...is a type of legal term that a company or individual is intended to make a profit from the audience. It is usually to convince the audience to take a certain action or buy a particular product. The first commercial speech court case was in 1942 called the Valentine v. Chrestensen and it provided the foundation of the commercial speech doctrine. Chrestensen was an owner of world war one submarine and it was located on the state pier on East River in NYC. He created pamphlets to advertise his exhibit and charged an admission fee. The Police warned him that it was violating the Sanitary Code and he could only use handbills for only information or public protest use only. Chrestensen protested against the City Dock by going around...
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...Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Three Ethical Issues When looking at PharmaCARE’s relationship with the Colberians, you see that the company’s treatment of the indigenous population is unethical. In terms of intellectual property, the scenario in Assignment 2 highlights the exploitation of the Colberians. While the indigenous population freely shares their information about their cures, the company exploits them by not compensating them for their shared knowledge. According to labor laws, companies should work ethically and treat all of their employees fair -- not equal, but fair. Some employees, based on their position and level of responsibility, should be paid more and should receive better perks than others. However, the company is earning millions of dollars from the knowledge being shared by the healers, and its executives live in luxury with swimming pools, tennis courts, and a golf course, while the Colberians continue to live in huts without electricity or running water. If the company compensated the healers for their intellectual property, the Colberians could improve their living conditions. PharmaCARE is taking advantage of this group of stakeholders because the healers are uneducated, ignorant to intellectual property laws, and do not know the true value of the information they are sharing with PharmaCARE. According to authors S.C. Jain and R. Bird, the Trade-Related Aspect of Intellectual Property...
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...Running Head: AFRICAN AMERICAN WOMEN ARE MORE LIKELY TO DIE FROM BREAST CANCER 1 African American Women Are More Likely To Die From Breast Cancer Denise Blanchard Student ID: 000239612 Western Governors University August 20, 2012 AFRICAN AMERICAN WOMEN ARE MORE LIKELY TO DIE FROM BREAST CANCER 2 Research suggests African American women are more likely to die from breast cancer because of their lack of health insurance, late stage diagnosis, and their rate of obesity. AFRICAN AMERICAN WOMEN ARE MORE LIKELY TO DIE FROM BREAST CANCER 3 Outline I. Introduction A. African American women are more likely to die from breast cancer than any other race of the same gender. B. African American women are more likely to die from breast cancer because of the lack of health insurance, late stage diagnosis, and their rate of obesity. 1. In 2009 it was reported that 1 in every 6 Americans was without health insurance (News-Medical.net, 2009). 2. African American women are often diagnosed with later stage breast cancer. 3. African American women are 26 percent more likely to be obese. II. The absence of health insurance is barrier for African American women. A. The absence of insurance leaves low-income women open to a higher rate of mortality since regular breast cancer screenings are almost...
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...A TERM PAPER ON GST 111: USE OF ENGLISH TOPIC: THE HISTORY OF MEDICINE WRITTEN BY: UWEM, HOPE OKON REG NO. 08/BA/IN/022 DEPARTMENT OF INSURANCE FACULTY OF BUSINESS ADMINISTRATION SUBMITTED TO DR. MRS. DEPARTMENT OF FACULTY OF UNIVERSITY OF UYO, UYO AKWA IBOM STATE, NIGERIA. FEBRUARY, 2012 1. INTRODUCTION All human societies have medical beliefs that provide explanations for birth, death, and disease. Throughout history, illness has been attributed to witchcraft, demons, astral influence, or the will of the gods. These ideas still retain some power, with faith healing and shrines still used in some places, although the rise of scientific medicine over the past millennium has altered or replaced mysticism in most cases. The ancient Egyptians had a system of medicine that was very advanced for its time and influenced later medical traditions. The Egyptians and Babylonians both introduced the concepts of diagnosis, prognosis, and medical examination. The Hippocratic Oath, still taken by doctors today, was written in Greece in the 5th century BCE, Horstmanshoff et al (2004:7). In the medieval era, surgical practices inherited from the ancient masters were improved and then systematized in Rogerius's The Practice of Surgery. During the Renaissance, understanding of anatomy improved, and the invention of the microscope would later lead to the germ theory of disease. These advancements, along with developments in chemistry, genetics...
