...Marketing Application Class A Task – Political Marketing Mohamad Alshafei (AKA Leo) 1|Page Contents 1. US presidential election 2012 Overview ..................................................................................... 3 2. Political Program and Positions ................................................................................................... 4 Barak Obama ............................................................................................................................... 4 Economic policy ....................................................................................................................... 4 Health Care .............................................................................................................................. 4 Foreign policy .......................................................................................................................... 4 Mitt Romney ................................................................................................................................ 5 Economic policy ....................................................................................................................... 5 Health Care .............................................................................................................................. 5 Foreign Policy .......................................................................................................................
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......................................................5 IV. Analytical Toolbox............................................................................................6 V. Analysis..............................................................................................................8 Whole text and communicative purpose......................................................9 Visual aids..................................................................................................13 Sentences and covert messages..................................................................14 Words and connotations.............................................................................17 VI. Conclusion.......................................................................................................19 I. Introduction The same-sex marriage movement deals with what is arguably a leading social issue in the United States today. In 1996, the Defense of Marriage Act (DOMA) legally fixed the definition of marriage to be that which includes one man and one woman, including the provision that “states need not recognize a marriage from another state if it is between persons of the same sex” (www.domawatch.org). Grassroots organizations began to form on both sides of the debate concerning same-sex marriage reform. Most discourse research on the issue focuses on the ways in which the media and reform oppositionists (DOMA defenders) use language to display and...
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...Working Paper The BP Oil Spill as a Cultural Anomaly? Institutional Context, Conflict and Change Andrew J. Hoffman Stephen M. Ross School of Business University of Michigan P. Devereaux Jennings University of Alberta Ross School of Business Working Paper Working Paper No. 1151 October 2010 This work cannot be used without the author's permission. This paper can be downloaded without charge from the Social Sciences Research Network Electronic Paper Collection: http://ssrn.com/abstract=1706096 UNIVERSITY OF MICHIGAN The BP Oil Spill as a Cultural Anomaly? Institutional Context, Conflict and Change Andrew J. Hoffman University of Michigan 701 Tappan Street, R4472 Ann Arbor, MI 48109 ajhoff@umich.edu 734.763.9455 and P. Devereaux Jennings University of Alberta Edmonton, Alberta T6G 2R6 CANADA dj1@ualberta.ca 780.492.3998 Forthcoming in the Journal of Management Inquiry October 2010 The authors would like thank Marvin Washington and one anonymous reviewer from the Journal of Management Inquiry for helpful feedback and encouragement in the writing of this article. 1 ABSTRACT This paper argues that the BP Oil Spill is, potentially, a “cultural anomaly” for institutional changes in environmental management and fossil fuel production. The problem as defined by the spill’s context, the potential solutions provided by the competing logics in that context, and the selection of problem-solution...
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...Preface: The Generation In the preface, Joseph Ellis takes his time in explaining the importance of the American Revolution. He starts off by stating that during the 1780’s everyone thought that it was only natural that America verge away from British rule. They all figured that it would be a gradual change; not a full blown revolution. Throughout the chapter, Ellis puts great emphasis on the many things that could have gone wrong during the revolution. He points all these negative events and set backs that he felt could easily have brought the developing America down to show just how great of an accomplishment the revolution was. The Founding Fathers were not completely oblivious to the severity of breaking away from Great Britain. Tom Pain states that, “it is only common sense that an island can not rule a continent (pg.3).” Many assumed that it was only natural that the thirteen colonies govern themselves. They figured that it would be a peaceful break such as the gaining of independence for Ghana or Canada. It was not until later on that the colonies realized that Britain would not easily hand over the land. What I find interesting is that only the Founding Fathers seemed to realize the great events taking place during their time. John Adams even instructed his wife to file and keep all of his records. It is as if he knew that hundreds of years from then, we the future Americans would look back at his notes and recognize his greatness. This makes me wonder why they...
