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Thinking, Fast and Slow

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Submitted By Farid3
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Thinking, Fast and Slow
Daniel Kahneman
FSG © 2011
512 pages
[@] getab.li/15856
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6 Importance
9 Innovation
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Focus

Take-Aways
• When you think, your mind uses two cognitive systems.
• “System 1” works easily and automatically and doesn't take much effort; it makes quick judgments based on familiar patterns.

• “System 2” takes more effort; it requires intense focus and operates methodically.
• These two systems interact continually, but not always smoothly.
• People like to make simple stories out of complex reality. They seek causes in random events, consider rare incidents likely and overweight the import of their experiences.

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• “Hindsight bias” causes you to distort reality by realigning your memories of events to jibe with new information.

• “Loss aversion” and the “endowment effect” impact how you estimate value and risk.
• Your “two selves” appraise your life experiences differently.
• Your “experiencing self” lives your life; your “remembering self” evaluates your experiences, draws lessons from them and decides your future.

• These two contrasting systems and selves disprove economic theories that say that people act rationally.

Concepts & Trends

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