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Submitted By atavia94
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Atavia Vigil
Case #2 1. An opinion leader. Explain who and why. Be specific. An opinion leader is someone who has enough stature and respect from a large group of people. They have enough influence on others to influence other people’s opinions on certain issues, products, etc. The types of traits that makes a credible opinion leader are trustworthy, respectful, intelligent, convincing, etc. An example would be Beyoncé. Beyoncé is such a wide known loved celebrity that any type of endorsement she does will be sure to substantially increase the company’s sale of the product. People tend to idolize celebrities and follow celebrity’s trends which makes them extremely valuable and influential in regards to their views in the world today. 2. The difference between, if any, perception and reality. Explain. The difference between perception and reality is that perception is something that can be opinion based. Reality is something that is factual. An example of this can be “Apple is the best company to buy electronics from.” An example of reality is “McDonalds sells Big Macs.” 3. The difference between a belief and an attitude. Explain. A belief is something that can be cultivated over time through age, experience, family values, etc. A belief is something that would be hard to change since it’s so concrete in you’re thinking. An attitude is more subjective. A persons attitude is easier to change and can often vary related to certain issues. 4. Two examples for each below of a product or service that is: (Explain each example, why/how?) * Mass marketed – Coke and Sprint cell phone service are examples of mass marketing. Coke attempts to appeal to the traditional family which reaches a large mass of people. Sprint offers the family plan for parents, children, & friends. This creates a large audience and produces more sales.

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