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...Defence College THESIS 1(55) Major Jonas Andersson 2009-04-06 Thesis – Military Theory, 15 hp Author Course Major Jonas Andersson ChP 07/09 Tutors Kersti Larsdotter Truls Gustavsen Center of Gravity Analysis – an Actual or Perceived Problem? Abstract Centers of Gravity (CoGs) analyses deliver vital input to the operational design. However, there are a great number of theories regarding the phenomenon which can create a certain degree of confusion. The diversity in theories may lead to misdirected mental energy where the focus is to discuss theories instead of using the theories at hand efficiently. The question is if the diversity in theory is an actual problem or if it just perceived as such? This research identifies the similarities and differences in the theories of Milan Vego and Joseph Strange & Richard Iron regarding CoGs, their sub elements and methods for analysis. The impact of the differences on the practical result is then surveyed by implementing the theories on adelimitated phase of the Falklands War, in order to conclude if the differences have a decisive impact on the product of the CoG analysis. The result of this thesis indicates that the diversity in theory is a perceived problem. The identified divergence does not reflect crucially on the CoG analysis and the variation of the input provided to the operational design is minor. The CoGs and the critical vulnerabilities identified are the same or at least similar, no matter which of the two theories was...
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...A head of caravan needs VISION, COMMUNICATION and COMPASSION, — basic tools for a Leader. Dr. Allama Mohammad Iqbal 100 Performing CEOs & LEADERS OF PAKISTAN 2014 Exclusive Inspiring Interviews, Success Stories and Case-Studies of Business Leaders, Presidents, CEOs, High-Profile Entrepreneurs, Women of Substance and Difference Makers Investor’s Guide Ijaz Nisar Founder & President Manager Today Magazine | CEO Club Pakistan CEO Club Pakistan Publications Copyright© 2014 Manager Today Magazine | CEO Club Pakistan All rights reserved Printed in Pakistan No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted in any form, by any means (electronic, mechanical, photocopying, recording or otherwise), without the prior written permission of the author and Manager Today. Requests for permission should be directed to: managertoday@live.com Manager Today Publications are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programmes. For information, please contact Head Circulation Manager Today Publications Division at: 0092 300 452 1298 | 0092 423 579 2066 Published by: Supported by: Dedication This book is dedicated to our visionary leader, Quaid-e-Azam Mohammed Ali Jinnah, the founder and the father of the nation who defined Leadership: “The things...
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...Table of Contents List of Acronyms 1 SDPI Management Structure 2 SDPI Board of Governors 3 SDPI Mandate 4 About SDPI 5 1996-97: An Overview 6 Research Programme 8 Collaborative Research Projects 13 Reaching Out 15 Advocacy and Networking 20 Capacity Building 24 Management and Support Services 28 Annexures: I. SDPI Seminar Series 30 II. SDPI Staff 32 III. List of Project/Research Partners 33 IV. SDPI Members 34 V. Linkages and Networks 35 VI. Auditor’s Report 36 |List of Acronyms | | | | | | | |ASDCs Annual Sustainable Development Conferences | |CBO Community Based Organisation | |CBR Central Board of Revenue...
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...U.S. Health Care Quality Analysis: Legislative History Following up to the 1999 release of the Institute of Medicine (IOM) report, To Err Is Human, in 2002 a Kaiser Family Foundation survey found that only about 5% of physicians considered medical errors as a primary healthcare concern.[1] Congress, however, did not share the physicians’ nonchalant attitude and gave the Agency for Healthcare Research and Quality (AHRQ) an estimated $50 million towards minimizing medical errors.[2] Senator James Jeffords (R-VT) of the 107th Congress introduced the Patient Safety and Quality Improvement Act (S.2590) to the Senate on June 4, 2002[3] attempting to improve the safety of patients and “…reduce the incidence of events that adversely effect patient safety.”[4] In 2003, President Bush signed into law the Medicare Prescription Drug Improvement and Modernization Act (P.L 108-173).[5] A section of this law authorized AHRQ to research effectiveness in treatments in order to set a guideline to improve the quality of care.[6] John Eisenberg helped build this program that generates summaries that can help provide health care providers with evidence-based practices that help improve quality of care delivered.[7] Realizing the importance of this research to quality of care, the president signed the Under the American Recovery and Reinvestment Act of 2009 (H.R. 1) into law on February 17, 2009, providing additional funding to continue effective research.[8] This helps to demonstrate the...
