...Strategic Business Analysis - Tim Hortons 1 EXECUTIVE SUMMARY 3 2 TIM HORTONS MISSION AND VISION STATEMENTS 3 2.1 Mission Statement 3 2.2 Vision 3 3 HISTORY 3 3.1 Tim Hortons Brand 4 4 PAST STRATEGY 4 4.1 Merger with Wendy’s International lnc. 4 5 CURRENT STRATEGY 5 5.1 Brand Recognition 5 5.2 Unique Business Model 5 5.3 Market Expansion into the U.S. 6 5.4 Co-Branding – Cold Stone Creamery 7 5.5 Community Involvement (Children’s Foundation) 7 5.6 Coffee Partnership - Working within the Industry Value Chain 8 5.7 Measures Of Performance 9 6 FUTURE STRATEGY 9 6.1 Five Key Points for 2010-2013 Strategic Plans 9 6.2 U.S. Market expansion 10 6.3 Market Leader in Canada 10 6.4 International Strategy 11 7 CONCLUSION 11 8 APPENDIX 12 9 REFERENCES 12 1 Executive Summary A strategic business analysis of Tim Hortons’ restaurant chain was conducted and action plan is recommended. We are the Vice President of Marketing and Chief Financial Officer and presenting this report to the shareholders of Tim Hortons. This report includes a review of Tim Hortons’ past strategies by focusing on its origins from the beginning to the establishment of their valuable “Brand” reputation in Canada. We will perform an analysis of the past, present, and future strategies of the business. 2 Tim Hortons Mission and Vision Statements 2.1 Mission Statement: Our guiding mission is to deliver superior quality products...
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...MGMT3650 Term Paper Tim Hortons Expansion to the US Market: What went wrong? Table of Contents Introduction 3 Company Background 4 Expanding to the U.S. 6 U.S. Competitors and Market Share 9 Issues: Competitors & Market Share 9 Leadership Issues 10 Liability of Foreignness 10 Mode of Entry 13 Current Financial Results: 2008 – 2013 (5) Year Plan 15 Tim Hortons New Plan: 2014 – 2018 ‘U.S: A Must-Win Battle’ 16 Recommendations 16 Strategies going forward 16 VRIO Framework 17 References 18 Figure 1: Michael Porter’s five forces 15 Introduction In the present day, there are multiple franchises being established and growing in the community as well as globally Tim Hortons is one of those companies. Due to their chain’s focus on top quality, always fresh products, value, great service and community leadership, Tim Hortons has made a respectable reputation for itself, it is a company that works hard to deliver superior quality products and services for guests and communities through leadership, innovation and partnerships, not only in Canada, where it all started but as well as internationally. In 1984, Tim Hortons opened its first U.S. restaurant in Tonawanda, New York, a suburban community north of Buffalo, which is just 16 kilometers from the Canadian border. (Budak, 2010) Tonawanda is close enough to Canada which gives some recognition into the new U.S. market. Companies that expand internationally can face many problems. In the U.S., Tim Hortons has built...
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...Tim Hortons Inc. Business History Tim Hortons Inc. is mostly referred to as Tim Hortons Café and Bake Shop. It is the largest fast food service in Canada. It also has some restaurants in the USA and the Persian Gulf region. The Business has its headquarters in Hamilton, Ontario, Canada. The company was founded in 1964, by a hockey player by the name of Tim Horton and Jim Charade. It first operated in Hamilton. The company has undergone various changes in leadership since 1964. For example, Tim Horton partnered with Ron Joyce in 1967. He took over in 1974 when Horton died. Joyce expanded Tim Hortons such that by 2002, it had overtaken McDonalds as the largest fast food service in Canada. Initially, Tim Hortons only served two products; coffee and doughnuts. The company has however grown and now sells a variety of fast foods including muffins, cakes, pies, croissants, cookies, soups and chili. Some of the restaurants also serve sandwiches. The company merged with Wendy’s in 1995, expanding its business operations largely to the United States. (timhortons.com) According to the newswire, the company’s goals as of 2010 included increasing the same-store growth sales by at least 3% in Canada and 2% in the USA. The also had a goal of opening more stores, at least 130 in Canada. (newswire.ca). Their overall goal is to offer superior quality products and services for its customers and communities through leadership, innovation and partnership. The company is currently run by Paul D house...
