...2008 Xây dựng Kế hoạch Truyền thông Tài liệu tham khảo cho những người hoạt động trong lĩnh vực truyền thông [Viết "Kế hoạch truyền thông" ("Communication Strategy" hay "Communication Plan") không phải là một khoa học, mà là một nghệ thuật. Bởi vậy mà nó rất đa dạng, biến hóa và rất khó tìm ra một mẫu số chung, một mẫu "chuẩn", "hoàn hảo" nào.] Đỗ Hoa Time Universal Communications 11/6/2008 Trang | 2 MỤC LỤC CHUẨN BỊ KỸ NĂNG ........................................................................................................................................ 3 NỘI DUNG CHÍNH CỦA MỘT KẾ HOẠCH TRUYỀN THÔNG ................................................................. 8 BỐI CẢNH.......................................................................................................................................................... 13 TỔNG QUAN MÔI TRƯỜNG ......................................................................................................................... 15 XÁC ĐỊNH ĐỐI TƯỢNG LIÊN QUAN......................................................................................................... 16 XÁC ĐỊNH MỤC TIÊU .................................................................................................................................... 19 CHIẾN LƯỢC .................................................................................................................................................... 21 CÔNG CHÚNG MỤC TIÊU ....................
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...thống kế BOPSai số thống kê Sở dĩ có các khoản mục nhầm lẫn và sai sót trong CCTTQT là do: * Các giao dịch phát sinh giữa người cư trú và người không cư trú rất nhiều. do vậytrong quá trình thống kê rất dễ dẫn đến sai sót. * Sự không trùng khớp giữa thời điểm diễn ra giao dịch và thời điểm thanh toán. OB + OFB = 0 →OB = - OFB →CA+K+OM= - OFB →OM =-(CA+K+OFB) Đẳng thức cuối cùng cho thấy số dư của hạng mục nhầm lẫn và sai sót chính là độ lệch giữacán cân bù đắp chính thức và tổng của cán cân vãng lai và cán cân vốn. Bởi vì cán cân bù đắpchính thức, cán cân vãng lai và cán cân vốn luôn được xác định (luôn thể hiện là một số cụ thểtrên CCTTQT ), do đó đẳng thức trên được áp dụng số dư nhầm lẫn và sai sót khi lập CCTTQT trong thực tế. Kết toán chính thức (Tài trợ chính thức) Khoản mục này luôn bằng về trị số và ngược dấu với cân thanh toán. Tài trợ chính thức biểu thị những giao dịch quốc tế mà chính phủ tiến hành để điều chỉnh tất cả những giao dịch khác được ghi trong các hạng mục của cán cân thanh toán. Như vậy, khi tính cả tài trợ chính thức, tổng các hạng mục trong cán cân thanh toán phải bằng 0. Điều này giống như thị trường ngoại hối phải cân bằng khi tính cả sự can thiệp của NHTW qua việc sử dụng khoản dự trữ ngoại hối. Một khoản thặng dư trong tài khoản vãng lai được bù vào khoản thâm hụt trong tài khoản vốn hoặc dùng để tăng dự trữ ngoại hối. Ngược lại một khoản thâm hụt trong tài khoản vãng lai phải được bù lại bởi một tài khoản thặng dư trong tài khoản...
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...Monique Summers Professor Susan Watters Fashion 245 March 9, 2012 Blue Jays Designers in the swimwear industry have been driven to create more elaborate and comfortable swimsuits due the growing trend of health and fitness. Not to mention that Americans are taking more and more extended vacations each year. According to Global Industry Analysis, “swimwear and beachwear are projected to exceed $17.6 billion by the year 2015.” However, swimwear is one of the toughest items to sell. However, I have created a retail store that specializes in high quality fabrics and focus on customers having a pleasurable shopping experience. According to Online Resource Directory, many women dread shopping for swimsuits. In order to combat the negative feelings that women have against swimsuits, my retail store expertise will be in quality and fit. I designed a retail store called Blue Jays that will drastically help to change women opinions about swimwear. Blue Jays will sell swimwear that flaunts a women’s figure in a flattering way. Blue Jays main goal of its store is to sell garments of superior quality and to make sure consumers leave satisfied. Sourcing from great manufactures who meet our company standards will help achieve our first goal. Our company only sells swimsuits made from lycra, spandex, and tricot. The tricot fabric helps our swimwear to be lightweight, soft, durable, and shrink resistant. It’s also a fabric that wholes it shape very well. The lycra...
