...Running Head: MIRROR WORLDS VERSUS APPLE, INC. 1 Mirror Worlds versus Apple, Inc. Willful Infringement MIRROR WORLDS VERSUS APPLE, INC. 2 ABSTRACT This paper will discuss the lawsuit filed by Mirror Worlds LLC against Apple, Inc. for infringement of four patents owned by Mirror Worlds. Mirror Worlds’ patents cover intellectual property; namely that of digital and visual media and the consolidation and sorting thereof. The jury’s verdict in this case awarded Mirror Worlds a substantial amount of money for damages caused by the supposed willful infringement of Apple, Inc. In addition, Apple, Inc.’s arguments, namely involving the claim of willful infringement, evolving into a counterclaim against Mirror Worlds will also be discussed. Keywords: intellectual property, patents, infringement, software, documents, counterclaim, willful infringement MIRROR WORLDS VERSUS APPLE, INC. 3 Mirror Worlds versus Apple, Inc. Willful Infringement In February of 2010, the United States Patent and Trademark Office, USPTO, granted Apple Inc. a design patent on Cover Flow, which covers the design and display of specific documents, but not the functionality. “A patent is a legal right, for a limited term, to exclude others from using, selling or making an invention or discovery.” (Kay, Millonzi and Passannante, 2001). Patent D609715 regards an “animated graphical user interface for a display screen or portion thereof. The process or period in which an image transitions to...
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...Early Life Joanne Schiedle, was unmarried and therefore didn’t want the child. She was looking for someone to adopt him and fortunately, Clara and Paul Jobs were desperate for a new born. However, when she found out they had both puled out of high school, she refused to sign the adoption papers. The standoff lasted two weeks until Joanne relented at the couples promise to make a savings account for the boy’s college funds even though they weren’t particularly wealthy. It wasn’t until his thirty’s that Jobs met his real mother, Joanne Simpson (as she was called before she was married). Jobs knew from an early age that he was adopted, as his parents were always quite open with it. He once said ‘I never felt abandoned, even though I was different from the rest of the kids’. However, he does remember sitting in the front garden talking and playing with a girl from across the road. When he told the girl he was adopted, she said ‘So does that mean your parents really didn’t want you?’ Jobs ran inside crying and his parents reassured him by saying ‘We specifically picked you out’. Job’s dad always tried to get his son into cars, which was his personal passion, but Jobs was never interested. Instead, his dad provided him with small, broken electronic gismos, which he took apart. Jobs always considered himself lucky to be growing up in Santa Clara Valley, a place where there were many other engineers and people who shared his interests. Jobs once called Bill Hewlett the founder...
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...International Operations Management Strategies of Apple Inc. Introduction Apple is an American multinational technology corporation which has been highly regarded for its innovative products for a long time. Apple is recognised by customers for its hardware products including iPhone, iPad, iMac, iPod and Apple Watch, which ingeniously combine advanced features, unparalleled user experience and attention to small details in design (University Alliance, 2016). As an multinational company, Apple has its well-appointed retailing system with 475 retail stores in 17 countries (MacRumors, 2016), as well as online Apple stores and iTunes Stores of different regions. According to Forbes Lists, the market Cap of Apple is $741.8 billion in May 2015, which was identified as the most valuable brand (worth $145.3 billions) in the world (Forbes.com, 2015). For the first fiscal quarter 2016 ended December 26, 2015, Apple reported quarterly revenue of $75.9 billion with a net income of $18.4 billion (Apple Reports Record First Quarter Results, 2016). $65.5 billion of the revenue was driven by the sales of iPhone, iPad and Mac; $6.05 billion was contributed by the sales of services including Internet Services, AppleCare, Apple Pay and other services; other ptoducts like Apple TV and Apple watch brought $4.35 billion of revenue to this quarter (See Appendix I). Apple Corporation was founded by Steve Jobs, Ronald Wayne and Steve Wozniak in 1976 to sell personal computers (Richardson,...
