...been previously submitted for assessment. This work complies with Curtin university rules concerning plagiarism and copyright. (Refer to www.policies.curtin.edu.au/documents/unit_outlines-plagiarism_state.doc for copyright and plagiarism information. I have retained a copy of this assignment for my own records. Electronic Signature of student: Wendy Wenlin Recorded Mark:____________________________________________________ Lecturer/Tutor who marked: __________________________________________ TABLE OF CONTENTS Contents Situation Analysis/Target Market Identification Report for Nestlé Koko Krunch(KK) 3 1.0 Situation Analysis/Current Marketing Mix 3 1.1 Current Product 3 1.2 Current Price 4 1.3 Current Place 5 1.4 Current Promotion 6 2.0 Segmentation Theory 7 2.1 Define and explain segmentation 7 2.2 Three benefits to Nestlé Koko Krunch (KK) from...
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...CIS 534 - Advanced Network Security Design 1 CIS 534 Advanced Network Security Design CIS 534 - Advanced Network Security Design 2 Table of Contents Toolwire Lab 1:Analyzing IP Protocols with Wireshark ........................................................................ 6 Introduction ............................................................................................................................................. 6 Learning Objectives ................................................................................................................................ 6 Tools and Software ................................................................................................................................. 7 Deliverables ............................................................................................................................................. 7 Evaluation Criteria and Rubrics ........................................................................................................... 7 Hands-On Steps ....................................................................................................................................... 8 Part 1: Exploring Wireshark ............................................................................................................... 8 Part 2: Analyzing Wireshark Capture Information .......................................................................... 12 Lab #1 - Assessment Worksheet...
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...www.ccsenet.org/ijbm International Journal of Business and Management Vol. 5, No. 10; October 2010 The Case Analysis of the Scandal of Enron Yuhao Li Huntsman School of Business, Utah State University, Logan city, U.S.A E-mail: wyl_2001_ren@126.com, carolee1989@gmail.com Abstract The Enron scandal, revealed in October 2001, eventually led to the bankruptcy of the Enron Corporation, an American energy company based in Houston, Texas, and the dissolution of Arthur Andersen, which was one of the five largest audit and accountancy partnerships in the world. In addition to being the largest bankruptcy reorganization in American history at that time, Enron undoubtedly is the biggest audit failure. It is ever the most famous company in the world, but it also is one of companies which fell down too fast. In this paper, it analysis the reason for this event in detail including the management, conflict of interest and accounting fraud. Meanwhile, it makes analysis the moral responsibility From Individuals’ Angle and Corporation’s Angle. Keywords: Enron scandal, Accounting fraud, Moral responsibility, Analysis 1. Review of Enron’s Rise and Fall Throughout the late 1990s, Enron was almost universally considered one of the country's most innovative companies -- a new-economy maverick that forsook musty, old industries with their cumbersome hard assets in favor of the freewheeling world of e-commerce. The company continued to build power plants and operate gas lines, but it became...
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...www.ccsenet.org/ijbm International Journal of Business and Management Vol. 5, No. 10; October 2010 The Case Analysis of the Scandal of Enron Yuhao Li Huntsman School of Business, Utah State University, Logan city, U.S.A E-mail: wyl_2001_ren@126.com, carolee1989@gmail.com Abstract The Enron scandal, revealed in October 2001, eventually led to the bankruptcy of the Enron Corporation, an American energy company based in Houston, Texas, and the dissolution of Arthur Andersen, which was one of the five largest audit and accountancy partnerships in the world. In addition to being the largest bankruptcy reorganization in American history at that time, Enron undoubtedly is the biggest audit failure. It is ever the most famous company in the world, but it also is one of companies which fell down too fast. In this paper, it analysis the reason for this event in detail including the management, conflict of interest and accounting fraud. Meanwhile, it makes analysis the moral responsibility From Individuals’ Angle and Corporation’s Angle. Keywords: Enron scandal, Accounting fraud, Moral responsibility, Analysis 1. Review of Enron’s Rise and Fall Throughout the late 1990s, Enron was almost universally considered one of the country's most innovative companies -- a new-economy maverick that forsook musty, old industries with their cumbersome hard assets in favor of the freewheeling world of e-commerce. The company continued to build power plants and operate gas lines, but it became...
