Premium Essay

This

In:

Submitted By trackdiva13
Words 278
Pages 2
Topic/Theme:
Managerial decision making
Company:
Waterway Industries is the company and it was founded in 1963 in Lake Placid, New York. It started as a small in high quality canoe maker. By the end of 1992 Waterway had begun selling its own line of inexpensive, high-impact plastic kayaks. Cyrus Maher is the CEO of Water Industries.
Key Issues:
Waterway Industries never had a formal, structure marketing department; he figured it was time so that’s why he hired Lee Carter. The phone call with Les Finch, a well-connected marketing consultant, Maher was worried that Carter would leave Waterway Industries he didn’t know how to convince Carter to stay by like a raise or redesigning her compensation package. Another issue was Maher doesn’t trust himself he doesn’t know what he wants to do with the company either growing it or leaving it because he needed to seek advice from colleagues.
Facts:
Lee Carter is a good marketing/sales employee. Maher was impressed with her performance and her dedication to the company. Low turnover rates employees loved their job because there was hardly any complaining, work was always complete on time, and they were outspoken with new ideas and suggestions for improving their designs.
Support Data:
Lee Carter from day one was focused. She would go out of her way to get paperwork or any work done. Carter brought in more orders than Maher had thought possible and she was successful in opening new sales and responsible for 40% of sales in the past 2 yrs.

Solutions
What Waterway needs is a marketing plan. Maher eeds carter to build a marketing department and and a marketing

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