...Group Influence | 11 | 3. Conclusion | 12 | 4. Appendix | 13 | Introduction ‘Consumer behaviour is the study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires’ (Solomon, 2010, p. 33) We chose Le Marché supermarket to record our observations. Marché Retail Pvt Ltd, has been in the food business for the last 20 years. Well located, aesthetically designed and well stocked with the best from across the globe, the large format stores under the brand name Le Marché. Le Marché caters to the food requirements of people at every level. By offering the convenience of shopping in comfort, assisted by customer focused staff, and a wide selection of exotic and basic groceries to choose from, Le Marché aims to be the preferred destination for food shopping in India. We visited the store on 27th October around 5 pm and recorded our observations. To record our observations we kept in mind the various components of Consumer Behaviour, like: * Meaning * Learning * Self Concept & Personality * Culture * Research * Motivation * Dispositon * Group Influence Observer 1 (Meaning) Consumer Meaning differs with respect to an individual, his past experience, his future expectations and his background in terms of his culture, age, gender, income, lifestyle, use purpose, usage...
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...Bakery. This paper will explain the challenge Elizabeth faced in meeting her capacity needs and what she should have considered before moving into the larger facility. Determination will be given as to what was wrong with the proposal made by the team of business students and why. Explanation of how the business would be different if Elizabeth accepts the proposal made by the students. Lastly, recommendations will be given as to how Elizabeth should proceed. Explain The Challenge Elizabeth Faced In Meeting Her Capacity Needs. What She Should Have Considered Before Moving Into A Larger Facility. Elizabeth is faced with the challenge of her bakery business being in a constraint market. This is the condition that results when market demand is less than production capacity. She needs to find ways to deal with this constraint. She should have gained an understanding as well as conduct research of what caused the growth before considering the move in order to make sure that it was possible to continue growth in the same manner. Elizabeth based her decision on the expectation that the business would continue to grow. Before Elizabeth moved into a larger facility, she should have considered capacity planning. Capacity is defined as the maximum amount or number that can be received or contained. It can also refer to the non-technical things such as the maximum amount of work that an organization is capable of completing in a given period of time or the maximum number of people that can physically...
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...............................4 Motivation of Leisure......................................................................................................................5 Influence on Leisure........................................................................................................................5 Defining Leisure – Response Theory (MacNeil)..............................................................................5 Part 2: The Role of Leisure in our Lives.........................................................................................................6 Moving Away from home and entering a Serious Relationship....................................................6 Escaping Reality...............................................................................................................................7 My Life without School...................................................................................................................7 My Life without Socializing.............................................................................................................7 Leisure Constraints..........................................................................................................................8 Part 3: Leisure...
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...An Investigation of Competition within the UK Food Retail Industry Abstract This dissertation set out to explore the nature of competition within the UK Food Retail Industry as well as to evaluate the competitive strategies undertaken by firms in the market. This task has been undertaken through a critical analysis of a range of literature focussed on establishing the current state of play in the UK supermarket industry, examining general theory on competition and competitive strategy, as well as a review of literature that specifically addresses competition between supermarkets in the UK. Looking first at the nature of competition in the UK food retail industry, it was clear from the literature review that while the industry has many characteristics of an oligopoly as it is dominated by a small number of major firms, it is undoubtedly highly competitive. The evaluation of the competitive strategies undertaken by firms in the industry showed that between the leading firms in the market that Tesco had the best balance between price and customer perceived value but there was clear evidence to suggest that the other leading firms were positioning themselves around Tesco in order to reduce its apparent competitive advantages. While the analysis showed similar competitive strategies for the big four, it revealed different strategies being adopted by other firms in the industry who look to operate in niche markets within the food retail industry, such as Lidl and Aldi, who compete...