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...Donate Life California: A Campaign Launch Case Study Helen Allrich Elizabeth Dougall David Heneghan Corresponding author: Helen Allrich hallrichster@gmail.com Suggested Citation: Allrich H, Dougall E, Heneghan D. Donate Life California: A Campaign Launch Case Study. Cases in Public Health Communication & Marketing. 2007 June. Available from: http://www. casesjournal.org/volume1/peer-reviewed/cases_1_05.cfm. Peer-Reviewed Case Study Abstract In April 2005, Donate Life California launched California’s first online organ donor registry called the “Donate Life California Registry.” This confidential database allows Californians to share their organ donation wishes by registering online. To compel Californians to become organ donors by registering online, the Donate Life team engaged hospital partners, media partners, and community partners. The campaign’s four-fold challenge was to: (1) redefine and reposition organ donation as a public health problem for Californians, (2) educate the public and the media about the lack of organ donors, (3) spread awareness using community collaboration and media advocacy strategies, and (4) adopt a single call to action compelling Californians to become organ donors by registering online. Launched with the goal of registering 15,000 people in 12 months, the registry attracted more than 175,000 registrations in the first six months. The online registry’s success was driven by a well-crafted strategic communication campaign underpinned...
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...Original Contributions Data Mining Applications in Healthcare Hian Chye Koh and Gerald Tan A B S T R A C T Data mining has been used intensively and extensively by many organizations. In healthcare, data mining is becoming increasingly popular, if not increasingly essential. Data mining applications can greatly benefit all parties involved in the healthcare industry. For example, data mining can help healthcare insurers detect fraud and abuse, healthcare organizations make customer relationship management decisions, physicians identify effective treatments and best practices, and patients receive better and more affordable healthcare services. The huge amounts of data generated by healthcare transactions are too complex and voluminous to be processed and analyzed by traditional methods. Data mining provides the methodology and technology to transform these mounds of data into useful information for decision making. This article explores data mining applications in healthcare. In particular, it discusses data mining and its applications within healthcare in major areas such as the evaluation of treatment effectiveness, management of healthcare, customer relationship management, and the detection of fraud and abuse. It also gives an illustrative example of a healthcare data mining application involving the identification of risk factors associated with the onset of diabetes. Finally, the article highlights the limitations of data mining and discusses some future directions....
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...SIT Graduate Institute/SIT Study Abroad DigitalCollections@SIT Independent Study Project (ISP) Collection SIT Study Abroad 10-1-2011 Fair and Lovely: Standards of Beauty, Globalization, and the Modern Indian Woman Rebecca Gelles SIT Graduate Institute - Study Abroad, gellesr@carleton.edu Follow this and additional works at: http://digitalcollections.sit.edu/isp_collection Part of the Other Film and Media Studies Commons, Other Languages, Societies, and Cultures Commons, Social Influence and Political Communication Commons, and the Sociology of Culture Commons Recommended Citation Gelles, Rebecca, "Fair and Lovely: Standards of Beauty, Globalization, and the Modern Indian Woman" (2011). Independent Study Project (ISP) Collection. Paper 1145. http://digitalcollections.sit.edu/isp_collection/1145 This Unpublished Paper is brought to you for free and open access by the SIT Study Abroad at DigitalCollections@SIT. It has been accepted for inclusion in Independent Study Project (ISP) Collection by an authorized administrator of DigitalCollections@SIT. For more information, please contact digitalcollections@sit.edu. FAIR AND LOVELY: STANDARDS OF BEAUTY, GLOBALIZATION, AND THE MODERN INDIAN WOMAN Rebecca Gelles Academic Director: Tara Dhakal ISP Advisor: Pramada Menon, independent lecturer School for International Training India Sustainable Development and Social Change Program Fall 2011 Gelles 1 Table of Contents Acknowledgements………………………………………………………………………………..2 Abstract……………………………………………………………………………………………2...
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...ISSN 2239-978X Journal of Educational and Social Research Vol. 3 (1) January 2013 Economic Status of Parents, a Determinant on Academic Performance of Senior Secondary Schools Students in Ibadan, Nigeria Osonwa, O.K1 Adejobi, A.O2 Iyam, M.A3 Osonwa, R.H4 Calabar. Doi: 10.5901/jesr.2013.v3n1p115 Abstract r the and the academic performance of their ch dren from higher income Key Words: 1. Introduction Academic performance (most especially...
