...value, focus on unique driving experience and delivering German technology atan affordable value, the company decided to re-model the Beetle to incorporate design features such as ±honest, reliable, simple and original to design the New Beetle. After meeting with success throughits initial promotional campaigns, the company¶s marketing manager Vanzura had decided to target theBaby boomers with a proposition aimed at µindulging in nostalgia. While rival companies spent upwardsof 100 million dollars towards promotional budget, Vanzura would have to content with 25% of thetypical budget size, which would further shrink if Vanzura would have to allocate dollars towardspromotional expense of the New Passat which had debuted just 5 months ago. With this constraint on itsbudgetary resources, the company marketing manager set out to decide the marketing strategy to befollowed for the new Beetle. * To illustrate the development of target market segments * To link the processes of market segmentation, market targeting & product positioning...
Words: 5973 - Pages: 24
...Language of Love Chapter 1 Samantha inhaled deeply nang makatapak ulit siya sa Pilipinas pero di pa man napupuno ng polluted na hangin ng Maynila ang baga niya ay dumating na ang tagasundo niya para ihatid siya papuntang restaurant kung saan magkikita sila ng manager niya. " You are five minutes late Samantha!" bungad nito nang makarating siya. Samantha frowned, " we are in the Philippines and the traffic here is hell, okay?" Umupo siya sa katapat na upuan nito at inabot ang kape ni Greg. Humigop siya sa tasa nito pero muntik na niyang maibuga ang laman ng bibig nang makita ang pandidiri sa mukha nito. "eew!! that was gross Samantha" "Bakit naman?" maang-maangan niya "You know what? sa lahat ng models na kilala ko ikaw at ikaw lang ang walang Poise" sabi nito bago humigop sa bagong order na kape, ayaw na kasi nitong uminom sa tasa na ininuman niya kaya binigay nalang ng bakla sa kanya at umorder ng panibago hinawakan niya ang dibdib at kinwari hindi makahinga,"ang sakit mo naman magsalita Greg! ang sakit sakit" umirap ito sa kanya, "ang drama mo girl!" Sa katunayan wala naman talaga sa plano niya ang pasukin ang mundo ng pagmomodelo, nag-umpisa lang sa pustahan nilang magpipinsan nang minsang magbakasyon siya sa Europe na kapag may nakapasa sa kanila sa auditions ng isang modelling contest ay magbabayad ng ten thousand euros sa taong makakapasok and the rest was history 'ika nga. ONE WEEK nang nasa Pilipinas si Samantha at one week na rin siyang bored. Hindi pa kasi...
Words: 6907 - Pages: 28