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...Recommendations…………………………………………………...33 Strategic Evaluation Pick n Save is owned by Roundy’s who is in turn owned by Willis Stein & Partners, an equity investment firm based in Chicago. This paper will focus on the relationship between Roundy’s and Pick n Save and briefly touch on the influence of the parent company. Some parts of the paper wills stress areas fo the Pick n Save store because it is the largest of the four banners of Roundy’s. We have determined the current market and geographic location to be concentrated in southeast Wisconsin and moving West to Minnesota. A long term object of Willis Stein & Partners is to create a distribution chain from Chicago to Milwaukee. Our evaluation of Roundy’s strategic goals have resulted in identification of several grand strategies that Roundy’s uses in its daily operations as well as short and long term goals. An interesting note is that in the supermarket environment, Roundy’s and similar companies will sell their own brand of goods along with there competitors goods side by side. So Roundy’s is a distributor of grocery goods, health and beauty, and other household items, as well as a manufacturer of the about items....
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...Alpha analysis 25 Appendix 6: Bivariate correlation matrix of constructs 25 Appendix 7: Independent sample t-test 28 Appendix 8: Univariate analysis 29 Appendix 9: ANOVA Controlled for feeling Dutch 31 Appendix 10: ANOVA Controlled for gender 31 1. Problem analysis 1.1 Current situation In the coming years, further consolidation and economies of scale are expected in the Dutch supermarket sector. In line with this trend is the gradual disappearance of specialty stores in the Netherlands (SPAR Nederland, 2015). In turn this leads to the reduction of a diversified product offer in certain areas, cities, and towns across the Netherlands (SPAR Nederland, 2015). In response to these developments, SPAR Nederland focuses on these urban and rural areas by the instalment of so called “convenience stores”. These convenience stores are small sized stores with a diversified product offer of national brands (NBs) and private labels (PLs) (see Appendix 1). PLs, which are also frequently referred to as store-brands, are particularly interesting for retailers since the margins are usually higher compared to retail margins on NBs. Furthermore, a high PL market share makes it possible to earn higher retail margins on NBs (Ailawadi & Harlam,...
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...In international business theory there are a number of useful models for the external environment analysis of specific countries. These methods can be applied by companies that aim to internationalise and so to define the right location(s) abroad in terms of institutional as well as cultural fit and success opportunities. Correspondingly, concepts like this also provide insightful information for explaining the location choices which organisations have already made. One such framework is the so called Diamond Model introduced by Michael Porter in 1990. This essay tries to determine its advantages and disadvantages as a tool for the examination of firm‟s home and host location decisions by focusing on two major MNEs: the world‟s second-largest high-street retailer –French Carrefour and UK‟s famous Marks & Spencer Porter s Diamond Model(1990: 73) argues that “nation‟s competitiveness depends on the capacity of its industry to innovate and upgrade” and therefore is determined by a nation‟s level of productivity. From an organisational perspective this means that national competitive advantage depends on the nations ability to provide a home base for companies to sustainably improve their products and services in terms of quality, features, technology and so to successfully compete in highly productive industries internationally. Hence, the advantage of the framework is that it identifies four important, interrelated factors that create and illustrate the essential national environment...
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...Windshield Survey for Zip Code 77004 Eugene Harris NUR/405 Healthy Communities: Theory And Practice November 28th, 2011 Beth Meadows Community health nursing has become a focal point in healthcare since the 1960s-70s when the civil right movement shifted the goal from a charitable concept to a political commitment in order to rectify racial injustices of the past (Stanhope and Lancaster, 2008). Many programs came about with the goal of addressing inequalities in the delivery of healthcare based upon social-economical status. Nurse practitioners then became an important factor in the delivery of healthcare, thereby affecting services offered in community health clinics which improved local accessibility to healthcare. (Stanhope and Lancaster, 2008). Many dynamic changes occurred since then with nurses making important contributions in disease prevention and health promotion in the community which countered the escalating costs of acute hospital care. The definition of a community, in simplicity, is a group of people who live in the same area, or the area in which they live. Unfortunately, this definition does not completely explain what a community is. A community would be individuals who share the same space and interact with each other either directly or indirectly via mechanisms or environment. A community is more than a cluster of individuals, it also will be constructed of families and aggregates (persons with many commonalities) that are interdependent or whose...
