...Questions: Theo Chocolate (Explain / Defend all answers) 1. What are the brand values of Theo Chocolate? Theo Chocolate positions itself as an origin, organic, fair trade, and ecological concerned brand. * Theo Chocolate buys raw beans directly from farmer cooperatives. * Theo Chocolate focus on sustainable practices and partners with farmer and grower cooperatives by providing technical assistance. * Theo Chocolate purchases beans only under fair trade principle that enables farmers to enhance their livelihoods. * Theo Chocolate concerns on ecosystem and co-branding with Jane Goodall, a leader of environment movement and founder of Jane Goodall institution. 2. Is it valid for Theo to attempt to be the Starbucks of chocolate? What would that mean for Theo, exactly? In my perspective, except for the common concept of educating customers about the product, Theo should not attempt to be the Starbucks of chocolate since these two brands are significantly different in many ways. Firstly, Starbucks educates customers in an effective and efficient way since they are everywhere; however, Theo sells chocolate mainly from distributors and retailors. Under the situation of limited direct stores, Theo can only convey its concept through product package, website and advertisement. Secondly, Instead of being product-oriented, Starbucks sells a sense of lifestyle that means brand-oriented. If Theo wants to be the Starbucks of Chocolate, it should...
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...Case Study - Slavery in Chocolate 1. What are the systemic, corporate, and individual ethical issues raised by this case? • Local and Global Laws are not enforced due to lack of resources or the desire to enforce the laws. • The number of farmers (1M) and the system makes it difficult to identify the source of the cocoa beans harvested using slavery. • Global decline in cocoa bean prices drove farmers to use slavery to lower labor cost. • Corporations are unable or unwilling to take action to improve the situation in harvesting the cocoa bean. • The fundamental demands of shareholder profits drives corporation to turn a blind eye to how cocoa is harvested. • Chocolate Consumers are kept so far removed from the Cocoa source that they are unaware or choose to be ignorant of the cost involved to create chocolate. 2) In your view is the kind of child slavery discussed in this case absolutely wrong no matter what or is it only relatively wrong i.e. if one happens to live in a society like ours that disapproves of Slavery. I believe that Slavery is wrong. Kidnapping is wrong. Forced labor for children is wrong. I would like to believe Slavery is absolutely wrong but this is coming from a Western perspective where we hold personal freedom as a right. We also don’t see the populations of poverty that some third world countries face. In countries where there is a high infant/child death rate due to poverty, and starvation, living as a slave could be seen as a preferable...
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...Introduction In 2009 Cadbury had a great crisis in New Zealand. The Public learned that Cadbury is substituting palm oil for cocoa butter in its chocolate. This step seemed to more effective. The price is lower and the industry or other companies use is as well. But this action didn’t work out it was supposed to be. The public reaction was shattering. Because of this reaction Cadbury was forced to withdraw its steps. The image still suffers and the sales are not the same they were before this protest. This shows the power and potential consumers have. In a positive and negative way. But do the customers feel guilty for the wrong reasons? Why do they feel guilty? 2. Industry overview People around the world share a love of chocolate, one of the most delicious and pleasurable foods on earth like many would say. But although Australia and New Zealand are not the typical nations that have the highest chocolate consumption in kg per head, like Ireland, Germany or Switzerland for example, chocolate is still a main topic. Like on the following graphic it is shown, Australia is settled in-between European countries and is even before America which is very unusual. When spoken about unhealthy food most of the people assume America would be at least in the top 5. (Graphic 2.1.) Cadbury is one of the biggest chocolate suppliers in New Zealand and Australia. But if you have a look at the international Companies all over the world on Table 2.1. Company Net Sales...
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...CASE STUDY 29-Emphysema Scenario D.Z., a 65 year old man, is admitted to a medical floor for exacerbation of his chronic obstructive pulmonary disease (COPD; emphysema). He has a past medical history (PHM) of hypertension (HTN), which has been well controlled by enalapril (Vasotec) for the past 6 years, and a diagnosis (Dx) of pneumonia yearly for the past 3 years. He appears as a cachectic man who is experiencing difficulty breathing at rest. He reports cough productive of thick yellow-green sputum. D.Z. seems irritable and anxious when he tells you that he has been a 2-pack-per-day smoker for 38 years. He complains of (C/O) sleeping poorly and lately feels tired most of the time. His vital signs (VS) are 162/84, 124, 36, 102 F, SaO2 88%. His admitting diagnosis is chronic emphysema with an acute exacerbation, etiology to be determined. His admitting orders are as follows: diet as tolerated; out of bed with assistance; oxygen to maintain SaO2 of 90%; maintenance IV of D5W at 50mL/hr; intake and output (I & O); arterial blood gasses (ABGs) in am; CBC with differential, basic metabolic panel (BMP), and theophylline (Theo-Dur) level on admission; chest x-ray (CXR) q 24h; prednisone 60mg/day PO; doxycycline 100 mg PO q 12h x 10 days, PO bid; heparin 5000 units SC q12h; albuterol 2.5 mg (0.5 mL) in 3 mL normal saline (NS) and ipratropium 500 mg by nebulizer q4-6h; enalapril 10 mg PO q am. 1. Explain the pathophysiology of emphysema. 2. Are D.Z.’s VS and SaO2 appropriate...
