...Tiger Airway Holdings Limited | Strategic Management Assignment | | Name | Student ID: | | | | | | Contents 1. Executive Summary 3 2. Current Situation 3 2.1. External Environment Analysis 3 2.2. Internal Environment Analysis 5 2.2.1. The Market 5 2.3. Industry Analysis 5 3. SWOT Analysis 9 3.1. Implication of Analysis 10 4. Competitor Analysis 10 4.1. Brand Competitors 10 4.2. Strategic Group Matrix 10 5. Objectives 10 5.1. Short-Term 10 6. Growth Strategy 11 6.1. Ansoff’s Product/Market Matrix 11 7. Competitive Strategy 12 7.1. Branding Strategies 12 8. Implementation 12 8.1. Schedule – Time Line for Strategic Planning 12 9. Evaluation & Control 13 9.1. Balanced Scorecard Analysis 13 10. Bibliography 14 11. Appendix 14 1. Executive Summary Tiger Airway, a carrier offering budget air travels in aviation industry within Asia, faces imminent threat of maintaining sustainability with increasing competition from emergence of various budget carriers within the region and escalating fuel cost. The report will highlight the challenges affecting Tiger Airway by assessing Tiger Airways performance and analyzingthe external and internal factors influencing the performance of Tiger Airways. From the analysis, the report willrecommend on developing strategies and alternative strategies for Tiger Airway to adopt to address to the key challenges facedcurrently and to strategized...
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...MANAGEMENT TEAM REPORT TIGER AIRWAYS Lecturer: Jack Ng Group Members: Name Student Number Cheong Liang Ruey 31923243 Hoe Guofeng 31780553 Justin Keola Tan 31232321 Liew Fui Ming 31974996 Mindy Tan Hui Qi 31490513 Tay Tiong Gee 31780553 TABLE OF CONTENTS Pages Cover Page 1 Table of Contents 2 1. Executive Summary 3 2. Introduction 3 3. Current Company Situation 3.1 Past Performance Assessment 3 3.2 Current Company Activities 4 4. External Analysis 4.1 PEST 5 4.2 The Five Forces 6 4.3 SWOT - Opportunities and Threats 8 5. Internal Analysis 5.1 Value Chain 9 5.2 Functional Analysis 11 5.3 SWOT - Strengths and Weaknesses 11 6. Strategic Issues and Key Problems 12 7. Development of Different Strategies 7.1 Current Alternatives and Strategies 13 7.2 SAVED 15 8. Selection of Alternative 16 9. Implementation 17 10. Evaluation and Control 17 11. Appendices A to E and References 1. EXECUTIVE SUMMARY The purpose of this report is to provide a thorough analysis on Tiger Airways. The report includes an environmental analysis using PEST, Porter Five Forces and opportunities and threats. For internal evaluation, it examines the value chains and the strengths and weaknesses. Next, it diagnoses the strategic issues and key problems Tiger Airways is facing...
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...Gateway to Singapore: Changi Airport Background Airports are “a vital part of a country’s transport infrastructure on which its economy, trade, and business depend.” Changi Airport Group operates and manages the highly recognized and world-renowned Singapore Changi Airport. Currently the world's sixth busiest international airport, Changi Airport has grown into a major air hub in Asia. The various flight routes connect Singapore with 270 cities in 60 countries with the support of more than 100 international airlines. Every 90 seconds, a flight departs from or lands at Changi Airport. Passenger traffic at the airport exceeds 53 million people annually, roughly 10 times the population of Singapore. Changi Airport is not an ordinary airport and is known for its unconventional amenities. It has a comfortable and clean environment and boasts superior customer service. There are 350 retail stores and 120 restaurants inside the airport’s three terminals, which accounts for a total business area of roughly 750,000 square feet and 50% of the airport’s revenue (S$2 billion in 2013). To name a few unique amenities, there are free movie theatres, napping and lounge chairs, karaoke studios, showers, prayer rooms, playgrounds, events for families and children, and gardens housed within the airport, among many other things. It is viewed “not just as Singapore’s gateway to the world, but also the world’s gateway to Singapore.” This all makes Changi airport a travel destination rather...
