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Tim Hortons Expansion

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Tim Hortons expanding the franchise has many opportunities, however, it can create challenges. After reading the articles listed in question one and studying the lecture notes, I can confidently say that there is a culture barrier that will come with the expansion. An example of this is the products that they will sell. Currently the products created are made to please Canadian and American consumers. However, what is pleasing to these consumers might not be as appetizing to people of the Philippines or United Kingdom. One way to adjust to the culture difference is by researching an traditional Pilipino dessert and presenting into the Philippines. In additional, the CBC article Tim Hortons expanding into England, Scotland, Wales states that

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