...Executive Summary Sheri Kendrick, founder of local nonprofit Little Light of Mine (LLOM), has been a client of the agency, Lotus Public Relations. Included in this report will be a wealth of information from both primary and secondary sources that can be used to further the PR campaign. First off, the Research Report will display results from both a focus group and survey.Then, the target publics will be identified whom will be addressed in this campaign. After that, the goals and objectives will be highlighted that should be achieved throughout the campaign with the allocated budget. With the goals, objectives and budget in mind, the strategies and tactics will be explained as part of a campaign plan. Then evaluation criteria of our campaign will be organized to assure that the plan is effective, in conjunction with our goals, objectives, strategies and tactics. Included in this report will also be a year-long timeline of implementation for the next annual Gala. A Press Kit will also be provided.Then, as communication scholars, communication tools will be provide that Little Light of Mine should consider implementing within the organization. Finally, future directions will be provided for after this campaign has been completed and more donations have been received. Publics In the textbook Public Relations by Averill Gordon publics are defined as, “people as a whole, the community, or the nation and it can also mean people in general” (133). LLOM has...
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...skiing in the winters this small town attracts some of the world’s most powerful people. With its robust shopping, trendy restaurants, classy small-town architecture, and ability to make you feel like you grew up there, most come seeking peace and solace, while perhaps looking to explore more personal inhibitions during their visits. On July 23, 2011, ten geology students set out from the Colorado Mountain College campus in Glenwood Springs to explore the Roaring Fork Valley’s diverse number of geological features. This is the story of one student who will never be the same after his visit to the aspen tree-lined piece of heaven. Nearly losing his life and those of his fellow students, it is a story of perseverance and mystery, both of which surround the unusual events of that day. During this transcribed interview I will bring you his story told first-hand from the routine educational stops that dot the Roaring Fork Valley landscape to the dark and damp catacombs of Aspen’s Smuggler Mine. Post Independent: I understand many have tried to get you to speak about your experiences that day, and you have refrained from speaking to the press or any other form of publication. Why now? Why the Post Independent? Brandon: Well quite simply I just was not ready for that level of attention after the events that took place and the injuries I sustained. It takes time to heal both physically and mentally after such an ordeal. I chose the Post Independent because this is where I live and...
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...language was created. The language of the early Africans that occupied north America was unique to only this ethical group, because they where the only forms of Africans in that time that spoke a kind of language that was broken English or formally called “Pidgin” which is known as the language of the slaves. Lets take a look at the active definition for pidgin, so we can come to a clear understanding of the word before we progress further in the paper: “A simplified form of speech that is usually a mixture of two or more languages, has a rudimentary grammar and vocabulary, is used for communication between groups speaking different languages, and is not spoken as a first or native language. Also called contact language.”(pidgin online) so contact language is the language first spoken or developed when the Africans where first In America. The language was created due to the direct result of the times being that Africans by law where not allowed to be educated or to be treated like anything other then a slave, no social interactions revolving relations, only a master, slave relationship. So these are all some factors that lead into why the language was not learned traditionally through the use of public institutions usually accustomed to their white counterparts. Looking at this isolation from societies rules and polices, this is the key variable In the African developing their...
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...importantly innovations turned mud huts into thriving modern cities with billions of people. The secret to success is power. But by continuing to fuel large cities and businesses with fossil fuels, many nations are knowingly releasing tons of carbon dioxide into the atmosphere. A study done by Carbon Dioxide Information Analysis Center states that "The world pumped 39.8 billion tons (36.1 billion metric tons) of carbon dioxide last year. That is 778 million tons (706 metric tons) or 2.3 per cent more than the previous year" (Zolfagharifard 2014). The United States and many countries attempted more environmentally friendly solutions but only to fall on heuristic approaches. In order to tackle the problem head on, nuclear reactors must be built; for this reason Lucas Davis writes: The NRC received 16 license applications for a total of 24 proposed reactors. The time was right, so it seemed, for a nuclear power renaissance in the United States. Natural Gas Prices were at their highest level ever in real terms. The 2005 Energy Policy Act provided loan guarantees, production tax credits, and other subsidies for new nuclear plants. Many believed that the United States Was close to enacting legislation that would limit emissions of carbon dioxide. (Davis 49) Nuclear power is the solution to the world's growing energy problems; it is relatively safe, sustainable and most importantly, powerful. Nuclear reactions can easily be dangerous being such a powerful force but if handled...
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...Wroclaw is a major city in the Southwest region in Poland with an impressive outline of snow-covered mountains. This is a city filled with busy people and streets filled with expensive cars. From a luxurious shopping center of the salt mine, to downtown plaza, there are many places to visit while being the big city. Wroclaw summed up is pure air flowing through the city, icy cold weather, beautiful aged architecture, expensive belongings, and kind people. Walking throughout Wroclaw, the fresh air blows in pedestrians face and feels like little butterfly kisses on walkers cheeks. A light breeze flows through the busy streets of many uniquely looking groups of human beings chatting about the latest gossip in the middle of the shopping center. Natural light shines through the glass-paneled market. Even with packed streets, each breath taken cleanses the soul from everything in the world. Roaming the stoned streets, there's a certain serene feeling throughout the city....
