney so successful is that they have invested in the right areas that can help them produce growth and added value. They have been able to produce movies that people want to see and started the industry of animation with color and therefore been very big in their industry. Walt Disney started with shorts, but soon went over to full length movies to manage to come further in the industry. They became famous of always doing their best and the innovative thinking the company had kept the company ahead of the others...
Words: 791 - Pages: 4
...The Walt Disney Co.: The Entertainment King Marta Aparici Hornero Business Strategy MG530 1. Why has Disney been successful for so long? Nowadays, the small animation studio which was created in 1923 by Walt and Roy Disney has been converted in one of the biggest Companies in the entertainment field. With a $30.000 million annual income. The Walt Disney Company manages eighteen theme parks, thirty-nine hotels, eight cinematographic studios, and eleven TV channels. Walt Disney pictures, the most important cinematographic studio, continues producing animated feature film, in a pretty fast pace. In May 2006, The Walt Disney Company acquired the animations studios Pixar. Although Pixar movies achieved a greater success, Walt Disney was the pioneer to animations in creating irreplaceable characters, which became extremely popular among children and adults. Its creativity was unreachable by anyone; they had a talent that nobody could approach. But not only Walt Disney was creative, also Roy Disney had a business talent, he handled money pretty good. Both of their skills and knowledge guided them to what the world wanted to see, to hear, to imagine at that time. Walt always wanted emphasized teamwork, communication, and cooperation. For example, when Walt learnt that his distributor owned the copyright of the Oswald franchise. Instead of fighting for it, and wasting time and money they decided to create a new character, Mickey Mouse. After creating him, to attract...
Words: 1317 - Pages: 6
...SLIDE 1. The Walt Disney Company. The Entertainment King. SLIDE 2. “All our dreams can come true, if we have the courage to pursue them.” Walt Disney SLIDE 3. Case question: Had The Disney magic begun to fade? SLIDE 4. About The Company SLIDE 5. Walt Disney Company is largest media and entertainment conglomerate Other ventures: -Studio Entertainment -Parks and Resorts -Consumer Products -Media Networks SLIDE 6. Walter Elias Disney SLIDE 7. • Walter Elias Disney was born on December 5, 1901. • In 1911 at school he met Walter Pfeiffer who came from a family of theatre aficionados, and introduced Walt to the world of vaudeville and motion pictures. • In 1917, Elias acquired shares in the O-Zell jelly factory in Chicago and moved his family back to the city, where in the fall Disney began his freshman year at McKinley High School and took night courses at the Chicago Art Institute. • He became the cartoonist for the school newspaper, drawing patriotic topics and focusing on World War I. Despite dropping out of high school at the age of sixteen to join the army, Disney was rejected for being underage. • After his rejection by the army, Walt and a friend decided to join the Red Cross. Soon after joining he was sent to France for a year, where he drove an ambulance, but only after the armistice was signed on November 11, 1918. SLIDE 8. • Hoping to find work outside the Chicago O-Zell factory, in 1919 Walt moved back to Kansas...
Words: 6473 - Pages: 26
...Republic of the Philippines Laguna State Polytechnic University Siniloan (Host) Campus Siniloan, Laguna Fiscal Year 2012 Annual Financial Report Reported By: Monina Krisha S. Penaso Robie Ann P. Flores * Business * The Walt Disney Company, together with its subsidiaries, is a diversified worldwide entertainment company with operations in five business segments: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products and Interactive. For convenience, the terms “Company” and “we” are used to refer collectively to the parent company and the subsidiaries through which our various businesses are actually conducted. * Information on the Company’s revenues, operating income, and identifiable assets appears in Note 1 to the Consolidated Financial Statements included in Item 8 here of. The Company employed approximately 166,000 people as of September 29, 2012. * MEDIA NETWORK -The Media Networks segment includes international and domestic cable television networks, a domestic broadcast television network, television production operations, domestic and international television distribution, domestic television stations, domestic broadcast radio networks and stations, and publishing and digital operations. * Cable Networks - Cable networks derive a majority of their revenues from fees charged to cable, satellite and telecommunications service providers (Multi-channel Video Programming Distributors or MVPDs) for the right to deliver...
Words: 3748 - Pages: 15
...Walt Disney The central issue in this case is that with the merger of Walt Disney and ABC the success the company has been experiencing for so many years began to downslide and which caused Disney to go through some strategic changes for the company to regain back its status as the Entertainment King. Their success for so many years has been as a result of them venturing into so many business divisions like the Theme parks and also them licensing their products and its name. At the time Disney was formed, the movie industry was a favorable industry for making profit and Disney Productions was formed when Walt Disney realized this the company realized its first movie Snow White and the Seven Dwarfs which was very successful. It just produce any movie, the movies it produced were creative and of good quality. Corporate synergy was also a strategy used to rejuvenate Disney and Disney Dimensions was formed. Like the saying goes, “No man is an island”, we can’t do everything all by ourselves we definitely need people. At the end of this program, employees went back to their regular duties and were able to communicate more between themselves to get things done more efficiently and effectively. Rebuilding the various business divisions of the company by the encouraging not only financial forces but also creative forces i.e. encouraging the employees to be innovative and think of expansive ideas. Hiring Katzenberg who was a good script identifier, a good actor and...
Words: 553 - Pages: 3
...STAGE IPEX ETE 2010 International College Program Walt Disney World DATE DE DEROULEMENT DU STAGE: Du 01/06/2010 au 20/08/2010 LANGUE DE REDACTION : Anglais PAYS : Etats-Unis d’Amérique CONFIDENTIEL oui non 1.0 Introduction Walt Elias Disney once said: “You can dream, create, design and build the most wonderful place in the world… But it requires people to make the dream a reality”. As soon as I heard this quote during my tradition class, I tried to keep it in mind during my whole program without even imagining that I will probably remember it for the rest of my life. As part of our program at INSEEC Bordeaux, we needed to find a foreign company to work for during the summer break in order to live a new experience and arouse our pretty small resume. We were asked to learn both human and professional skills during this period. 1.1 What is the Walt Disney World International College Program? The international College Program is a summer work program based on the availability of foreign college students due to their summer vacations. This program last three months and is reserved for non-American students enrolled in a three to four year college program. They are required to work as a normal employee for the whole summer after a couple of weeks of training. Several tasks are available during the program, students are asked to choose what they want to do at the second interview in Paris. (For the French ICP) Among the jobs available: ...
Words: 4072 - Pages: 17
...our course instructor Mr. Ahmed Butt for teaching and making us capable enough to work on this report and providing me information about Disney, its history and SWOT analysis. Without his complete guidance and support I would not have been able to complete this endeavor. This Case Analysis contains all the relevant material required as per instruction & it provides detailed information on the Topic. I hope this report meets his expectations. 2 Introduction I am appointed by World Disney as a consultant to recommend marketing strategies for the year 2005. In this report I have discussed the History of the organization, SWOT analysis, strategic marketing goals, consumer behavior, targeting, positioning, product, pricing, channel, and promotional strategies followed by the recommendations. 3 History of the case Walt Disney was established in early 1920s by two brothers Walt and Roy Disney. Disney created its first character Mickey Mouse in 1923. Walt wanted to call his creation Mortimer but his wife suggested that Mickey Mouse was better. In 1937 Disney made its first feature-length musical animation “Snow White and the Seven Dwarfs”. Over the years Disney has come up with many cartoon movies which have been great hits like Peter Pan, Cinderella, Lion King etc. The Walt Disney Company is now a $27 billion global entertainment giant. It has moved from animation to merchandises and theme parks....
Words: 2925 - Pages: 12
