...EXECUTIVE SUMMARY Tiger Tools company, a subsidiary of the Drillmore Industries, was about to launch a new product. In this regard, the Production Manager asked her assistant Jim Peterson to evaluate the capability of the existing equipment used in the process. He proceeded to obtain eighteen random samples and the results of these samples were put in a table. His subsequent conclusion after analyzing the data would be that the process was not capable. This was on the basis of the width specification of 1.44 cm. Given the ambition that the company had, of introducing the new product, using the same equipment, this analysis proved a major setback. This is despite the fact that the Production Manager had hoped that the new product would have helped to ensure that the company ran on close to full capacity. Even more disappointing was the fact that the company had had a significant amount of its capital expenditure freeze. The cost of equipment would have seen the company folk out many times that amount. In a bid to obtain different and desired results, the assistant and his crew decided to different settings. However, the new settings were not effective in producing the desired results. As the Production Manager consulted the expertise of a professor with vast knowledge in the field, she was advised to undertake the same evaluation after obtaining a new sample, with more samples and an even much smaller sample size. Twenty seven samples each bearing five observations, were used...
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...AN INSTITUTIONALIST STUDY ON THE PERFORMANCE MANAGEMENT SYSTEM IN A GOVERNMENT- LINKED ORGANISATION NORHAYATI BINTI MOHD ALWI UNIVERSITI SAINS MALAYSIA 2009 AN INSTITUTIONALIST STUDY ON THE PERFORMANCE MANAGEMENT SYSTEM IN A GOVERNMENT-LINKED ORGANISATION by NORHAYATI BINTI MOHD ALWI Thesis submitted in fulfilment of the requirements for the degree of Doctor of Philosophy September 2009 ACKNOWLEDGEMENTS I am especially indebted to my supervisor, Dr. Siti Nabiha Abdul Khalid for her constant guidance, limitless support and patience throughout the period of my study. There is no way that I would be able to repay the kindness and caring that she has shown to me. I am thankful to Assoc. Professor Dr. Yuserrie, for giving valuable inputs to my study and also to others in the School of Management, who have helped me in some way or another. I would like to acknowledge the comments made by Professor Lee Parker and other participants of the Global Accounting and Organisational Change Conference, held in Melbourne, Australia in July 2008. A special thank you is also dedicated to Professor John Burns for the insightful comments on the research. I am also indebted to my employer International Islamic University Malaysia and the Ministry of Higher Education for providing the financial support. Thanks so much also to the respondents for their willingness to share some of their thoughts and experiences, which have made my data collection easier than I would ever...
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...Jet Propulsion Laboratory by vpnacek | studymode.com Jet Propulsion Laboratory Harvard Business School Case 9-110-031 1.1 Should Gentry Lee recommend launch or delay for the Mars Biological Explorer (MBE) mission? Gentry Lee should recommend the launch for the MBE mission. As stated in the case study, Gentry Lee is introduced to the project with a significant amount of experience working with NASA and interplanetary exploration missions (Kaplan and Mikes, 2010). Multiple review boards took place to discuss in detail the consequences and likelihood of risks occurring. Tiger teams were established to find resolutions to existing problems weeks before the launch date. The case study eludes to a high probability of the budget increasing if the launch is delayed, and the probability the mission would not be successful was low. Because of this, Gentry Lee should recommend the launch of the MBE mission. 1.2 What are the most important factors to consider in this mission? JPL invested substantial time “Identifying, measuring, and applying risk factors against the value opportunity and the cost of failure” (VMware 2013). This methodology was a key process to deciding to launch or delay the launch of MBE. One factor that had an impact is regarding the current team members. Because CalTech operated Jet Propulsion Laboratory (JPL), it is likely that the majority of engineers part of the mission team, were new graduates from CalTech. At that moment in the project life cycle...
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...Green infrastructure is an approach that communities can choose to maintain healthy waters, provide multiple environmental benefits and support sustainable communities. Unlike single-purpose gray stormwater infrastructure, which uses pipes to dispose of rainwater, green infrastructure uses vegetation and soil to manage rainwater where it falls. By weaving natural processes into the built environment, green infrastructure provides not only stormwater management, but also flood mitigation, air quality management, and much more. Programmes in green infrastructure Provides information on how you can get involved including ways to protect human health and the environment by raising awareness about potential threats to your drinking water, local rivers, lakes, streams, wetlands, the fish and shellfish you eat, and aquatic ecosystems. Adopt Your Watershed – This program challenges you to serve your community by taking part in activities to protect and restore your local watershed. After the Storm – Weather emergencies such as flooding can introduce pollutants to your water supply. Learn how to protect your source of water and find out what to do in the event that your drinking water is compromised. Bring Back the Water Fountain -Partnering with government across the nation through the to reinvigorate our nation's supply of public drinking fountains. Emergency Preparedness – identify some of the issues you may face preparing for, during and after an event that can directly threaten...
