...A Strategic Analysis for Tim Hortons Presently, Tim Hortons is regarded as the leading publicly traded restaurant chain in Canada. Not only is it Canada's leading quick-service restaurant brand but also the fourth largest publicly traded restaurant chain in North America based on market capitalization. They have the number one market share in breakfast and snacking day parts and a solid number two share in the lunch day part in Canada (1). However, Tim Hortons needs to pay more attention towards their growth and development into U.S. and other markets worldwide in order to become a true spearhead in their industry. Moreover, they can lessen the risks related with expansion by engaging in partnerships with other successful firms. Analysis/Rationale Although, as mentioned above, Tim Hortons is possibly the leading publicly traded restaurant chain in Canada, it enjoys its success due to its inhabitation of a much smaller market in comparison to markets in U.S., India, and China. To be the best of the lot, Tim Hortons cannot exclusively depend on a single market. In this day and age, there are solid opportunities for them to become the world’s best, through new emerging markets with high probability for huge profits. There are increasing trends of coffee drinkers in China and India, two countries with enormous fondness for Western style drinks and meals and Tim Horton's expansion in those countries will play to their advantage. That is the main reason why McDonalds, the equivalent...
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...Temporary foreign worker program – Tim Hortons Introduced in 2002 and modified in 2007, this program allows employers to hire employees in occupations that usually require at most a high school diploma or a maximum of 2 years of job specific training. Visas maybe issued for 24 months. Employers are required to cover recruitment and return airfare costs, to ensure that suitable accommodation is available, to provide medical coverage until the employee is covered under a provincial plan and to sign an employee/employer contract. The work permit is issued with reference to a specific employer. Employees generally work in sectors such as cleaning, hospitality, manufacturing, oil and gas and construction. (Elgersma, 2007) Tim Hortons "is a company that a lot of Canadians identify with and it is very proudly a Canadian brand," says Howard Ramos, an associate professor of sociology at Dalhousie University in Halifax. "But it's also a company that is a pioneer in hiring temporary foreign workers and so for this reason I think it's important to highlight Tim Hortons as an exemplar of how the temporary foreign worker program has changed and expanded. (Davison, 2012) The temporary foreign worker program has man is a resort companies use to hiring as they will have exhausted all other avenues for finding employees locally. It is a great program mainly for foreign workers who come and work in Canada and if they like it here they can apply for permanent residency. Unlike immigrants...
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...& Tim Hortons Prof. W. D. Walls Javer Badruddin 10036348 Due: June 26th 2014 Introduction: The coffee and baked goods service industry has seen much competition and continues to be a promising industry in Canada. Two specifically known companies are Tim Hortons and Starbucks. Both coffee companies are popular and are able to keep up with Canadian and Global Trends. Tim Horton’s is well known across Canada and the franchise is slowly expanding into the US. The company holds a strong brand image as it is known as an iconic store amongst all Canadian consumers. As Tim Horton’s strategy is to target all Canadians, they successfully use marketing campaigns to cater to all demographics. Starbucks has established an exquisite brand and the company’s financial success is based upon how consumers value the brand reputation. The coffee company has created a unique brand identity and uses its diverse product differentiation strategies to lure consumers in. Both coffee companies grasp a product line which includes fresh brewed coffee, hot and iced espresso beverages, coffee and non-coffee blended beverages, Tazo tea, baked pastries, sandwiches and salads. As well, the coffee companies are able to accommodate seasonal products to adjust for the changing Demands. Starbucks is also slowly making way into the grocery industry as well. Both companies also have experienced both success and failure. This project will aim to analyze the similarities and differences between Tim Hortons...
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...Shaurya Dubey Tim Macbride BUS106 11/10/2011 Tim Hortons to Offer Espresso Dana Flavelle The Star It is impossible to stay in Canada over a week and not know about Tim Horton's. Timmies as it is sometimes called, is a Canadian coffee giant and arguably the most well recognized brand in Canada. Tim Horton's serves millions of Canadians everyday and their consumers have grown accustomed to their fast service and low prices. While Tim Horton's is perceived as the everyday coffee chain, it's seemingly stepping up with its announcement of selling espresso coffee. Usually sold by stores like Starbucks, espresso coffee is gaining popularity in Canada, and who better to sell it to Canadians than Tim Hortons. While Tim Hortons is already the leading coffee retailer in Canada, their introduction of espresso on their menus could do wonders for an already big company. By pricing their espresso much lower than that of it's main competitor, Starbucks, Tim Hortons has not only made their new product sound good to the consumer, but also to investors and partners. While many experienced General partners can invest in the project and risk liability, this could also open the way for limited partners who wouldn’t want to get involved with the workings of the business. Being a public corporation, Tim Hortons would be open for the general public to invest in it, and having a promising marketing plan could lead to more investors. By offering more coffee than it's main competitor for...
