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Florida agricultural and mechanical university | Best Marketing Strategy Ever! Steve Jobs Think Different / Crazy Ones Speech | Youtube Analysis Paper | | Aldranon English II | 7/11/2014 |

Dr. Yvette Holmes Nelson
Principles of Marketing
Due Date: 7/16/2014

Aldranon English II
Dr. Yvette Holmes Nelson
Principles of Marketing
11 July 2014
The “Father of the Digital Revolution” Steve Paul Jobs was a pioneer and a visionary far beyond his time. He was an American entrepreneur, marketer and inventor that chaired several prestigious companies such as Apple Inc., Pixar and NeXT Inc. Rare video footage from 1980 depicts a young Steve Jobs conducting a seminar and providing valuable marketing advice to budding entrepreneurs. He explains the ups and downs of Apple and how the company secured pristine status among other elite brands in the world. Jobs commenced his speech with a powerful statement that captures the idea and the very essence of marketing. “Marketing is about values,” said Jobs (Raytracesvin 2013). Solomon, Marshall and Stuart states that value refers to the benefits a customer receives from buying a good or service (pg. 33).
The principle of marketing applies to people just as they apply to cars, computers and clothing. We as individuals have market value; qualities that set a person apart from others and abilities other people want and need. Jobs states that we live in a “complicated and noisy world,” and getting a particular message across about ourselves or a product to a select audience could pose a challenge. Marketers must be precise and concise in their messaging in order to effectively engage their audience. When a potential candidate for a job goes in for an interview, he or she must brand or market themselves in order to increase their value to the employer. Jobs also mentions Apple Inc. along with other renowned brands such as

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