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...------------------------------------------------- The Rise of Apple Inc. If there is any company that thinks differently and believe that they can change the world and make it better that is “Apple Inc.”. As said by Steve job “People who are crazy enough to think that they can change the world are the people that really do” (Apple, Inc. 1997). Arguably, apple Inc. is one of the most innovative technology companies to emerge in the last three decades. Apple has revolutionized the technological industry in some cases, created the industry. One of its co-founders, Steve Jobs, had an extraordinary vision and turned it into reality (Mickey 2013). “Steve Jobs saw the future and brought it to life long before most people could even see the horizon” and his “passionate belief in the power of technology to transform the way we live ... brought knowledge and power that is reshaping the face of civilization” (Finkle 2010). Similarly, Mark Zuckerberg said, “thanks for showing that what you build can change the world” (Finkle 2010). Apple Inc. is currently one of the most successful and innovative technology companies ever. Haven’t incorporated in 1977 and went public in 1980, around 1996, the world believed that Apple Computer one of the best brand in the world was on its deathbed. The company had fallen out of the top 5 in U.S. sales (Linzmayer, O. W. 2004). The first quarter of 1996 Apple reports of losses upward of $740 million. The remainder of the year was up and down with losses (Apple Inc. 1997). It was a...
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...Apple Incorporated was formed on April 1, 1976 and designs, manufactors and markets mobile and media devices, computers and digital music players. Apple also sells a range of related software, services and third party digital content and applications. Apples products and services include the iPhone, iPad, Mac, iPod and Apple TV, and a portfolio of consumer and professional software applications which include the iOS and OS X operating systems, iCloud, and a service and support offerings. Apple is the worlds second largest I.T company by revenue after Samsung electronics and the worlds second largest mobile phone maker after Samsung too. Apple shipped 153.4 million mobile phone units in 2013, compared to Samsungs 313.9 million units. This gave Apple a 15.3% markets share in the mobile phone market compared to Samsungs 31.3% market share. http://www.idc.com/getdoc.jsp?containerId=prUS24645514 Fortune magazine names Apple the most admired company in the United States in 2008, and in the world it was the most admired company from 2008 to 2012. http://archive.fortune.com/galleries/2008/fortune/0802/gallery.mostadmired_top20.fortune/index.html http://archive.fortune.com/magazines/fortune/most-admired/2012/snapshots/670.html?iid=splwinners In 2013 Apple became the worlds most valuable brand in the Omnicoms "best Global Brands" report, overtaking the likes of Coca-Cola and Google. This broke a thirteen year run by Coca-Cola being number one. The report extimates Apples brand to...
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...APPLE INC. TABLE OF CONTENT INTRODUCTION… …………………………………………………………... 1 METHODOLOGY……………………………………………………………… 1 COMPETITION……….……………………………………………………….. 2 PORTER’S 5 FORCES……………………………………………………. 2 ANSOFF’S METRIX……………………………………………………… 2 SWOT AND PASTE ANALYSIS……………………………………………… 3 CONCLUSION ………………………………………………………………….. 4 RECOMMENDATION………………………………………………………… 5 APPENDICES ……………………………………………………………………… 6 REFERENCE LIST ……………………………………………………………… 7 1. Introduction Apple Inc. is an America multinational cooperation that produces software and electronics like phones, computers and tablets. According to Steve Jobs (CEO) perspective, he wanted a unique and effective insight about how people wanted to interact with technology. Steve Job believes in the ideology of Henry Ford who once said. “If I had asked people what they wanted, they will say faster horses.” Further illustrating the ideology that customer’s main problem is thinking on what they know instead on what is possible. So Job and his colleagues thought about customer experience more deeply than the customers could. According to Steve Job, Apple’s mission statement is to contribute to the world by making tools for the mind that advance humankind, through the innovation of PC and mobile devices. Thus, this vision statement is satisfactory and suited to the condition of apple. However...
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...The Big Apple Keke Karlyle Strayer University BUS 508~Contemporary Business Dr. Vonda Mallory July 20, 2015 Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. It is safe to say that the world as we know it has been significantly shaped as a result of the innovation brought forth by Steve Jobs and Steve Wozniak. The masterminds behind one of the world’s most influential and profitable companies are an example of the entrepreneurial spirit that the United States was founded on. Jobs brought his revolutionary computer company from humble start-up to unheard-of success. Today Apple is estimated to be worth nearly $400 billion and has become one of the most valuable brand names of all time. (Apple) Apple is a true example of the entrepreneurial spirit, from humble beginnings to a $400 billion industry leader, we should ask ourselves how does this happen? Jobs and Wozniak had a vision, their purpose for creating the Apple that has permanently changed the way we live was simple; to change the world through revolutionary technology. As a result of the genius of both Steve Jobs and Steve Wozniak, whose commitment and drive to make technology accessible, transparently simple, and highly coveted, Apple has introduced the world to products we never knew we needed have become indispensable to our lives. Everything about the way we document, photograph, record, listen...