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...brand Tim Hortons is a household name to Canadians across the country. Many may even argue that it is a symbol of Canada’s national identity joining the likes of hockey, and the beaver to earn this distinction. Originally, Tim Horton’s business consisted of the specialization in coffee and donuts. As the business expanded their popularity soared, and as the result, Tim Horton’s decided to appeal to a larger portion of the market segment as they introduced items such as soup, sandwiches, and the ever popular timbit. (Tim Hortons story, 2012) The design of Tim Horton’s is through franchising. This allows a party with the assets available to own a Tim Horton’s restaurant, and continue to implement the successful business model already set in place. The rise in popularity allowed the franchise to expand to over 3200 stores across Canada and even into the United States. (Tim Hortons Corporate Profile, 2012) It has also allowed the company to be publicly traded on the Toronto Stock Exchange and is managed by the Chief Executive Officer, Paul House. He oversees and manages the entire organization and is on top of the organizational structure. As of April 2012, the company’s stock is worth 53.35 on the TSX which gives is a market capitalization of 8.3 billion dollars. (Globe and Mail, 2012) In comparison, Research in Motion Limited, a smartphone-developing giant has a market capitalization of 6.6 billion dollars. (Globe and Mail, 2012) In 2010, Canadian Business Magazine gave Tim Horton’s...
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...DOUBLE-DOUBLE, PLEASE” THE ROLE OF TIM HORTON’S IN THE MAKING OF THE CANADIAN IDENTITY Jessica Barry and Yasmin Manji The seemingly simple question “What is a Canadian?” is often answered by blank expressions. The varied geography, regions and ethnicity of Canada, the second largest country in the world, leave its citizens searching for a unifying identity, grasping to things that could potentially help define them as “Canadian.” Canada prides itself on its multicultural society, which, however, raises a question: If what we have in common is diversity, do we really have anything in common? There are popular notions about Canadian characteristics, things recognised internally and externally as uniquely Canadian. The two traditionally considered the root of Canadian identity are the nation‟s love for hockey and its need to be distinct from America. The fast food restaurant Tim Hortons has adopted these identity markers and itself become part of the answer of what it means to be Canadian. This paper intends to explore how Tim Hortons incorporated the few accepted aspects of the Canadian identity in order to establish itself in the Canadian market. This business strategy was successful because, lacking a national identity, Canadians adopted Tim Hortons as an icon that all Canadians could relate to: rich, poor, educated, blue collar, spanning all regions, ethnicities and even political party lines. The Canadian embrace of Tim Hortons has led to the formation of...
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...Tim Horton’s Marketing Plan: Tim Horton’s is a fast/casual restaurant situated all over Canada. It’s marketing strategy is based on price and affordability. Known for its food service it has 3000 stores all over Canada. Compared to is other competitors such as Krispy Kreme and Starbucks, Tim Horton’s provides substantially lower prices with a certain level of quality that ensures that customers are repeat customers. Over the years Tim Horton’s has had a strong presence domestically having many stand-alone stores as well as mini locations found in convenience stores, gas stations and malls. In accordance with its physical presence Tim Horton’s has a strong advertising campaign which focuses on commercials being shown on Canadian television. Sponsorship of charity and Canadian organizations also ensures that Tim Horton’s gains exposure through other channels. The vast variety of products Tim Horton’s sells allows for product differentiation and a more satisfying choice selection for consumers. Tim Horton’s provides products for consumers that look for fast affordable options that also taste good, filling a sort of niche that occurs. The product that we are introducing is Tim Horton’s brand pre-made salads. Tim Horton’s sales exchanges usually have duration of 90 seconds so this product fits in. These pre-made salads will come with various fixings and flavours such as cheese crumbles, spicy chicken, bacon pits, salted croutons, and other additives. Following the health conscious...
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...MKT 2210 Draft Questionnaire for the Starbucks (1) Suppose the MDP is “How can Starbucks develop its food/snacks business further?” Based on this MDP, state the MRP. The marketing research problem is to determine consumer preferences for coffee and food items (snacks) at coffee shops. Specifically, research should provide answers to the following questions: a. What criteria do consumers use in selecting a coffee and food items (snacks) at coffee shops. b. How do consumers evaluate Starbucks and its competitors based on the identified choice criteria? c. What is the potential demand for food and snacks at coffee shops? d. What is the demographic and psychographic profile of consumers who prefer Starbucks to competitors? (2) List out what information you would like to collect using a questionnaire to help answer the MRP. a. Frequency of visiting coffee shops/Starbucks b. Price/Quality/Location c. Comparison with other coffee shops/snack shops d. Profile of respondent (3) Questionnaire: Part A In this part, we would like to ask you some questions for classification purposes. Q1. Your Gender: 1. Male ____ 2. Female ____ Q2. Nationality: ______________ Q3. Your Age: 1. 18-24 2. 25-40 3. 41-60 4. 60+ Q4. Do you like the food items that Starbucks offers? 1. Yes 2. No Q5. Do you like...
