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The Zero Marginal Cost Society

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THE ZERO MARGINAL COST SOCIETY

"To live well, we must work well" - folk wisdom. The capitalist model is practically not working. The collapse does not occur in one day, but it happens on a daily basis with local and some periodically stepped collapse. The standard of living of citizens' continuously and steadily getting worse, this is the social significance of the global crisis.
Why the number of dissatisfied with the life is growing? The authorities are accusing the people: “you are guilty and don’t work well”. People are accusing authorities: “all of you are stealing our national wealth”. Both sides are right. Why do people and authorities -"do not want" to change and what will stimulate them to start “wanting"?
We are living in a dangerous time, when:
• Outdated socio-economic norms and government institutions are losing legitimacy (dying), informal (including illegal ones) rules are accepted;
• Authorities are stealing and squandering, lives with outdated economic dogmas, protects outdated socio-economic rules and loses trust "the people" (for example, the latest scandal with excessive tax benefits in Luxembourg for international corporations)
• Implemented ideology of distracting entertainment and consumption;
• Dissatisfaction with the level of people’s life and authority actions are turning people into apathy, "universal" values are washed out, the quality of labor is falling;
• Strengthens sprouts (beginnings) of new socio-economic norms, meanwhile in the form of restrictions to the old;
• Goals and aspirations of "authorities" are in contradiction to the goals and aspirations of the "people".
If we have a look back into the history then, we'll find enough examples of similar economic crises that happened with Rome Empire, the feudal system and nowadays financial system...In short, from my point of view, human society evolution looks in like below table.
Level of technology Foundation of material production Prevailing manufacturer type Society System of relations Productive value Dominant contract Stratifying right Determination value
FIRST slave labor slave slaveholding limitation of freedom resignation slave the right of slavery slaves (slave-owning relevance)
SECOND land use cattleman state and community community personal land member of community class rights estate (land relevance)
SECOND land use peasant feudal land personal land serf class rights estate (land relevance)
THIRD mass production physical labor capitalist financial personal happiness employee ownership money (financial relevance)
THIRD mass production physical labor socialistic financial-rank personal happiness employee rank right money (financial relevance)
FORTH innovations Knowledge worker innovative rating personal experience partner access rights rating (social significance)
I do agree with genius economic theorist and author J.Rifkin that we are evident of the next step of human evolution nowadays. Studying his works I was really surprised to hear some of the ideas from old soviet times even. For example, when first microprocessors appear in USSR somewhat around 70th then many futuristic articles about how those microprocessors will change the world were published in the popular scientific magazine "Young technician". They were describing “nearest future” when all home devices and objects including clothing and packaging products will be embedded with microprocessors. At that moment, the technological barrier was in the autonomous long-term energy supply of microprocessors.
Today technological evolution solved this issue, and many devices and objects are connected with each other via internet. According to the SISCO data only 1% of all things in the physical world is connected into the network, so….big times coming…
Another moment that positively impressed me: his concept of Zero Marginal Cost Society that world starts to form. I was very happy to learn this because according to the new economic paradigm humanity should reconnect with itself. Human being and nature should become the highest value again. It is the core of socialism ideology. And yet, it is so for me, because collaborationism as human activity was the second feature of socialism. There could not be such thing as socialism without creating commonwealth.
After WW2, when USSR was nearly re-built again, Stalin was ready to replace financial system with similar economic model. The difference was that the main regulator and owner of commonwealth should remain the state itself. We've been given our flat, lands, commonwealth (collaborative commons) for free from the state and were able to exchange it for any other within Soviet Union. For example, my parents have been given two rooms flat in Kumertau city, Bashkiria. This place has severe climate and my brother always got sick during cold times. So my parents decided to move to the Kherson city, on the south of Ukraine. What they've done just gave an advertisement into one of the soviet newspapers that we would like to exchange our two room flat to the similar one in a particular location. Finally, we moved to another place, and both sides were satisfied. For sure, if we have had internet that times – it would speed up all economic processes, and we might see similar internet exchange sources like we are having now.
Back to the our future zero marginal cost society, I should say that was really happy to learn that humanity is now absolutely ready to do the next step in the energy revolution and go into the renewable energy world. I think that it was our basic mistake to treat our planet resources as unlimited and do not pay attention the natural environment. This ignorance leads us into the environmental crisis that we're facing now. Therefore, I'm highly appreciating Five Pillars of the next post-carbon era listed below that allow us to decrease our natural resources dependence:
