...University of Phoenix Management 521 Scenario Questions Marketing Manager, Travel Agency Manager, and owner of a small company are occupations in three separate positions for evaluation. Within each paragraph is the scenario identifying the communication channel used, “formal or informal” (Organizational Behavior, 2011, p. 344) with defending and supporting reasoning. While serving in the Air Force, superiors assigned multiple, short timeframe, high priority taskings, much like the first scenario. Within Scenario number one, is a role of a Marketing Manager, in which to develop a new marketing strategy for an exciting new beverage with worldwide distribution. The timeframe for this strategy is the end of the week to the vice president. With such a short time to complete this complex tasking would require a formal communication channel, in which to explain the direction to the team with the requirement and with the tasking deadline. Therefore, the final presentation is due Thursday, for the meeting with the vice president on Friday. The presentation to the vice president will occur on Friday will dictate a formal communication channel. Scenario number two, is a role of a travel agency manager, in which first thing in the morning, the username and password to company application system does not allow anyone to access the application. This immediately caused a work stoppage, to where none of the travel agents could perform assigned responsibilities, affecting existing, and...
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...Chapter 2 Literature review This chapter reviews related literatures on overview of International and Thai tourists, general information about Phuket, current situation of tourist industry, attractions and activities, concept of tourist behavior and tourist perception, marketing concept, as well as previous research. Its purpose is to provide general knowledge and overall concept regarding the theories and previous research related to this research. 2.1 Overview of International and Thai tourists According to Tourism Authority of Thailand (2011), the international tourist arrivals to Thailand figure for 2011 reached 19.09 million, an increase of 19.84%. The number of tourists had shown an accumulative growth rate over the first ten months. The flooding crisis late in the year, however, slowed down the growth in the number of tourist arrivals in October, and caused shrinkage of 18% in November 2011. Fortunately, all market groups still retained an increasing growth at the good level, including East Asia at a 32.30% increase, ASEAN at a 21.96% increase, the Americas at a 12.85% increase, Europe at an 11.40% increase, Africa at a 6.73% increase, and the Middle East at a 5.95% increase. Domestic tourism by Thais in 2011 was estimated at 98 million tourists/trips, generating an income of 407.6 million Baht which was less than the target of 421.1 million Baht. The purchasing power dramatically shrank in the second-half year due to the flooding crisis, which abruptly halted...
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...prestigious Indian University and worked one year in a Multinational Company. She had just returned to the country and she became the Head of Marketing at the “Global Travel Group”, a leading travel Company in Colombo. The company opened five new branches within the last three months. Hence, Rebecca’s team had numerous challenge and unusually heavy workload. The main objective of the case study is to find, describe and analyze problems effectively. Problems can be found easily in this case study. Problem 01, No proper understanding about Culture & No proper qualification -Marketing depends on customer & customer behavior. Definitely Rebecca should know the culture of Sri Lanka. It helps her to understand the customers & customer behavior in Sri Lanka. I suggest to do an Induction programme for her to understand the culture of Sri Lanka & culture of the company. She is not suitable for the position, Head of marketing. According to her qualifications she suits for the position Assistant marketing manager. Problem 02, Heavy work scheduled & Not enough time limits have given for the Performance Appraisal- According to this case study we can see Rebecca don’t know how to do a performance appraisals. She had completed the 30 performance appraisal forms of the entire Marketing Team within a single day. Marketing manager and HR manager can coordinate and delegate Rebecca’s task to her subordinates until she get use to the system. Problem 03, No proper knowledge...