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...Summary : I. The United Kingdom 1. The Make-Up of the UK 2. Constitutional Monarchy and Parliamentary Democracy 3. The Electoral System and Political Parties in the UK 4. The Current Political Situation 5. Devolved Administration in the UK II. The United States of America 1. The Make-Up of the USA 2. The Federal and Constitutional Republic of the USA 3. Political Parties in the USA 4. The Current Political Situation in the USA I. The United Kingdom 1. The Make-Up of the UK The United Kingdom of Great Britain and Northern Ireland is a constitutional monarchy and unitary state. It is made up of four individual countries, which are England, Northern Ireland, Scotland and Wales. It is governed by a parliamentary system and its seat of government is in London. There are also three devolved powers outside of the capital, located in Belfast, Cardiff and Edinburgh (the three capital cities of Ireland, Wales and Scotland respectively). There are also a number of islands that are constitutionally tied to the United Kingdom constitution, but that are not part of the UK. They are the bailiwicks (headed by a bailiff, appointed by the crown to administer) of Jersey and Guernsey (to the south of the UK) and also the Isle of Man, which is off the north-east coast of the British mainland. However, it is true to say that the majority of British might even get confused as to the difference between the United Kingdom of Great Britain and the British Isles...
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...***AFF*** ***1AC*** Inherency – 1AC Contention one: Inherency The new FAA bill cut funding for the AIP, which will cripple our airport infrastructure – rapid investment is critical PRINCIPATO ‘12 - president, Airports Council International-North America; M.A. in International Relations from University of Chicago; International Trade and Transportation specialist, Hunton & Williams (Greg, “Why we should invest today in 'Airports Inc.'”. March. http://thehill.com/blogs/congress-blog/labor/218525-faa-why-we-should-invest-today-in-airports-inc) With the latest Federal Aviation Administration (FAA) forecast predicting a doubling of passengers and cargo by 2030, the current funding system is not up to the job of ensuring airports will have the infrastructure they need to handle such dramatic increases in traffic. This will have far-reaching consequences. Commercial airports are powerful economic engines, generating 10.5 million jobs and $1.2 trillion for the U.S. economy, according to a new Airports Council International-North America study. Across the country, workers and businesses count on local airports to attract investment and move people and goods around the world. Since 2001, the total number of jobs associated with airports has increased by more than 50 percent. Despite unprecedented growth and clear evidence of the economic benefits of infrastructure investments, airports expect to have $80 billion in unmet needs through 2015 because of the flawed system...
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...GAME CHANGE OBAMA AND THE CLINTONS, MCCAIN AND PALIN, AND THE RACE OF A LIFETIME JOHN HEILEMANN AND MARK HALPERIN FOR DIANA AND KAREN Contents Cover Title Page Prologue Part I Chapter One – Her Time Chapter Two – The Alternative Chapter Three – The Ground Beneath Her Feet Chapter Four – Getting to Yes Chapter Five – The Inevitables Chapter Six – Barack in a Box Chapter Seven – “They Looooove Me!” Chapter Eight – The Turning Point Chapter Nine – The Fun Part Chapter Ten – Two For the Price of One Chapter Eleven – Fear and Loathing in the Lizard’s Thicket Chapter Twelve – Pulling Away and Falling Apart Chapter Thirteen – Obama Agonistes Chapter Fourteen – The Bitter End Game Part II Chapter Fifteen – The Maverick and His Meltdown Chapter Sixteen – Running Unopposed Chapter Seventeen – Slipping Nooses, Slaying Demons Part III Chapter Eighteen – Paris and Berlin Chapter Nineteen – The Mile-High Club Chapter Twenty – Sarahcuda Chapter Twenty-One – September Surprise Chapter Twenty-Two – Seconds in Command Chapter Twenty-Three – The Finish Line Epilogue – Together at Last Index Author’s Notes About the Authors Copyright About the Publisher Prologue BARACK OBAMA JERKED BOLT upright in bed at three o’clock in the morning. Darkness enveloped his low-rent room at the Des Moines Hampton Inn; the airport across the street was quiet in the hours before dawn. It was very late December 2007, a few days ahead of the Iowa caucuses. Obama had been sprinting flat out...
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...Yu, Wantao (2011) Operations strategy, business environment, operations resources and performance: an empirical study of retail firms in China. PhD thesis, University of Nottingham. Access from the University of Nottingham repository: http://eprints.nottingham.ac.uk/14191/1/546558.pdf Copyright and reuse: The Nottingham ePrints service makes this work by researchers of the University of Nottingham available open access under the following conditions. · Copyright and all moral rights to the version of the paper presented here belong to the individual author(s) and/or other copyright owners. · To the extent reasonable and practicable the material made available in Nottingham ePrints has been checked for eligibility before being made available. · Copies of full items can be used for personal research or study, educational, or notfor-profit purposes without prior permission or charge provided that the authors, title and full bibliographic details are credited, a hyperlink and/or URL is given for the original metadata page and the content is not changed in any way. · Quotations or similar reproductions must be sufficiently acknowledged. Please see our full end user licence at: http://eprints.nottingham.ac.uk/end_user_agreement.pdf A note on versions: The version presented here may differ from the published version or from the version of record. If you wish to cite this item you are advised to consult the publisher’s version. Please see the...
