...……………………………………………………………………….…………………….13 Segmentation Targeting Positioning 6. Marketing Program …………………….…………………………………………………………………………………16 7. Nivea Marketing Survey…………………………………………………………………………………………………21 8. Conclusion………………………………………………………………………………………………………………………. 9. Resources ………………………………………………………………………………………………….………………….25 Company Description and Location ▪ The Times of India (TOI) is an Indian English-language daily newspaper. ▪ The Times of India is published by the media group Bennett, Coleman & Co. Ltd. ▪ According to Audit Bureau of Circulations, it has the largest circulation among all English-language newspapers in the world, across all formats (broadsheet, tabloid, compact, Berliner and online). ▪ According to the Indian Readership Survey (IRS) 2012, The Times of India is the most widely read English newspaper in India with a readership of 76 (7.643 million). ▪ It is one of the top English daily in India by readership. ▪ This brand has history of around 175 years and came to existent in 3 November 1838 as ‘The Bombay Times and Journal of Commerce’ in Bombay. ▪ The daily editions of the paper were started...
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...------------------------------------------------- An Analysis of the “Newspaper Publishing” Industry Table of Contents Executive Summary 2 Industry Overview 2 Newspaper publishing in India: Industry Scenario 2 Forecast of future growth 3 Industry Boundary for Newspaper Publishing houses 3 5-Forces Analysis 3 Threat of New Entry 3 Threat of Substitutes 4 Bargaining Power of Suppliers 4 Bargaining Power of Buyers 4 Rivalry among existing competitors 5 Government’s Role 5 Threat from Complements 5 Changing Industry dynamics 6 Global dynamics 6 Local dynamics 6 From traditional to integrated news room model 9 Partnership Ventures 9 Capacity Sharing Model 9 Key Action Points for the Newspaper Industry 10 Conclusion 11 Executive Summary The newspaper industry in India is highly fragmented amongst the Hindi Dailies, English Dailies and several vernacular Dailies. The market size of the entire industry stands at INR263 billion. Whereas with the growth of the digital media and strong presence of big search engines like Google; the print newspaper industry is struggling all over the world. But interestingly, Indian print newspaper industry is growing with the digital counterpart with hand in hand. On one hand Digital media is increasing its hold in tier I and II cities and also amongst young readers but on the other hand print media is reaching out to small villages and remote areas due to stronger and efficient distribution...
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...Finding out the cause of sales-stickiness Of Times of India published Bengali news daily Ei Samay By Saswata Biswas June, 2015 Finding out the cause of sales-stickiness Of Times of India published Bengali news daily Ei Samay By Saswata Biswas Under the guidance of Shri Rupak Sengupta Dr. Soma Arora AGM,RMD Assistant Professor Times Group IMT, Ghaziabad June, 2015 Certificate of Approval The following Summer Project Report titled " Finding out the cause of sales-stickiness of Times of India published Bengali news daily Ei Samay " is hereby approved as a certified study in management carried out and presented in a manner satisfactory to warrant its acceptance as a prerequisite for the award of Post-Graduate Diploma in Management for which it has been submitted. It is understood that by this approval the undersigned do not necessarily endorse or approve any statement made, opinion expressed or conclusion drawn therein but approve the Summer Project Report only for the purpose it is submitted. Summer Project Report Examination Committee for evaluation of Summer Project Report Name Signature 1. Faculty Examiner _______________________ ___________________ 2. PG Summer Project Co-coordinator _______________________ ___________________ Certificate from Summer Project Guides This is to certify that Mr. /Ms. Saswata Biswas, a student of the Post-Graduate Diploma in Management, has worked...