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...When automobiles industry popularizes a technique of producing vehicles, and falls its cost, nowadays, an increasing number of people can afford to purchase a private car. Consequently, a challenge of excess cars on roads ensues. In virtually all cities, traffic congestion occurs every single day at the peak time. However, it is generally believed that this problem can be managed through governmental policies as well as individual behavior. The following essay will firstly outline three viable solutions, namely developments from taxes and road infrastructure, improvements in public transport services, and a decrease in the use of private automobiles, to solve the impact of traffic jams in most cities. It, furthermore, will discuss the pros and cons of each countermeasure. Finally, the evaluation of every method will be demonstrated. To begin with governmental policies, one possible method of reducing traffic congestion is to raise road pricing and to expand road infrastructure. Castle (1967) notes that charging fees on the main road at the rush hours can cut down a number of automobiles effectively because people do not want to spend extra money. Additionally, according to ideas of road pricing (Castle 1967) and park restrictions (Knoflacher 2006), it is believed that as long as governments impose road or parking fees, the usage of roads at the peak time can be reduced in metropolis, such as Singapore as well as London, and further authorities are able to spend the taxes from...
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...usive use at Foundation for Liberal and Management Education (FLAME), 2015 2095 MAY 1, 2008 W. EARL SASSER HEATHER BECKHAM Thomas Green: Power, Office Politics, and a Career in Crisis Another long day at the office had drawn to a close. Thomas Green felt the pulsing in his temples that usually preceded a migraine. As he stepped outside Dynamic Displays’ corporate headquarters in Boston, the brisk air made him catch his breath. It was now February 5, 2008. Green could not believe that in five short months his dream promotion had turned into a disaster. When Green had been promoted to his new position in September, he was a rising star. Now, he would be lucky to celebrate his one-year anniversary with the company. His boss, Frank Davis, had sent the division vice president, Shannon McDonald, two scathing emails criticizing Green’s performance. Green and Davis had yet to see eye to eye on work styles or market trends. Tension had also risen when Green did not enthusiastically endorse the sales forecasts made by Davis. Green felt the forecasts were either overly optimistic or outright fabrications. Before he left for the day, Green had reread the series of emails regarding his performance and was certain that Davis was setting him up to be dismissed. Davis’s most recent email had made it clear to Green that his position as a senior market specialist was in jeopardy. He did not have much time to rectify the situation. McDonald had emailed a formal request to him that afternoon,...
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...the study The study includes the following objectives: * To identify the heritage destination and the overall satisfaction of tourists who visit heritage destinations. * To observe and understand the trend of heritage tourism in Nepal. * To analyze heritage destination and tourist’s overall satisfaction, and travel behavior characteristics. * To understand the impact of heritage tourism in Nepal. Hypotheses of the Study The study includes the followings hypotheses in order to analyze the relationship between heritage destination attributes and tourists’ satisfaction and their behavior characteristics, to understand the difference in derived factors in relation to their demographic and to identify the differences in the overall satisfaction of tourists’ in terms of their demographic and behavior characteristics as well. H1: There is a relationship between the heritage destination and the overall satisfaction of tourists. H2a: There are different derived factors in relation to tourist’s demography characteristics such as age, gender, educational level and many more. H2b: There are differences among derived factors in relation to the travel...
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...comes from state block grants (1/2), Medicaid (1/3) and the balance from county government, insurance, fees and small contracts. The Board of Directors (BoD) is a volunteer board with members from the local community (county commissioner and certified public accountant) as well as individuals with a mental/behavioral health background. The current board members have all served for more than 10 years. The BBDE accounting staff includes a Chief Financial Officer (CFO), controller and several clerks. The controller, Don Blake, had only been with the company three months at the time of the case study. Despite the title of controller, Don spends the majority of his time preparing Medicaid reports instead of focusing on supervising, planning, decision making, and implementing strategy. In Don’s short tenure with the organization, it has been brought to his attention that proper guidelines are not followed for travel expense reimbursements and the Board of Directors are part of the problem with the unethical practices. It is also apparent that the center’s CEO has lost sight of the organization’s mission to provide behavioral health services to individuals in need and is more focused on the benefits to him and his family. PROBLEM IDENTIFICATION: The central problem in the BBDE case study is that the founder...