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...CHAPTER 1: INTRODUCTION AND RESEARCH METHODOLOGY Chapter 1: Introduction and research methodology 1.1 Introduction: The subject chosen for the project is consumer behaviour and a preference in the matter of retail stores. Sangam Direct is a non-store home delivery retail business under Wadhawan Holdings. It offers consumers the facility to place their orders through the Website or Phone and Sangam Direct will home deliver the products at the appointed date and time. This project will deal with understanding their existing consumers’ preferences and behaviour while food and grocery shopping which will help them to serve its customers in a better way by making the required changes in their way of working according to the responses recorded during the study. 1.2 Objectives of study: • To understand consumer profile. • To understand consumer preferences. • To know the frequency of purchase by the customers from Sangam Direct. • To obtain customer feedback for providing better service. • To provide recommendations to the company to provide greater satisfaction to existing customers to retain them. 1.3 Scope of Study: This study will provide us information on Sangam Direct’s existing customers’ profile with respect to their psychographics, behaviour and demographics. It will also provide Sangam Direct with information which can help them retain its customers by acting as per the customer feedback and suggestions which don’t cost much. It can also be used as reference...
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...Download ZIP-compressed Setup CONSUMER THEORY: THE NEOCLASSICAL MODEL AND ITS OPPOSITE EVOLUTIONARY ALTERNATIVE by Valentino Piana (2003) Contents 1. Introduction to the neoclassical model of consumer choice 2. How to use this software 3. Comparing the neoclassical approach with its opposite alternative 4. Concluding remarks While distributing this free software that interactively explains you the basic microeconomic theory of consumption, we shall briefly introduce you to its tenets, suggesting some easy experiment with the computer application. More importantly, we shall propose you the alternative approach for interpreting real consumers' choices that is taking growing consensus among economists. 1. Introduction to the neoclassical model of consumer choice The standard textbook model of consumer is an outstanding example of the neoclassical paradigm in economics [1]: a h y p e r-rational agent maximises something by choosing an "optimal" bundle of things. Here, the hyper-rational consumer maximises utility (i. e. an overall generic measure of well-being) by exhausting a given budget. He has a pre-defined income to spend on - for simplicity's sake - two goods, called X and Y, respectively. He could spend his entire income buying only X, thus purchasing a quantity of X equal to income divided by the price of X. Let's take a numerical example that you find here in the animated graph and that you can replicate with the software: when his income...
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...Customer Satisfaction and Customer Loyalty among Grocery Shoppers a research done in The Netherlands [pic] ERASMUS UNIVERSITY ROTTERDAM Faculty of Economic Science Author: Stephan (S.A.) de Jong Supervisor: Drs. Jordana Liberali Exam number: 311458 E-mail address: 311458sj@student.eur.nl / s.a.jong@hotmail.com Course : Economics and Business Economics (Marketing) Thesis: Master thesis Date: August 11, 2011 Preface This master thesis is considered as the final exam before graduating in a Master of Economic Science. With this last piece of work I will complete my study Economics and Business Economics, specialized in Marketing at the Economic Faculty at the Erasmus University of Rotterdam. The topic of this thesis is customer satisfaction and customer loyalty among grocery shoppers in the Netherlands. The focus of this research will be on the region ‘Het Westland’, a district in the southwest of the Netherlands. The purpose of this research is to investigate the relationship between customer satisfaction and customer loyalty and the main drivers of those two. The research took me about seven months and it was very interesting to see the different aspects of doing a research like this. I wish to pay special thanks to Drs. Jordana Liberali, my supervisor at the Erasmus University of Rotterdam, for advising, supporting and providing me with useful information but also criticism...
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...chapter Seven Consumer Behavior I. Law of Diminishing Marginal Utility A. Although consumer wants in general are insatiable, wants for specific commodities can be fulfilled. The more of a specific product that consumers obtain, the less they will desire more units of that product. This can be illustrated with almost any item. The text uses the automobile example, but houses, clothing, and even food items work just as well. B. Utility is a subjective notion in economics, referring to the amount of satisfaction a person gets from consumption of a certain item. C. Marginal utility refers to the extra utility a consumer gets from one additional unit of a specific product. In a short period of time, the marginal utility derived from successive units of a given product will decline. This is known as diminishing marginal utility. D. Figure 7.1 (Key Graph) and the accompanying table illustrate the relationship between total and marginal utility. 1. Total utility increases as each additional tacos is purchased through the first five, but utility rises at a diminishing rate since each tacos adds less and less to the consumer’s satisfaction. 2. At some point, marginal utility becomes zero and then even negative at the seventh unit and beyond. If more than six tacos were purchased, total utility would begin to fall. This illustrates the law of diminishing marginal utility. E. CONSIDER THIS … Vending Machines and Marginal...
