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Time Management

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Submitted By yatinpharma
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Task 1

(Investigate the planning principles and range of tools and techniques involved in developing a general or marketing strategy)

1(A)

INTRODUCTION
In India Aditya Birla Retail Limited (ABRL) operated “More Mega Store” is a major high street retailer at the moment. They have started their journey by taking over Trinetra stores in India’s Andhra Pradesh which now been operated in twenty five countries worldwide. Being equipped with 130,00,000 employees it is operating its business in India, USA, Luxembourg, Malaysia, UK, Germany, Bangladesh, Egypt, Hungary, Myanmar, Singapore, Laos ,Brazil, Italy, Philippines, France, Vietnam, Indonesia, Thailand, Dubai, Switzerland, China, Korea, Australia, Canada. ABRL works in healthcare, education, urban and social issues in three thousands and six hundred villages. It achieved an award of Best Employer of India.

This organisation has grown up from my neighbourhood and very much familiar to me. As I am a witness of the organizations grow up and my subject of study also similar; I have no doubt to choose this organization as a subject of my present study.

1(B)
Strategic marketing planning presents a useful process by which an organization formulates its strategies, providing it is adapted to the organization and its environment. Although it can bring many hidden benefits, like the better coordination of company activities, a strategic marketing plan is mainly concerned with competitive advantage – that is to say, establishing, building, defending and maintaining it.
Marketing is a process for:
1. Defining markets.
2. Quantifying the needs of the customer groups (segments) within these markets.
3. Determining the value propositions to meet these needs.
4. Communicating these value propositions to all those people in the organization responsible for delivering them and getting their buy-in to their role.

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