...Theme Park Investigation for TRC, Inc. Prepared by Jeorge Vega Director of Vega Consulting Group Report Distributed May 7, 2010 Prepared for TRC, Inc. INTRODUCTION This report examines the current state of the theme park industry and how TRC, Inc. can expand into the state of Florida. Florida already has theme parks that range from Disney World to Busch Gardens, zoos and aquariums. Vega Consulting group will analyze and investigate future possibilities for TRC, Inc. Theme parks and amusement parks are places people to go to have fun, relax and enjoy themselves. An amusement park is more elaborate than a simple city park or playground, usually providing attractions meant to cater to children, teenagers, and adults. A theme park is differentiated from an amusement park by its various sections devoted to telling a particular story. In this report, Vega Consulting Group will look at what makes a theme park successful, the demographics of the local audience of where the park will be located and built. This report will also look the competition and will analyze their strong and weak points and we will look at the developing trends in theme parks as far as what the theme parks of the future will be and what it will offer to the public. History of Theme Parks Theme parks date as far back as 1133 and began in England. Back then, they were known as periodic fairs and are to be known as the parent for the modern theme park. Beginning in the Elizabethan period...
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...Introduction Theme park industry in Malaysia is growing nowadays, other than that companies also are trying to turn Malaysia into an amusement and theme park destination. Recently there are also several new theme parks establishing in Malaysia for example, Leisure Park@ i-City and Legoland, there are also few new theme parks are expected to open in two to three year time. Other than that it is also said by the general manager of long time theme park operator Sunway Lagoon Sdn Bhd, that more competitor doesn’t means that they will meet a higher competition rate, more theme parks around will make an increase in tourist arrival. The objective of studying the market of theme parks in Malaysia is to determine the type of market structure currently in this market. Following on, by determine the type of market structure we are able to illustrate the characteristics of this industry, relevant explanation and concept through economic. Market structure is best defined as the organizational and other characteristics of a market that can best describe as goods and services market. Market structure can be divided into four types which are monopolistic, monopoly, oligopoly and perfect competition market structure. The most important features of market structure include the number of firms, market shares of the firms, nature of costs, the degree to which the industry is vertically integrate, the structure of buyers in the industry and others. (Riley, 2015) 2.0 Body Theme park industry can...
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...Course Project Part 2 Theme Park December 10, 2012 Mr. Billy Bob AAA Theme Parks 2222 Theme Park Expressway Theme Park Tower Theme Park, Texas Via Email: Billybob@themepark.com Re: Proposal for JJJ Theme Park Executive Summary We have prepared the following proposal for a new turnkey theme park for the AAA THEME PARKS newest addition in the Theme Park area as requested and detailed in your RFP. We appreciate this opportunity to be of service to AAA THEME PARKS, and we look forward to your favorable review of the following information. The attached documentation will acquaint you with the approximate scope of our proposed work and will identify any work to be provided by others. This scope covers the complete construction and training for the JJJ Themepark. CBB Theme Park Construction, Inc. will manage and coordinate all facets of the new theme park. The JJJ Theme Park will consist of the following attractions: * Ferris Wheel * Mini Golf * Climbing wall * Carousel * Bowling * Go Cart * Ropes course The overall cost for this project is $4,449,920.00 and we are aware of the project schedule and the estimated completion date of 12/20/2013, and certainly believe that contracting for this work in the earliest stages of the process would be beneficial. Through our research of the area this project when completed will yield a net profit of $525,000.00. Once again, we appreciate this opportunity to be of service...
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...Themes, Entertainment ________________________________________ The theme park, as an experience design, differs from amusement parks in the critical design intent of its architects. Theme landscapes are developed to distill a glimpse of world /out of this world locations, not unlike a world's fair, at a single location. These entertainment complexes are familiar vacation territories for generations of the world's travel public, as theme parks are deliberately designed to be internationally-focused attractants. The successful dynamism of these landscapes designed for appeal and dependable itinerary offer assurances of what can be expected, with safety and value for the expense of time and money. Generally, themed landscapes perpetuate and promote folk history and cultural traditions, as these are exploited, yet celebrated, simultaneously. Perception of space in the themed environment, without apologies, is inauthentic, but never-the-less successful, and delightful moments for the viewer. Intentionally, architecture is manipulated in order to impart the necessary factors which will aid in promoting happiness by use of ironic realism. Despite pretentions, everyone enjoys themed experiences at some level. Ambivalent designers are not undermined by the pristine and ineffectual notions the design profession propagates on what characterizes good design. Rather, the successful destination architect gives social value and art to underappreciated human elements in architecture. Human...