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...Universal healthcare coverage in Indonesia One year on January 2015 Written and produced by www.eiu.com/healthcare an Economist Intelligence Unit business healthcare Universal healthcare coverage in Indonesia— One year on Contents Abbreviations 5 Introduction 6 Indonesia’s version of Universal Healthcare: What is the JKN? What about the KIS? 8 Challenges with Indonesia’s version of Universal Healthcare 12 Teething problems—A short-term affair? 12 Balancing the budget—Fiscal sustainability 13 Chronic undersupply—Another barrier to providing truly comprehensive services 15 How should the healthcare industry prepare in the short to medium term? 17 Healthcare service providers: Pockets of opportunity 17 Med-tech and pharma: Spotting opportunities and tailoring product offerings 19 © The Economist Intelligence Unit Limited 2015 1 Universal healthcare coverage in Indonesia— One year on Foreword Ivy Teh, Managing Director at Clearstate, an Economist Intelligence Unit business. 2014 marked a watershed year for Indonesia, the world’s fourth populous country, with the election of the popular reformist politician, Mr. Joko Widodo, as its president. The year also saw the rollout of the long-delayed universal healthcare scheme (UHC). Indonesia intends to phase-in the world’s largest single player health care insurance program from 2014 to 2019, reaching universal coverage for all Indonesians...
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...Internet Texas Hold'em Winning Strategies from an Internet Pro First Edition By Matthew Hilger Introduction “If you can't spot the sucker in your first half-hour at the table, then you are the sucker.” This is a common poker saying spoken by Matt Damon in the classic poker movie Rounders. I used to play in a tournament every Sunday night in Costa Rica with some of the best players in the world. Unfortunately, I had no idea at the time who those players were. Hopefully this book will help you spot the sucker rather than be the sucker. It takes a lot of experience and study of the game before one realizes what it takes to play at an advanced level. Everyone needs to start somewhere. This book should increase your learning curve, but there is no substitute for experience. The Internet is an excellent vehicle to develop your game, no matter if you just play low limits a few hours a week or strive to develop into a world-class player. The following story gives you a glimpse into my poker life and the struggles I went through before I started playing on the Internet. My first memory of poker is sneaking out into the woods when I was about eight or nine years old to play penny poker with my friends. In middle school, I remember getting sent to the principal's office for playing craps in the bathroom. In high school, I was assistant manager at a local movie theater and one night my friends and I played poker in the projectionist booth while the movies were playing. To my...
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...REPRINT NUMBER 46209 Getting New Hires Up to Speed Quickly ow do managers and organizations quickly transform new hires into productive employees, a process called “rapid on-boarding”? This question is hardly trivial. Whether a company is growing to take advantage of a new market opportunity, restructuring to remain competitive or simply trying to cope with attrition resulting from retirements and turnover, one thing is certain — more and more employees are newcomers to work groups, departments or organizations. In today’s volatile economy, more than 25% of all workers in the United States have been with their company less than a year and more than 33% less than two years. Americans will, on average, change jobs 10 times between the ages of 18 and 37.1 And, of course, new employees are only part of the challenge — the constant state of internal restructuring in most organizations continually pushes managers to assimilate waves of employees suddenly transferred into new work roles and relationships. The Challenges The first and most obvious challenge with newcomers is jumpstarting their productivity. Initially, newcomers are typically a net drain on productivity, drawing a salary, incurring training and orientation expenses, and consuming co-workers’ time without providing much in return. A recent study by Mellon Financial Corp. found that lost productivity resulting from the learning curve for new hires and transfers was between 1% and 2.5% of total revenues. On average...
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...PART TWO RECRUITMENT AND PLACEMENT | | | | | | |CHAPTER | |T Seven | | | | | | | | | | |7 | | |Interviewing | | | |Candidates | | | |Lecture Outline | | | |Strategic Overview |In Brief: This chapter gives an overview of types of | | |Basic Features of Interviews |interviews and their features. It discusses...