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...Marketing practices and strategies for Aldi Introduction of Aldi Aldi is a leading retailer with over 8,000 stores worldwide. Since opening its first store in Germany in 1913, Aldi has effectively established itself as one of the highly regarded retailers in the international business market. Aldi’s main marketing objective is to grow its market share around the world. Its emphasis is on providing high quality products and excellent value for customers. Aldi offer customers a smarter way to shop. Aldi.com states that they promise to “provide our customers with the products they buy regularly and ensure that those products are of the highest possible quality at guaranteed low prices.” Aldi is a strong supporter for the environment, health and nutrition. Aldi always sources fresh fruit and vegetable produce from local growers. Aldi is expanding as many new stores have been established in suburbs where the cheaper groceries are of great value to the community such as the Introduction of Aldi in Toukley where a good quantity of the population includes the elderly people where they can have access to groceries that suit their budget. Below is from https://corporate.aldi.com.au Aldi brief Company Portfolio In the US alone approximately 1220 stores in over 30 states and the estimated sales revenue generated from all the stores in 2013 was US $7.9 billion. In Germany 3000 Aldi stores are located as Germany and over 70% of German households shop at Aldi and Germany was the origin...
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...from any other person’s work without acknowledgement and that the report is originally written by me under strict guidance of my supervisor. Date of submitted: May 05, 2014 StudentĐặng Thị Thơi | SupervisorNguyễn Thị Hưởng | | | ACKNOWLEDGEMENTS For the accomplishment of this study, I have received a great deal of support and assistance from many dedicated individuals. First of all, I would like to express my faithful and deepest thanks to my supervisor, Mrs. Nguyen Thi Huong (M.A) for her useful references, excellent advices and readiness during my study process. Secondly, I would like to show my gratitude to all teachers at Faculty of Foreign Language, Hanoi University of Industry for their support during the time of the course. I want to thank all linguists and grammarians whose researchers have been quoted in this study. My thanks also go to my beloved family and my friends who always stand by my side and encourage me from my reparation until the completion of this study. CONTENTS LIST OF ABBREVIATIONS 4 LIST OF TABLES 5 PART A: INTRODUCTION 6 1. Rationale 6 2. Aim of the study 7 3. Scope of the study 7 4. Methods of the study 8 5. Design of the study 8 PART B: DEVELOPMENT 10 CHAPTER 1: LITERATURE REVIEW 10 1.1. Sentence 10 1.1.1. Definition of sentence 10 1.1.2. Types of sentence 11 1.2. English and...
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...The Novel Project Your name: Giselle Gonzalez Your Novel: 1984 – George Orwell 1. Explain how the novel represents two or more concerns of its historical time period; these concerns may be economic, political, cultural, social, or moral concerns. Clarify the author’s view on one of the following as s/he presents the concerns: right vs wrong; conservative vs radical, or elite vs commonplace. Orwell published “1984” in 1948 just after the end of World War II. Although at this time, Hitler’s reign was brought to an end, Joseph Stalin, another ruthless leader was still in power. Though they were adversaries during WW II, both men shared acute similarities in their success towards creating a totalitarian government much like the one seen in “Nineteen Eighty-Four.” The ghastly, but impressive ease with which each ruler rose and remained in power is possibly what caused Orwell to focus so heavily on political concerns in his novel. While there are no direct allusions to the Adolf Hitler or Stalin, the political devices used by the Party to control Party members in Oceania are undeniably parallel to the manipulation and brutality that each ruler used to control government. Big Brother for instance, is a fearless leader who is loved by all of the Party members. Though it is never confirmed whether or not he is a real person or just an idea, citizens praise him almost instinctively, posters of him are found in every building, and badmouthing him is not only an act of audacity, but punishable...