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...IMPROVING CUSTOMER SATISFACTION; CASE TIGER AIRWAYS Thesis Ngo Thi Kim Cuong Degree Programme in International Business International Marketing Management Accepted __.__._____ ______________________________ SAVONIA UNIVERSITY OF APPLIED SCIENCES Business and Administration, Varkaus Degree Programme, option Degree Programme in International Business, International Marketing Management Author Ngo Thi Kim Cuong Title of study IMPROVING CUSTOMER SATISFACTION; CASE TIGER AIRWAYS Type of project Date Pages Thesis 19/05/2011 94+ 7 Appendices Supervisor of study Executive organization Virpi Oksanen Tiger Airways Group Abstract The main objective of the thesis was to assess the level of customer satisfaction of the airline company Tiger Airways, which is a low-cost airline with a considerable number of dissatisfied customers. In the study the theories of customer satisfaction were reviewed for providing solutions for the airline to reduce the number of discontented customers. To analyze the current situation of the airline company’s customer satisfaction the quantitative research method was used. The research material was collected by online questionnaires and an open interview on the Internet. The survey was directed both to the customers and the employees of Tiger Airways. In addition, secondary data was used in the study. The theoretical framework consists of a literature review on customer satisfaction, the research method and a review on the airline management. The results...
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...Chapter 1 Introduction Rationale of the Study A mosquito coil is mosquito-repelling incense, usually shaped into a spiral, and typically made from a dried paste of pyrethrum powder. The coil is usually held at the center of the spiral, suspending it in the air, or wedged by two pieces of fireproof nettings to allow continuous smoldering. Burning usually begins at the outer end of the spiral and progresses slowly toward the center of the spiral, producing a mosquito-repellent smoke. A typical mosquito coil can measure around 15 cm in diameter and lasts around 8 hours. Mosquito coils are widely used in Asia, Africa, and South America. Southeast Asian countries, specifically Philippines are eventually tackling problems about diseases carried by the mosquitoes. Mosquitoes are the tiny insects far more nefarious than snakes or any other creature encountered in the wild. The World Health Organization estimates that approximately 20,000 people die per year due to snakebite, but malaria - delivered by mosquitoes -kills more than fifty times that number of people annually. Add other mosquito-borne illnesses to the threat and suddenly humans appear to be losing the battle. (World Health Organization 2006) But with the mosquito coils, mosquito bites are now less problem in our sleep time during at night, it contributes also to the prevention campaign of diseases carried by mosquitoes. In the Philippines there are different manufacturers of quality mosquito...
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...THE RELATIONSHIP BETWEEN NURSING INFORMATICS & PATIENT SATISFACTION Daisy Michele Mattei University of Arkansas at Little Rock I will be discussing the relationship between patient satisfaction and the role nursing informatics plays. The expansion of health information technology may have an impact on patient satisfaction and outcomes either positively or negatively. More and more healthcare providers are using health information technology (nursing informatics), to improve patient care. I will also be discussing the impact of the electronic health record on improving the efficiency, safety, and privacy of healthcare today, along with the skills nurses need related to informatics and technology. Patient satisfaction is an important indicator of healthcare quality. “Satisfaction is an attitudinal response to value judgments that patients make about their clinical encounter.” (Kane RL, Maciejewski M, Finch M, 1997) Nursing Informatics is a specialty that integrates nursing science, computer science, and information science to manage and communicate data, information, knowledge and wisdom in nursing practice. (McGonigle D, Mastrain KG, 2012, p. 95-96) (ANA, 2008, p.1) The goal of nursing informatics is to improve the health of populations, communities, families, and individuals by optimizing information management and communication. (McGonigle D, Mastrain KG, 2012, p. 95-96) (ANA, 2008, p.1) Information technology has dramatically changed the way nurses work. It...
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...Running head: USING/OR NOT USING A CELEBRITY TO PROMOTE THE Using/or Not Using a Celebrity to Promote the Product Ben Williams Jr. Grantham University Abstract It is a well-known fact that many companies spend huge amount of money to get their products endorsed by prominent public figures (celebrities). But why do companies use celebrities for endorsing their products? In today's world of fiercely competitive and highly fragmented market, every company tries to maximize the share of its target market segment to optimize its profit. To achieve this goal, companies try a combination (or mix) of various marketing tools and techniques as their marketing strategy. Advertising is one of the important components of the communication mix through which companies convey their offerings to present and potential customers and general public as well. Using/or Not Using a Celebrity to Promote the Product The practice of using celebrity endorsement of a product by advertisement agencies to increase a product’s sales is rampant in almost every society in the world. It seems like every commercial has some celebrity confessing how a medication saved his life, or how she could not live without a certain type of shampoo. Advertisers have coined this practice as the source attractiveness model, which according to H.C. Kelman is that how a celebrity looks, “affects the effectiveness of persuasive communication through identification, which occurs when information from an attractive source...