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...Essays on Productivity Analysis in the Canadian Tourism and Hospitality Industries by Xiaofeng Li A Thesis presented to The University of Guelph In partial fulfilment of requirements for the degree of |Doctor of Philosophy in Economics Guelph, Ontario, Canada © Xiaofeng Li, December, 2011 ABSTRACT ESSAYS ON PRODUCTIVITY ANALYSIS IN THE CANADIAN TOURISM AND HOSPITALITY INDUSTRIES Xiaofeng Li University of Guelph, 2011 Advisor: Professor David M Prescott This thesis is to investigate the relationship between the productivity in the Canadian tourism and hospitality industries and workforce characteristics, human resources management practice, technology change. The productivity analysis is conducted with different measures of productivity, such as labour productivity and total factor productivity. The first chapter is to calculate labour productivity using the Canadian National Tourism Indicator (NTI) and the Canadian Human Resource Module of Tourism Satellite Account (HRM) for six tourism industries during the period 1997-2008 and to estimate an econometric model of labour productivity. Labour productivity is found to increase with the capital labour ratio, the proportion of part-time hours, the share of immigrant workers and by the proportion of the most experienced workers. The second chapter decomposes the total factor productivity growth for the Canadian tourism/hospitality industries with dynamic factor demand models which is estimated with nonlinear Full Information...
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...Learner’s Resource Identify marketing opportunities Certificate IV in Business (Marketing) TF/310/BSB/057/LP Learner’s Resource D]Yjf]j¾k J]kgmj[] Certificate IV in Business (Marketing) Identify market opportunities BSBMKG302A TF/310/BSB/057/LP © Australian Training Products on behalf of the State of Victoria This work is copyrighted. Apart from any use permitted under the Copyright Act 1968, no part may be reproduced by any process without prior written permission from Australian Training Products. Requests and enquiries concerning reproduction and rights should be addressed to: Published by: Australian Training Products Ltd Level 25, 150 Lonsdale St Melbourne 3000 Phone: +61 3 96550600 Fax: +61 3 9639 4684 www.atpl.net.au e-mail: sales@atpl.net.au Reprinted: 1 July 2005 Stock Code Number: TF/310/BSB/057/LP Printed by: Snap Printing, Melbourne, Australia AESharenet Code: & Important disclaimer No person should rely on the contents of this publication without first obtaining advice from a qualified professional person. This publication is distributed on the terms and understanding that: 1. the authors, consultants and editors are not responsible for the results of any actions taken on the basis of information in this publication, nor for any error in or omission from this publication 2. the publisher is not engaged in rendering legal, accounting, professional or other advice or services. The publisher, and the authors, consultants and editors, expressly disclaim all and...
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...Table of Content: 1. Executive Summary 2. Market Assessment 1.1 Company Introduction 1.2 Market Situation Analysis 1.3 PESTEL Analysis 1.4.1 Political 1.4.2 Economy 1.4.3 Social 1.4.4 Technology 1.4 SWOT Analysis 1.5.5 Strengths 1.5.6 Weakness 1.5.7 Opportunities 1.5.8 Treats 3. Market Segmentation 1 2.5 Primary Segmentation 2.6.9 Demographic Segmentation 2.6.10 Behavior of customer segmentation 2.6.11 Physiographic segmentation 2.6.12 Geographical segmentation 2.6 Secondary Segmentation 2.7.13 Customer Migration Segmentation. 4. Marketing Strategies 2 3.7 Ansoff Matrix 3.8 Boston Matrix 3.9.14 Problem Child 3.9.15 Star 3.9.16 Cash Cow 3.9.17 Dog 5. Marketing Mix 3 4.9 7P’s Analysis 4.10.18 Product 4.10.19 Pricing 4.10.20 Distribution 4.10.21 Promotion 4.10.22 People 4.10.23 Process 4.10.24 Place 4.10 SOSTAC 4.11.25 Situation 4.11.26 Objectives 4.11.27 Strategy 4.11.28 Tactics 4.11.29 Action 4.11 Positioning: 6. Total experience 4 5.12 Customer Perspective 5.13 Internal Perspective ...
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...NBER WORKING PAPER SERIES THE GRAVITY EQUATION IN INTERNATIONAL TRADE: AN EXPLANATION Thomas Chaney Working Paper 19285 http://www.nber.org/papers/w19285 NATIONAL BUREAU OF ECONOMIC RESEARCH 1050 Massachusetts Avenue Cambridge, MA 02138 August 2013 I want to thank Fernando Alvarez, Michal Fabinger, Xavier Gabaix, Sam Kortum, Bob Lucas, Jim Tybout, Jon Vogel and seminar participants in Berkeley, Bilkent, Bocconi, Boston University, Chicago, Erasmus, Hitotsubashi, LBS, Louvain-CORE, LSE, the NY Fed, Oxford, Princeton, Rochester, Sciences Po, Toulouse, UBC Vancouver, Yale and Zurich for helpful discussions, and NSF grant SES-1061622 for financial support. I am indebted to Jong Hyun Chung, Stefano Mosso and Adriaan Ten Kate for their research assistance. During the last year, I have received compensation for teaching activities from the Toulouse School of Economics, as well a research grant from the National Science Foundation (SES-1061622), in excess of $10,000. The views expressed herein are those of the author and do not necessarily reflect the views of the National Bureau of Economic Research. NBER working papers are circulated for discussion and comment purposes. They have not been peerreviewed or been subject to the review by the NBER Board of Directors that accompanies official NBER publications. © 2013 by Thomas Chaney. All rights reserved. Short sections of text, not to exceed two paragraphs, may be quoted without explicit permission provided that full credit...