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...1. Point-Counterpoint State Medicaid Policy and Health Reform Harold A. Pollack University of Chicago Authors: Pollack, Harold A.1 Source: Journal of Health Politics, Policy & Law; Feb2013, Vol. 38 Issue 1, p161-163, 3p The article discusses the positive and negative implications of the new ruling that the federal government could not require states that receive federal funds under the Medicaid program to participate in the Patient Protection and Affordable Care Act's (PPACA's) Medicaid expansion. Several shortcomings like limited provider payment and associated patient access barriers have been observed in Medicaid that make its adoption not a good idea. However, families below the poverty line can benefit. In July 2012, the Supreme Court upheld the constitutionality of the Patient Protection and Affordable Care Act (PPACA). The Court thus ended one phase in the political and legal battle over health reform. Yet in doing so, it opened a new front. In a notable departure from post–New Deal commerce clause jurisprudence, the Court ruled that the federal government could not require states that receive federal funds under the Medicaid program to participate in the PPACA’s Medicaid expansion. In effect, the Court made states’ participation in the PPACA’s Medicaid expansion voluntary — a possibility that neither the act’s supporters nor its opponents seriously entertained during the long legislative battle of 2009 and 2010. The full implications of these...
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...The Relationship Between Exchange Rate and Inflation in Pakistanby Shagufta KashifAbstractThere has been a long-standing interest in studying the factors that are responsible for uneven vacillation in the stable growth of the world economies. Lots and lots of theoretical literature and empirical evidences have addresses this issue in the past. Hike in prices of goods and services and foreign exchange are two important aspects which are deemed responsible for such potholed fluctuations in the economic growthThe volatility of the nature of prices is a major source of concern in all countries since 1970s. The issue is of a more serious nature in the developing countries where inflation in foreign countries known as “imported inflation” is seen to be driving “local/domestic inflation”; making domestic policies to control inflation ineffective. Similarly, in Pakistan, the domestic price level rose from the mid-1970s. The exchange rate started depreciating continuously from the early 1980s. Continuous devaluation of currency and inflation in the 1980s seems to suggest a correlation between the two variables.The studies by Rana and Dowling (1983) suggest that foreign inflation is the most influencing factor in explaining the change in local price level in nine less-developed countries of Asia during the period 1973-79. This study suggests that these countries cannot exercise much control over domestic inflation, however, the policies of their major trading partners (through exchange...
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...Vance Packard With an Introduction by Mark Crispin Miller PUBLISHING Brooklyn, New York Copyright © 1957, 1980 by Vance Packard Originally published by Pocket Books, a division of Simon & Schuster, Inc. Introduction Copyright 2007© by Mark Crispin Miller All rights reserved. Printed in Canada Reissue Edition 10 9 8 7 6 5 4 3 2 No part of this book may be used or reproduced in any manner without written permission of the publisher. Please direct inquiries to: Ig Publishing 178 Clinton Avenue Brooklyn, NY 11205 www.igpub.com Library of Congress Cataloging-in-Publication Data Packard, Vance Oakley, 1914The hidden persuaders / Vance Packard ; [new] introduction by Mark Crispin Miller. p. cm. Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword. ISBN-13: 978-0-9788431-0-6 ISBN-10: 0-9788431-0-X 1. Advertising--Psychological aspects. 2. Consumers--Psychology. 3. Advertising, Political. 4. Propaganda. 5. Control (Psychology) I. Title. HF5822.P3 2007 659.101'9--dc22 2007027043 To Virginia CONTENTS Introduction by Mark Crispin Miller 1. The Depth Approach PERSUADING US AS CONSUMERS Z. The Trouble With People 3. So Ad Men become Depth Men 4. ....And The Hooks Are Lowered 5. Self-Images for Everybody 6. RX for Our Secret Distresses 1. Marketing Eight Hidden Needs 8. The Built-In Sexual Overtone 9. Back to the Breast, and Beyond 10. Babes In Consumerland 11. Class and Caste in the Salesroom 12. Selling Symbols...
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