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...1 Celebrity Endorsement Over 30 years ago Nike signed a huge endorsement contract with Michael Jordan. A deal that is still going on and turned into a lifetime contract. As of now Jordan is gaining more than 60mio US$ every year out of this collaboration (Totalsportek, 2015). This example proves just how much money is spent on celebrity endorsement every year. This also seems to be valid since celebrity endorsement is very valuable as it has the power to make marketing messages stick out more in today’s cluttered marketing environment (Meenaghan, 2001). Within this context athlete endorsement is amongst the most popular forms of celebrity endorsement (Bush, Martin and Bush, 2004). Celebrity endorsement can be divided into three distinct forms: explicit endorsement, where the endorser clearly recommends a product, implicit endorsement where he just mentions that he uses the product, and lastly he can co-present a product, through showing himself with the product (McCracken, 1989). Overall, celebrity endorsement has the ability to significantly influence the view on the endorsed brand, since in a consumer’s mind a high quality endorser is generally seen as a sign for superior product quality, leading to a better evaluation of the brand (Till, 2001). Additionally, well selected celebrity endorsement generally has a positive financial influence for the brand. Several researchers identified a positive impact of endorsement announcements on the stock market price of the respective...
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...2011 CAUSE MARKETING Cause Marketing - "Do Well by Doing Good" Executive Summary Companies face challenge to “out advertise” or “out differentiate” its brand when markets are becoming almost undifferentiated. At this time, creating an emotional connection with the customers seems most difficult task at hand. In the market place where customer and societal expectations are changing rapidly requiring constant innovation of new ideas, products and services, strategy and social responsibility provide the shortest route to an organization’s success. Therefore, cause branding provides an effective alternative to enhance brand equity by associating brand with an appealing cause. This project explores effectiveness of cause related marketing strategy and tries to find the answer to the question “How it impact to brand building?” It gives brief introduction to the concept of cause branding, its definition and difference between cause marketing and corporate philanthropy and corporate sponsorships. Then, it tells about the inception of cause marketing, its evolution into cause branding and need for cause related marketing, collected primary data analysis and secondary data examples which benefited from this marketing strategy. Introduction Creating brand equity is the most powerful weapon in a company’s armor to beat the competition. In the fiercely competitive market place of today where customer and societal expectations are changing rapidly requiring constant innovation...
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...Table of Contents INTRODUCTION 2-3 WILDLIFE TRADE 4 THE GLOBAL WILDLIFE TRADE: AN INTERNATIONAL DISGRACE 5 WILDLIFE TRADE AND TRAFFICKING IN INDIA 5-6 A SAMPLE CATALOGUE AND RATE CARD OF WILDLIFE PRODUCTS 7 WILDLIFE EXTINCTION LEADS TO RISK OF GLOBAL HEALTH PROBLEMS FOR HUMANS 7 MEASURES TAKEN TO COMBAT TRADE IN WILDLIFE ARTICLES 8 LEGISLATIVE ACTION 8 WILDLIFE (PROTECTION) ACT, 1972 9 CONSERVATION AND ITS MANAGEMENT 9 PROTECTED AREA 10 NO RIGHT TO LIVE IN WILDLIFE AREA WITHOUT PERMISSION/PERMIT 10 TRADE OR COMMERCE IN WILD ANIMALS, ANIMAL ARTICLES AND TROPHIES PROHIBITED 11-12 PENALTIES 13 WE NEED TO CHANGE 14 INTRODUCTION ……….. Believe me. Trees are as much holistically breathing gas us; The wind perpetually exhaling from even the most infinitesimal pore of their emolliently serrated skin; is an unconquerably undefeated testimonial to the same. Believe me. Trees are as immortally loving as us; the unbreakable relationships that they form with every conceivably philanthropic entity of the atmosphere and beyond; is a timelessly exemplary testimonial to the same. So The Next time you think of chopping a tree for “Paper” or spuriously turgid bonfires to passionately enlighten your every dreary night; remember that you’d be insanely annihilating one human of your own kind, Instead. I’d humbly suggest friends. Please switch over to Lightning fast and non-invasively state-of-the-art Modern Technology. Please switch over...