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...a source, what teaches us to learn how to live and go on. I think this way because when I was very little, I got bullied. I cry every day after I came from school. Then my life responded in the way of Forrest Gump’s quote about, “Life is like a box of chocolates. You never know what you’re going to get.” One day I took a bite in a type of chocolate that just changed my life and bought a light. I discovered how to read. After that day, the only best friend of mine was booked. I learn to do everything from a book, it taught how to go on also, who to go with? It taught me many things. It taught me the meaning of my life and the power I have, whom I hate and whom I really trust in this big world of unknown. These books really change the view of the world from my distinct. Though the real book to affect my life and change my point of view of the world was wonder and art book. Wonder was one of the first books I ever read. It was about a little boy who had deformed face. No one would play with him because of his deformed face. He was homeschooled, because of his face. The first time he tried to go to school and went to school. He was treated differently, more of like a monster. Whoever he wanted to talk with ran way, he was all alone. Life isn’t always fair to everyone, he would be an example. Through what I love about this book is the time didn’t stay the same all the time. Life changes through time. Like in this book there was crack, what let...
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...On the sixth grade trip to the Franklin Mineral Mine Museum, which took place on Friday, October 23rd, the sixth graders got to study at minerals found almost nowhere else in the world. They focused in on the mining that was done in Franklin, New Jersey, and also looked at the international collection of minerals, rocks, fossils, and artifacts from long ago. When they got there, the students first went into a makeshift mine. They had to go underground into a replica of the mine that was once there, and learned about mining life. After, they were lead on a tour of the mine museum, where they looked at the assortments of diverse minerals. These included the mineral collection, rock collection, fossil collection, and artifact collection. They...
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...I have never fit into this world of mine, no one even notices me. Maybe that is why I majored in Chemistry and Astronomy: to get away from people who never understood me. Not many people in college study that. In fact, there were only 4 or so people in my class. There was only one of the guys in the class that really knew what I had come from. But anyhow let's not get off topic. Today, has been just my normal routine; get dressed, go to work, then walk home and repeat. That is until one day when coming home, I stumbled upon an area of the ground which had changed colour. It had changed the dirt and the grass around it. So, I ran as quickly as humanly possible to my lab back at work to gather some supplies to study it. As soon as I arrived at the scene, it had changed back to its original pigment state....
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...Responding to the Spirit John 16: 13-16 13 However, when He, the Spirit of truth, has come, He will guide you into all truth; for He will not speak on His own authority, but whatever He hears He will speak; and He will tell you things to come. 14 He will glorify Me, for He will take of what is Mine and declare it to you. 15 All things that the Father has are Mine. Therefore I said that He will take of Mine and declare it to you. 16 “A little while, and you will not see Me; and again a little while, and you will see Me, because I go to the Father.” Someone has defined the word sanctification as a process whereby the Spirit of God, takes the word of God, and makes us like the son of God a midst all the circumstances we face as creatures hear on this earth. Jesus says in the gospel “the spirit of truth will guide you into all truth” and whatever the spirit hears Jesus Christ is relaying the message to his children. We are to be people of the word, we are to read the word, meditate upon it, memorize it, love it, and most of all apply it. There is no growth in Christ likeness without personal attention to the word of God in our lives. Ephesians 1 15-18 15 Therefore I also, after I heard of your faith in the Lord Jesus and your love for all the saints, 16 do not cease to give thanks for you, making mention of you in my prayers: 17 that the God of our Lord Jesus Christ, the Father of glory, may give to you the Spirit of wisdom and revelation in the knowledge of Him...
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...Abstract Chilean miners trapped in a mine for 69 days were the longest rescue attempt ever. The help and support of the Chilean people, government, employee workers and family members were so supportive of each other; they showed a united front that helped this rescue attempt to go much smoother. For Chilean miners would this be enough support to help those that are sick to find the strength to hold on so that they reacquaint with their love ones. Will the drilling company be able to produce a drill that will be able to go down that deep and rescue the miners? Will it take them three or four months to drill a hole before the miners are free? Thirty-Three Chilean workers trapped in a mine Thirty-three Chilean miners trapped in a mine in San Jose under Atacama Desert with very little oxygen, food and water. All thirty-three miners were underground for 17 days before their first contact from the outside world. Codelco mining company is a state owned company in Chile, that was in charge to drill three small bore holes into the ground which was the first break through to reach the workers, allowing the rescuers to be able to communicate with them and send them food and medicine. The companies plan was to bore a rescue hole that would pull the miners up from 2,300 feet of the earth. First, they have to drill a pilot hole in the earth that is similar to a borehole. This would make the hole wide enough to establish some form...