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...A PROJECT PAPER ON ANALYZING THE INFLUENCING FACTORS OF BRAND LOYALTY: AN EMPIRICAL STUDY OF BANGLADESHI SUPERMARKET. 7th January, 2014 NORTHERN UNIVERSITY BANGLADESH ANALYZING THE INFLUENCING FACTORS OF BRAND LOYALTY: AN EMPIRICAL STUDY OF BANGLADESHI SUPERMARKET. Prepared by Shafa Alam Surovi ID: BBA080202800 Email: surovishaf@yahoo.com Department of Business Administration Northern University Bangladesh Submitted to Department of Business Administration Northern University Bangladesh 7th January, 2014 DECLARATION I do hereby declare that this project paper entitled “Analyzing the Influencing Factors of Brand Loyalty: An Empirical Study of Bangladeshi Supermarket”. Submitted by me to Northern University, Bangladesh, for the degree of Bachelor of Business Administration is an original work. I also declare that the project paper has not been submitted earlier either partly or wholly to any other University or Institution for any Degree, Diploma, Associate-ship, Studentship, Fellowship and other similar title or prizes. …………………… Shafa Alam Surovi ID-080202800 Email: surovishafa@yahoo.com Department of Business Administration Northern University Bangladesh BONAFIDE CERTIFICATE This is to certify that this project paper entitled “Analyzing the Influencing Factors of Brand Loyalty: An Empirical Study of Bangladeshi Supermarket”. Submitted to Northern University Bangladesh, in connection with the project work is a bonafide record of...
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...give a certain understanding as to what they’ve learned throughout the course thus far, and what there capable of demonstrating through the different stages of the following three sections The first section is to enable the students to recognize and understand how free time is spent by conducting entries in a timeline diary and explaining the different questions provided by the lecturer. The second section is to help students understand the roles that leisure plays in their lives by selecting certain personal events and discussing the, in their own terms. Finally, the third section is to help students understand more about leisure in their community by exploring the different commercial locations available along with the possible constraints to leisure participation. Timeline Diary Entries Diary of Time Spent (Friday) | Time (min) | How Time Was Spent | Mood | Leisure Consideration | 12:00am-12:30 | Driving to local bistro after work | Tired | Yes | 12:30-1:00 | Arrived at bistro to meet friends | Tired | Yes | 1:00-1:30 | Spent time and chatted with friends | Relaxed | Yes | 1:30-2:00 | Chatted with friends with a drink | Relaxed | Yes | 2:30-3:00 | Played some pool against a girl | Relaxed | Yes | 3:00-3:30 | Paid the bill and drove home | Sleepy | Yes | 3:30-4:00 | Arrived home and went to sleep |...
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...Online Supermarkets: Emerging Strategies And Business Models In The UK Irene Yousept, Feng Li University of Newcastle upon Tyne Business School, United Kingdom Irene.Yousept@ncl.ac.uk, Feng.Li@nc,.ac.uk Abstract The Internet has facilitated the emergence of new strategies and business models in several industries. In the UK, significant changes are happening in supermarket retailing with the introduction of online shopping, especially in terms of channel development and coordination, business scope redefinition, the development of fulfilment centre model and core processes, new ways of customer value creation, and online partnerships. In fact the role of online supermarket itself has undergone some significant changes in the last few years. Based on recent empirical evidence gathered in the UK, this paper will illustrate current developments in the strategies and business models of online supermarket retailing. The main evidence has been collected through an online survey of 6 online supermarkets and in-depth case studies of two leading players. Some of the tendencies are comparable to what happened in retail banking with the introduction of Internet banking, but other tendencies are unique to the supermarket retailing industry. This is a rapidly evolving area and further studies are clearly needed. 1 Introduction The Internet has facilitated the emergence of new business models in several industries. Previous research has revealed that the integrated models of...
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