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...Appendix 1 Case study: Shanghai Disney Resort Joint ventured by Walt Disney Parks and Resorts and the Shanghai Government, the Shanghai Disney Resort has been started since 2009. The entire project is divided into two phases. The first phase is scheduled to be completed in December 2014. It includes a Magic Kingdom-style park, Shanghai Disneyland Park, and two themed hotels. The two phases cover a total of 963 acres of land, more than three times the size of the Hongkong Disneyland. The budget of the project amounts to US$ 4.5 billion. The Resort is built in a style similar to other Disney Resorts around the world. At the same time, special fascinations are designed to attract Chinese guests. Distinctive performance will be organised in particular Chinese festivals. After completion of the first phase, the Resort is expected to serve 12 million guests during the first six months. As expected, the guests will be local citizens and residents in the neighbouring provinces. Gradually, the Resort plans to attract customers from the entire nation, as well as tourists from countries in the vicinity, such as South Korea, Singapore, Malaysia and Taiwan. The management budgets at 40 million guests per year, until the completion of the second phase. The management anticipates a similar customer profile in the target market segment. That is, families with young children are the primary targets. Secondarily, the Resort aims at young couples, tourists, and youth...
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...venture into the theme park industry to date. This great opportunity aims to develop a derelict and neglected part of Beirut, create over 1000 job opportunities while being a sector leader in the use of eco-friendly materials. NPEG will deliver the project from ground to finish sub-contracting different stages of the project to leaders in their respective fields. This venture aims to deliver a first of its kind development combining a theme park and a hotel resort under one roof .All under the brand “Forever Young” (FY). Scope of Work Based on its large scale primary research on qualitative and quantitative issues, NPEG went onto to carry out secondary research using meta-analytic statistical techniques. Asmar construction (AC) have already presented the initial design for FY and won the bid. They will not only see their proposed structure brought to life, they will also manage the construction stage of the project on NPEG’s behalf. NPEG will create a subsidiary company Forever Young Co (FYC) which will begin by advertising and marketing the FY brand and go on to manage FY’s theme park and hotel resort. As mentioned above, NPEG will sub-contract the construction stage of FY on the basis of certain stages of the project being delivered by specific pre-agreed deadlines that AC architects and their NPEG counterparts will agree on. NPEG will use the world leader Arrow Dynamics (AD) as the theme park building specialist who will construct the rides for the park. Period of...
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...Q-1) What do you think motivated Disney to set up parks abroad, and what might be the pros and cons from the standpoint of the Walt Disney Company? Ans: The Walt Disney Company also known simply as Disney is the largest media and entertainment conglomerate in the world. Founded on October 16, 1923 by brothers Walt Disney and Roy Disney as the Disney Brothers Cartoon Studio, the company was reincorporated as Walt Disney Productions in 1929.An early and well-known cartoon creation of the company, Mickey Mouse, is the official mascot of The Walt Disney Company. Walt Disney Parks and Resorts is the segment of The Walt Disney Company. Disney is motivated to set up parks in abroad because of some reasons. Those are: To expand sales of their merchandise goods as well as attendance to their theme parks. It can attract more tourists to visit in it. Disney is motivated to also acquire more resources by their expansion, for example, Disney wants to create theme park in Shanghai so that it can facilitate in probably creating a Disney channel for the Chinese people in Chinese language. Disney is motivated to set up parks abroad to minimize the risks of their parks in United States. If the theme parks in United States do poor business then Disney could gain profits from Disney theme parks which are situated in abroad. Pros standpoint of the Disney: To Sales expansion To Resource acquisition To Risk minimization To gain profit Cons standpoint of the Disney: ...