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...good article. Click here for more information. Page semi-protected Tiger From Wikipedia, the free encyclopedia "Tigress" redirects here. For other uses, see Tiger (disambiguation) and Tigress (disambiguation). Tiger Temporal range: early Pleistocene–Recent PreЄЄOSDCPTJKPgN ↓ Tigress at Jim Corbett National Park.jpg A Bengal tiger (P. tigris tigris) Conservation status Endangered (IUCN 3.1)[1] Scientific classification Kingdom: Animalia Phylum: Chordata Subphylum: Vertebrata Class: Mammalia Order: Carnivora Family: Felidae Genus: Panthera Species: P. tigris Binomial name Panthera tigris (Linnaeus, 1758) Subspecies P. t. tigris P. t. corbetti P. t. jacksoni P. t. sumatrae P. t. altaica P. t. amoyensis †P. t. virgata †P. t. balica †P. t. sondaica †P. t. acutidens †P. t. trinilensis Tiger map.jpg Tiger's historic range in about 1850 (pale yellow) and in 2006 (in green).[2] Synonyms Felis tigris Linnaeus, 1758[3] Tigris striatus Severtzov, 1858 Tigris regalis Gray, 1867 The tiger (Panthera tigris) is the largest cat species, reaching a total body length of up to 3.38 m (11.1 ft) over curves and exceptionally weighing up to 388.7 kg (857 lb) in the wild. Its most recognisable feature is a pattern of dark vertical stripes on reddish-orange fur with a lighter underside. The species is classified in the genus Panthera with the lion, leopard, jaguar and snow leopard. Tigers are apex predators, primarily preying on ungulates such as deer and...
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...Log In Sign Up Case Study Analysis on Nike Corporation sachin bakshi Uploaded by Sachin Bakshi top 0.5% 5,126 Download DOCX Case Study Analysis on Nike Corporation 1. Introduction History Nike is a major US footwear, clothing and sportswear supplier based in Beaverton, Oregon. The company operates in more than 160 countries and employs over 44000 people across six continents. Nike’s revenue total of $20.862 billion in 2011 with total equity of $9.843 billion. Today Nike is considered the world’s leading supplier of athletic shoes and apparel and one of the world’s most famous and strongest brands. The company was founded in 1964 as a footwear distributor Blue Ribbon Sports by Bill Bowerman and Phil Knight (middle-distance runner from Portland). Initially, the company operated as a distributor for Onitsuka Tiger, the Japanese shoe maker. Most of the sales were made out of Knight ’s automobile. In 1967 the first retail store was opened. In 1972 the jump was made to manufacturing company’s own brand of athletic shoes and the “Swoosh” brand mark was created. The first self- manufactured company’s shoes used Bowerman’s “waffle” design. They became extremely popular among the runners: they had special waffle-type nubs for traction and at the same time they were lighter than traditional athletic shoes. In 1979 Nike Air technology was successfully launched and by 1980 the company already attained 50% of national athletic shoe market. In...
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...held by the author(s) of each working paper: No part of this publication may be republished, reprinted or reproduced in any form without the permission of the paper’s author(s). National Library of Australia. ISSN: 1837-6371 Factors Affecting the GRI Disclosures in the Annual Reports of Australian State Government Departments Abstract Purpose: Growing concern over the environmental impact of climate change and carbon tax has increased demand for public disclosure on how government departments are fulfilling their social and environmental obligations. The purpose of this study is to identify what factors influence Australian State government departments in their reporting of social and environmental information. The Global Reporting Initiative (GRI) Public Sector Supplement (2005) document is used as the globally accepted benchmark for sustainability reporting. Design Methodology: This study is based on a content analysis of fifty major state government departments 2010 annual reports The dependent variable is an aggregate of...
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...supernatural wonder. Miraculous forces are encountered there and a decisive victory is won. He then returns from this mysterious land, bringing an elixir to bene¿t his fellow men. Through this journey of trials, the hero transforms his former self and achieves spiritual growth. Such heroes range from monster slayers to spiritual leaders such as the Buddha and Christ. Life of Pi is a fantasy adventure novel about an Indian boy who survives a shipwreck by drifting on a lifeboat with a tiger. His adventure ¿ts Joseph Campbell’s hero archetype. Similar to the mythological hero, Pi departs from his familiar land of India, answering the call for adventure to a new country. Protected by the supernatural powers of Hinduism, Catholicism, and Islam, he penetrates the dangerous and mysterious realm of the Pacific Ocean. After experiencing harsh ordeals, he returns to the human world with a life-enhancing boon to share. In this study, Campbell’s insights on the heroic pattern are appropriated as an analytical tool to deepen the meaning of the novel and reveal the common mode of the heroic quest. As enlightening today as in the last century, Campbell’s book continues to inspire artistic creations instead of becoming fossilized. The contents of this...
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