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...DOUBLE-DOUBLE, PLEASE” THE ROLE OF TIM HORTON’S IN THE MAKING OF THE CANADIAN IDENTITY Jessica Barry and Yasmin Manji The seemingly simple question “What is a Canadian?” is often answered by blank expressions. The varied geography, regions and ethnicity of Canada, the second largest country in the world, leave its citizens searching for a unifying identity, grasping to things that could potentially help define them as “Canadian.” Canada prides itself on its multicultural society, which, however, raises a question: If what we have in common is diversity, do we really have anything in common? There are popular notions about Canadian characteristics, things recognised internally and externally as uniquely Canadian. The two traditionally considered the root of Canadian identity are the nation‟s love for hockey and its need to be distinct from America. The fast food restaurant Tim Hortons has adopted these identity markers and itself become part of the answer of what it means to be Canadian. This paper intends to explore how Tim Hortons incorporated the few accepted aspects of the Canadian identity in order to establish itself in the Canadian market. This business strategy was successful because, lacking a national identity, Canadians adopted Tim Hortons as an icon that all Canadians could relate to: rich, poor, educated, blue collar, spanning all regions, ethnicities and even political party lines. The Canadian embrace of Tim Hortons has led to the formation of...
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...Tim Allen When you think of Tim Allen you probably think of the happy guy off of Tool Time. On the show he plays an important role as a father, husband, and TV show host. What you didn’t see was the things he did off the set of his show. Tim got involved with drugs and from there things went down hill. In this paper I will tell you how he grew up, and what went wrong. Tim Allen grew up just as any other kid would did, playing as a kid and just being a child. In his teen years something tragic happened that would change his life forever. One day out with his friends having a good time, he goes home to find out that his dad had died in a car accident. From then on he used comedy to cover up the pain that he held inside. He started doing stand-up gigs using his comedy around the differences between men and women, using that all too familiar grunt of his. He stayed doing comedy for a while before he was offered a movie part but turned it down. After that he got offered a role to play a role in a new TV comedy series that he would play a role and a TV show host with Benford tools. He took this acting career and it took of for him and so did the show. The show was called Home Improvement and everyone loved it. Little did anyone know what would be coming next in Tim’s life. Once Tim’s acting career took off he was introduced into the fashionable life of an actor. He could have anything he wanted whenever he wanted, he was living the life. The one night after rehearsal for...
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...Tim Burton style is best described as a creative. He uses irony, flashbacks, and contrast colors as his techniques. One of the elements that contribute to Tim Burton’s creative style is irony. Irony is the opposite of what is expected. For example in the film Edward Scissorhands, at the beginning of the film there was a scene where Edward is all dressed up with dark colors, clothes made out of metal and his face filled with scars made by his hands that are scissors . Edward lives inside of a very dark lonely house on top of a hill. That makes the audience think that he is a monster but really he was a nice person even when Ms. Peg goes to his house he doesn't do anything bad to her. In my perspective I thought he was going to kill her because of how he looked but he didn’t. In this scene Tim Burton uses irony in order to make the audience think bad about Edward but he really isn’t he might be dressed like a monster but he is the sweetest thing ever. On the other hand Tim Burton makes the neighborhood very bright. The hoses are bright yellow, pink, green etc. All the neighbors have a daily routine but in the inside the are as cruel as a lion catching its prey. They are all talking about Edward spreading rumors but when they see how nice he can make a garden they are all being nice. That only last a while after they all want him in jail. that was impressive because they seem nice but at end they were very cruel to edward. One of the elements that contributive...
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...Tim Burton: An Ingenious Director Do you enjoy watching heartrending fantasies? Tim Burton has directed countless films that have dramatic and depressing moods. In Edward Scissorhands a teenage outsider tries to fit in despite his unique deformity while in Big Fish a son tries to learn more about his dying father by piecing together the stories he has told over the years. This dismal mood is created through the use of close-up camera shots, low-pitched background music and full camera shots. Tim Burton uses a close- up shot in order to show the audience the character’s emotions and reactions after the occurrence of a certain event. For example, when Sandra tells Edward that she’s already engaged to Don Price, Tim uses a close up to show Edward’s reaction to Sandra’s revelation. The close up on Edward’s face allows the audience to feel sad and somewhat sorry for Edward giving this scene a heartrending mood. Another example using this cinematic technique can be found in the movie Charlie and the Chocolate Factory when Willy Wonka’s father throws all of his Halloween candy into the burning furnace. The close up on Willy Wonka’s face shows us the sadness in Wonka’s eyes and his longing to eat a piece of chocolate without his father going to extreme measures. This demonstrates how Tim Burton can use a simple cinematic technique to create a heartrending mood throughout the scene. Tim Burton uses dramatic and depressing background music constantly throughout all of his...