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...| Memo To: Anthony Racka From: Date: [ 11/4/2012 ] Re: Female Purchasing Power Today, women are the ones who make the choices when coming to making purchasing decisions in a household. Also, women are gaining control of wealth and purchasing power (Time Magazine, n.d.). Their spending power can change and should change how businesses market their companies. Places that may provide cars, electronics and traveling are mostly targeted for men and women that may be neglected in the development of these products and the marketing. Some businesses are now marketing towards women as well such as sports businesses. This may be because NFL fans consist of 44% women (Time Magazine, n.d.), and 50% of products typically marketing to men are purchased by women (Billings, n.d.). I believe that companies that target towards mostly women may obtain a successful business. Victoria’s Secret is an excellent example of a business that focuses on women. Victoria’s Secret is a store owned by a company named The Limited. Victoria’s Secret is the number one specialty retailer of women intimate apparel (Quantcast Corporation, 2012). There focus is on women and I believe this is one of the reasons why there are so successful. Victoria’s Secret targets women from the ages of 15-34 years old. I have the age so young because of their addition to the company called “PINK”. College students are initially the main target for the brand “PINK”, but it also attracted high school students. A lot of younger...
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...SWOC STRENGTH * They are Excellent service, nice ambiance and the staffs are friendly. Free wifi for every purchase of any size of yogurt. v. * Protect-a-Bub was recently sold to Baby Jogger but that company did not purchase the Protect-a-Bub line of swimwear. To sell the remaining inventory, the company has set up a website for the closeout sale: http://www.babysunwear.com/. Swimsuits and swimshirt sets are only $9 and sun hats are only $6! Seriously? NINE dollars for a two-piece bathing suit? You can’t beat that! * * Pediped Purchases with Purpose. Now through June 10, pediped is hosting the Purchases with Purpose fundraiser to benefit the Make-A-Wish Foundation. Over 50 styles of shoes are marked 30 – 50% off. And, fifty percent of sales from this fundraiser will be donated to the charity to help grant the wishes of children with life-threatening medical conditions. I am all over this sale because pediped very rarely marks down the price of their shoes and it benefits a great cause. * * More Shoe News. Save the Date for the See Kai Run Warehouse Sale June 13 – 14 from 10 am until 3 pm at the See Kai Run HQ in WA. Save at least 50%! (Oh how I wish I lived there!) If you like See Kai Run shoes, and who doesn’t, don’t forget to enter The Shopping Mama giveaway. * * Sales * * Stride Rite: Free shipping when you buy 2 pairs of shoes. Ends May 30. * * Robeez: Spring into Summer sale. * * Pottery Barn Kids: Furniture Event, save...
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...Assignment 2: Beyond Bikinis Trina Small Strayer University Marketing 100 Professor Zoppi March 15, 2014 Beyond Bikinis Description A long time ago, when girls and boys were playing and swimming together, plus size women sat and watched. Many plus size women use to hide their bodies in grandmother style swimsuits, or matching short sets. However, now all of that has changed with Beyond Bikinis. Beyond Bikinis is a small family business that makes sexy swimwear for women with curves. Plus size women can now be proud and sexy in their flattering full figured swimsuits, which are specially designed to cover up unflattering body parts but also, compliment their figures. Beyond Bikinis will cater to the body style that is least represented, plus size women (size 12 and up).These swimsuits will be for women with ample breast, hips, thighs and a “pouch”. Beyond Bikinis offer sexy one piece suits and a number of different styles of two piece suits. These plus size swimsuits will enhance the best features of your body while covering the areas you are not as comfortable revealing. Therefore Beyond Bikinis are very selective when choosing the colors and designs of the swimsuits. Beyond Bikinis are made in dark colors like black, blue, and brown that will help make your body appear more slimming. Also, some swimsuits with a crisscrossed design help our women give the illusion of a smaller waist. In addition, we have swimsuits with a deep V-neck and halter tops that will...
