The Market Mix/Product Modification

Product modification will be done because of the cultural background in Asia. The bottle of our product will change from a big mouth spout to a smaller mouth. This will be done because the mouth size of most Asians are smaller than Americans and other ethnicity; however, the color of the bottle will be more of ASEAN color opposed to American colors.

2 and 1 Health Nutritional store will change the color of our bottles to red only to accommodate the countries associated with our product. There will be more of a taste to our product by adding more soluble tablets to enhance the flavor of our product. While on our venture the team discovered that Asians like flavor over any other country. With that being said, we felt taste was an issue as it relates to our product.

Since most Asians are smaller bodied people it only made since to change the size of the bottles as well. 2 and 1 Health Store currently has 12, 14, and a 16 ounce bottle. As it relates to bottle size we will not change the sizes we currently sell; however, we will add an additional size, so that the bottle will be light weight. Before the opening of our store 2 and 1 will have a smaller bottle to offer Asians. The new size will be a 6 ounce bottle to accommodate most of the people that do not want as much weight to carry around.

The design of our bottles and the taste will be marketed at our stores. 2 and 1 has located a designer company as well as a consultation company in Asia that will help us stay on top of the latest design needed for the area. 2 and 1 feel it is important to stay on top of what the people are looking for in this country, so that we will not fail; therefore, 2 and 1 will plan a positioning strategy. An expert consultant will be needed if we plan to have a premium position. Studying the way competitors do their product