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...I’ve always liked to think about the thought of being a deep thinker Like the philsorapter. What do we both think about? Life So being the deep think I am, I have drawn a conclusion we all have a roll of thread. On this thread lays the decisions we’ve made, make and will make. So yes, on it also lays the decision I’ve made to wait 2 weeks to do my essay the night before This thread is our lifeline with fate, destiny and whatever else you what combine. It determines the people we’ll meet, the places we’ll see, and who we become. It determines if you passed that exam or whether he’s going to ask you to that dance. But you see, you don’t know your mark until you hold it in your hands or he’s interested until he asks about your weekend plans. This all-mighty roll of thread makes us wait, anticipate. I didn’t know I didn’t know when I waved goodbye it would be the last time I looked into his aged eyes. I didn’t know that the call would come before my flight and before I could even pack his heart monitor beep and went flat. I didn’t know, and I’m so sorry I didn’t show Because the roll of thread made me wait, anticipate I’m don’t even know that I’m waiting for Because I don’t know if it’s rolling down a busy street or somewhere only the birds can soar I don’t know if it’s floating down a steady stream or being tossed in an angry ocean where the gulls cry and the waters roar I don’t know if it’s up a soft, green hill kissed by raindrops or tumbling down a sharp, jagged...
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...doodling to pay attention. The girl next to me was drawing these little creatures with tails and a curved body, which looked like a dragon and minion combined. I was intrigued, and used all the brain power in the small second grade skull of mine to develop my own creation. At first there was a rectangle, and then some googly eyes by drawing two circles, and then two more circles slightly smaller which touched the circumference. For the nose, there was an L, and for the mouth, a slight grin. I previously hated drawing in my workbook, as the glossy paper caused the pencil to look too light, and also doodling made the book messy. It’s difficult to halt the creative process, so my perfectionism had to be...
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... I have a wet suit that I wear while underwater to help keep me warm. However this day the weather was a little chillier then the last time we went diving (observation). So this is where it comes into play, having not gone into the water yet, I asked to barrow a long wet suit that was a little thicker than mine as well (question). My guess was that the water was going to be cold because the weather was chilly (hypothesis). I put my wet suit on (prediction) before we got into the water to get on the boat and the water was cold (test). I then got on the boat and stuck on the wet suit that I barrowed over my suit because I thought, the top water was cold and it is hit more by the sun then what we go down to ( second hypothesis). After getting started I was feeling good with both suits on and I was able to stay warm and do the swim without getting cold (conclusion). It is very important to keep your body temperature warm because, if you get cold under the water, you start to shiver and your heart rate starts to go faster because you are breathing faster to try to get warm and that means you use are faster which is not a good thing. So, the conclusion of my second hypothesis was right. I had both suits on and I was able to swim and stay warm. How did I think of this with doing the experiment online that was assigned? When I looked at the webpage that was given to us to do the experiment, this is how I would do the plants. I...
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... Whether one can accept it or not, inside all of us, there is good and there is evil. In the novel The Scarlet Letter by Nathaniel Hawthorne, this idea exposes itself in three of the main characters. Throughout the novel, Hawthorne uses the symbols of light and dark to depict good and evil among the characters Hester Prynne, Arthur Dimmesdale, and Roger Chillingworth. Hester is an outcast, but shows her light side by remaining kind to others, while her darkness shows as the sunlight cannot find her. In the novel, Hawthorne states, “It is our Hester, the town’s own Hester, who is so kind to the poor, so helpful to the sick, so comfortable to the afflicted!” (149). She is outcast and hated by the citizens of Boston for...
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...major component of communication of any kind is to know your audience. Understanding the recipients of the message that is being communicated will allow the sender to use the proper type of communication, tone and type of information to include in the message. Knowing your audience will ensure that the message is delivered appropriately and that the audience completely understands the message without any misunderstandings or confusion. In the event of a disaster or other catastrophe, knowing the audience that you will be delivering this message to is extremely vital and important. In this essay I will convey the importance of knowing your audience in regards to the communications that went out to the public about the Chilean copper mine collapse in South America. On August 5, 2010, a small copper mine in northern Chile collapsed trapping inside of it 33 miners (Weik, 2010). The 33 miners were trapped 300 meters below ground with very little food, oxygen or water. News of the collapse spread around the world and many feared that the miners would all perish before being rescued (Illiano, Wade, 2010). The world held a collective breath when after seventeen days of drilling contact was made and all 33 miners appeared to have survived the ordeal. Initially the miners were told that it would take up to 4 months to pull them up to the surface (Guardian.co.uk, 2010). A total of 69 days after the collapse, the first miner was pulled up by s specifically designed steel capsule...
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