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...Cinema Review: Director Tim Burton Tim Burton is one of the most unique visionary directors in Hollywood, defining a new genre of film with his twisted imagination. Besides the similarity of having been made by the same director, there are also many other similarities between his films. For example, his film style is able to be seen clearly throughout the films, Edward Scissorhands (1991), Corpse Bride (2005) and Sweeney Todd: The Demon Barber of Fleet Street (2007). All three of these movies showing Burton’s easily identifiable film style. The characteristics that are similar across these films are the flashbacks, the actors and actresses, the characters, the use of costume, makeup and lighting. Similarities can also be seen through the themes and genres including, German Expression and fantasy. Burton incorporates characters in his films that no one would encounter in real life, such as you would never find a ghost who wants to marry a human in real life or someone who is able to chop hedges with his scissorhands. His films are characteristically quirky and unusual, however somehow making it relatable and identifiable which make them so popular with the audience. One style that Tim Burton’s films are strongly influenced is the German Expressionism codes and conventions. This foreign film style is an artistic genre that originated in Europe in the 1920s and is broadly defined as the rejection of Western conventions (Darsa, 2013). The artist’s impression of reality...
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...Tim Burton Dark, but Lucrative Style Tim Burton has a very popular filming style that mixes his love for action-horror films and books with a sometimes funny and simple comedy style. Movies like the Grinch, The Corpses Bride, and Franken weenie have given Tim Burton films a very distinct and original look and feel to them that set his films apart from those that hovered all over Hollywood in his day. Tim Burton's ability to produce low budgets hits like Franken weenie Pee-wee's Big Adventure and Beatle Juice also set him apart from many other directors. He used many of his techniques on numerous movies like in Edward ScissorHands and in Big Fish, he used Edward in both of them, he also works with the same cast on many of his movies, working with both his wife and an actor named Johnny Depp. What Tim Burton is most notably known for working with a legendary actor named Johnny Depp on most of his movies. Between all of the movies that he has filmed the two that stand tall as the closest in relevance to each other are Dark Shadows and Edward ScissorHands. In Both movies Johnny Depp plays an outsider, a person left behind and forgotten by time, a person that tries to fit in but just doesn’t belong where he want to go. In Edward ScissorHands he is a man with Scissors for hands and in Dark Shadows he is a bloodthirsty vampire from the 17th century living in the modern 21st century. Although both movies are dark and gothic they also share a dark twisted sense of humor but also a sad...
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...------------------------------------------------- Top of Form March 02, 2013 Tim McGraw Sees 'Two Lanes of Freedom' by Mary Morningstar Country star Tim McGraw spent the past few years battling in court to end his career-long relationship with Curb Records. McGraw is finally on a new record label with a new CD. “Two Lanes of Freedom” is McGraw’s debut album for the Nashville independent label Big Machine Records. He shares the Big Machine roster with such superstars as Taylor Swift, Rascal Flatts and Trisha Yearwood. McGraw was under contract with Curb Records for 20 years. Following the release of his final album for Curb, “Emotional Traffic,” he signed with Big Machine and soon found himself being sued by his old label for breach of contract. A Nashville judge ruled in McGraw’s favor in 2012. Curb sent the case to the Tennessee Supreme Court. Two weeks after the release of “Two Lanes of Freedom,” the court signed an order denying Curb’s appeal. McGraw took a new approach in the recording studio that allowed him to make what he describes as “a pivotal album” in his career. “What I wanted to do with the record is I wanted to go in, because I’d worked with every musician on this record individually and some together as a group, but as a whole these guys had never all worked together at one time," he said. "I thought that was interesting to start with. But, I also wanted to go in and do about two weeks straight and do 10 to 14 hours a day, start in the morning and...