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...Neuron Perspective Children, Wired: For Better and for Worse Daphne Bavelier,1,* C. Shawn Green,2 and Matthew W.G. Dye3 of Brain and Cognitive Sciences, University of Rochester, Rochester, NY 14627, USA of Psychology, Center for Cognitive Sciences, University of Minnesota, Minneapolis, MN 55455, USA 3Beckman Institute for Advanced Science and Technology, University of Illinois at Urbana-Champaign, Urbana, IL 61801, USA *Correspondence: daphne@bcs.rochester.edu DOI 10.1016/j.neuron.2010.08.035 2Department 1Department Children encounter technology constantly at home and in school. Television, DVDs, video games, the Internet, and smart phones all play a formative role in children’s development. The term ‘‘technology’’ subsumes a large variety of somewhat independent items, and it is no surprise that current research indicates causes for both optimism and concern depending upon the content of the technology, the context in which the technology immerses the user, and the user’s developmental stage. Furthermore, because the field is still in its infancy, results can be surprising: video games designed to be reasonably mindless result in widespread enhancements of various abilities, acting, we will argue, as exemplary learning tools. Counterintuitive outcomes like these, besides being practically relevant, challenge and eventually lead to refinement of theories concerning fundamental principles of brain plasticity and learning. Introduction It is Monday morning at 7:58 a.m....
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...New Medical Devices in the US August 13 2010 Table of Contents 1. Introduction……………………………………………………………………………………………………………………………………2 2. Background and Framework……………………………………………………………………………………………………………4 2.1 Priority Medical Devices for the Netherlands…..……………………………………………………………………4 2.2 The US Vision: From see and treat to predict and prevent……………………………………………………6 2.3 Conclusions…………………………………………………………………………………………………………………………..7 3. Medical device sector in the US………………………………………………………………………………………………………8 3.1 Economic Impact…..………………………………………………………………………………………………………………8 3.2 The Sector by State…..…………………………………………………………………………………………………………10 3.3 Key Institutes: Patent Applications in the Cluster Areas…..………………………………………………….13 3.4 Conclusions…..…………………………………………………………………………………………………………………….20 4. Turning research into novel medical devices………………………………………………………………………………….22 4.1 The Medical Device Development Process…..……………………………………………………………………..22 4.2 CIMIT: A Structure for Medical Device Innovation…..………………………………………………………….23 4.3 Stanford Biodesign: Innovation as a Discipline…..………………………………………………………………..26 4.4 Conclusions and Recommendations…..……………………………………………………………………………….28 5. Summary and Conclusions…………………………………………………………………………………………………………….30 6. Acknowledgements……………………………………………………………………………………………………………………….32 7. References…………………………………………………………………………………………………………………………………….33 Appendices A1 Selection of Key Institutes A2 Results Patent Analysis A3 Research...
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...million Brazilians are at high risk to contract AIDS, and another 36 million are considered to be at a medium risk. It said Brazil could have 7.5 million AIDS victims in the next decade. “If we are going to combat this epidemic, we have to do it now,” said Pedro Chequer, a Health Ministry official. Chequer said the Health Ministry would spend $300 million next year, distributing medicine and 250 million condoms and bringing AIDS awareness campaigns to the urban slums, where the disease is most rampant. Last month, Brazil became one of the few countries to offer a promising AIDS drug free to those who need it. The drug can cost as much as $12,000 a year per patient. AIDS cases in Brazil have risen so dramatically for married women that the state of São Paulo decided that it must attack a basic cultural practice in Latin America: Their husbands don’t practice safe sex. Last month, the government of Brazil’s megalopolis started promoting the newly released female condom. Many of the new AIDS cases in Brazil are married women who have children, according to a report released last month at the PanAmerican Conference on AIDS in Lima, Peru. Worldwide, women constitute the fastest-growing group of those diagnosed with...
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...partner to use a condom, even if they knew he was sleeping with others. “Women are afraid of asking their men to have safe sex, afraid of getting beaten, afraid of losing their economic support,” says Guido Carlos Levi, a director at the health department at Emilio Ribas Hospital. “This is not Mexico, but we’re quite a machoistic society here.” The frequency with which Latin men stray from monogamous relationships has compounded the problem. In studies conducted in Cuba by the Pan American Health Organization, 49 percent of men and 14 percent of women in stable relationships admitted they had had an affair in the past year. In light of statistics showing AIDS as the number one killer of women of childbearing age in São Paulo state, public health offi cials launched a campaign promoting the female condom. The hope is that it will help women—especially poor women—protect themselves and their children. But the female condom seemed unlikely to spark a latex revolution when it hit city stores. The price is $2.50 apiece—more than three times the price of most male condoms. The Family Health Association is asking the government to help subsidize the product and to cut the taxes on condoms that make them out of reach for many poor Brazilians. “We’re looking for a pragmatic solution to prevent the transmission of HIVAIDS,” group President Maria Eugenia Lemos Fernandes said. “Studies show there is a high acceptance of this method because it’s a product under the...