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...leverage across the provided companies, tim hortons, macys, komatsu, ryanair, microsoft in decreasing order. Working capital is not a useful metrics for comparison since the companies represent different industries. Looking at current ratio, Microsoft, ryanair, komatsu, macys, tim hortons, in decreasing order. * Accounts receivable may be a reliable indicator since it’s orders/accounts, ect. Inventories may be slighter difficult to fair value. For ex. Microsoft’s inventory is constantly being updated/sector specific. Or Macy’s clothing can be difficult to pinpoint. PPE especially is a challenge. Microsoft has very specific equipment where it can be valued obsolete if a new component arrives ect. Demand can dictate volume/cycle usage of PPE. * Market to book ratio? B. Compare and contrast the extent to which the companies will likely meet their short-term obligations: Based on working capital and current ratio * Ryanair – Working capital looks to be improving over the past few years, however, looking at the current ratio, it’s been steady between 1.5-2. No concern here in meeting short term obligations * Microsoft – Big jump in working capital, +56% from last year AND current ratio is at an all time high of 2.60. Looks very healthy in meeting STO from this perspective. MSFT seems to be in good hands to outlast the financial crisis and even expand. Current ratio points to a very healthy expansion prospect. * Tim Hortons – Working capital is shy of...
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...MGMT3650 Term Paper Tim Hortons Expansion to the US Market: What went wrong? Table of Contents Introduction 3 Company Background 4 Expanding to the U.S. 6 U.S. Competitors and Market Share 9 Issues: Competitors & Market Share 9 Leadership Issues 10 Liability of Foreignness 10 Mode of Entry 13 Current Financial Results: 2008 – 2013 (5) Year Plan 15 Tim Hortons New Plan: 2014 – 2018 ‘U.S: A Must-Win Battle’ 16 Recommendations 16 Strategies going forward 16 VRIO Framework 17 References 18 Figure 1: Michael Porter’s five forces 15 Introduction In the present day, there are multiple franchises being established and growing in the community as well as globally Tim Hortons is one of those companies. Due to their chain’s focus on top quality, always fresh products, value, great service and community leadership, Tim Hortons has made a respectable reputation for itself, it is a company that works hard to deliver superior quality products and services for guests and communities through leadership, innovation and partnerships, not only in Canada, where it all started but as well as internationally. In 1984, Tim Hortons opened its first U.S. restaurant in Tonawanda, New York, a suburban community north of Buffalo, which is just 16 kilometers from the Canadian border. (Budak, 2010) Tonawanda is close enough to Canada which gives some recognition into the new U.S. market. Companies that expand internationally can face many problems. In the U.S., Tim Hortons has built...
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...Tim Hortons is a large company that focuses on top quality, always fresh products, value and great service. It has become the largest quick service restaurant chainin Canada specializing in always fresh coffee, baked goods and home style lunches (TimHortons: About Us). Originally Tim Hortons offered only coffee and donuts to itscustomers but has greatly expanded today to offer a full lunch menu as well along withmany more baked goods. The biggest attraction to Tim Hortons is still their always freshcoffee, it is also offered in a take-home tin so customers can enjoy the great taste of TimHortons’ coffee at home. Our team has explored the company’s information resources tolearn about what Tim Horton’s needs to do in order to successfully expand into theUnited States. This was achieved through a number of group meetings, emails anddiscussions about the different ways of expanding successfully into the foreign market. Areview of the company’s history and timeline lead us to a greater understanding of howthe company really works, and how committed they are to improving their image in theconsumers eye. We also conducted a SWOT analysis to determine the strengths andweaknesses of Tim Hortons and their major competitors: Dunkin’ Donuts and Starbucks.To deal with the challenges brought about by these competing firms Tim Horton’s willhave to make the necessary changes that will ultimately make them a strong competitor inthe United States. These changes include adding new items to the menu...
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...approaches on Tim Horton’s. Can include as a summary of previous research, and as part of our reasoning for what how we’d recommend using Research Methods in the future. These are actually pretty interesting but not really relevant to how they can use research to improve or increase sales etc. http://imprint.uwaterloo.ca/2010/nov/5/features/liquid-religion/ - Tim’s as a religion! http://www.winnipegfreepress.com/local/breakingnews/Public-talk-tonight-explores-Tim-Hortons-cups-as-fuel-103995224.html - Turning Tim’s cups into biodiesel?!?! http://www.morestar.ca/at-tim-hortons-your-coffee-coffee-lid-is-highly-unsanitized/ - Not so scientific look at the fact that Tim’s employees all handle cash, AND touch your lid!!! SICK!! http://www.canada.com/ottawacitizen/news/story.html?id=07e0a168-86fa-4c5a-add0-02c82f999f3c – similar to the first article, Tim’s as a natural identity http://healthinmotion.wordpress.com/2008/07/14/tim-horton%E2%80%99s-crack-identified/ - Trying to discover the addictive qualities of Tim’s coffee http://www.theconcordian.com/2.4738/is-tim-hortons-making-a-mess-of-our-province-1.639827 - Tim’s cups making a mess of our provinces. http://www.portalfornorthamerica.org/sites/files/Handelman%20-%20Tim%20Hortons.pdf – great case study on Tim’s in the US http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20100129_165903_8812 – Tim’s response to market demands for breakfast foods and their http://www.coffeehabitat.com/2007/12/tim-hortons-cof/...