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...Media Report Analysis Referencing Style Chigaco Referencing Style Article written by Steve Creedy, appeared in 'The Australian' Newspaper on 8 February 2013. ------------------------------------------------- [Word Count: 1022] (1) The article “Virgin readies Tigers Defence” reports on the plan made by Virgin Australia to take a 60% stake in Tiger Airways Australia. The following laws are evident in the text. Corporations Law Both Virgin Australia and Tiger Airways Australia are large corporations which have directors, shareholders and creditors; therefore they deal with Corporations Law. The media report indicates a possibility for a large interaction between both companies. Virgin Australia plan to obtain a 60% share of Tiger Airways, making it the majority partner, with Singaporean based Tiger Airways Holdings. Property Law The report also indicates that if the agreement was to occur, that Virgin Australia would increase Tiger Airways fleet size considerably, this means that there will be property shared between both corporations, thus involving property law. Contract Law Contract law is another form of law evident in this specific case. This is because when the two parties involved come to an agreement, there will be terms and conditions put onto that agreement in order to regulate the exchange of goods, services, money and properties. (2) Find Examples in the report of how the law does the following things: i) Allows people to organise and plan with...
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...IMPROVING CUSTOMER SATISFACTION; CASE TIGER AIRWAYS Thesis Ngo Thi Kim Cuong Degree Programme in International Business International Marketing Management Accepted __.__._____ ______________________________ SAVONIA UNIVERSITY OF APPLIED SCIENCES Business and Administration, Varkaus Degree Programme, option Degree Programme in International Business, International Marketing Management Author Ngo Thi Kim Cuong Title of study IMPROVING CUSTOMER SATISFACTION; CASE TIGER AIRWAYS Type of project Date Pages Thesis 19/05/2011 94+ 7 Appendices Supervisor of study Executive organization Virpi Oksanen Tiger Airways Group Abstract The main objective of the thesis was to assess the level of customer satisfaction of the airline company Tiger Airways, which is a low-cost airline with a considerable number of dissatisfied customers. In the study the theories of customer satisfaction were reviewed for providing solutions for the airline to reduce the number of discontented customers. To analyze the current situation of the airline company’s customer satisfaction the quantitative research method was used. The research material was collected by online questionnaires and an open interview on the Internet. The survey was directed both to the customers and the employees of Tiger Airways. In addition, secondary data was used in the study. The theoretical framework consists of a literature review on customer satisfaction, the research method and a review on the airline management. The results...
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...contents 1 2 3 5 10 16 18 94 95 96 97 99 100 corporate information operational and financial highlights chairman’s statement review of operating and financial performance board of directors senior management financial contents (including corporate governance) interested person transactions material contracts use of proceeds shareholders’ information disclosure note notice of annual general meeting proxy form corporate information board of directors Mr. Joseph Yuvaraj Pillay Independent Director and Chairman Mr. Koay Peng Yen Executive Director and Group Chief Executive Officer Mr. de Vaz Don Emmanuel Maurice Rosairo Independent Director Ms. Rachel Eng Yaag Ngee Independent Director Mr. Hsieh Fu Hua Independent Director Mr. Lang Tao Yih Arthur Independent Director Mr. Lee Chong Kwee Independent Director Mr. Po’ad Bin Shaik Abu Bakar Mattar Independent Director Mr. Yap Chee Keong Independent Director Capt. Gerard Yeap Beng Hock Non-Independent Director remuneration committee Mr. Hsieh Fu Hua (Chairman) Mr. de Vaz Don Emmanuel Maurice Rosairo Ms. Rachel Eng Yaag Ngee Mr. Joseph Yuvaraj Pillay Mr. Yap Chee Keong risk management committee Mr. Joseph Yuvaraj Pillay (Chairman) Mr. Hsieh Fu Hua Mr. Lang Tao Yih Arthur Mr. Po’ad Bin Shaik Abu Bakar Mattar Capt. Gerard Yeap Beng Hock company secretary Ms. Joyce Fong registered office 17 Changi Business Park Central 1 #04-06/09 Honeywell Building Singapore 486073 Telephone number: +65 6422 2200 Facsimile number: +65 6422...
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...Table of Contents 1. Background Information..................................................................................................... 2 2.Macro-environment Analysis........................................................................................................2 2.1 Political factor ...............................................................................................................................3 2.2 Social factor ...................................................................................................................................3 2.3 Economic Factor ...........................................................................................................................3 2.4 Environmental factor...................................................................................................................4 2.5 Analysis of factors.........................................................................................................................4 3.Porter’s Five Forces............................................................................................................... 5 3.1 Threat of new entry......................................................................................................................5 3.2 Bargaining power of buyers .......................................................................................................5 3.3 Threat of substitutes ....