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...Bathing suit This three piece bathing suit consists of a light cotton silk blouse, knickerbockers, skirt and a head piece which was very popular at the time as a way of protection from the sun. This particular style of dress was popular around 1895-1900 in France. This type of bathing suit wasn’t meant for bathing, since the materials used weren’t very water friendly, it’s purpose was to make walks along the beach lighter, so women wouldn’t have to wear all those layers of petticoats and underskirts. To stay modest women still had to fashion stockings and corsets under their bathing suits. In this time any form of nudity was inexcusable so people used to change their clothes in bathing machines. Bathing machines...
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...Monokini Swimwear For Big WomenSwimwear For Big Women Plus Size Swimwear Shopping GuideLooking for swimwear can be a very stressful and exciting time. There are so many more different styles and kinds of bathing suits today, and in some ...February 17th, 2012 by Kelly--> Looking for swimwear can be a very stressful and exciting time. There are so many more different styles and kinds of bathing suits today, and in some way it can make it more confusing. It is even more confusing for the larger sized woman. There are more conservative styles of swimwear and then there is the not so conservative styles such as the monokini swimwear for big women. Even these types of swimsuits have changed, as it used to be that monokinis were just the lower part of a swimming suit with the upper half exposed. They have made many more different styles of monokinis that all women can enjoy.Monokini swimwear for big women It seems that this year the monokini is a very popular piece of swimwear. They are now simply described as a one piece cutout swimsuit; it just varies where the cut outs are. They are so popular that there are many different styles of monokini swimwear for big women available as well. Some of the different styles that they come in is the halter, triangle, Brazilian cut, push up and many others. Many people call the monokini a combination of the one piece swimsuit and the bikini all in one suit. Seeing that it comes in so many different styles means it will work...
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...Read the ‘Biography of Ching K’o’ (Jing Ke) and identify one or two incidents that are used/not used in the film, and make an argument as to whether the inclusion/exclusion is desirable, artistically or thematically, (for instance, whether it is a good choice to eliminate the incidents that show the assassin is not a good swordsman). You may also find in the film the incidents that are not in the Biography and comment on the addition in the same aforementioned manner. The movie “Emperor and Assassin” is a movie filmed by the famous director Zhang Yi Mou in the 90s. It portrays the assassin Jing Ke's attempt to kill Ying Zheng, the emperor of Qin as a humanitarian act. In the movie, after Ying Zheng conquers the state of Zhao, he kills all the children in the fear that they might grow up to take revenge on him. This breaks the heart of his wife, Lady Zhao, who was a citizen of Zhao. Seeing the heartbroken Lady Zhao and all the children’s corpses, Jing Ke, who at first refuses to perform the assassination because of his vow to never kill, decides to accept the mission because he does not want to witness any more premature deaths. Although there is no evidence in history suggesting that Jing Ke accepted the mission for a humanitarian cause, the movie seems to interpret it as if he did. Jing Ke’s assassination fails. The imperial doctor Xua Wu Ju strikes him with a medicine bag and injures him, which gives Ying Zheng the chance to strike back and finish him. As an elite...