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...Contradictory Happenstances: Despite the discord, after the boys were born Gerald’s mother wanted to ensure her grandmother position, by seemingly subduing her disgruntlement about his wife. Family visits and celebrations were shared and with little visible tension until a three-state road trip excursion. It was then when his mother was driving a Winnebago, and slammed on the brakes as Sandy was leaving the restroom. Gerald, blinded by his mother’s actions, was the assumption of an accident. Purposeful, is what this was, and grievously, Sandy was injured, later becoming bed-ridden for a year, and assisting walking for four years. Naturally, Sandy’s mother came to assist, and after she left, Gerald handled the day-to-day chores. As Sandy regained her health, she also noticed discrepancies in their credit card billings and bank statements. When she questioned Gerald, he would reply nonchalantly, and ask her not to worry. Secrets, Lies, and Internet Pornography: However, through...
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...Consumer Behavior Insights Name : Student Number : Course title : Marketing Course : Assignment topic : Consumer Behaviour Insights Lecturer : Author : Name : Student Number : Course title : Marketing Course : Assignment topic : Consumer Behaviour Insights Lecturer : Author : Assignment Coversheet The Faculty of Business STUDENT INFORMATION STUDENT NO. | | SURNAME | | PHONE NO. | | GIVEN NAMES | | E-MAIL | | Instructions for submission are found in the course description. Assignments with Cover Sheets not signed at the bottom will be returned unmarked and ma y then incur a penalty for late submission. ASSESSMENT INFORMATION COURSE NAME | | COURSE CODE | | ASSIGNMENT DETAILS (title) | | LECTURER / TUTOR’S NAME | | Campus / Provider | | DUE DATE | | SUBMITTED ON | | PLAGIARISM The Faculty and the University regards as a very serious matter the action of a student who acts dishonestly or improperly, including plagiarism or cheating, in connection with his or her academic work. Under University Regulation 6.1.1 “Plagiarism” is defined as “…the presentation of the works of another person / other persons as though they are one's own by failing to properly acknowledge that person / those persons”. Plagiarism may take many forms including: direct copying of sentences, paragraphs or other extracts from someone else’s published work (including on the Internet and in software) without acknowledging...
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...World Journal of Social Sciences Vol. 1. No. 1. March 2011. Pp.107- 124 Exploring Consumer Behavior in the Context of Fast Food Industry in Dhaka City Nadia Farhana* and Shohana Islam** People in the Indian subcontinent have long been known for the delicious foodstuffs they prepare, serve, and eat. Times gone by suggest that they have used up a lot of their time, energy, and wealth to arrange their meals. But with the turn of the century, and changes in the socio-economic shape of the country, the scenario has changed; and people in Bangladesh, particularly busy city dwellers, now a day don’t seem to be having that much time, and energy, if not wealth, available to devote them for such passion for eating. A number of eating out facilities particularly fast food chains came up to cater to this lucrative market. Assuming from the cultural background of people being keen on eating; in this research we have explored the overall consumers’ behavior towards fast food restaurants in Dhaka city. More particularly, our findings reveal that we have found out the relationship of customers’ attributes related perception, quality and value related perception and convenience related perception with income, age and overall customer service for fast food restaurants. Quality and value related perception is influenced by income. There is a relationship of attributes related perception and quality and value related perception with overall customer service. Moreover people are loyal to have...
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...believe. In other words, you have to know and be willing to practice what you say you now believe in. Most people don’t just comply to a religion just because it has been past down to them by there parents. You have to have your own encounter to come into what they say you should do for a better life. What you are doing in your life have to make sense to you as an individual in order for you to pursue after it. This is where the sociological perspective comes into play. We can look at the behavior of the Muslims who by there behavior regarding prayer shows that they believe in the power of what they are doing. At a certain times though out the day they turn there face to the east to pray. One day I was in a taxi in Washington DC, I had a taxi driver take me over to the store. While I was in the store he took he cloth out the car got down on his knees toward the east and begin to pray. This was amazing to me because of his belief he practice the thing that he said he believed in by his behavior. It made me think about...
