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Theory of Competitive Advantage

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The theory of comparative advantage suggests that activities should take place in the countries that can perform them most efficiently, given that different countries are capable with different factors of production. If there are no barriers or costs to trade, then it is likely that many industries will be based out of the countries that provide the best set of factor endowments. Given location economies, a company can develop a global web of value-creation activities to take advantage of differing factor endowments in differing locations.
For firms already located in the countries with the most favorable factor endowments for their industry, however, there may not be a need to expand internationally at a certain point in time. The firm may be content to simply focus on the domestic market. As factor endowments develop, the firm may want to disperse its value-creating activities to those markets that offer comparative advantages. If the firm is in a competitive market, it will benefit from international expansion that includes its value-creating activities because of the cost position and product differentiation opportunities such expansion can confer. A firm may be able to survive in a local market without international expansion, as long as the local market is not targeted by competitors who have taken advantage of the economies offered by dispersing their value-creation activities internationally. But if the firm does want to expand internationally, it may be able to do so via licensing or exporting, and need not necessarily undertake foreign direct investment. Thus, not only in theory, but also in practice many firms are able to survive quite well without having to expand

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