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...Tim Hortons is a large company that focuses on top quality, always fresh products, value and great service. It has become the largest quick service restaurant chainin Canada specializing in always fresh coffee, baked goods and home style lunches (TimHortons: About Us). Originally Tim Hortons offered only coffee and donuts to itscustomers but has greatly expanded today to offer a full lunch menu as well along withmany more baked goods. The biggest attraction to Tim Hortons is still their always freshcoffee, it is also offered in a take-home tin so customers can enjoy the great taste of TimHortons’ coffee at home. Our team has explored the company’s information resources tolearn about what Tim Horton’s needs to do in order to successfully expand into theUnited States. This was achieved through a number of group meetings, emails anddiscussions about the different ways of expanding successfully into the foreign market. Areview of the company’s history and timeline lead us to a greater understanding of howthe company really works, and how committed they are to improving their image in theconsumers eye. We also conducted a SWOT analysis to determine the strengths andweaknesses of Tim Hortons and their major competitors: Dunkin’ Donuts and Starbucks.To deal with the challenges brought about by these competing firms Tim Horton’s willhave to make the necessary changes that will ultimately make them a strong competitor inthe United States. These changes include adding new items to the menu...
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...This incredible director, Tim Burton, has an amazing way of directing and pulling in all sorts of audience for just one tale, yet he chooses a variety. Every detail is used in a precise and over developed form of presenting. The mind of this fascinating man seeks deep into the tales' of Charlie and the Chocolate Factory, Edward Scissor-hands, Big fish, and many more mysterious, but wondrous adventures. He's been allowed the opportunity to entertain and fascinate for over 30 years, and these fantastical stories continue to live on even more than expected. Burton masters the systematic techniques of specific editing, certain lighting, and precise camera movements, with great perfection, so they are able to create an ideal image or mood for the...
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...A Strategic Analysis for Tim Hortons Presently, Tim Hortons is regarded as the leading publicly traded restaurant chain in Canada. Not only is it Canada's leading quick-service restaurant brand but also the fourth largest publicly traded restaurant chain in North America based on market capitalization. They have the number one market share in breakfast and snacking day parts and a solid number two share in the lunch day part in Canada (1). However, Tim Hortons needs to pay more attention towards their growth and development into U.S. and other markets worldwide in order to become a true spearhead in their industry. Moreover, they can lessen the risks related with expansion by engaging in partnerships with other successful firms. Analysis/Rationale Although, as mentioned above, Tim Hortons is possibly the leading publicly traded restaurant chain in Canada, it enjoys its success due to its inhabitation of a much smaller market in comparison to markets in U.S., India, and China. To be the best of the lot, Tim Hortons cannot exclusively depend on a single market. In this day and age, there are solid opportunities for them to become the world’s best, through new emerging markets with high probability for huge profits. There are increasing trends of coffee drinkers in China and India, two countries with enormous fondness for Western style drinks and meals and Tim Horton's expansion in those countries will play to their advantage. That is the main reason why McDonalds, the equivalent...
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...Tim Hortons expanding the franchise has many opportunities, however, it can create challenges. After reading the articles listed in question one and studying the lecture notes, I can confidently say that there is a culture barrier that will come with the expansion. An example of this is the products that they will sell. Currently the products created are made to please Canadian and American consumers. However, what is pleasing to these consumers might not be as appetizing to people of the Philippines or United Kingdom. One way to adjust to the culture difference is by researching an traditional Pilipino dessert and presenting into the Philippines. In additional, the CBC article Tim Hortons expanding into England, Scotland, Wales states that...
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...Overview – Tim Hortons Tim Hortons is a fast food restaurant franchise specializing in coffee and doughnuts. It is currently Canada’s largest fast food franchise with over 4000 stores across North America (http://o.canada.com). The franchise was founded in 1964 in Hamilton, Ontario, by Canadian hockey player Tim Horton. In 1967, Horton partnered with investor Ron Joyce, who assumed control over operations after Tim Horton died in 1974, and expanded the chain into a multi-million dollar franchise (timhortons.com). Tim Hortons franchises as grown rapidly as has overtaken McDonald's as Canada's largest food service operator. The company opened twice as many Canadian outlets as McDonald's and system-wide sales also surpassed those of McDonald's Canadian operations as of 2002. The chain accounted for 22.6% of all fast food industry revenues in Canada in 2005. Tim Hortons commands 76% of the Canadian market for baked goods, and holds 62% of the Canadian coffee market (Wikipedia 2005). Tim Hortons currently employs more than 100,000 staff members to run and support its franchise (nextsteps.org). It has been a stalwart towards supporting the environment and is among the leading fast food franchise that delves into reducing waste. However, due to stores being owned by franchisees who are non- corporate related, each store varies in how strictly it follows regulations. This paper will discuss certain aspects of Tim Hortons stores that can be improved. The economic, environment...
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