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...and Assets (JetBlue) ......................................................................................... 7 3. Competitive Advantage (JetBlue) ................................................................................................... 9 4. Recommendation for JetBlue ....................................................................................................... 11 5. Lessons and Insights for Tiger Airways ......................................................................................... 12 6. References .................................................................................................................................... 14 7. Appendix A .................................................................................................................................... 16 Sam Lui (00039469) Page 2 of 17 21715 – Individual Case Analysis Executive Summary This report examines the external and internal forces that have influenced JetBlue’s competitive strategy. The report also aims to...
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...Factors influencing customer preferences while choosing between budget airlines Applied Research Project Report On Factors Influencing Consumer Preferences while choosing between Budget Airlines Submitted in partial fulfilment of the requirement of Global Masters in Business Administration(GMBA) Information Technology Specialization Submitted by Zarine Susan George GNOV10IT066 Under the guidance of: Mr. Thanneermalai Lakshmanan 1 Factors influencing customer preferences while choosing between budget airlines DECLARATION I hereby declare that the contents of this report titled “ Factors Influencing customer preferences while choosing between budget airlines” is the result of the study carried out by me. I declare that this is my original work and has not been published anywhere before. This Project Work has been carried out for the sole purpose of submission in partial fulfilment of Global Masters in Business Administration (GMBA) in Information Technology Management at S P Jain Center of Management, Dubai-Singapore. The above is true to the best of my knowledge and information. Name : Zarine Susan George(GNOV10IT066) Signature: GMBA Batch 10, Hyderabad road Singapore 2 Factors influencing customer preferences while choosing between budget airlines Acknowledgement I would like to express my sincere thanks and gratitude to all those who helped make this project a reality. This project has been an extremely enriching experience both in terms...
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... Table 3: Market attractiveness from a macro perspective 8 Table 4: Market attractiveness from a micro perspective 9 Table 5: Porter’s Five Forces for AirAsia 9 5.0 SEGMENTATION, TARGETING AND POSITIONING ANALYSIS 11 5.1 Market Segmentation 11 Table 6: Market Segmentation of AirAsia 11 5.2 Target Market Profile 14 Table 7: Target Market Profile of AirAsia 14 5.3 Positioning 15 Figure 1: AirAsia’s Perceptual Map 15 6.0 CUSTOMER ANALYSIS 17 7.0 INTERNAL CAPABILITIES & CORE COMPETENCIES 19 Table 8: Comparison of Malaysia’s Top Players in Low Cost Carriers’ Marketing Program 20 9.0 FINANCIAL AND MARKETING EVALUATION OF AIRASIA 23 9.1 Evaluation of AirAsia’s financial status using 2007 and 2008 annual reports 23 Table 9 : AirAsia’s financial status in 2007 and 2008 23 9.2 Financial Evaluation for AirAsia as compared to Malaysia Airline [MAS]. 24 Table 10 : AirAsia’s financial status as compared to MAS in 2007 and 2008 24 9.3 Marketing Metrics 25 Table 11: Marketing metrics 25 10.0 PROBLEM IDENTIFIED AND THE ALTERNATIVES 25 11.0 REFERENCE LIST 27 1.0 INTRODUCTION AirAsia is a low cost carrier [LCC] based in Kuala Lumpur [KL], Malaysia. Tony Fernandes founded AirAsia in 2001 which has expanded rapidly into an award-winning and profit-yielding company, grabbing the title of World’s Best Low Cost Airline by Skytrax (AirAsia, 2009a). From hubs located in Malaysia, Thailand and Indonesia, more than 400 flights operate to 61...
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...In 2011, the low-cost carrier Tigerair (used to be called Tiger Airways) was accused of altitude breach. Australian Transport Safety Bureau (ATSB) said that the A320 plane “descended to a level below the lowest safe altitude” 1 when it was flying to Melbourne Airport. ATSB final report2 released two years later reveals that the plane was being flown following operational documents which were materially incorrect, increasing the risk of confusion and misunderstanding by flight crews. Consequently, the plane flew over the Leopold housing estates at 400 feet below the safe minimum altitude of 2,000 feet. The main cause was Tigerair inadequate internal safety procedures. The circulation relating to Melbourne airspace structure was incorrect and it was only after this incidence that Tigerair withdrew and revised the documents and implemented additional training programmes for the flight crew. This incidence questions whether the minimal safety checks by internal safety department is ethical or unethical. Undeniably, any safety breach will affect various stakeholders and Tigerair’s ability to achieve its organizational objectives. However, increasing the level of internal safety procedures might inflate cost and put a pressure on the margin. Tigerair’s vision3 is “to remove as much cost as possible from flying, whilst providing a reliable, convenient and safe travel in the Asia-Pacific Region”. As such, increasing cost might hamper Tigerair’s ability to provide low fare flights to...