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...Introduction The case study is all about a man who has joined his father business of newspaper in his early thirties and has changed the rules of game forever. Samir Jain who had a deep distrust of editors and feared for his ruthlessness has bring dramatically changes like abolishing the post of editor, increasing the profit 111times over a decade, evolving his news business into the advertising business. During this period he has been compared with personalities like Murdoch for creating phenomenal profit in small span of time and opposing diarchy in the office. He had faced lot of criticism not only from former editors like Dileep Padgaonkar but also from the rival publishers for the business and marketing strategies that he has been following. His business objective were clear he is aiming for the market share and not for market share of volume and revenue and as a result he has managed to gain the wealth in this process but other still criticized him saying that the strategy of price cutting only works in mature markets but in long run value addition is a better strategy to bet on. Key Issues * Change in organizational Structure: - Samir Jain wants the complete control over the business operations so he decided to abolish the post of the editors but due to certain legal restriction it is not possible to do so, therefore he has abolish the position of editor internally. He designed the hierarchy in such a way that give me complete control over the business operations...
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...05/11/2014 Indiatimes | The Times of India | The Economic Times | 'We must make our women safe and secure' - The Times of India More | Log In | Sign Up | Like 6.7m Follow Pune The Times of India Advanced Search » Home City Pune Crime Civic Issues Politics Schools & Colleges More Cities You are here: Home » City » Pune RELATED KEYWORDS: Women 'We must make our women safe and secure' TNN | Dec 24, 2012, 05.32AM IST Like Share 1 Tweet 0 0 Share It is not a matter of rape alone, but about respect that is given to women in public places, homes or at work. That women not being recognized as equals is a matter of deep concern. What is also disturbing is the fact that it is not only in the capital city where women are accorded scant respect, but that it is widespread across the country in varying degrees. Our city Pune, once known for social reformers, freedom fighters and people with bold ideas who engaged women in performing religious rituals, has witnessed many incidents of rape and harm to women. As a vibrant city that is home to thousands of students from across the country and the world and thousands of professionals in the IT/ITES industry of whom over 40% are women, it is critical that we make our women safe and secure and enable them to lead their lives with dignity they so richly deserve. As an independent nation, even if our country cannot provide basic roti, kapda aur makan to all, it must ensure respect and...
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...Indiatimes | The Times of India | The Econom ic Tim es | More | Log In | Join | News The page Stock Quote Follow ITeS Type Company Name You are here: ET Home » Tech » ITeS 24 SEP, 2012, 06.53AM IST, INDU NANDAKUMAR,ET BUREAU Idle staff in US, Europe to drag profits of Indian software companies like TCS, Infosys and Wipro A ds by Googl e The page is blocked due to Vel Tech 3 Tw eet Share 0 Prestige BellaVista Porur PropT iger.com/ - 1 BHK@2 5.2 Lacs, 2 BHK@4 8.9 7 Lacs 3 BHK@7 5 Lacs. Av ail Spl Offer Now BANGALORE: The rising number of idle workers in the US and Europe for Indian software companies could drag profitability lower. This will add to troubles already caused by an uncertain business environment, where clients are delaying decisions around technology projects. The so-called 'bench' consisting of engineers who are not working on any active projects has increased by at least seven percentage points at TCS, Infosys BSE -0.31 % and Wipro, analysts said. Industry executives and analysts are of the view that the swelling bench could shave off up to 150 basis points from operating margins in the coming quarters. Onsite utilisation rates, or the proportion of engineers in client locations assigned to billable projects, have fallen to below 90 per cent from 97 per cent at the beginning of the year. A senior industry executive, who works closely with large IT companies, said that up to 18 per cent of onsite staff are sitting idle at some...
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...Printing is a process for reproducing text and images, typically with ink on paper using a printing press. It is often carried out as a large scale industrial process, and is an essential part of publishing and transaction printing. Indian print media is one of the largest print media in the world. The history of it started in 1780, with the publication of the Bengal of Gazette from Calcutta. James Augustus Hickey is considered as the “father of Indian press” as he started the first Indian newspaper from Calcutta, the Calcutta General Advertise or the Bengal Gazette in January, 1780. In 1789, the first newspaper from Bombay, the Bombay Herald appeared, followed by the Bombay Courier next year (this newspaper was later amalgamated with The Times of India in 1861). The first newspaper in an Indian language was the Samachar Darpan in Bengali. The first issue of the daily was published from the Serampore Mission Press on May 23, 1818. In the same year, Ganga Kishore Battacharya started publishing another newspaper in Bengali, the Bengal Gazzeti. On July 1, 1822 the first Gujarati newspaper the Bombay Samachar was published from Bombay, which is still extant. The first Hindi newspaper, the Samachar Sudha Varshan began in 1854.Since then, the prominent Indian languages in which paper have grown over the years are Hindi, Marathi, Malayalam, Kannada, Tamil, Telugu, Urdu and Bengali. The Indian language papers have taken over the English press as per the latest NRS survey of newspapers. The...