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...Shaquisha Barrow September 26, 2012 Journal #10: The Lone Ranger and Tonto Fistfight in Heaven Intro to Lit 1. I got very confused when I was searching for the original “Lone Ranger and Tonto” because I saw different versions of it and I wasn’t sure which was which. I did however, find the definition of “Tonto”, which means silly or dumb and “Ke-mo sah-bee which means trusty scout. I believe that the narrator was Tonto in society’s eyes. The narrator couldn’t even go into a certain part of town without people calling the police because he looks “suspicious”, or walk in a store to get a few snacks without people being scared of him. I believe that heaven represents America and the “American dream” which, to me, is to have freedom, happiness, and wealth. The narrator along with the other Native Americans on the reservation, symbolizes Tonto, he trusts his girlfriend (The Lone Ranger), to help him better himself and reach the American dream but instead she, along with help from others, knock him down and stop him from reaching his dream. The woman that he loved was supposed to be there to help him and encourage him but instead they always clashed and argued. The narrator said that they never physically fought, but she always knew what to say to hurt him. Based on my experiences, most of the people we attach ourselves to, know how to hurt us the most. I think that society as a whole was a symbol of the Lone Ranger. The narrator just wanted to live his life like a regular American...
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...The Lone Ranger and Tonto Fistfight in Heaven is a novel written by Sherman Alexie. The novel consists of short stories about Native Americans' lives. Sherman Alexie uses symbolism throughout the novel. In The Lone Ranger and Tonto Fistfight in Heaven, women--including Victor's mother, the aunt in "The Fun House," and Norma Many Horses--are symbols of strength. In the novel The Lone Ranger and Tonto Fistfight in Heaven, Victor's mother is one of the women who symbolizes strength. In the chapter "Jimi Hendrix," when Victor's father wrecked his bike, he was in the hospital for two months, and Victor's mother visited him every day until he recovered although she and Victor's father were split up. The narrator, Victor, states that "even though my mother didn't want to be married to him anymore and his wreck didn't change her mind about that, she still came to see him every day" (33). The narrator explained that it wasn't necessary for Victor's mother to go to the hospital every day to visit Victor's father, but that she did it out of the goodness of her heart. When Victor's mother went to visit Victor's father at the hospital, it symbolized that his mother was a strong figure. Although she and Victor's father were split up, she still felt the need to be by his side and to support him through his recovery. Women, like Victor's mother, are symbols of strength in the novel The Lone Ranger and Tonto Fistfight in Heaven. Another woman who symbolizes strength in The Lone Ranger and Tonto...
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...“The Lone Ranger and Tonto Fistfight in Heaven” by Sherman Alexie and “Separation Anxiety” by Evie Shockley discuss the complications of identity while living in worlds of different cultures. Victor is the main character of “The Lone Ranger and Tonto Fistfight in Heaven” and he has an identity crisis throughout the story since he lives in the city but is from the Indian reservation. He identifies not only as a Native American, but he lives in a community surrounded by mostly Caucasian people which makes him feel out of place. He feels that he does not belong in the reservation and also does not belong in the big city. The narrator, Peaches, in “Separation Anxiety” identifies herself as an African American and lives in a community where everyone is African American this leads her to know who she is without the same confusion that Victor has. She lives the history and culture the same as everyone around her. She does decide to leave the community in order to give her dance a future and show other communities who she is. Both of these stories have a theme of identity through history, culture, and societal pressures but the main character has alternate views of their identity. Victor in “The Lone Ranger and Tonto Fistfight in Heaven” and Peaches in “Separation Anxiety” are discovering their identity while being involved in two different societies, but Victor has more difficulty identifying which society he belongs to as he has pieces of himself in both. In “The Lone Ranger and Tonto...
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...In society today children often watch, mirror, and act like their parents. In the collection of short stories entitled The Lone Ranger and Tonto Fistfight in Heaven, Sherman Alexie creates an image of a boy who has the same hopes and beliefs of his parents. Victor, the main character, has a hopeless attitude and a pessimistic outlook on life. These characteristics cannot be more attributed to his own personal decisions rather than any reasons beyond his control. When Victor is younger, he witnesses his parents enter and struggle with the alcoholic cycle of Indians. When Victor’s parents throw a New Years’ Eve party, it gets out of control and alcohol runs rampant. “He kissed his mother’s neck, tasted the salt and whiskey. He kissed his father’s...
