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Thesis Chapter Iii

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Chapter III
RESEARCH METHODOLOGY
This chapter presents the Research Locale, Research Design, Setting of the Study, Respondents of the Study, Research Instrument, Data Gathering procedure, and Statistical Treatment that will be used in the study.
Research Locale The study will be conducted in selected hotels and resorts in the province of Laguna. Laguna, being blessed with natural attractions and rich cultural heritage have had a successful tourism industry in the past recent years. A number tourist attractions is present in the province and still growing. The continuous success of Laguna in the tourism industry has also lead to the growth of the lodging industry in the province. With equipped technology, lodging establishments has built websites as a part of their marketing strategies. With this, the researchers has chosen the province to conduct their research for a present, though, limited possible respondents. (more acceptable reason aside for having respondents)

Research Design A Descriptive Research design will be utilized in the study with its objective is to provide a systematic description that is factual and accurate as possible. According to the Handbook of Research for Educational Communications and Technology, The term descriptive research refers to the type of research question, design, and data analysis that will be applied to a given topic. (why is it the design necessary for the study?)

Respondents of the Study
Research Instruments The research instrument that will be used in the study is a survey questionnaire. (iniisip p ang ilalagay sa questionnaire haha)
Data Gathering Procedure
The researchers will undertake several steps that will lead them to the completion of the study. The data for this research will be collected using a survey questionnaire that will be self-constructed by the researchers. The researchers will find the target respondents in the selected hotels and resort. The researchers will assure the confidentiality of the survey sheets for the privacy of the respondents. The researchers also understand that the respondents’ consciousness may also affect their honesty and effectiveness in answering the survey, and so, the researchers will give them the option of being anonymous. The respondents will be given enough time for them to answer the survey questionnaires. After gathering enough data, the researchers will apply the necessary statistical treatment to???. The researchers, then, will draw conclusions from the result of the????
Statistical Treatment of Data

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