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...intelligence level (IQ). Although all these components contribute greatly to ones achievement of success, these factors are not the only factors to be considered in whether a person will be successful or not. This book focuses on the concept that it refers to as emotional intelligence (EQ), which is one’s ability to recognize and effectively understand his/her emotions in a productive and rational manner. The objective of Emotional Intelligence 2.0 is to educate people on suppressing their natural willingness to succumb to their feelings or emotions. The author states, “The physical pathway for emotional intelligence starts in the brain, at the spinal cord. Your primary senses enter here and must travel to the front of your brain before you can think rationally about your experience. But first they travel through the limbic system, the place where emotions are experienced. Emotional intelligence requires effective communication between the rational and emotional centers of the brain” (p. 7). Overall, people have to learn to deal with or work through the emotional phase of the thinking process and resist making “knee jerk” decisions based on their feelings at a given moment. By increasing their EQ, people are more proficient in making sound rational decisions when they are emotional. One may ask. How do you determine your level of emotional intelligence (EQ)? This is accomplished by an individual taking the “Emotional Intelligence Appraisal” test. Completing this test is the first step to...
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...trends facing the industry and possible opportunities and challenges facing tourist lodging operators in your community. Changing Market Segments As demographic, lifestyle and economic characteristics of the population change, so do market segments available to resorts today. Some of the segments that have become more important to resorts in recent years include: * Family vacation - travel is on the rise with kids helping decide where to go * Business travel with the family - increasingly becoming a way to combine work and family time * The group meeting market - perhaps the most important market segment in larger resort hotels. For most large resorts, between 45% and 70% of business now comes from group business * Older Americans - a key segment as they have more time and money. Even Disney has created packages for this segment. The first three segments are influenced by the Babyboomers. They represent guests who are making more money than ever and are the most sophisticated travelers of any generation in history. They will be setting aside more time and money for travel in years to come. According to a 1996 study commissioned by the Wisconsin Department...
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...CAN YOU IMAGINE THE SIZE OF THE BLUE WHALE? The blue whales are the largest animal that ever lived on Earth. They are bigger than the largest dinosaur. At birth, a blue whale calf1 can weigh up to two tons or 1,814 kilograms. It is about the size of a hippopotamus. An average2 weight for an adult is 100 to 150 tons (about 33 elephants). Its tongue alone weighs as much as an elephant. The blue whales can grow to more than 100 feet (30 meters) in length. That is approximately the same length as three school buses parked end-to-end. Females are up to 10 meters longer than males. THE BLUE WHALES’ DIET Surprisingly, the blue whale's diet consists mainly of small shrimp known as krill. The blue whales can consume about four tons of krill a day...
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...Description of the Organization and its objectives. ……………….3 A.2. Three leadership practices of the primary leader ……..6 A.3. Effect of the current leadership on the organizational culture. ……..8 B. SWOT Analysis. ………………………………………………………………10 B.1. Strengths of the Organization. …………………………………………10 B.2. Weaknesses of the Organization. ………………………………………11 B.3. Opportunities of the Organization. …………………………………….12 B.4. Threats of the Organization …………………………………………….12 C. Leadership Evaluation. ……………………………………………………….12 C.1. Evaluate three strengths of the chosen leader. …………………………12 C.2. Evaluate three weaknesses of the chosen leader. ………………………17 C.3. Recommend three theory-based practices to maximize the success of the chosen leader. …………………………………………………………………………18 References.…………………………………………………………………………. A.1. DESCRIPTION OF THE ORGANIZATION AND ITS OBJECTIVES Postal, Tax and Travel Services, (henceforth addressed as TPS) is a one-man owned small business organization with two employees and located in Town A in State B. TPS was established in 1995 but incorporated in 2001. According to the owner/manager, Owner/ Manager/Chief Executive/Financial Officer, Chief Victor, TPS’s annual revenue is estimated at $140,000. TPS is a sales and services provider in the following categories providing Postal, Tax, Travel, and Money Transfer services. The main objective of TPS is to provide the best services in Postal, Tax, Travel, and Money Transfer services to customers through education...
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