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Thinking Better, By Tim Hurston

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It’s not about thinking more, but thinking better or so Tim Hurston convincingly argues in THINK BETTER (McGraw-Hill, 2008). Though he focuses on the competitive advantage of thinking better its application is so much broader. It focuses on decision making based, not on what you know and how you think, but on what you don’t know and on how you typically don’t think. “Human Beings are far more skilled at following old patterns of thought, than at thinking new thoughts. (page 31).
This realization has relevance to business challenges, personal challenges and social matters. It requires clearing one’s mind of preconceived ideas and obvious observations and solutions to allow for entirely new perspectives. And what makes this even more valuable,

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