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...Park Design Guidelines & Data Province of British Columbia Ministry of Environment Lands and Parks A NATURAL LANDSCAPE ARCHITECTURE FOR BRITISH COLUMBIA’S PROVINCIAL PARKS BC PARKS: PARK DESIGN GUIDELINES & DATA Overview Simplicity in design and restraint in construction creates park facilities suited to what attracts visitors in the first place – recreation in the natural park landscape. q The aim of Park Design Guidelines & Data is to help BC Parks staff use their park expertise to produce appropriate facility landscapes. These guidelines identify design criteria and planning processes for BC Parks staff to provide sustainable, appropriate park recreation facilities. They promote facility design that requires the least visible development. q A design approach to visitor facilities is defined that: Recognizing the facilities are an integral part of a park means reducing the impact of use and basing planning and design decisions on local and regional considerations – for the park environment’s long term health. Maintaining natural park landscapes and environments will help ensure the quality of visitor experiences now and in the future. At neighbouring Bromley Rock Provincial Park and Stemwinder Provincial Park, illustrated left, natural site elements create facilities that blend into the natural park landscapes. These examples show the careful expenditure of resources and the thoughtful use of native materials...
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... | |Services Marketing in Theme Parks | |MGMT E-6020 | Fall 2011 | | | | | | | Submitted on Dec 12, 2011 by: Zeynep Belge Ellen E. McCarthy Hassan Osman Raghunathan T. Saranathan | | Table of Contents I. Overview 3 II. Positioning and Value Proposition 3 III. Brand Identity 13 IV. Market Segmentation 19 V. Financial Information, Industry Reports and Recent Press 26 VI. 7 P’s: What to emulate, what to improve 30 VII. Appendices 35 VIII. Endnotes 37 Overview According to a 2011 report, the amusement park and arcade industry in the United States includes about 3,000 establishments...
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...996M06 SAMSUNG AND THE THEME PARK INDUSTRY IN KOREA Charles Dhanaraj and Young Soo Kim prepared this case under the supervision of Professor Paul Beamish solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. SAMSUNG has the right to reproduce and use this case for its educational purposes. Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. This material is not covered under authorization from CanCopy or any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 1996, Ivey Management Services and Samsung HRDC Version: (A) 2002-11-22 In October 1994, Her Tae-Hak, President of Samsung’s Joong-Ang Development Company was driving to his office, past the “Yongin Farmland” (Farmland), an amusement complex sprawling over 3,700 acres in the Yongin valley. Her was spearheading a major drive within the company to position the theme park as one of the world’s leading vacation resort towns. His master plan called for an investment of about...
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...Disney Theme Park to India Abstract: This report is aim to analyze profitable adventure of The Walt Disney Company to set up Disneyland theme park in India. As one of main emerging markets in Asia, India might be the next destination for The Walt Disney Company to target on. Therefore, this report uses a series of marketing tools to demonstrate the macro-environment and micro-environment in India, such as PESTEL, SWOT, Porter’s Five Forces Model and Self Referencing Criteria. Based on this analysis, the current situation of India shows an attractive prospect to Disney in terms of economic and technological development, the diversification of culture, and the acceptance of Disney products and services. Introduction: India with its rich and various cultural heritages is now on one of the top industrialized nations in the world. India being the seventh largest country in the world with the coverage area of 32,87,263 sq.km (Indian government, 2010 a). India is divided into 27 states and 7 union territories (Indian government, 2010 b). According to WHO (2011), the total population of India was 1,151,751,000 approximately. The Walt Disney Company was founded in 1923 by Walt Disney and the first Disney theme park was opened in California in the year 1955, ever since Disney theme park has expanded to encompass Disney Cruise Line, eight Disney Vacation Club reports, Adventures by Disney, and four more resort locations. This report will analyze the profitable venture of The Walt...
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...INDUSTRY ANALYSIS OF AMUSEMENT PARKS HAN CHOE BRIAN CHEN MARCY LEON RUBEN BUGARIN J.D. PERALTA INTRODUCTION The history of theme parks stems from European pleasure gardens in the 16th century. Pleasure gardens were a place of recreation where the guests could also enjoy beautiful landscapes. These types of venues led to expositions and fairs in the United States. These large venues then paved the way to amusement parks, which then led to the creation of a different type of amusement park called a theme park. Theme parks are in fact amusement parks that are built and designed to portray specific themes or stories. The first of its kind was Santa Claus Land in Indiana, which is now known as Holiday World. However, it was the Walt Disney Company that utilized the theme park idea and made it popular. Today, the words amusement parks and theme parks are used synonymously. Theme parks provide attractions to their guests. These attractions are roller coasters, water rides, live shows, carnival type games, arcades, and merchandise stores. Dining is also provided to guests and come in the form of push carts, providing fast food, to seated indoor restaurants. Some theme parks offer tours as well as a resort to accommodate overnight guests. Large theme parks can also provide shoppertainment centers outside of their park walls. These shoppertainment centers are available for non park attendees as well. Shoppertainment centers offer retail stores, restaurants, and movie...