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...Page 1 – ASIA PACIFIC 2012 Copyright © ESOMAR 2012 “SO MANY DIFFERENT SUNS” HOW SUCCESSFUL BRANDS HIT THE CONFLUX OF AFFORDABILITY AND ASPIRATION Shobha Prasad • Sangeeta Gupta INTRODUCTION All of us are familiar with the current industry focus on emerging markets. It is also no surprise that the larger consuming population in these markets lies not at the top end, but towards the middle and lower ends of the income pyramid. This is also where marketers struggle the most – how should the offer be constructed to ensure it is affordable yet desirable? The proposed Theory of Multiple Aspiration & Poverty Lines (MAPL) represented a new and stratified approach to understanding affluence, poverty and aspiration. This has many implications on brand positioning and portfolio strategies for creation of winning brands or “suns”. Objective The objective of this paper was to take this thinking forward through an exploration as follows: Broadly, what are the implications of the Multiple Aspiration & Poverty Lines (MAPL) theory for brand positioning, communication and portfolio management? What drives brand success in the Indian context? What strategies have these brands used to achieve success- to what degree are these brands wedded to symbols of aspiration /belongingness in each social class? How did the brands that were not so successful in the Indian market falter on making the right connections on these dimensions? Approach We identified product categories through which...
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...and commerces and 5. Discuss location-based commerce and pervasive computing. Kết thúc bài này, bạn có thể: 1. Xác định thương mại điện tử; 2. Mô tả các công cụ điện tử chính; 3. Thảo luận về các ứng dụng thương mại điện tử phổ biến và một số dịch vụ hỗ trợ chính; 4. Giải thích điện toán di động không dây và commerces và 5. Thảo luận thương mại dựa trên địa điểm và máy tính phổ biến. INTRODUCTION According to a study by IDC, Malaysia Internet and E-Commerce 2006--2010 Forecast: Tracking the Development, Malaysia is expected to register a strong growth of 70 % in electronic commerce (EC) spending in 2006. Business-to- consumer (B2C) EC spending is expected to record a healthy increase of 43% to reach US$2.8 billion (RM9.8 billion) from US$1.9 billion (RM6.65 billion) in 2005. Malaysia's business-to-business (B2B) EC spending is expected to register a high growth of 77% to US$13.6 billion (RM47.6 billion) in 2006. Theo một nghiên cứu của IDC, Dự báo Thương mại điện tử và Internet của năm 2006 – 2010 như sau: Theo dõi sự phát triển, Malaysia dự kiến sẽ đăng ký một tăng trưởng mạnh mẽ đến 70% chi tiêu thương mại điện tử (EC - TMĐT) vào năm 2006. Chi tiêu thương mại điện tử ‘Doanh nghiệp với Người tiêu dùng’ (B2C) dự kiến sẽ gia tăng lành mạnh đạt 43%, tương đương...
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...BRITISH LITERATURE (Collected by Trần Quang Nhu) 1. THE GARDEN PARTY by Katherine Mansfield 1. Plot Summary .The cloudless summer day is perfect for the garden party at the home of the well-to-do Sheridan family. Before breakfast ends, four workmen arrive to set up the marquee (a tent or canopy to shield partygoers from the elements). Because Meg has just washed her hair and Jose is still in her petticoat, Mrs. Sheridan assigns the task of supervising the men to Laura. Taking a piece of buttered bread with her, Laura goes outside to begin her task. .......When she suggests that the men–all smiling and quite friendly–set up the marquee on the lily lawn, a fat man considers the idea but a tall man man says it would not get enough attention there. "You want to put it somewhere where it'll give you a bang slap in the eye." Laura wonders whether it is respectful of a laborer to speak to a girl of her upbringing in the crude language (bang slap) of the common people. .......Laura then recommends a corner of the tennis court. Although a band will be playing on the court, she says, there will still be room for the marquee. Another man suggests placing the marquee against the karaka trees. Laura dislikes the idea of hiding the broad leaves and yellow fruit of the karakas, but the workmen are already heading toward them with the staves and rolls of canvas. She is impressed that one workman stops to smell lavender. Too bad the boys who come calling...
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...IntMk-CStud-4.qxd 26/05/2005 14:05 Page 563 section 4 case studies cases 4.1 Wal-Mart’s German Misadventure 4.2 Handl Tyrol: Market Selection and Coverage Decisions of a Medium-sized Austrian Enterprise 4.3 Blair Water Purifiers to India 4.4 A Tale of Two Tipples 4.5 Kellogg’s Indian Experience 4.6 Strategic Alliances in the Global Airline Industry: from Bilateral Agreements to Integrated Networks 4.7 GN Netcom in China 4.8 IKEA: Entering Russia 4.9 The ‘David Beckham’ Brand 563 571 574 583 586 590 594 599 604 case 4.1 Wal-Mart’s German Misadventure I don’t think that Wal-Mart did their homework as well as they should have. Germany is Europe’s most pricesensitive market. Wal-Mart underestimated the competition, the culture, the legislative environment. — Steve Gotham, retail analyst, Verdict Retail Consulting, October 20021 We screwed up in Germany. Our biggest mistake was putting our name up before we had the service and low prices. People were disappointed. — John Menzer, head of Wal-Mart International December 20012 ‘Don’t look now:’ low prices all year round! With thanks to Walmart 563 IntMk-CStud-4.qxd 26/05/2005 14:06 Page 564 section 6 case studies section 4 German blues For the world’s largest retailing company, Wal-Mart, Inc., the German market was proving difficult to crack. By 2003, even after five years of having entered Germany, Wal-Mart was making losses. Though Wal-Mart did not reveal these figures, analysts estimated...
