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Tiger Air

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Submitted By RossPhiroze
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BACHELOR OF COMMERCE
BUS317 STRATEGIC MANAGEMENT

MANAGEMENT TEAM REPORT
TIGER AIRWAYS

Lecturer: Jack Ng
Group Members:
Name Student Number
Cheong Liang Ruey 31923243
Hoe Guofeng 31780553
Justin Keola Tan 31232321
Liew Fui Ming 31974996
Mindy Tan Hui Qi 31490513
Tay Tiong Gee 31780553

TABLE OF CONTENTS Pages
Cover Page 1
Table of Contents 2
1. Executive Summary 3
2. Introduction 3
3. Current Company Situation 3.1 Past Performance Assessment 3 3.2 Current Company Activities 4
4. External Analysis 4.1 PEST 5 4.2 The Five Forces 6 4.3 SWOT - Opportunities and Threats 8
5. Internal Analysis
5.1 Value Chain 9
5.2 Functional Analysis 11
5.3 SWOT - Strengths and Weaknesses 11
6. Strategic Issues and Key Problems 12
7. Development of Different Strategies 7.1 Current Alternatives and Strategies 13
7.2 SAVED 15
8. Selection of Alternative 16
9. Implementation 17
10. Evaluation and Control 17
11. Appendices A to E and References

1. EXECUTIVE SUMMARY
The purpose of this report is to provide a thorough analysis on Tiger Airways. The report includes an environmental analysis using PEST, Porter Five Forces and opportunities and threats. For internal evaluation, it examines the value chains and the strengths and weaknesses. Next, it diagnoses the strategic issues and key problems Tiger Airways is facing. Lastly, with the analysis completed, it strives to provide recommendations and identify the key value chain activities during implementation.

2. INTRODUCTION
Tiger Airways is an award winning low-cost carrier started in 2003 and listed at the Singapore Stock Exchange in 2010 with Singapore Airlines (SIA) holding a major share. It

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