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...Hum Hain Rahi Pyar Ke From Wikipedia, the free encyclopedia Hum Hai Rahi Pyar Ke HumHainRahiPyaarKe.jpg DVD cover Directed by Mahesh Bhatt Produced by Tahir Hussain Screenplay by Aamir Khan Robin Bhatt Story by Robin Bhatt Starring Aamir Khan Juhi Chawla Master Sharokh Kunal Khemu Baby Ashrafa Music by Nadeem-Shravan Cinematography Praveen Bhatt Editing by Sanjay Sankla Distributed by T V Films Release date(s) July 23, 1993 Running time 155 min. Country India Language Hindi Hum Hain Rahi Pyar Ke (Hindi: हम हैं राही प्यार के translation: We Are Travelers on the Path of Love) is a 1993 Bollywood film directed by Mahesh Bhatt, produced by Tahir Hussain and with a musical score by Nadeem-Shravan. It stars Aamir Khan and Juhi Chawla. The film is a remake of the Hollywood film Houseboat (1958), starring Cary Grant and Sophia Loren. The film fetched the Filmfare Best Actress Award for Juhi Chawla, and director Mahesh Bhatt won the 1994 National Film Award - Special Jury Award. The film also won the Filmfare Best Film Award. It was generally alleged during the time that the movie was ghost-directed by Aamir Khan because Mahesh Bhatt did not show up at the sets several times.[1] The film was Super hit at the box office. Contents [hide] 1 Synopsis 2 Cast 3 Songs 4 Awards 5 References 6 External links Synopsis[edit source] Rahul Malhotra (Aamir Khan) is the caretaker of a garment company that has a pending order of two lakh shirts to Mr Bijlani. Rahul...
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...TRƯỜNG ĐẠI HỌC KINH TẾ CỘNG HÒA XÃ HỘI CHỦ NGHĨA VIỆT NAM KHOA HỆ THỐNG THÔNG TIN KINH TẾ Độc lập – Tự do – Hạnh phúc BỘ MÔN TIN HỌC KINH TẾ ĐỀ CƯƠNG CHI TIẾT HỌC PHẦN I. THÔNG TIN VỀ HỌC PHẦN 1. Thông tin chung - Tên học phần: HỆ THỐNG HOẠCH ĐỊNH NGUỒN LỰC DOANH NGHIỆP - Mã học phần: HTTT4283 - Số tín chỉ: 3 - Học phần: ▪ Bắt buộc: ( ▪ Tự chọn: - Các mã học phần tiên quyết: Cơ sở dữ liệu, Nguyên lý kế toán, Quản trị học, Hệ thống thông tin quản lý 2. Mục tiêu của học phần Yêu cầu sinh viên nắm được các kiến thức cơ bản về một hệ thống ERP, những thách thức đối với doanh nghiệp để triển khai thành công ERP. Thông qua đó, sinh viên có thể nhận thấy được tầm quan trọng của ERP trong hoạt động quản lý sản xuất kinh doanh cũng như trong việc tăng cường khả năng cạnh tranh & đem lại lợi ích lâu dài cho doanh nghiệp. 3. Tóm tắt nội dung học phần Học phần Hoạch định nguồn lực doanh nghiệp tập trung vào những nội dung cơ bản sau: - ERP là gì? Các thành phần cơ bản của ERP? - Các bước để triển khai ERP? - Các doanh nghiệp nên tái cấu trúc các tiến trình kinh doanh như thế nào để phù hợp với hệ thống ERP? - Các thành phần của các module hỗ trợ hoạt động bán hàng và marketing, kế toán & tài chính, Sản xuất và quản lý vật tư, quản trị nhân lực trong hệ thống ERP - Các yếu tố rủi ro trong quản lý các dự án ERP - Các chiến lược được sử dụng để tối thiểu hóa các yếu tố...
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