Amy Belanger

AB299

Unit 4 Assignment

7/23/2014

Factor | | Tim’s Coffee Shoppe | Competitor 1 Dunkin Donuts | Competitor 2 Star Bucks | | | Score | Comments | Score | Comments | Score | Comments | Quality | | 1 | | 3 | | 3 | | Location | | 2 | | 1 | | 3 | | Brand Recognition | | 3 | | 2 | | 3 | | Profitability | | 2 | | 3 | | 2 | | Product | | 1 | | 2 | | 3 | | Staff | | 1 | | 3 | | 2 | | Total | | 10 | | 14 | | 16 | |

As you can see Tim’s shop has the lowest score between the two other competitors. Some of the advice I would give Tim is that for the three lower score that are a weakness for the business would be the quality, product, and staff. For the quality of the business to make it better for business I would want to make some upgrades to certain products like the computer for starter. Then the next would be getting a credit card machine. Not everyone carries cash anymore. Plus being so close to the college give him a better advantage to have more college student came in an purchase items knowing that Tim’s excepts credit cards or debits.

The product aspect of the business would be the variety of foods he offers. If the menu was larger or offered different products than other in the area he would probably get different kinds of customers as well. Like when he wants to try the quiches out in the store. This would attract an older type of crowd. This would make the product aspect go up in the business.
The staff is another huge part. If you don’t have staff that is customer orientated than the business falls. Customer service is huge in business. For example if her hired people more like Elena than the staff part of the CMP would good up. She is all about the customer and making the business succeed.

The location of the business is not that bad other than it has Qeeques’s Coffee in 7