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...airline-related businesses. Qantas is also a partner with Australia Post in two jointly controlled entities: Australian air Express and Star Track Express, a national road freight business. [12] The Qantas Group’s long term vision is ‘to operate the world’s best premium airline, Qantas, and the world’s best low fares carrier, Jetstar.’ [13] To achieve this, the Group is focused on five key elements: * Safety is our first priority * Right aircraft, right routes * Customer service excellence * Operational efficiency * Two strong complementary brands : Qantas and Jetstar The airline businesses, grouped under the Qantas and Jetstar brands, are: -Qantas -Jetstar -QantasLink -Jetstar Asia -Jetstar Pacific Qantas Airways | Parent Company | Qantas company | Category | International | Sector | Airlines | Tagline/...
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...Business Proposal Professional Development II Prepared by: Casey Foo Don Lin Karen Lim Kim Hong Lawrence Lim 1 Executive Summary The airline industry is not young, and if it is not because of budget airlines who revolutionized how the industry works in terms of pricing strategies and marketing, it is honestly quite boring to fly! Since the September 11 attacks, airports around the world, including Australia has stepped up security measures extensively, which adds to the ʻhecticʼ experience of air travel. This is exactly the phenomenon what our proposal, called the WonderFlight program intends to address, by bringing our customersʼ flying experience to the next level. WonderFlight aims to bring our customersʼ flying experience to the next level by introducing themes into selected domestic B737-700 flights and each theme changes every three months. To start with, the launching theme would be Lady Gaga. For each WonderFlight, our flight attendants will dress up according to the theme and perform the usual in flight services such as serving meals & beverages. Passengers may also opt to take polaroid pictures on board with our well dressed flight attendants with a charge. On top of that, a custom flight safety demonstration will also be performed by our flight attendants according to the theme to encourage our customers of their interests in the safety features of the aircraft. Famous hits of that theme will also be played on-board to generate a fun and party going atmosphere. Passengers...
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...Table of Content Contents Marketing Audit 2 External analysis 2 Macroenvironment 2 Microenvironment 5 Internal analysis 9 AirAsia Marketing Mix (4ps) 9 SWOT Analysis 11 Marketing Objectives 17 Marketing strategy 17 Action Programs 25 Financial Budgeting 26 Implementation Control 27 References 31 Marketing Audit External analysis * Macroenvironment Political Environment Government regulates Airline industry heavily as in other country. In Government regulations of the Malaysian domestic and international aviation industry significantly affect financial performance of Air Asia. All aspect of Air Asia’s domestic airline operations in Malaysia, including slots allocation granting of rights under Malaysia’s air service agreements (“ASAs”) and insurance of AOCs, are subject to regulation by DCA. Aviation activity is managed by the organization within the MOT called DCA. The objective of DCA is to ensure direct service provider operates the air transportation (aviation) system is always safe for passenger. The growth of the AirAsia’s strategy is obtained by increase the flight’s frequencies to the market that is currently serves and expanding market’s number that is serves. The growth strategy can be success depends on additional traffic right that is obtained to suitable airports located in targeted geographic markets of AirAsia. Ministry of Transport and Malaysia Airports (MAHB) decided to increase the airport tax by RM7 and RM14 with the approval...
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...EXECUTIVE SUMMARY This Virgin Blue will be discussing about Virgin Blue history and when it began, its establishment as the first low fare airline in Australia. This report will also examine about Virgin Blue’s business model their advantages, in the market as a low fare airline and their financial circumstances that the airline industries have faced during their operation. In Australia first low fare airline, the report will analyze how they are keeping their position in the competitive market airline and what are their plans for expansion. Virgin Blue’s marketing strategy will be included to analyze their “no thrills” method. Further on the marketing strategy, the report will analyze how Virgin Blue manages their operations in a way to expend their target market across Australia effectively. This report will further examine how their future plans can give them the opportunity to take on the big competitor in the Australian airline industry like Qantas, Jet airways and Tiger. As summery of Virgin Blue’s financial report will be discussing how their profit and loss margin is performing and the risks that the Virgin Blue could be facing on their restructuring scheme. By anticipating, Virgin Blue’s plan, the report will discuss how the plan will be implement and how effective and efficiently will this approach be internationally. 1. HISTORY (Marketing Situation) I. AUSTRALIAN AIRLINE HISTORY : The idea of passengers flying between cities in Australia was imagined...
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