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...1 March 30, 2003 To the reader: You are enrolled in a principles of marketing course. This publication is intended to supplement your lecture materials. As you read through the text, note that it is keyed to illustrations used in class. The course is divided into three sections. Section one covers introduction to marketing, consumer behavior, industrial buyer behavior, the marketing environment, where marketing fits into the organization, market segmentation, and product differentiation. Section two covers product and pricing. Section three covers promotion (sales) and distribution. As you read the book, consider that it is organized as follows: marketing and its environment (consumer behavior, industrial buyer behavior, marketing environment), product, pricing, promotion, and distribution. So, coverage begins with introductory concepts and proceeds into the marketing mix elements (product, price, promotion and place). You may wonder whether this book covers all aspects of marketing. No, it does not cover all aspects of marketing. You will find only basic concepts herein. If you seek specific, contemporary examples of marketing concepts, check out a traditional textbook from the library or purchase a recent edition from a used book store. Try the Perreault and McCarthy textbook (14th edition) or the Kotler and Armstrong textbook. Section I: Concepts of Marketing A. Who is a Marketer? Consider first that marketing is driven by people and their needs. It is people driven...
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...VOLUME EDITOR S. WALLER is an Associate Professor of Philosophy at Montana State University Bozeman. Her areas of research are philosophy of neurology, philosophy of cognitive ethology (especially dolphins, wolves, and coyotes), and philosophy of mind, specifically the parts of the mind we disavow. SERIES EDITOR FRITZ ALLHOFF is an Assistant Professor in the Philosophy Department at Western Michigan University, as well as a Senior Research Fellow at the Australian National University’s Centre for Applied Philosophy and Public Ethics. In addition to editing the Philosophy for Everyone series, Allhoff is the volume editor or co-editor for several titles, including Wine & Philosophy (Wiley-Blackwell, 2007), Whiskey & Philosophy (with Marcus P. Adams, Wiley, 2009), and Food & Philosophy (with Dave Monroe,Wiley-Blackwell, 2007). P H I L O S O P H Y F O R E V E RYO N E Series editor: Fritz Allhoff Not so much a subject matter, philosophy is a way of thinking.Thinking not just about the Big Questions, but about little ones too.This series invites everyone to ponder things they care about, big or small, significant, serious … or just curious. Running & Philosophy: A Marathon for the Mind Edited by Michael W. Austin Wine & Philosophy: A Symposium on Thinking and Drinking Edited by Fritz Allhoff Food & Philosophy: Eat,Think and Be Merry Edited by Fritz Allhoff and Dave Monroe Beer & Philosophy: The Unexamined Beer Isn’t Worth Drinking Edited by Steven D. Hales Whiskey & Philosophy:...
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...Abstract This paper will explain many things about the Animal Liberation Front, including its operational goals; why it is a threat to the United States of America; what actions led to the United States Federal Bureau of Investigation declaring it a terrorist organization; what other countries consider it a terrorist organization and why; how it acts like a terrorist organization instead of a peaceful eco-movement; and what can be done to halt or reduce this threat in the future. The Animal Liberation Front is a terrorist group for many reasons, ranging from their operational structure to their belief system. For example, they adopted the classic clandestine cell structure in order to reduce the risk of all of the cells being compromised if one person is picked up (Shorn, 2009). This allows the members of the Animal Liberation Front to continue their operations and reduce their operational risks slightly while still maintaining security. The Animal Liberation Front originally became a threat to the United States in 1976, when it claimed its’ first firebombing, and it has only grown since then. The firebombing and the hundreds of other actions that followed it plainly show that they are a terrorist organization by their targets and how they attack those targets. The Animal Liberation Front (ALF) has also claimed credit for causing millions of dollars in damage in the United States alone (Bourne, 2003). The targets of the ALF have also begun to mutate and become more...
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