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...Company is the world’s largest amusement park operator. It was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Taking on its current name Disney in 1986. Chapter 1: Case – Disney Theme Park Contents I. Case Background 1 II. Statement of the Problem 3 III. Alternatives 3 IV. Recommended Solution 3 V. Answers to the case questions 4 Question No. 1: 4 Question No. 2: 4 Question No. 3: 5 Question No. 4: 5 VI. Leanings 5 I. Case Background The Walt Disney Company is the world’s largest amusement park operator. It was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Taking on its current name Disney in 1986. And Disney has 5 theme parks outside the USA; there are Tokyo Disneyland (1983), Tokyo DisneySea (2001), Disneyland Paris (1992), Hong Kong Disneyland (2005) and Walt Disney Studios (2002). Disney is motivated to set up parks throughout the world to expand its sales of merchandise goods as well as attendance to their theme parks. After lunched Hong Kong Disneyland in 2005, Disney has signed a letter of intent to build another park in Shanghai China in 2008; The Park will attract different potential visitors in Shanghai. Overview Disney Theme Park - Points of Interest (Michael Sandberg's Data Visualization Blog) Getting people excited about their data one visual at a time * Walt Disney had infinite confidence in his new park and unapologetically included future...
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...ta Atlanta plans to develop Asia's largest theme park in Surat | Vinay Umarji & Kalpesh Damor / Mumbai/ Ahmedabad Nov 22, 2011, 00:38 IST | | In what could give a major fillip to Gujarat's tourism industry , Mumbai-based Atlanta Ltd . an infrastructure development and real estate company, has received in principle approval from the state government to set up a USD 2 billion (Rs 10,412 crore) theme park in Surat.With the first phase of the project set to begin in April 2012, the theme park has been cleared by the Gujarat Industrial Development Board and Gujarat Tourism Board and the state cabinet is expected to give a final go head in a few weeks. Atlanta, which is active in emerging sectors like road projects, is in talks with World’s biggest theme-park operator is likely to partner in the project. | BSE | | | NSE | | Price | | | | | | | | | Also Read | | | | Related Stories | | | | News Now | | | | | - | OZ bets on Indians to triple tourism revenue | - | Plan panel, tourism ministry want 4-fold rise in sector outlay | - | F1 may turbo-charge tourism | - | Abu Dhabi tourism body eyes India after 7-city Europe tour | - | Incredible India attracts over 400,000 foreigners in June | - | ITDC posts 32% rise in sales in Q4 at Rs 105 cr | | | | | "We are in talks with the likes of Wonderland in Canada, Sentossa of Singapore, Disney and Malaysia's Genting for strategic partnership. However, we will...
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...Keller Graduate School of Management [pic] GM 592: Project Cost and Schedule Control Course Project Part 2- Theme Park Project Instructor: James Erickson Prepared by: Venkata Kumaran (Kumaran.venkata@gmail.com) Date: 15-APR-2011 [pic] TABLE OF CONTENTS 1.0 Introduction 2 2.0 Executive Summary 2 3.0 Schedule 1 3 4.0 Performance Analysis 5 4.1 Performance Analysis (Cost) 5 4.2 Performance Analysis (Schedule) 6 5.0 Estimate at Completion 8 6.0 Control Plan 9 7.0 Revised Estimate at Completion 10 8.0 Schedule 2 10 9.0 Conclusion 12 10.0 References 12 11.0 Attachments 12 Introduction The new indoor theme park project is initially planned for duration of 180 Days with a start date of Apr 14, 2008. The actual initial planned cost was $4,846,920. The theme park attraction includes Ferris wheel, Bowling alley, Climbing wall, Carousel, Go Cart and mini golf. The project is broken into 3 levels and has various tasks. The final walk through is scheduled on Dec 18, 2008 with a grand opening on Dec 19th. The report is prepared to analyze the schedule and cost of the Indoor theme park project. The provided project information/data was used to create the project schedule which represents the project at a specific point during implementation. The Microsoft Project is used to serve as the tool to perform the project monitoring and...
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