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...Study Guide to Accompany Meggs’ History of Graphic Design Fourth Edition Prepared by Susan Merritt Professor and Head of Graphic Design School of Art, Design, and Art History San Diego State University (SDSU) With assistance from Chris McCampbell and Jenny Yoshida John Wiley & Sons, Inc. i DISCLAIMER The information in this book has been derived and extracted from a multitude of sources including building codes, fire codes, industry codes and standards, manufacturer’s literature, engineering reference works, and personal professional experience. It is presented in good faith. Although the authors and the publisher have made every reasonable effort to make the information presented accurate and authoritative, they do not warrant, and assume no liability for, its accuracy or completeness or fitness for any specific purpose. The information is intended primarily as a learning and teaching aid, and not as a final source of information for the design of building systems by design professionals. It is the responsibility of users to apply their professional knowledge in the application of the information presented in this book, and to consult original sources for current and detailed information as needed, for actual design situations. This book is printed on acid-free paper. Copyright © 2006 by John Wiley and Sons. All rights reserved Published by John Wiley & Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada No part of this publication may be reproduced...
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...RISE OF THE DRAGONS (KINGS AND SORCERERS—BOOK 1) MORGAN RICE Morgan Rice Morgan Rice is the #1 bestselling and USA Today bestselling author of the epic fantasy series THE SORCERER’S RING, comprising seventeen books; of the #1 bestselling series THE VAMPIRE JOURNALS, comprising eleven books (and counting); of the #1 bestselling series THE SURVIVAL TRILOGY, a postapocalyptic thriller comprising two books (and counting); and of the new epic fantasy series KINGS AND SORCERERS. Morgan’s books are available in audio and print editions, and translations are available in over 25 languages. Morgan loves to hear from you, so please feel free to visit www.morganricebooks.com to join the email list, receive a free book, receive free giveaways, download the free app, get the latest exclusive news, connect on Facebook and Twitter, and stay in touch! Select Acclaim for Morgan Rice “A spirited fantasy that weaves elements of mystery and intrigue into its story line. A Quest of Heroes is all about the making of courage and about realizing a life purpose that leads to growth, maturity, and excellence….For those seeking meaty fantasy adventures, the protagonists, devices, and action provide a vigorous set of encounters that focus well on Thor's evolution from a dreamy child to a young adult facing impossible odds for survival….Only the beginning of what promises to be an epic young adult series.” --Midwest Book Review (D. Donovan, eBook Reviewer) “THE SORCERER’S...
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...˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝˝ 2013 Yearbook of Jehovah’s Witnesses CONTENTS 2013 Yeartext A Letter From the Governing Body Highlights of the Past Year Preaching and Teaching Earth Wide Myanmar One Hundred Years Ago—1913 Grand Totals 2 4 9 ...
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...LOVE, ROSIE R Also by Cecelia Ahern PS, I Love You LOVE, ROSIE R Cecelia Ahern new york Copyright © 2005 Cecelia Ahern All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without the written permission of the Publisher. For information address Hyperion, 77 West 66th Street, New York, New York 10023-6298. Hyperion books are available for special promotions and premiums. For details contact Michael Rentas, Manager, Inventory and Premium Sales, Hyperion, 77 West 66th Street, 11th floor, New York, New York 10023, or call 212-456-0133. ISBN: 1-4013-8302-5 First eBook Edition: February 2005 For Mimmie, the dearest of them all . . . LOVE, ROSIE R part 1 8 chapter 1 k To Alex You are invited to my 7th birthday party on Tuesday the 8th of April in my house. We are having a magician and you can come to my house at 2 o’clock. It is over at 5 o’clock. I hope you will come, From your best friend Rosie To Rosie Yes I will come to your brithday party on Wensday. Form Alex To Alex My birthday party is on Tuesday not Wednesday. You can’t bring sandy to the party because mum says so. She is a smelly dog. From Rosie To Rosie I do not care wot your stupid mum says sandy wants to come. Form Alex 4 Cecelia Ahern To Alex My mum is not stupid you are. You are not aloud to bring the dog. She will brust the baloons. From Rosie To Rosie Then I am not going. Form Alex To Alex ...
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