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...processing methodologies. There have been many successes but also many reported failures. Success of the system depends on the total commitment of the people to quality from top to bottom within the organization. TQM implementation is based on team work and the philosophy of continuous improvement. Statistics need to be used extensively to analyse and reduce the variation in the process. In Nigeria today, we have different fast food joints springing up everyday, we have the likes of Mr. Biggs, Sweet sensation, chicken liken, chicken republic, finiki, tasty fried chicken, tantalizers as the front runners of the industry. Basically there is a greater need for us to examine, the extent to which these firms are satisfying the masses in this present state of our nation where laws and orders are neglected, so many food canteens are out there without a regulatory body to examine what they give to people, this issue is so sensitive in our society based on the fact that it has a direct effect on people’s health. There is an old proverb that says “Health is wealth”, that’s the more reason why...
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...SRM UNIVERSITY (Under section 3 of UGC Act, 1956) FACULTY OF MANAGEMENT SCHOOL OF MANAGEMENT MBA FULL TIME CURRICULUM AND SYLLABUS - 2013-14 1 Code MB 13101 MB 13102 MB 13103 MB 13104 MB 13105 MB 13106 SRM University MBA - Revised Curriculum - 2013-14 Semester –I Thinking and Communication Skills (Practical) Accounting for Decision Making Philosophy for Management Economics for Managers Managerial Statistics Managerial Skills (Practical) Semester-II Financial Management Management Information System Marketing Human Resource Management Production And Operation Management Legal Aspects of Business Semester- III Summer Internship (8 weeks)(Practical) Entrepreneurship Strategic Management Business Analytics (Practical) Elective-1 Elective-2 Elective-3 Elective-4 Semester- IV Elective-5 Elective-6 Industrial Elective (Practical) Total Credit L 0 2 3 2 2 0 T 0 4 0 2 4 0 P 4 0 0 0 0 6 C 2 4 3 3 4 3 19 4 3 4 2 4 3 20 2 3 3 2 3 3 3 3 22 3 3 5 11 72 MB 13207 MB 13208 MB 13209 MB 13210 MB 13211 MB 13212 MB 13313 MB 13314 MB 13315 MB 13316 2 2 3 2 3 2 0 2 2 0 2 2 2 2 2 2 0 4 2 2 0 2 2 0 2 2 0 2 2 2 2 2 2 0 0 0 0 0 0 0 4 0 0 4 0 0 0 0 0 0 10 MB 13417 Functional Electives Marketing Finance Systems Human Resource Operations Vertical Electives Pharma Hospitality Enterprise Resource Planning Agriculture Hospital and Health Care Retailing Auto Industry Project Management Media and Communication Banking Financial Service Insurance 2 MB...
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...Torcellini Prepared under Task No. BEC2.4002 National Renewable Energy Laboratory 1617 Cole Boulevard Golden, Colorado 80401-3393 NREL is a U.S. Department of Energy Laboratory Operated by Midwest Research Institute • Battelle • Bechtel Contract No. DE-AC36-99-GO10337 NOTICE This report was prepared as an account of work sponsored by an agency of the United States government. Neither the United States government nor any agency thereof, nor any of their employees, makes any warranty, express or implied, or assumes any legal liability or responsibility for the accuracy, completeness, or usefulness of any information, apparatus, product, or process disclosed, or represents that its use would not infringe privately owned rights. Reference herein to any specific commercial product, process, or service by trade name, trademark, manufacturer, or otherwise does not necessarily constitute or imply its endorsement, recommendation, or favoring by the United States government or any agency thereof. The views and opinions of authors expressed herein do not necessarily state or reflect those of the United States government or any agency thereof. Available electronically at http://www.osti.gov/bridge Available for a processing fee to U.S. Department of Energy and its contractors, in paper, from: U.S. Department of Energy Office of Scientific and...
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