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...11/5/13 Automotive supply chain likely to get affected, says study - The Economic Times You are here: ET Home › New s › New s By Industry › Auto › Auto Components Automotive supply chain likely to get affected, says study By PTI | 19 Sep, 2013, 06.15PM IST Post a Com m ent CHENNAI: The country's automotive supply chain is likely to get affected due to various factors, including escalation of costs to supply chain operations and shortage of professionals, a study has revealed. The study on "Building world-class automotive supply chains in India" was undertaken by industry body CII and ATKearney. The report was released during the conference on Auto Supply Chain Management 2013 that began here today. It said short and medium term volatility would continue, despite India set to become the world's third largest auto-manufacturer by the year 2020. Automotive supply chain likely to get affected, says study Escalating costs of supply chain operations would also have its impact in the supply chain industry as India's logistics costs are 30 per cent higher than those in China and other large automotive markets, it said. "As supply chain functions become more strategic, the industry is likely to face a major shortage of senior professionals in Supply Chain Management capabilities", it said. ET SPECIAL: Save precious time tracking your investments However, on a positive note, the study said the strong double-digit growth in the aftermarket, driven by more vehicles...
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...Why is the US dollar strengthening? - The Economic Times http://economictimes.indiatimes.com/articleshow/10320176.cms?prtpage=1 Wed, Oct 12, 2011 | Updated 11.30AM IST 12 OCT 2011, 09.09AM IST, ET BUREAU , Why is the US dollar strengthening? HDFC Fixed Deposits : www.HDFC.com/Deposits - Highest HDFC Deposit Interest Rates Safe & Secure, Invest Now! 2in1 Investment account : www.icicidirect.com - Make informed decisions online with ICICIdirect.com, apply today! Ads by Google Despite the weakness of the US economy, high level of debt and downgrade of its long-term debt, the US dollar and the US Treasury securities continue to be in demand. How can a weak currency support a strong currency. Here's why: Greek Crisis The debt crisis in the euro zone, fears of default by Greece and breakup of the euro zone has been weighing down the euro. Volatile Market In uncertain times, investors prefer to cash over risky financial assets such as stocks. Global sell-off in stocks has increased demand for dollar and led to its appreciation. Operation Twist Fed's recent action of injecting liquidity by replacing long term bonds with short-term bonds instead of printing more money has prevented an increase in supply of dollar. Safe Haven The US dollar is still considered a safe haven despite all the troubles with the US and the central banks across the world continue to buy US Treasury securities. Outlook Indian Rupee to improve to Rs 46.3 to a dollar by March 2012, according to DBS...
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...Rupee: A Testing Time for India Authorities The currency of a country often reflects its economic, political, geopolitical strength of the country. The currency swings often capture the capital movement and investor appetite in a comprehensive way. With dollar remaining as the major foreign currency for foreign trade and foreign reserve, the developing countries have limited options to control their respective currency. This same was experienced by many developing Asian countries in the recent financial rout. Determination of Exchange Rate and its Fluctuations Like other prices, exchange rate also changes with the changes in the state of market. Just as other prices depend on supply and demand, exchange rate also depends on the configuration of forces of supply and demand. However, two important facets have to be noted: (i) Unlike goods and services, foreign exchange has no direct cost of production. It has only opportunity cost (Walras.1874). Import bills have to be paid through export earnings. So cost of production of exportable surpluses may be taken to constitute the direct production cost of exports and indirect cost of imports (Aggarwal, R. (1981)). Opportunity cost is accounted by with drawl of exportable surplus from domestic consumption. Fluctuations are a natural characteristic of foreign exchange rate market, provided that the exchange rate is not an administered price. If exchange rate is an administered price, it is determined administratively by the central...