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...Planning BUS/475 Business Model and Strategic Planning Apple Inc formerly known as Apple Computer Inc which provides corporate Server, MAC OS Systems and Operating System. Apples core product lines are the iPhone, iPod and Macintosh System. Steve Jobs and Steve Wozaniak, The founder of Apple has created the Apple Computer on 1st April 1976 and integrated in the company on 3rd January 1977, in Cupertino California. It has driven the Computer manufacturing market for more than two decades. Mr. Steve Jobs who was expelled in 1985 was return as CEO of the APPLE Inc in 1996 with new Ideas and corporate philosophy. With introduction of successful IPod Player in to 2001 Apple has again proved itself as a Market leader in consumer electronics. Latest era of extraordinary success of the company is in iOS based Apple products like I Phone, IPod slim, I Pad and now I Pad 2. Now a day’s Apple is a biggest technology corporation in the planet with the profits of more than $65 billion. It has about 49,400 employs all over the world. Fortune Magazine most Admired Company in United State in 2008 and in the world in 2008, 2009 and 2010. Apple Vision and Mission Statement Apple, Inc’s vision statement is “Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.” Explanation of Vision Statement: Apple lives this vision through the technologies it develops for consumers and corporations...
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...INTRODUCTION Apple is an American huge company corporation that designs and manufactures electronic devices like music players, TVs, cell phones, etc and software products. The company's best knowledge hardware products include Macintosh computers, the iPod and the iPhone. Apple software includes the Mac OS X operating system, the iTunes media browser, the iLife suite of bring together video, sound, words, and pictures together and intelligence software, the iWork suite of working well and getting plenty of done software, Final Cut Studio, a suite of professional audio and film-industry software products, and Logic Studio, a suite of audio tools. The company had accomplished more than 250 retail stores in nine countries and they even open an online store where goods and software products are sold. The history where Cupertino has been created, California on April 1, 1976 and incorporated January 3, 1977, the company was named as Apple Computer for its first 30 years, but dropped the word Computer on January 9, 2007 to follow the company's constant expansion into the electronic and other devices. Market in association with other things towards, its traditional focus intensely on personal computers. Apple has about 35,000 employees worldwide and had worldwide once a year event sales of US$32.48 billion in its money-related year ending September 29, 2008.For reasons as assorted different as its way of thinking of complete and thorough beauty-related design to its clear/separate...
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...The Apple Inc. Almost everyone who uses cell phone, computer or mp3 will know Apple. Apple Inc. has been one of the most famous companies in the world. It takes a great success in build its own world. Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, to sell the Apple I personal computer kit. (Wikipedia). The Apple Inc. is not always success. In 1981, because of the IBM’s success, Apple III only produced 90,000. The computer named Lisa was produced in 1983, but because of the expensive price and lack of the software, Lisa failed. But with the Macintoshis producing, the Apple Inc. became better even though it is not as well as the top time. In 2001, Apple Inc. published an operating system called Mac OS X. During many years, not every year would have great results, but now, Apple has won great success in computer, phone, media and TV. Steve Jobs was an American businessman and inventor widely recognized as a charismatic pioneer of the personal computer revolution. He was co-founder, chairman, and chief executive officer of Apple Inc. (Wikipedia). Undeniable is Steve Jobs is a genius. He had great feeling and idea, courage to change and kept innovating. So Apple Inc. succeeds in the early year, but his opinion about management was different from other people, and IBM’s rise made Apple failed. Steve Jobs quit from the Apple Inc. But Steve Jobs’s leave did not help Apple Inc anything, instead Steve Jobs earned success in carton and won famous...
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...[pic] EXECUTIVE SUMMARY Apple, Inc. was founded in 1976 by Steve Wozniak and Steve Jobs as a technology company specializing in personal computers. In December of 1980, Apple became a publicly traded company and in 1982 became the first personal computer company to attain $1 billion in annual sales. In 1985 after the launch of the Macintosh, Steve Jobs was forced out of the company. He later returned in 1997 to rescue Apple from its stagnant and unimpressive performance of the early 1990s. Jobs’ vision for Apple began to take shape in 1998 with the unveiling of the iMac, which returned the company to profitable status by the end of the decade. In the 2000s Apple unleashed a volley of game changing products, starting with the iPod and continued with the iPhone and iPad. These innovations solidified Apple’s status as the world’s foremost technology company and cultural icon. Apple’s horizontal and vertical integration between all of its devices, software, hardware, and operating system give it a unique competitive advantage in the fast changing world of technology. Steve Jobs stepped down from Apple in August 2011 while he was battling cancer. He passed away in October of the same year. Apple thrived under his leadership and his death left a void that is not easily reconciled. Jobs was a visionary leader who brought Apple back from stagnation and built it into the world’s most valuable company. Although Apple has had some missteps without Jobs at the helm...
