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Three Realistic Measures to Reform the Working of the Indian Media.

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Submitted By arkoera
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News media from its inception has stood for only one thing - Free Speech. From its early days of spreading government proclamations to exposing corruption underneath, they have come a long way in becoming a reliable standard for truth around the world. Yet, inefficiencies have crept in. The world has shaken by Rupert Murdoch's News Corp. scandal. In India the situation is different. Deeply rooted corruption is gnawing through the system insidiously, leading to not only a lack of transparency, but questions pertaining to the authenticity of it.

Dr. Subhash Chandra, Chairman of Essel Group, opines about the irony of the shackling of news agency by external elements, the same of which were founded by freedom fighters like Raja Ram Mohan Roy to "inform and empower people”. Transparency in the ownership nullifies the basic assumption about news, i.e. the absence of biases. Furthermore, the hunger for TRP's have driven television programs, including news media to focus not only on impertinent matters, but also have led to sensationalization of matters with no productive value. With these points in mind, three courses of action are recommended.

Firstly, the lack of transparency in news media has to be addressed by news media coming under the ambit of Right to Information Act, 2002. Even though private bodies are exempt from this act, a body that concerns itself with the functioning of the Government of India and carries so much clout as to controlling, more importantly swaying, the perception of the masses, should be also answerable to the people whose opinions they influence. The authenticity of sources has to be established beyond doubt and taking undue advantage of the trust that people place in them cannot be allowed by any means.

Secondly, the ownership of news media by various corporate houses, although partial, casts a shadow of doubt on the two pillars of news: content and neutrality. Even though it might not actually affect the quality of news, the suspicion it raises is enough to diminish the credibility of a particular news article. Thus, public ownership of news media has to be introduced and enforced. This ensures that all decisions are taken with all the shareholders' view, thus bringing to light news relevant to the common people and staying true to their cause.

Thirdly, the obsession with TRPs has led to a fall in the quality of news as superfluous reports on celebrities and scandals are more prevalent. News items such as these are neither productive, nor provide any real information. The presence of overly controlled debates and in certain cases pseudo-debates have lowered the standards expected of news channels. The absence of feedback programs has to be plugged with polls, surveys or even a board along the lines of TRAI for the Telecom industry to oversee the functioning of all news media and be empowered to enforce its decisions.

The media wields great power with little responsibility nowadays. Instead of suppressing it and invite agitations and denouncements regarding free speech, a simple change like overseeing its actions will help in steering the media into the right direction. Under intense scrutiny, the media will be forced to either provide quality news or else face penalties, ridicule or even sanctions for improper reporting. Propagation of wrongful ideas, which might escalate into riots or induce biased perceptions against an individual or a community, is a bane that has to be nipped in the bud, and these suggestions will help stem this rot.

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