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...Overview – Tim Hortons Tim Hortons is a fast food restaurant franchise specializing in coffee and doughnuts. It is currently Canada’s largest fast food franchise with over 4000 stores across North America (http://o.canada.com). The franchise was founded in 1964 in Hamilton, Ontario, by Canadian hockey player Tim Horton. In 1967, Horton partnered with investor Ron Joyce, who assumed control over operations after Tim Horton died in 1974, and expanded the chain into a multi-million dollar franchise (timhortons.com). Tim Hortons franchises as grown rapidly as has overtaken McDonald's as Canada's largest food service operator. The company opened twice as many Canadian outlets as McDonald's and system-wide sales also surpassed those of McDonald's Canadian operations as of 2002. The chain accounted for 22.6% of all fast food industry revenues in Canada in 2005. Tim Hortons commands 76% of the Canadian market for baked goods, and holds 62% of the Canadian coffee market (Wikipedia 2005). Tim Hortons currently employs more than 100,000 staff members to run and support its franchise (nextsteps.org). It has been a stalwart towards supporting the environment and is among the leading fast food franchise that delves into reducing waste. However, due to stores being owned by franchisees who are non- corporate related, each store varies in how strictly it follows regulations. This paper will discuss certain aspects of Tim Hortons stores that can be improved. The economic, environment...
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... SOH, Pek-Hooi Tim Hortons strives to deliver superior quality products and services for its guests and communities through leadership, innovation and partnerships, with its vision to be the quality leader in everything they do. This following essay will first evaluate Tim Horton’s internal strengths and weaknesses and its external opportunities and threats by using the SWOT analysis, it will then examine its current strategy at functional level, business level, global, and corporate level. Tim Hortons is the largest fast food restaurant chain in Canada and the fourth-largest in North America based on market capitalization. It operates a chain of more than 4,250 coffee and donut shops across the country, in several US states and a few other outposts. It features a variety of coffees and cappuccino with a food menu that offers doughnuts, sandwiches and other food items. Tim Hortons not only competes with the typical coffee and baked goods chains, but also with all restaurants in the Quick Service category, with its major competitors being Starbucks and McDonalds. Firstly, we will conclude Tim Hortons’ situation from different angles using the SWOT analysis. The central purpose of a SWOT analysis is to identify the strategies to exploit external opportunities, counter threats, build on and protect company strengths, and eradicate weaknesses. (Hill & Jones, 2013) Strengths Tim Hortons dominates the Canadian coffee chain market with...
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...Strategic Business Analysis - Tim Hortons 1 EXECUTIVE SUMMARY 3 2 TIM HORTONS MISSION AND VISION STATEMENTS 3 2.1 Mission Statement 3 2.2 Vision 3 3 HISTORY 3 3.1 Tim Hortons Brand 4 4 PAST STRATEGY 4 4.1 Merger with Wendy’s International lnc. 4 5 CURRENT STRATEGY 5 5.1 Brand Recognition 5 5.2 Unique Business Model 5 5.3 Market Expansion into the U.S. 6 5.4 Co-Branding – Cold Stone Creamery 7 5.5 Community Involvement (Children’s Foundation) 7 5.6 Coffee Partnership - Working within the Industry Value Chain 8 5.7 Measures Of Performance 9 6 FUTURE STRATEGY 9 6.1 Five Key Points for 2010-2013 Strategic Plans 9 6.2 U.S. Market expansion 10 6.3 Market Leader in Canada 10 6.4 International Strategy 11 7 CONCLUSION 11 8 APPENDIX 12 9 REFERENCES 12 1 Executive Summary A strategic business analysis of Tim Hortons’ restaurant chain was conducted and action plan is recommended. We are the Vice President of Marketing and Chief Financial Officer and presenting this report to the shareholders of Tim Hortons. This report includes a review of Tim Hortons’ past strategies by focusing on its origins from the beginning to the establishment of their valuable “Brand” reputation in Canada. We will perform an analysis of the past, present, and future strategies of the business. 2 Tim Hortons Mission and Vision Statements 2.1 Mission Statement: Our guiding mission is to deliver superior quality products...
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