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Submitted By dreisschool
Words 1835
Pages 8
Andre Neville
IP4
Marketing

When situational analysis is thought about, the current industry for brands is questionable. Many products come and go, and hit the main stream as a fashionable hit. Most are model as up and coming as an anticipated brand. Some are just created because the industry allows many with the right revenue to form and create hot brands. The industry is, to create revenue, and they have revenue, which is money, for the opportunity to form the best. The market size is huge do to many other brands that Ed hardy deals with, being that it seem to create more of a fight with others that try to fit in the market creating a size that is huge, but it is more of rather they can continue to stay on the market. The growth size is continuous. If a brand can stay on the market, there should be no reason for the brand to not have the potential to grow. Having the potential to grow creates no doors for the brand to create new products. There is a lot of brands that are fighting for the number one spot. The competitive force create the ups and downfalls for many brands on the market. In order to have future opportunities a brand would need to be successful in all area that it takes to be a major product. I think in positioning products, I would recommend that the product stand up for its words. The price of the product is what it is selling for, but if I pay so much for the item I would like to have it around for a while. If I am able to have it around for a while then it’s worth the money. Clothes are like car, wanting something reliable to get to A to B, like warm than cold. So positioning the product as a product that stands its claim from advertisement to the closet or where ever they are placed is a claim that I would use to sell the product. If I can do this then a lot would not care about pricing, and place to get the items or products. Positioning

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