1. Shifting to renewable energy
2. Transforming buildings into micro–power plants to collect renewable energies on-site
3. Deploying hydrogen and other storage technologies to store intermittent energies
4. Using Internet technology to transform the power grid into an energy Internet
5. Transitioning the transport fleet to electric plug-in and fuel cell vehicles that can buy and sell green electricity on a smart, continental, interactive power grid
I wish that the European and American society will realize energy paradigm shift as soon as possible, because our political governments living with outdated economic principals and socio-economic rules that leads to the banal “war for resources”. Yes, Russia has abundance of natural resources such as gas, oil, etc. and we see the desperation of USA to return its leading economic positions by creating “controlled chaos” nearby our borders with a main purpose to delay the dollar collapse. We are also well aware that USA has long term plan of destroying Russia, and it was never been canceled. I’m sure that paradigm shift to a new zero marginal cost society will have a serious impact on the political systems in the future. As the energy Internet emerges, prosumers can stream power onto the grid and compete with major energy companies. It means that financial power will be no longer belongs to the corporations and will be re-distributed into the hands of SME’s or another words the democratization of communication, energy, and logistics allows billions of people to be individually “empowered.” As a result, government will not be able to neglect collaborative society economic needs and priorities. In this case one president despite of the will of UN society will not be able to send an army to another country that is situated far away in the name of "democracy". Its collaborative society will pull him back.
Here I want to notice that democracy regime is not suitable for each, and every nation on this Earth and each nation has its right to deterring its development path. No country is obliged to have the only the political regime that doesn’t resonate with national mentality and religious beliefs. There simply can’t be the only one path suitable for every nation, because we all different. This freedom need to be respected again.
Here I would like to discuss a bit some minuses of new industrial revolution that come into my mind. Based on the SISCO presentation about IoE implications I would like to share some doubts and fears about some of them:
- Employee productivity:
If the business will be aiming for automatization of majority of its services then logically it wills start to reduce the number of employees. It will increase the number of unemployed population and create class of people who doesn't want to adopt the new style of living and therefore they might be caught up in some societies that will be fighting with new system.
- Connected militarized defense:
Here improvements needed for sure, but how people will be using this improved power? If military defense power will be improved quicker than old socio-economic dogmas? Research into the Internet of Things is already starting to focus on the areas like how people might use mind power to control machines and even to control one another in this way. But let me ask a simple question: how many of us may control and be responsible for what we think?
- Citizen experience
J.Rifkin did share in one of his works an AMAZING idea about emphatic civilization. That idea plus its scientific evidence nearly makes me cry from happiness! Thanks to the technological progress, finally, humanity confirmed for itself that they are HOMO-EMPATHICUS!!! What a revelation?!!!  I just wonder why humanity always need to find some scientific proves while this truth was given to us 2000 year ago? Or in the case with other religious beliefs even earlier! All saints and religious were telling to us the same over and again, but….why humanity is still living the paradigm of ego-centrism? From my point of view, humanity may create the most social and fair system in the world, but imperfect human nature with lateral vises like greediness, pride etc. will make it defective again. For example, if some collaborative society will be more effective than another, I'm pretty sure there will be 2 categories of people: who would love to learn from them or will be glad to damage their success. This rule will also be valid in case with personal data and security…
My personal conclusion: I think that humanity need first of all to find the way to improve its own nature and learn how to control its own thoughts and only than increasing incredible technological power, otherwise humanity will use this power against itself again because they will not be able to control it again. The same thing happens with the financial system; nobody can expect that something will go wrong…
For sure we can’t stop technological evolution process, but humanity need first of all increase its own awareness and finally and irreversibly assimilate simple truth: nature already created all human beings interconnected by mind and energy power. We could increase our productivity by just following empathy law. Therefore, I can even read the thoughts and moods of my American friend who is living on the opposite Earth hemisphere.

References:
1.“THE ZERO MARGINAL COST SOCIETY” by Jeremy Rifkin
2. “How Smart, Connected Products Are Transforming Competition” by Michael E. Porter and James E. Heppelmann
3. http://techonomy.com/2013/04/everything-changes-with-the-internet-of-everything/
4. http://www.cisco.com/web/about/ac79/innov/IoE.html
5. http://www.intelligenthq.com/technology/guide-internet-things-part-1-definition-concept/

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