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...India and China have changed over the years and it is still important today. India and China had many religions and philosophies. In India, people believed in Hinduism and Buddhism. However, people in China would only believe in Buddhism and philosophies. Also, philosophies and religions changed people's lives over time. In conclusion, Religion and Philosophy affected people's lives in China and India in many ways. Indians were affected by religion in daily life in many ways. Religion leaders told Indians about religion and it became popular today in many countries. The religions were Hinduism and Buddhism. First, Hinduism believed in reincarnation and most Hindus did their job daily so they would not end up in the lower castes. Also, the lower...
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...2015 Identity Crisis and Resolution in The Absolutely True Diary of a Part Time India 1. Arnold faces double conflict-- one that is in his head, which is man vs him self-conflict and the other with the outside world in which he has to set his identity and preserve his self-esteem. The inner conflict is how he could make a name and gets wealth that he recognizes are associated with wealth and popularity. However, this starts with the realization of his that he is "zero on the rez" (30) and would not come out of it. However, it is another thing that Mr. P at whose face he throws the book comes to help him to come out of it and reach Reardan. Therefore, Mr. Pa is responsible to bring him out of his inner conflict to start the external conflict with the world in order to win over it. However, he is always at war with himself over his poverty, over his Spokane background, over his lower status than that of the white people around him. The second inner conflicts starts when he joins Reardarn where he feels that "those white people aren't better" (56) that he realizes through Rowdy and Penelope. The third mental conflict he faces when he makes Reardan wins against Wellpinit from where hails....
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...Unit 4 Historical Enquiry “In the context of the years of 1847- 1947, how far was the Partition of India in 1947 inevitable? “ Pawanpreet Dhaliwal Candidate Number-3049 In the context of the years of 1847- 1947, to what extent was the Partition of India in 1947 inevitable? ------------------------------------------------- The countries India, Pakistan and Bangladesh were once united as a whole Sub-Continent mixed with Muslims, Hindus and Sikhs ruled under the British raj in 1857. Where these countries are now, what they have become and their relationships with each other have very much been forged by the events of 1947 with Independence from Britain and the subsequent partition of India. When assessing the extent to which partition was inevitable, it can be difficult as the action itself justifies the inevitability, “Partition happened therefore it was inevitable Khaswant Singh **historian**. This tends to suggest that all history is a predetermined narrative that cannot be changed and altered. This would very much be consistent with Indian philosophy that ‘it has happened because it was written’ this suggests the inevitability of partition is considered to be seen inevitable even before looking at the contributing factors. However from a Western and particularly British perspective, 1947 heralded not only the beginning of the end of the British Empire; but as Lawrence describes, “The end of period of history which from 1492 had seen the domination of the globe by...
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...Introduction UK’s invasion of India had different kind of strategy than we saw in history books. It was not with guns or army but it was with power of wealth. The East India Company was founded by British merchants and traders to trade with India. The mostly traded goods were items like spices, tea and cloth at first. In addition to goods like that mentioned above, English traders mostly traded raw materials. These materials were then become finished goods in England then traded back to India with expensive prices. According to some history researchers, the government of England did not take control of India; it was the East India Company that took over India. England became masters of trade in the India region while using worldwide connections of their own to make themselves very rich. While making themselves very rich, they thought of getting a security for their company. Best idea would be using their wealth and power to have their own personal militias. British people were volunteered to be militias at first but later on, company hired local Indian people who worked for the British. The reason behind these locals working for British is that; they would get paid better and better opportunities than what they could get from locals. This applied for over hundred years. Obviously the British realized it was more profitable to run some parts of the country and government got more involved and decided to take over. British kept getting bigger in India, after a while, they started...
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...News India edition Modern [pic] • Top Stories Kingfisher iPhone5 Aishwarya Rai baby RIL Higgs 4.2 Falklands O. V. Vijayan El Clasico IAEA report • Portland-South Portl... • India • World • Business • Technology • Entertainment • Sports • Science • Health • More Top Stories • Spotlight |Top Stories | |Personalize Google News | |[pic] | |Portland-South Portland-Biddeford, ME » -Change location | | | | | | ...
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