The Wonderful Safeway Shoppers One may think that there is nothing special about the people who come to a grocery store; everyone does it and is there anything that distinguishes one person from the next? Upon closer examination of the people who shop at Safeway it can be determined that there are three main classes of shoppers. The first type of shopper is the "First Timer" and can be distinguished by his lack of knowledge of the store and his confusion when it comes to the checkout process. The second type of customer is the "My Way or the Highway" customer and this customer is recognized by her control over every part of the shopping experience. The final type of Safeway shopper is the "Frequent Flyer" who is identified by the impressive amount of time he spends at the store and the level of intimacy he has with the employees. While it may seem difficult to differentiate between the types of shoppers at Safeway it can be seen that typically these shoppers fall into one of three distinct classes. The first type of shopper at Safeway is the "First Timer" and can be identified by their lack of knowledge of the store and checkout proces. A customer pulls into the parking lot of Safeway, this is his first time shopping without his mom but he has to learn to shop sometime. He walks through the sweltering parking lot and through the automatic doors. Immediately his head rolls up desperately searching for the items in each aisle. He glances down at the list in his hand and then back up to the aisle numbers trying to make sense of a system that is alien to him. He moves up and down the aisles searching and searching for anything that would give him a clue as to where to start shopping. After a fruitless attempt to understand the aisles he spots an employee stocking items on the shelf. The shopper flags down the employee and proceeds to have the employe tell him