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...Internal Analysis – Apple Driving Forces of Change The driving forces of change in the industry that Apple started in include the • Growth of the industry • Changes in how the product is used and who buys it • Other firms entering and exiting the market. Key Success Factors • Technology began growing • Outsourcing and manufacturing • New Product/skills of management Resources and Capabilities Tangible Resources - Apple was able to get going at the beginning due to a large investment. They were able to sell their products through distributors and retail stores. They were later able to invest in their own stores and sell products directly to the consumer. They had a positive culture. Employees are happy and truly believe in the products. Apples corporate organization has allowed them to be successful. Intangible Resources - Apple is considered one of the most innovative companies in the world. From the beginning they were looking for ways to change the world and bring new technology to the forefront. They have a good reputation with quality products. Apples ethics are not questioned and they are a major player in technology world. They have been extremely flexible, especially when making their products compatible with a windows operating system. Capabilities/Value Chain - Apple began operations out of a small garage. This small garage grew to a warehouse, to a hundreds of stores around the world. They have a very sharp and clean image. After sales plummeted in the...
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...Apple Inc. is an international company that focuses in the manufacture of consumer and business computers, electronics and software. The firm was established on April 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It was incorporated on January 3, 1977 and was initially know as Apple Computer, Inc. for 30 years until it was changed to Apple Inc. on January 9, 2007 in order to embrace a more diverse line of production to the market. Macintosh computer was one of the first products of Apple which was released in 1984 and was embraced in the education sector. This flagged progressive variations and greater innovation between the company’s products. Though the innovation and variations were not reached immediately, introduction of Macintosh Portable and electrical equipment such as digital cameras, speakers and television applications failed to gather much appeal in consumer market. This triggered Apple to re-examine their position in the marketplace and Apple linked itself with companies such as IBM, Motorola and Microsoft at some point hoping to increase its sales. This did not work for the company and thus they decided that reinvention of their original products was the best direction to pursue. During the reinvention, Macintosh was transformed to iMac and its success allowed the firm to cast a wider net to include other products and services such as Apple Store, iPod, iTunes, MacBook, iPhone and iPad. Regardless of its downfalls, Apple has become a strong market leader...
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...Marketing Plan Apple Inc. Brittany James Argosy University July 11,2014 Table of Contents 1. Executive Summary 2. Situational Analysis 3. Marketing Strategy 4. Financials 5. Controls 6. Summary Apple is the leading company in technology today. With the world turning towards technology in every aspect of life, Apple has been able to capitalize on each opportunity. The company products include personal computers, laptops, cellphones, tablets (ipads) and new product is soon to be introduced as the IWatch. With all these products, we ask, “ Is the industry growing?” Yes, it is. We live in an era where 5 year olds have the latest IPhone or IPad. Schools are requiring students to have some type of electronic device to even do the course work. Apple has become a household name with every turn of this technology age. With the increase of need and want for technology, Apple’s shares are soaring through the roof. According to Tim Brugger, Apple stocks are creeping to $100 a share, bumping against record highs. Apple is the dominant player in the marketplace. Brugger also states that Apple is the leading developer of new products, out-running Google (Android) and Microsoft (Windows). Moving forward, Apple has strategically developed a product that will sync with all your other I products. The iWatch is assumed to increase market shares for Apple as well as beat out the completion from Google, who has recently launched a smart watch. Globally Apple has been lacking...
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...technological growth, progress, and success. One of the most important companies responsible for this success is Apple. Millions of people shop at Apple every day, whether it is to buy a laptop, iPod, iPhone, desktop, or even a television. Apple has become a big part of society. In my family, my brother works at an Apple store in the Florida area as a Geek Squad. It is for this reason that the corporation Apple, Inc. will be used for this course’s project topic. With the experience and knowledge of the company, my brother will assist me in gathering information and useful resources that is required research and understand this organization. Steve Jobs originally founded Apple Company in 1976 (Sanford, 2012). At first, it was a company that essentially created and produced computers and other electronics such as music players, cellular phones, and other merchandises. Throughout the past five years, Apple has and continues to connect the world with its innovative technology that has also worked its way into the science world. This corporation not only serves the United States of America, but the rest of the world as well. In the first years that Apple was created, it was not at all popular and famous, or even successful for that matter. It was up until the early 2000s that Apple started catching people’s attention with its technology (Sanford, 2012). In 2003, Apple introduced iTunes, which ultimately changed and transformed the way people listened and viewed music forever. ...
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